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Welcome

to the World of Color

Copyright 2016 by Astrid Feichter

Copyright 2016 by Astrid Feichter

Astrid
Astrid Feichter

Coach for Color, Style

and Image

from Salzburg/ Austria

to Atlanta/ Georgia

Hello and
welcome my
Name is Astrid
Feichter, and I am
your European
Color, Style +
Image consultant,
based in Atlanta.

It is my goal to
help you fine tune
your personal
style and save you
time and money in
the process.
Wearing your best
colors will make
you look younger,
healthier and
slimmer.

Look your absolute very best!!


With over 20 years of experience in Design and Color + Image Consulting, I have helped hundreds of
people discover their own personal style, organize their closets and simplify their lives.

My service has helped women and men build wardrobes that are stress-free, modern and fashionable.
My european background and my feel for fashion will give that special touch to your wardrobe.

Salzburg/

Austria

I am excited to show you how to strategically wear colors, lines, prints, textures, and fabrics that make
you look and feel your absolute best the basis for an authentic, successful, and lasting image!
Copyright 2016 by Astrid Feichter

This Course - at a Glance

The 1. Impression

What is Image?

Why Color & Image Consulting?

Where does it actually come from?

What the Right Colors can do for you

The Color Types and their characteristics

Personal Color Analysis

Body Types

Fabrics + Accessories for each Body Type

Personality Style Test with best styles, Fabrics and


Accessories for each type

Copyright 2016 by Astrid Feichter

Content&of&spoken&
word&7%&
Voice&38&%&
Nonverbal&Signals&55%&

(Study:(University(of(Columbia)(
55 % of our Charisma, the First Impression we make, is

based on nonverbal signals we are sending, that includes:

Body Language

Facial Expression

Eye Contact

Odor/ Spruceness

Voice

Apparel ... The way how we are dressed

The first impression is being made in 7 seconds, and ...


sometimes there is no second chance for the first
impression! Lets make the very best one!

Copyright 2016 by Astrid Feichter

What is Image?
... Its not about wearing a mask ... or a costume!!

Whats most important is whats inside

- Balance and Harmonie of our inner being + our Appearance

We all want to come across as an authentic person and we want to be as attractive as possible.

That is the goal of Image Consulting to be authentic and feel good about it!

Also, to bring our message across at the right time ... because sometimes there is no second chance for the 1st Impression!

Copyright 2016 by Astrid Feichter

Why Color &


Image

Consulting?

Find out your personal Color Type (Season)

Detect your Personality Style

Learn to wear colors, shapes and accessories


strategically for your body type

Create your very personal & unique Style

Shop focused - never have a bad bargain again


save time and money!

Look authentic and your absolute BEST!


Copyright 2016 by Astrid Feichter

Why Color & Image Consulting?


... because it is simply THE way to look your absolute best!

Based on your skin complexion, hair and eye color there are colors you should wear

The 4 types are called: Spring, Summer, Autumn and Winter.

Each season has their own set of colors that will look best with your skin tone.

Once you have found out which Color type you are, you should wear the very best out of these colors, based on your
individual complexion and natural hair and eye color.

Together with your figure type, which can be either apple, pear, hourglass or rectangle this determines the colors and cuts
that will flatter you most. No more costly mistakes, you will be able to shop with focus, according to your individual
lifestyle needs, your personal sense of style and budget.

This allows you to create color combinations that no one can wear the same way like you and create your
personal appearance!
And the great advantage of knowing your Color type is that it lasts your whole life long!!!

Wouldnt it be great to never buy a wrong piece of clothing anymore but only your very best colors?

Copyright 2016 by Astrid Feichter

Where does it
actually come from?

Prof. Johannes Itten (18881967) published about the


Intuitive Sense for Colors in his book titled The Art of Color

Soon accepted in the US fashion industry.

The typology of the Seasons was born.

He was also the co-founder of the popular German design academy known as Bauhaus.
(Bauhaus has influenced modern architecture, art, and design.)

At the beginning of the 19th century a Swiss-born art professor, Prof. Johannes Itten, asked his students to paint harmonious
color wheels. He soon noticed that his students were choosing colors for their artworks that were related to their personal
skin complexion, hair and eye color. He created the phrase of the Intuitive sense for colors. After several years of studies
and observation, he published his findings in his book titled The Art of Color. Prof. Itten suggested that people belong to
one of the four seasons spring, summer, autumn and winter. This seasonal theory was soon accepted in the fashion industry,
where it is popular till today. Autumn and spring are generally warm toned while winter and summer have a cool, bluish
undertone.

Copyright 2016 by Astrid Feichter

Why
is
that?

Based on Pigmentation of Skin, Hair and Eyes,


every person belongs to a certain color season.

Skin tone plays decisive role.


(Hemoglobin/ Carotene)

Melanin sun-tan / Color type does not change.

Pigmentation will last our whole lifetime.

Individual
Color Type
(Season)

Copyright 2016 by Astrid Feichter

What makes a color your Color?


The color type of a person is determined by a persons Skin, Eye and Hair color. Your skin tone is the most important
factor to determine which season you belong to. The basis undertone of the skin is genetically given:

The skin undertone is pre-determined because hemoglobin (the color of the blood) influences whether we have cool
or warm toned skin. Also, we all have carotene - but It is genetically influenced which amount of carotene will be saved
from our nutrition. We all have both, but one is predominant.

The personal color analysis can be done after reaching 10 years since the pigmentation at that point will last our whole
lifetime. Even though your skin may get sun tan and become darker, your unique color type does not change!

