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BUSINESS MODELS
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WE ANALYZED
TONS OF
DISRUPTORS
WROTE A BOOK ON
DIGITAL
TRANSFORMATION
YOU SHOULD
CHECK IT OUT
www.digitaltransformationbook.com
AND
DISCOVERED
7 SIMILARITIES
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
THE SEVEN
METAPHORS
OF DISRUPTION
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
THE PACKAGE
THE EVOLUTION OF UNBUNDLING AND HOW THIS CHANGES THE PRODUCTS
AND SERVICES YOU OFFER AND YOUR GO-TO-MARKET.
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
THE FROG
THE BY-PASSING THAT YOU ARE SUBJECT TO OR THAT YOU CAN PERFORM
YOURSELF, LEADING TO A CHANGE IN THE EXISTING VALUE CHAIN.
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
THE GATEKEEPER
THE CHANGE OF OPINION MAKING, OF LEADERSHIP AND THE ENTRANCE OF
NEW PLAYERS THAT DOMINATE THE ATTENTION OF THE PEOPLE.
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
THE TRAVELER
THE CHANGE OF LOCATION & PLACE, THE EMERGENCE OF HYBRID MODELS THAT MERGE
ONLINE & OFFLINE AND CREATE A CONSISTENT USER EXPERIENCE & CUSTOMER JOURNEY.
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
THE PARTICIPANT
THE IMPORTANCE OF THE CROWD AND THE POWER THAT IT REPRESENTS FOR THE
GOOD OR THE BAD OF THE ORGANIZATION.
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
THE CYBORG
THE REALIZATION THAT WE ARE JUST AT THE BEGINNING
OF THE DIGITAL REVOLUTION.
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
THE
PACKAGE
THE
TRAVELER
THE
FROG
THE
PARTICIPANT
THE
GATE
KEEPER
THE
CYBORG
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
THIS IS YOU
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
THIS IS DISRUPTIVE
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
10 HYPER DISRUPTIVE
10 HYPER
BUSINESS
DISRUPTIVE
MODELS
BUSINESS
- WHATMODELS
IS HYPER DISRUPTIVE?
WHAT ARE
THEIR
BUSINESS
MODELS?
Netflix
Kindle Unlimited
Hello Fresh
FEATURE LIMITED
Skype: Only two-way video calling on the free version
CAPACITY LIMITED
Dropbox: Maximum 2GB cloud storage space
CUSTOMER CLASS LIMITED
AutoDesk: AutoCAD is free for Students
EFFORT LIMITED
FarmVille: Unlock levels faster
HARD PAYWALLS ARE NOT FREEMIUM SINCE THERE IS NO FREE BASIC USE!
FREEMIUM
IS NOT
PREMIUM
FREEMIUM
IS NOT
FREE TRIAL
Free trials are limited in time and give the consumer the
whole experience of the product or the service.
FREEMIUM
IS NOT
FREE
PIONEERED BY
Search Engines
TYPES OF DISRUPTORS USING THE FREE MODEL
Google, Facebook, Snapchat
WHY?
By offering the product or service for free it is easy to gain a lot of users. The more
people that interact with the product, the more data that can be extracted from the
users. Besides data, the attention is also a big asset for these companies. The end user
normally is not the customer of the free model company.
When a free model company combines its data with advertising opportunities,
the advertising will be much more targeted thus much more effective and,
needless to say, much more expensive.
Priceline.com
Friendsurance
Alibaba
PIONEERED BY
Sharing economy
TYPES OF DISRUPTORS USING THE ACCESS OVER OWNERSHIP MODEL
Zipcar, ParkCirca, Peerby
WHY?
Access over ownership companies generate revenue by using the power of the sharing
economy. Just like market place companies, the access over ownership model only
facilitates the actions between people thus making it needless for these companies to
invest in products or people.
ParkCirca
Zipcar
Peerby
Coolblue
Zalando
Tesla
KLM
Disney World
Tomorrowland
8.THE PYRAMID
PIONEERED BY
William J. Tobin
TYPES OF DISRUPTORS USING THE PYRAMID MODEL
Amazon, online retailers (fitness, fashion, etc.)
WHY?
The pyramid business model is a cost-effective way of building your business because
you only pay your sales people a percentage of the profit. Needless to say, companies
like this dont have (a lot of) sales staff, which raises the certainty regarding cash flow.
Pyramid companies will often use people with high notoriety to sell their products.
Amazon
Operator
TaskRabbit
Uber
10.THE ECOSYSTEM
PIONEERED BY
Apple & Google
TYPES OF DISRUPTORS USING THE ECOSYSTEM
Apple & Google
WHY?
The ecosystem business model only exists when companies can offer enough services
and or products that cause a high level of dependence of the customer. Once the
customer is dragged too far in the ecosystem, he can hardly get back out. The iPhone
breaks? Too bad that you already bought a MacBook & the Apple Watch. You just need
to buy another iPhone.
WHAT
SHOULD
YOU
REMEMBER?
THE SEVEN
METAPHORS
OF DISRUPTION
THE
PACKAGE
THE
TRAVELER
THE
FROG
THE
PARTICIPANT
THE
GATE
KEEPER
THE
CYBORG
THE TEN
HYPER DISRUPTIVE
BUSINESS MODELS
HYPER DISRUPTORS
COMBINE DIFFERENT
BUSINESS MODELS
HYPER DISRUPTORS
ATTACK YOU ON EVERY
DRIVER OF DISRUPTION
NICK VINCKIER
Strategy Consultant
@DADOVANPETEGHEM
@NICKVINCKIER
DADO@DEARMEDIA.BE
NICK@DEARMEDIA.BE
+32 474 82 68 07
+32 474 39 12 82
10 HYPER DISRUPTIVE
BUSINESS MODELS
THAT SHOULD INSPIRE YOU