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Forthefirsttime,mobiledevicesoutnumberpeople.Thismilestoneunderscores
onecrucialfactforentrepreneurs:asthenumberofmobiledevicesrises,so
dotheirimportance.
Eightyfivepercentofconsumersbelievetheirmobiledevicesareessentialto
dailylife.Clearly,themobileinterfaceiscrucialforconsumers,andthesavvy
businessesthathopetoconnectwiththemincreasinglychoosetodosovia
smartphonesandtablets.Amobilestrategycanhelpcompaniesofallsizesreach
morecustomersandhelpmaintainastrongindustryadvantage.
Related:DoYouNeedanAppforThat?TakeThisQuiztoFindOut.
Butcreatingamobilestrategyinvolvesmorethanbuildinganapp.Agreat
strategyensuresthatyourinperson,mobileandtraditionalonlineexperiences
communicateacohesivemessagethatmotivatescustomerstointeractwithyour
business.Herearesevenwaystomaximizeyourmobileefforts:
sothetransitionshouldbesmooth.Spotify,forexample,hasaseamlessmobile
anddesktopcomponent.Ifusersarelisteningtoasongduringtheircommute,
theycanpickupwheretheyleftoffwhentheysitdownattheirdesktop.