What makes a color Warm and another one cold?

Colors become warm due to a mixture with yellow and red, respectively through both of these shades.

Cool colors are mixed with blue.

What really matters is the mixing ratio and nuances you use when mixing colors. For instance, it is possible to create a
warm blue and a very cool red color!

Copyright 2016 by Astrid Feichter

Why do I
need this?
_ The WRONG color:

Accentuates lines, circles, pores


may appear bigger, freckles and
redness may stand out.

The RIGHT color:


smoothes your complexion, healthy
look, minimizes lines, eyes sparkle

Copyright 2016 by Astrid Feichter

The best color in the whole world


is the one
that looks good on you!Coco Chanel

Spring

Summer

Autumn

Winter

Copyright 2016 by Astrid Feichter

Copyright 2016 by Astrid Feichter

The Color Types do not have anything to do with the temperature of each Season. (for example the Summer Type doesnt
have a warm but a COOL skin undertone.)

The name of each color Season is only inspired by the look of nature in each season.
like the colors of the Leaves in Autumn are lush and golden, or the Green of the Spring type is very warm and yellowish,
like the first grass in Spring.

Spring

Your colors are warm

bright and clear

like a field of flowers on a


sunny day in May

Your whole nature is as buoyant and joyful as your colors.

Radiant, full of vitality, sparkling like a glass of Champagne!


Copyright 2016 by Astrid Feichter

Skin

Hair

Eyes

bright with golden undertone

deep golden to light blonde and strawberry,

dark to medium brown to copper

turquoise blue to hazel and light brown,


most have green, aqua or blue eyes

Copyright 2016 by Astrid Feichter

Characteristics of Spring
Skin
Very bright and glows, does it radiate easily even if your skin is extremely fair?

Does it have golden undertone (that compliments the color of your hair and eyes.)

Peachy pink, peach-beige or cream ivory?

It can be smooth and clear, but can also have freckles.

Do you have rosy cheeks that flush easily?

Hair

Usually deep golden to light blonde and strawberry.

sometimes dark to medium, brown to copper,

For dark hairs, a Spring probably has highlights or red and gold.

During childhood, you were probably blonde but the hair darkens as a Spring type ages.

Ashen or gray hair does not look good on a Spring, keeping the hair dyed will give you a more youthful look.

Eyes

Spring eyes go from turquoise blue to hazel and light brown.

Mostly green, aqua or blue eyes.

The eyes are clear and may have golden cluster around the pupil.

Some blue eyes appear solid steel gray from a distance.

Golden brown eyes or topaz is common among Springs as well.

For women with dark hair, lighter eye colors are very common for Spring.

Copyright 2016 by Astrid Feichter

Famous Springs:

Nicole Kidman

Goldie Hawn

Mia Farrow

Michelle Pfeifer

Kate Hudson

Blake Lively

Taylor Swift

Amy Adams

Christina Hendricks

Gwyneth Paltrow

Copyright 2016 by Astrid Feichter

Summer

Your colors are cool

with blue undertone

like powdery like shades of


water, harmoniously converging
in a watercolor

Everything loud, garish and exaggerated is alien to you. Your whole


appearance looks gentle, feminine and elegant.
Copyright 2016 by Astrid Feichter

Skin
visible pink in the skin undertone

Hair

Eyes

ash blond to dark ash

often blue, green, aqua or soft hazel

Copyright 2016 by Astrid Feichter

Characteristics of Summer:
Skin:
Usually visible pink in the skin undertone,

or very pink skin, with high color or rose-beige skin,

some are very fair and look pale without a little rouge

Hair:

Ash blond to dark ash

Some are blonde or were blond in early childhood - turned to light brown

The Summer woman grays gracefully to a blue-gray or pearly white tone.

Eyes:

Most often blue, green, aqua or soft hazel.

Cloudy look inside the iris, rather than a clear, transparent color.

Many have eyes with a gray rim around the iris or soft gray eyes, white spots in an irregular pattern inside the iris.
or intensely blue or soft brown eyes.

The white of the eye is really white compared to Spring which is a bit yellowish.

Copyright 2016 by Astrid Feichter

Famous Summers:

Grace Kelly

Catherine Deneuve

Jennifer Aniston

Reese Witherspoon

Sarah J. Parker

Jessica Biel

Angelina Jolie

Copyright 2016 by Astrid Feichter

Autumn

Your colors are warm

shining like the leaves at a sunny


day in October.

Golden, lush, mid- to darker tones


underline your natural beauty.

You appear warmhearted and earthbound, sometimes also mysterious.


The personality of an Autumn woman is as varied as her color spectrum.
Copyright 2016 by Astrid Feichter

Skin
golden undertone

fair with ivory or peach skin

Hair

Eyes

can be golden blond as a child

many brunette with gold or metallic red cast

most brown or green, often gold or brown


spots in the iris

Copyright 2016 by Astrid Feichter

Characteristics of Autumn
Skin:

Golden, warm undertone. Even if your skin is red, it seems more orange than blue:

Either fair, with ivory or creamy peach skin - the true redhead

or fair to dark, often with freckles

or the golden-beige brunette, her skin ranges from medium to deep copper, the latter having charcoal black hair.

To come alive many need an orange-tone rouge, because they seem pale.

Autumn and Spring can have similar coloring, but Autumn usually has colorless cheeks, while Springs cheeks will be rosy.

Most Orientals and afro americans are Winters. Some have a true golden undertone, these few are Autumns.

