CAELA

SHAY

caela.shay@gmail.com | 781-733-0647 | http://caelashay.weebly.com

1027 Union Street | Duxbury, MA 02332

EDUCATION
Elon University, Elon, NC







May 2016
Bachelor of Arts, Cum Laude: Strategic Communications | Minors: Business Administration, Spanish GPA: 3.55
Honors: Presidents List, Deans List, Gamma Sigma Alpha, Rho Lambda, Lambda Pi Eta
Universidad de Sevilla, Sevilla, Spain, Student Teacher





Fall 2014


COMMUNICATIONS EXPERIENCE
SHIFT Communications, Newton, MA, PR Intern, Healthcare Practice


June 2016-Present
Provide team support for B2B health and health tech client accounts
Monitor and record news for client coverage, relevant industry trends and media opportunities
Create social media content for SHIFT healthcare twitter account as well as client social media accounts
Research, write and develop competitor analysis and industry trend reports
Participate in weekly client meetings and draft action items for follow-up post call

Trone Brand Energy, Highpoint, NC, Account Management Intern


January-May 2016
Created specialized social media content calendars for hospitality and healthcare clients
Researched and wrote press releases and blog posts for clients
Aided in the facilitation of new business research using LinkedIn and Lead411
Participated in client meetings and brainstorms aimed at increasing brand awareness and engagement

Cone Communications, Boston, MA, Brand Communications Intern

June-August 2015
Wrote, sent and followed up on pitches to local, regional and national media contacts
Created extensive media lists of lifestyle, food and retail contacts adhering to clients industry needs
Compiled press clippings and media impressions for consumer clients
Conducted industry related research on social media trends and strategic campaigns
Participated in weekly meetings and brainstorming for clients

Blue Cross Blue Shield, Quincy, MA, Marketing Intern

June-August 2014
Served as an account manager on a project evaluating all member facing collateral
Created event briefs for senior management based on venue, scope, and event design
Aided in the planning and execution of 8 corporate wide events and provided onsite assistance
Constructed event scope in collaboration with designers and writers

INVOLVEMENT & LEADERSHIP

Elon University Office of Financial Planning, Elon University, Financial Aid Assistant September 2013-May 2016
Educated parents and students about Elons financial aid process
Performed day-to-day office tasks to maintain operations

Alpha Chi Omega Sorority, Elon University, Member

February 2013-May 2016
Served as the Vice President of Membership Programming for 1 year by coordinating 15+ chapter-wide
events for 140 individuals, fostering community and personal development
Managed committee of 15, as well as planed and administered a budget of $6,000

Public Relations Student Society of America, Elon University, Member

Fall 2013-May 2016

SKILLS
Language: Spanish, Fluent
Social Media: Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, WordPress, Weebly, Hootsuite
Computer: Mac, Windows, Microsoft Office, Apple Products, Cision, Filemaker, Audacity, Simply Measured, Gorkana
Design: Adobe Photoshop, Adobe InDesign