Beruflich Dokumente
Kultur Dokumente
Course
Consumer
(tJConsumer
Decision Process: Four views of cons mer decision
making - Levels of consumer decision making - Buying ro.esStages in buying decision process - A model of consumer decision
making - Consumer gifting behavior.
o. - 507
Behavior
II.
111.
To get idea about the consumer behavior modeling and its impacts
in the market.
IV.
To gather knowledge
developing counties.
about
consumerism
and practice
~.
External Influences
group dynamics and
influencing consumer
-culture on consumer
8.
III
7.
.'
Course Contents:
~ivers~ty
of Consumer
Be~avior:
Place of consumer in
marketing -Consumer behavior as a branch of marketing
knowledge -Background of the development of consumer
behavior -Meaning & features of consumer behavior -Importance
and problems of understanding consumer behavior.
2.
~nalYZin.g
.Business. Buyin~ Beh.avio.r: Business markets and
characteristics - Major buying situations -Participants in the
business buying process -Major influences on business buyers
Jusiness
buying decisions.
Text:
1. G. Schiffman and L. L. Kanuk - Consumer Behavior -Prentice
Hall Inc -Eighth edition, 2004.
References:
1. David L Loudon and Albert J. n Bitta-Consumer Behavior Concept & Applications -Tata McGraw -Hill Publishing 90 -New
Delhi -Fourth Edition, 20.02.
2.
3.
157