Hair:

Can be golden blond as a child, usually darkens with age

Redheads, from carrot-tops to auburn or red-brown hair, are usually Autumns.

Many Autumns brunette with a gold or metallic red cast.

A few have charcoal black hair.

Autumns should cover gray, because it comes in yellow-gray, and the two-tone look isnt flattering, especially if beeing a
redhead. Once the heir is completely gray, it can be very attractive though

Eyes:

Most have brown or green eyes. Brown eyes are dark to topaz, green eyes often show gold or brown spots in the iris.
Some show spots, in gold, brown or even black.

Autumns have clear green eyes, like glass, or deep olive green cat eyes.

Hazel eye contains golden brown, green and gold. A few Autumns have vivid turquoise or aqua eyes, but not a true blue or
gray-bue eye color.

As a basic rule: The white of the eye is never brilliant white and has no dark rim around the iris.

Copyright 2016 by Astrid Feichter

Famous Autumns:

Sophia Loren

Cindy Crawford

Susan Sarandon

Julia Roberts

Jessica Alba

Marcia Cross

Jennifer Lopez

Sophia Vergana

Julianne Moore

Copyright 2016 by Astrid Feichter

Winter

Your colors are cool

with blue undertone

brilliant and rich in contrast

like a snowfield and a steelblue


sunny sky above.

A woman like you can never be ignored!

You appear self confident and competent. Your appearance is


attracting, at the same time mysterious.

Copyright 2016 by Astrid Feichter

Skin

Hair

blue or blue-pink undertone

taupe-beige

mostly dark, some white blond as a child

Eyes
mostly a deep color

grey rim around the edge of the iris

Copyright 2016 by Astrid Feichter

Characteristics of Winter
Skin:

Blue or blue-pink undertone (often subtle).

There are more Winters in the world that any other seasonal type.

Most winters have taupe-beige skin, from light to dark, rosy or just plain beige.

Most olive-skinned people, afro americans and orientals are Winters.

Some have milky white skin + dark hair (like Snow White). Winters do not usually have rosy cheeks, so their appearance
improves dramatically with pink tone rouge or blusher.

Hair:

mostly dark hair, even though some were platin blonde as a child.

Brunette Winters from light brown to dark charcoal brown, sometimes with a touch of red highlights.

Blue-black is typical, also salt-and-pepper or silver gray. Of all seasons, Winter is most likely to gray early (sometimes from
age of 25), and the Winter type grays very attractively.

Eyes:

Winter eyes are most often a deep color

They can be red-brown, black-brown, or hazel (a combination of gray-brown and blue or green), gray-blue, gray-green, or
dark blue. The blue- or green-eyed Winter often has white spots in the iris.

As a basic rule: gray-rimmed eyes always mean Cold seasons This can be Winter or Summer.

Copyright 2016 by Astrid Feichter

Famous Winters:

Liz Taylor

Caroline of Monaco

Andie McDowell

Winona Ryder

Anne Hathaway

Jenier Conelly

Megan Fox

Eva Green

Hellen Mirren

Copyright 2016 by Astrid Feichter

The Color Analysis:


1. Find a place with a lot of natural daylight. (no direct sunlight)

2. Place yourself close in front of a mirror.

3. Cover your clothes with an o-white sheet or shirt to remove distractions.


Do not wear jewelry.

4. Cover colored hair with an o-white or light grey scarf.


Concentrate on your skin only.

5. Dont wear foundation/lipstick your eye will be influenced

6. If available, start with a warm golden and a cool silver scarf

7. You can do the analysis by yourself or ask a friend with a good eye to do
this test with you. Sometimes it can be dicult for an untrained eye to not be
influenced by personal color preferences.

Copyright 2016 by Astrid Feichter

Comparison
test:

Take your time and


do not look at the color!
Concentrate on your face and

what the color is doing to your skin.

Switch back and forth and compare every part of


your face, starting from your chin line up

Does your chin line look more defined - with Silver


or Gold? Do your Lips look thinner - with Silver or
Gold?

Do you see little lines more? Does your skin tone


look more even?

Are there shadows and circles appearing under your


eyes?

Which color makes your eyes sparkle more - Silver


or Gold?

If your skin looks better with Silver, then you are a


Cool toned color type, which can be Summer or
Winter, whereas Gold looks better on you if you are
a warm toned color type such as Spring and
Autumn.

start from your chin line


up with this comparison
test.
Always ask yourself, which
one looks better?
Copyright 2016 by Astrid Feichter

The Wrong Color:


makes you look pale or sallow

accentuates lines / shadows around

mouth + nose or dark circles under the eyes

pores may look bigger, freckles may be


accentuated, redness comes out

may age your face

will look too strong or too weak,


can harden your facial features

The color pops out,


pushing your face into the background

Copyright 2016 by Astrid Feichter

The Right Color:

smooths + clarifies your complexion

brings a healthy color to your skin

minimizes lines, shadows and circles

makes your eyes sparkle and luminous

Your face will pop out, pushing the


color into the background

Copyright 2016 by Astrid Feichter

When GOLD looked better on you:


= WARM Color Type (Gold):

Spring

vs. Autumn

Light Golden Yellow

vs. Mustard

Golden Brown

vs. Dark Brown

Light Peach

vs. Bright Orange

Pastel Yellow-Green

vs. Moss Green

This comparison is to
test the dominance.
Therefore, the color that
makes YOU standout,
not overwhelms you,
but underlines your
natural complexion, is
the RIGHT one.

Copyright 2016 by Astrid Feichter

When SILVER looked better on you:


= COOL Color Type (Silver):

Summer

vs. Winter

Rose-Brown

vs. Black

Soft White

vs. Pure White

Powder Pink

vs. Magenta

Soft Blue

vs. Royal Blue

This comparison is to
test the dominance.
Therefore, the color that
makes YOU standout,
not overwhelms you,
but underlines your
natural complexion, is
the RIGHT one.

Copyright 2016 by Astrid Feichter

Note:
Depending on how bright or dark your skin complexion is, combined with your hair and eye
color, you can either wear the brighter or the darker colors of your color range.

Try lighter and darker hues and compare what makes your eyes sparkle, underlines your
complexion and does the most for your skin.

Always make sure you stay in your warm or cool color range!

Give the preference to colors that flatter you a 100%, why should you accept less?

Copyright 2016 by Astrid Feichter

Congratulations!
You should know which

seasonal type you belong you


by now!

Try out wearing something you


already own in one of your
colors.

Go out and make sure friends

can see you


their compliments will surely
confirm your choice!
Copyright 2016 by Astrid Feichter

How to use your


color Chart?
Your color chart in this reference book will
help you with your future shopping tours.

Dont be afraid that it will limit your choice


of colors. On the contrary, you will see that
you will find much more hues of your very
best colors and you will feel free to
experiment.

Do not make compromises, the earlier you


start to only go for your 100% best colors,
the sooner you will have your perfect
wardrobe and tons of combinations with
your best pieces. Shopping will be much
easier.

You will not have to spend unnecessary


time to search around and will never buy a
wrong piece again.

Your color chart will help you to discover


the best pieces and you can enjoy your
good choices for a long time, because your
color type lasts your whole life long.

Copyright 2016 by Astrid Feichter

Start to buy from the Top down - you cannot change everything at once, invest in pieces that will accentuate your

face tops, blouses, scarves, glasses - with the right Makeup, are first in the center of attention.

It can take a while until you will be complely familiar with all you perfect colors. I am sure you found at least 2 colors
that you are 100 % sure they are among your very best ones. Start with these when you go shopping.

If you fall in love with a color that is not in the chart, put the whole chart on top of the piece of clothing and check if
it blends harmoniously with your color chart or if it stands out much cooler or warmer? Then you should not go
for it.

Check all pieces in daylight - the artificial light in most shops can trick your eye and every shop assistant will
understand that you want to be 100 % sure before you invest in a new piece of wardrobe. And you will have no bad
surprises at home.

In case you found a piece with a pattern in mixed colors and you are not sure step back and look at it from a
distance and check if the overall impression is either warm or cold toned. It can be most attractive if there is a little
bit of another color that you normally wouldnt wear. Just be sure that the overall eect is according to you color
type. Have fun and experiment with your colors!

Copyright 2016 by Astrid Feichter

Picture: Shutterstock - for editorial use only

The fabric influences the color:


Imagine an aquamarine cashmere sweater - and a patent leather jacket in the same aquamarine color. Did you

imagined the dierence?

If you are a warm toned color type, be cautious about fabrics with a very shiny, high-glossy and sleek surface,
because they appear cooler than they really are. Cashmere, muslin, matt silk, chion, velvet, viscose, cotton and
suede are the perfect choice for a Spring or a Autumn type.

If you are warm toned and like to buy a rain jacket in a very glossy fabric, make sure you buy this in a very warm
color of your color palette.

Buy wisely and always ask yourself: is this a 100 % piece? is it one of my favorite colors? does it flatter my body
type? does it have 3 friends in my closet? If not, leave it be. Dont spend money on something that is not optimal,
why should you accept less?

Also: quality comes before quantity!!

Copyright 2016 by Astrid Feichter

The Body Types:


Well dressed people always dress according to their body type. What you choose to wear
needs to be flattering for your shape at all times despite seasonal trends and despite
what you like and what you dont like.

The reality is that very few people have perfectly proportioned bodies. We can either
complain and wish that we had a dierent body, or we can dress appropriately and
streamline our lovely bodies to create balance! But before that youll need to ascertain
which body type you tend towards irrespective of your height.

There are 4 main body types: RECTANGLE, PEAR, APPLE & HOURGLASS.

Note: depending on where you research, those shapes may go by other names like
triangle, diamond or even round. In either case, when you see the shape that resembles
yours it should be a no brainer.

The end goal should be to BALANCE YOUR PROPORTIONS! This can be achieved with
fit, style and color.
Copyright 2016 by Astrid Feichter

The Body Types:

Copyright 2016 by Astrid Feichter

The RECTANGLE (or straight) body


well proportioned

relatively lean, but lack curves

create an hourglass figure to keep you


feminine

You can do that best by wearing belts to


accentuate your waist.

You can also benefit from wearing


blouses with rues in the chest area to
create the illusion of a larger chest and
wavy skirts.

Copyright 2016 by Astrid Feichter

The PEAR shaped body


width of your torso is smaller than your hips

balance dierence between top + bottom part

avoid any sort of prints on the bottom, unless they


are vertical stripes which have an elongating and
slimming eect.

wear rued colorful shirts and elaborate blouses

Color blocking your figure is very important

Wear dark colored skirts with light colored shirts

Avoid pockets on anything from dresses to pants

A straight pant will give you a slimmer figure

The goal is to highlight your best asset while


creating the illusion of balanced proportions so your
top half compliments your bottom and vice versa.

Copyright 2016 by Astrid Feichter

The APPLE shaped body


well proportioned, a little extra around the middle

create shape and disguise your midri

If you have broad shoulders + carry weight on the top


part of your body then you are apple shaped

create balance dierence between upper + lower part

wear flared skirts in bold colors and prints

avoid spaghetti straps, or rues this only adds volume


wear a V-neck shirt in a uniform color preferably a
darker color

A lot of women try to cover the top part by wearing


large cardigans - that is wrong as it will make you look
more bulky

Try a structured jacket, leave the top buttons open.

Copyright 2016 by Astrid Feichter

The HOUR GLASS shape


This is the easiest type of body to dress

your top and bottom parts are similar sizes

well proportioned with a shapely bust + defined waist

strive to look taller and slimmer

looks great in anything as long as waist is emphasized

play around with belts, dierent sizes and colors

Pencil dresses and skirts look amazing on hour glass


ladies.

Copyright 2016 by Astrid Feichter

Note:
Once you know which body type you tend towards, youll need to know how to
select clothes that bring you balance.

When the width of your shoulders and torso is wider than the width of

your hips. Youll want to soften your shoulders and perhaps your bust

line, and add volume to the lower part of your body.

This is not seasonal knowledge.

Once you have it, youll be able to apply it

for a good length of time.

Copyright 2016 by Astrid Feichter

Picture: Shutterstock - for editorial use only

Fabrics &
Accessories
for every
Body Type
Flattering Fabrics
The fabric that you choose for your body type is just as important as the clothing itself. A fabric
that isn't flattering can draw attention to problem areas, make you look larger and provide a
jumbled silhouette. Strategically worn, it can flatter your body type and work wonders.
Copyright 2016 by Astrid Feichter

FABRICS for the RECTANGLE (or straight) body


create the illusion of a waistline and curvy hips

tighter fabrics are better - it tricks the eye

NO boxy, heavy fabrics like wool, leather and chunky


knits don't do much for a rectangle body shape
because they don't hug the body, so the boyish
appearance still remains.

GOOD - stretchy fabrics like matte jersey, spandex


and cotton, as well as clingy ones like satin and silk,
skim the body and outline the curves.

Copyright 2016 by Astrid Feichter

ACCESSORIES for the RECTANGLE (or straight) body


Belts help to create the illusion of a defined waist, and
they can be worn directly on the waist, slightly above
or low-slung on the hips to add needed mass and
bulk to an otherwise boxy figure

Chunky necklaces add bulk to the small bust, while


long earrings open up the neckline

Your shoe options are limitless because heels of all


heights look great and flats are quite flattering as well.
Even heels that cut o at the ankles can be flattering
because of your slim leg and ankle area.

Copyright 2016 by Astrid Feichter

FABRICS for the PEAR body


Form-fitting fabrics are flattering - they equally
accentuate your petite upper body and your curvy
lower half

Matte jersey, cotton, polyester-blends and viscose are


all good choices

NO Fabrics that are overly heavy, like leather, wool


and chunky knits that add bulk

If you do choose to wear these fabrics, keep them on


the upper part of your body only because they make
the lower half appear larger.

Copyright 2016 by Astrid Feichter

ACCESSORIES for the PEAR body


Celebrate your upper half

accessorize your clothing with scarves that draw


attention to your neckline, while also elongating it.
Dramatic earrings that are wide or long in length, as
well as lengthy necklaces are also good elements to
accentuate the top half of your body

High heels are your best friend if you are a pearshaped girl because they elongate your curvy legs
and give them a more streamlined look

Pointed toes are best, but round toes, platforms and


chunky heels can work, too

However, heels with ankle-straps or those that come


up on the ankle should either be totally avoided or
worn with caution, depending on your leg size. Since
most pear shapes have curvy legs, ankle boots,
booties or heels with ankle-straps cut the leg line o
and make them look bigger.

Copyright 2016 by Astrid Feichter

FABRICS for the APPLE body


The best fabrics for an apple body type are those that
have substance, lots of room and skim your curves

Matte jersey is one of the best fabrics

cotton, wool blends and viscose also works wonders


for this body type

NO shiny, overly clingy fabrics that lack a generous


amount of stretch, such as: satin, spandex, chion
and rayon.

Copyright 2016 by Astrid Feichter

ACCESSORIES for the APPLE body


The most essential accessory that an apple-shaped
girl needs is a belt. Belts help to create the illusion of
a waist-line, streamline the tummy area and add
overall dimension and definition

Actually, anything that has a belt, whether top, jacket,


dress, skirt or pants, should be worn whenever
possible

Long, chain-link necklaces are also a good accessory


choice because they draw the eye downward, away
from the rounded mid-section, creating the illusion of
a longer torso

The slim legs of an apple shape are the highlight, so


feel free to wear eye-catching high heels that draw
attention to this area of the body.

Copyright 2016 by Astrid Feichter

FABRICS for the HOURGLASS body


The beautiful curves of this body type should always
be highlighted

any form-fitting fabric is always flattering.

Spandex, matte jersey, leather and cotton are just a


few of the fabrics that are sure to have your hourglass
curves on full display

NO overly heavy fabrics - they can be a little


overwhelming to your petite upper half, so wear with
caution. Chunky knits and bulky wool should be worn
sparingly so you don't get lost in mounds of fabric.

Copyright 2016 by Astrid Feichter

ACCESSORIES for the HOURGLASS body


Anything accentuating your small waist is an
accessory that you should always incorporate into
your wardrobe

Belts, sashes and ties in tops, dresses, pants or skirts


are all flattering choices

Both high heels and flats are flattering to your


hourglass figure, however if your legs are a little more
curvy, you may want to avoid shoes/boots that cut o
at the ankle

If you are short in height, your flats should contain just


a bit of a heel to provide an overall streamlined
silhouette.

Copyright 2016 by Astrid Feichter

Picture: Shutterstock - for editorial use only

Put your
figure in
perspective

The impression that we leave depends on how we present ourselves in our


clothes. The most perfect figure doesnt come out, when you are dressed in
an unflattering way. So it should be your goal to find out, what flatters you
most, which parts of your body should be highlighted the most and which
ones can be covered with finesse.

Fashion is only as good as it looks on you. I find it much smarter to adapt


the latest look to my figure and personality rather than trying to
accommodate each trend. We only look stylish if we have found our personal
style.

There are some important basic rules you should know, to put your figure
and proportions in perspective and how you can work on finding your best
lines.

Copyright 2016 by Astrid Feichter

Horizontal lines

Trims & hems

Belts & buttons

Horizontal patterns & prints

Pockets

Ruffles
Distressing

High Vamps

Yokes & seams

Copyright 2016 by Astrid Feichter

Horizontal lines
Horizontal lines make every area look wider and shorter so you need to be aware of where to find them in garments: Horizontal elements of your clothing can be: hems of
sleeves and tops or pants or skirts, etc., Yokes, pockets, horizontal stripes and prints, Seams, Trims, Belts, cus on
trousers, also buttons on double breasted jackets or coats. Boarder prints and also distressing and whiskering on
Jeans. Not to forget straps and high vamps on shoes - these are also creating a horizontal line.

Use the horizontal lines at areas where you are to slim: if you have narrow hips, accentuate them with a skirt with
pockets or a horizontal color blocking pattern, if your shoulders are too narrow - wear a bateaux line top or a rued
blouse to broaden your shoulders.

If you have a slim long neck: add some length to you hair, because short hair will accentuate its length. Avoid deep V
necklines and add scarves.

If your neck is short: use the opposite to balance its appearance. Wear an open V collar, avoid high standup collars
and turtlenecks.

Copyright 2016 by Astrid Feichter

Vertical & diagonal lines

Jacket lapels

Buttons

Pleats

Plackets

Zips

Creases

Vertical
pinstripes

Copyright 2016 by Astrid Feichter

Vertical & diagonal lines


Vertical lines make every area look slimmer and longer.
The same happens with diagonal lines too. To elongate you want to ensure you have more vertical lines and less
horizontal lines. Vertical elements can be: Plackets, Jacket edges, Center creases on trousers, Rows of buttons (up
and down), Pleats, vertical stripes and Vertical seams. Also long necklaces, dangling scarves and high heeled shoes.

If you want to elongate, find garments with more vertical lines, for example a short upper body, if you are short or
have short legs, short arms, small feet and for all parts of your body you want to make appear slimmer.

1 trick that will make you look much taller: always tone your shoes to pants or tights or legs.

I started wearing make up toned tights and nude toned shoes, this makes me look tall and they really go with every
dress. Also, it is so much easier to travel, without having to pack so many pairs of shoes.

One word about the uni-colored look:


Uni-colored areas always appear larger than multicolored ones, and they will make you look slimmer.

Copyright 2016 by Astrid Feichter

Elongating
Use the elongating eect if you are
short in height and want to appear
taller.

For example instead of wearing


beige boots to black pants, try to
wear either black boots with the
black pants or try beige pants to the
beige boots you have. I guarantee
you, the dierence will be amazing!!

Instead of this

try this!

or this!
Copyright 2016 by Astrid Feichter

Color blocking
You can use color blocking with horizontal lines if you are
very tall or very skinny, because two-toned fabrics make
look areas smaller and broader. Also use the 2 color trick
if you have very long legs or big feet.

To elongate, just use color blocking with vertical lines.

Instead of braking up your body by alternating colors, you


can elongate by creating a flow.

Copyright 2016 by Astrid Feichter

Discover
your
personality
style

These days fashion trends have become more and more transient. They change so
fast and the fashion industry wants us to replace our wardrobe constantly, and is
presenting new collections four times per year. If you love to buy quality, this could
become a very expensive and time consuming hobby.

Maybe you also know what it feels like to buy a complete ultra modern outfit and
you have worn it only once or twice, because you didnt feel like yourself - but more
like dressed up?

After you know by now, which color season you belong to and wich colors flatter
you most, also which body type you tend towards, lets talk about your
PERSONALITY style.

Copyright 2016 by Astrid Feichter

Style is the way of how you express your personality with your appearance.

A woman who dresses with taste shows that she loves fashion, but she only chooses what flatters her personality style 100% and makes her
shine. In this way she can save time, money and avoid frustration.

You will send out charisma and self-confidence, once you find your personal style, which give you that very special something. It doesnt
matter how old, young, rich or beautiful you are and if you are wearing size 6 or size 16.

Rather important is the harmony of what you are wearing, combined with the right Make-up, your hair style and accessories because these
are the visible components of your personality. You are an individual - uniquely made!! There are some resemblances but determining the
personality in clothing that best suits you depends on much more than your season.

If you would like to discover your personality style, please download the PDF file attached to this course.

Answer the questions spontaneously by checking 1 answer per question. Do not think about your budget or your figure no thoughts about
limitations - let your gut feeling talk, think about your wishes and preferences when answering the following questions. This test will not replace
a one on one consultancy with an experienced image consultant but I am sure it will be a very helpful aid to your orientation.

Copyright 2016 by Astrid Feichter

Personality Styles

You are an individual - uniquely made!! Style is the way of how you express your
personality with your appearance. A woman who dresses with taste shows that she loves
fashion, but she only chooses what flatters her personality style 100% and makes her shine.
You will send out charisma and self-confidence, once you find your personal style, which give
you that very special something. It doesnt matter how old, young, rich or beautiful you are
and if you are wearing size 6 or size 16.

There are some resemblances but determining the personality in clothing that best suits you
depends on much more than your season.

If you would like to discover your personality style, please download the PDF file attached to
this course. Answer the questions spontaneously by checking 1 answer per question. Do not
think about your budget or your figure no thoughts about limitations - let your gut feeling
talk, think about your wishes and preferences when answering the following questions. This
test will not replace a one on one consultancy with an experienced image consultant but it will
be a very helpful aid to your orientation.

Copyright 2016 by Astrid Feichter

Most people represent more than 1 personality style, in fact mostly its a combination of 2 or 3 - but 1 Style is
predominant. Maybe you discover new facets about your personality, or your style has changed within the past

years, so I encourage you to repeat this test every once in a while.

A = Natural-Sporty
B = Classic
C = Boyish-Dynamic
D = Romantic
E = Dramatic-Extravagant
F = Sexy-Alluring
For example if you checked 6 answers for B and 4 for D, then your personality style is classic-romantic.

In case your answers are evenly spread across all types, then you are a very natural, versatile personality.

Copyright 2016 by Astrid Feichter

Natural-Sporty - A
Basic nature: You're a no fuss person, you live an active lifestyle and prefer a wardrobe that gives you
freedom. Comfort, practicality and ease are important to you. Everything artificial and unnatural is alien
to you. You love clean lines, no frills. You come across likable, uncomplicated and open. You want to
make wise decisions and do not want to spend to much time for your daily beauty routine, other things
are more important to you, such as your health and well being. You love nature and to spend time
outside.

Fabrics: You're likely to wear comfortable fabrics, like stretch knits. Choose natural fiber, light to middle
heavy fabrics, best with matte surface. Also fabrics with weaving structure suit you fine. (Cotton, linen,
micro fiber, viscose, wool, jersey, matt leather, suede or velvet and raw silk for festive occasions.

Pattern: checked pattern, horizontal stripes, smaller ethnic and nature motives, unobtrusive graphical
prints, also woven pattern looks good on you.

Jewelry & Accessories: You use it sparingly and your pieces are small and low-key. You see
Accessories from a practical standpoint, a scarf has to keep you warm and a purse should oer a lot of
space, etc.

Your make-up is likely to be minimal, if you wear any at all. Youre generally not a fashion follower.

Your work and casual wear might be similar or the same.

Try to make a just a bit more eort and incorporate some chic pieces into your wardrobe,
sometimes it works wonders if you add bigger and more eye catching accessories to make
your outfit more festive.
Copyright 2016 by Astrid Feichter

Classic - B
Basic nature: You appear very feminine, subtle, sophisticated and self-confident. People trust
you, not only because of your courteous and correct behaviour. Everything loud, garish and
exaggerated is alien to you. Your whole appearance looks gentle, feminine and elegant. You
trust your own taste, thats why you come across very authentic. You buy quality and you look
for clothing and accessories that will last - investment buying. You take time for your wardrobe
and it should be perfect. You buy good brands, have more traditional, refined, elegant style.
You prefer a more, simple, straight, structured, coordinated look - tailored suits, jackets and
trousers. Your motto is: timeless is key.

Fabrics: Your fabrics are fine nature fabrics will tend to be plain, matt, in solid colors, not
patterned or heavily textured. Merino wool, cashmere, fine linen, fine cotton, silk, flannel, jersey
and alcantara (microsuede). For festive occasions crepe-de-chine, crepe georgette or chion
would be perfect, also light brocade or tulle.

Pattern: Rather unobtrusive, fine pinstripe, glen check, cocks treadle, herringbone pattern,
paisley, checked pattern, polka dotted, fine stripes, watercolor, small regular geometric pattern.

Jewelry & Accessories: Accessories are important to you but will tend to be small, simple and
unobtrusive, classic and traditional. You will always perfectly match pearls, silk scarves, belts,
purses, gloves and hats to your outfit.

You'll tend to have a limited colour palette in your wardrobe, e.g. black, white, cream,
navy try other colors like aquamarine, caramel, if they are in your color chart. If you
wear classic pure, it could become boring on the long run, try to incorporate bigger
jewelry pieces of vivid color accents to make an individualistic statement and still look
classy!

Copyright 2016 by Astrid Feichter

Boyish-Dynamic - C
Basic nature: You have a lot of energy and have some great sense of humor. Everybody loves
your company, you are an entertaining personality, dont mince words and are spontaneous.

Straight cuts with lively details are made for you. Depending on the fashion trend you love to
wear tight fitting clothes or you choose oversized pieces - both styles look great on you.

Fabrics: Medium heavy fabrics with firmness, such as cotton, cord, woven fabrics, gabardine,
worsted yarn and thicker jersey.

Pattern: Funny, colorful, graphical prints, also comic themes will give a special touch to your
style. The designs should be small to medium size.

Jewelry & Accessories: Your Motto: Not much, but the right ones! Set the focus on Belts,
purses, backpacks. A small cotton scarf all very trendy and a bit more colorful.

Sometimes your appearance is not as smart and lively as your personality. Colorful, sassy colors
and contrasts are perfect for your personality style.

Try to highlight your complexion with your colors, and the right accessories and make-up.
Also your haircut should be trendy and sassy (what about 1 colored strand?) - either very
short or shoulder length

Copyright 2016 by Astrid Feichter

Romantic - D
Basic nature: You are very feminine, gentle, emotional and caring. You decide intuitive, have
artistic skills, are imaginative and sometimes a bit nostalgic. Practicality is not a key consideration.
You may be inspired by pretty things - soft, draped fabrics, velvet, frills, bows, lace, floral patterns,
soft colors, etc., you may prefer going for clean, figure-hugging/flattering lines that accentuate your
womanly shape.

Fabrics: Light to middle, soft flowing and cuddly fabrics with fine surface structure are flattering
you, such as batiste, crepe de chine silk, jersey, merino wool, angora, fine linen you look
beautiful in velvet, lace, chion, organza and moire fabrics.

Pattern: Soft and harmonious, rounded shapes, flowing lines and color transition such as
watercolor pattern. Floral pattern as in art nouveau are just beautiful for you, but also narrow
stripes and small checked pattern. No big designs, harsh outlines or contrasts are to

aggressive for your type.

Jewelry & Accessories: You love to add the special touch with smaller jewelry -

sometimes antique, scarfs (around the neck, hair, waistline), gloves, belts, purses,

shoes, hats your accessories are mostly small and a bit playful.

You dress to enhance and enjoy your femininity - dresses, make-up, hair, nails, accessories, shoes,
etc. You enjoy wearing heels. Your silhouette is soft flowing and curve hugging. Sti cuts, baggy
clothes or garish provoking pieces do not flatter you.

The pure Romantic type can sometimes come across fragile, dreamy and sometimes
passive. To much of a nostalgic touch could become old fashioned. Try to incorporate a few
modern elements with jewelry, stronger colored accents, to appear more mature and
communicate active femininity.

Copyright 2016 by Astrid Feichter

Dramatic-Extravagant - E
Basic nature: Youre an individual, very confident, you like to express your individuality through your

clothing and accessories, you're a non-conformist who loves to take center stage. What you cannot

stand is mediocrity. Creative types will tend to mix dierent colours, styles, patterns and textures together

to create a unique, eclectic look, including mixing vintage clothing with new. Your clothing is very chic,
diversified and probably expensive. You love unique designer pieces, You may be attracted to bold,
asymmetrical designs, cuts, patterns and/or colours just everything deviating from the average norm.
Rather than trying to cover up, you love to highlight broad shoulders, sharp facial features or very pale skin.

Fabrics: You're likely to wear fabrics of fine quality, love Jersey, fine cotton, shiny blended fabrics,
luxurious silk, nappa leather and suede, cashmere. In the evening you shine in satin, brocade, lurex and
lame.

Be careful if you are a Spring type - these fabrics could look too cool toned on you.

Pattern: no small checked pattern, you love big pattern, graphical, contrasty, abstract or stylized, also
asymmetric. You always appear bold and artistic.

Jewelry & Accessories: You love to be creative and try new accessories that can vary. Sometimes you
love to combine fashion jewelry with real gem stones, sometimes you wear simple jewelry but the next day
you love to sparkle with extremely eye-catching big accessories.

Your hair and make-up will generally follow your clothes styling - bold and dierent. Just be
careful as a Spring type - colors that are too loud could drown your delicate complexion.
The pure dramatic type sometimes seems a bit aloof and has to make the first move.

Copyright 2016 by Astrid Feichter

Sexy-Alluring - F

A pure version of this personality style is very rare and should - least of all in your work life not be freely expressed. If your personality style contains Sexy-Alluring, be sure that just a very
little bit adds the zest to your style. The goal should be to refine your style, then it can be most
attractive.

We will talk about the work environment in this chapter and there are a couple of basic rules you
should be aware of, if you want to be sexy but in a respectable, adequately dressed way.

If your figure allows it, your skirts can be a little shorter, but make sure it doesnt ride up to much
when you sit down. In this case less isnt more. Be critical and check in front of a mirror which
length is the most flattering to you.

Always focus on 1 eye catcher per outfit. Make sure the dcollet is not to low when
wearing a short skirt.

Your legs are an eye catcher? Highlight them with trendy panty hose.

Go for quality when it comes to jewelry. One classy bracelet is much more attractive than 10
clacking bangles. Less is more.

Choose light to medium neutral tones for nail polish, dont go for aggressive glaring red.

For your daytime makeup choose unobtrusive make up colors.

If your hair allows it, you can have curly wild hair or even a long wavy mane, if it doesnt distract
you in your job. Also highlights - according to your colors - blond or red, can look great.

Reserve extreme high heels and over-knee boots for special spare time occasions.
Mid-heeled pumps, boots or booties in your colors or animal prints are great at work and give
you the refined look.

Copyright 2016 by Astrid Feichter

visit my blog and

download your free e-book:

www.afeichter.com
I would love to hear from you - in case you have questions to one or the
other topic - I will be glad to answer any questions and I want to thank
you in advance for your feedback! Also, please let me know if you would
like to hear about related topics that werent mentioned in this course
I will be happy to create a lesson about it.

Pictures: shutterstock.com, dfeichter.com

Thank you!!

Copyright 2015 by Astrid Feichter