Age

Gender
21 Female
26 M
23 Male
25 Male
25 M
26 Female
25 Male
25 Male
24 Male
25 F
25 Male
22 Male
24 Female
22 Male
21 Male
23 Male
22 M
22 M
21 M
24 M
25 M
25 M
23 M
23 Male
26 Male
22 Male
21 F
25 M
26 Male
22 Female
26 Male
24 Male
21 Male
25 Male
26 Male
26 Male
27 Male
25 Female
25 Male
22 Female
24 M
22 M
23 Male

Movies
Location Online
At Counter Online
East
0
1
North
1
0
South
1
0
West
0
1
West
1
0
East
0
1
East
1
0
North
1
0
North
1
North
1
0
South
0
1
South
0
1
South
1
0
South
0
1
South
1
0
South
1
0
South
1
0
South
1
0
South
0
1
South
0
1
South
1
0
South
0
1
South
0
1
West
1
1
West
0
1
West
0
1
West
1
0
West
1
0
East
0
1
South
1
0
North
1
0
South
0
1
West
0
1
West
1
0
West
0
1
East
0
1
East
0
1
South
1
0
South
0
1
South
0
1
South
1
0
South
0
1
West
0
1

Airline
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
0
1
1
1
1
1
0
1
1
1
1
0
1
1
1
1
1
1
1
1
1
1
1
1
1

Airline
Train
Bus
At Counter Online At Counter Online At Counter Preference Member
0
1
0
1
0 No
0
1
0
1
0 No
0
1
0
1
0 No
0
1
0
0
1 Yes
0
1
0
1
0 No
0
1
0
0
1 No
0
1
0
0
1 No
0
1
0
1
0 No
0
0
1
0
1 No
0
1
0
1
0 Yes
0
1
0
1
0 No
0
1
0
1
0 No
0
1
0
0
1 No
0
1
0
0
1 No
0
0
1
0
1 No
0
1
0
1
0 No
0
1
0
0
1 Yes
0
1
0
1
0 Yes
1
1
0
0
1 No
0
0
1
0
1 No
0
1
0
1
0 No
0
1
0
1
0 No
0
1
0
0
1 No
0
0
1
1
0 No
1
0
1
0
1 No
0
1
0
0
1 No
0
1
0
1
0 No
0
1
0
1
0 No
0
1
0
1
0 No
0
0
1
0
1 No
0
1
0
1
0 No
0
1
0
0
1 Yes
0
1
0
1
0 No
0
1
0
1
0 Yes
0
1
0
1
0 No
0
1
0
0
1 No
0
1
0
1
0 Yes
0
1
0
1
0 No
0
1
0
1
0 No
0
1
0
1
0 Yes
0
0
1
0
1 No
0
1
0
1
0 No
0
1
0
0
1 No

Frequency of Purchase
Movies
Never
Once in two months
1 or more times a month
Less that all of above
Once in two months
Less that all of above
Once in three months
1 or more times a month
Once in two months
1 or more times a month
Never
Once in two months
1 or more times a month
Once in two months
Once in two months
Once in two months
1 or more times a month
1 or more times a month
Never
Once in two months
1 or more times a month
1 or more times a month
1 or more times a month
1 or more times a month
Never
Once in two months
Once in three months
1 or more times a month
Never
1 or more times a month
1 or more times a month
1 or more times a month
Once in two months
1 or more times a month
Once in three months
1 or more times a month
Once in three months
Less that all of above
1 or more times a month
Never
Less that all of above
1 or more times a month
Less that all of above

Airline
1 or more times in 3 months
Once in 6 months
Once in a year
Once in 6 months
Once in 6 months
Less than all the above
1 or more times in 3 months
Once in 6 months
Once in a year
1 or more times in 3 months
Less than all the above
Less than all the above
Less than all the above
Never
Never
1 or more times in 3 months
Never
Once in a year
Never
Once in 6 months
Once in a year
Less than all the above
Less than all the above
1 or more times in 3 months
Never
Once in a year
Never
Once in a year
1 or more times in 3 months
Never
1 or more times in 3 months
1 or more times in 3 months
Once in 6 months
Once in 6 months
Once in 6 months
Less than all the above
Once in 6 months
Never
Once in 6 months
Once in 6 months
Never
Never
Once in 6 months

requency of Purchase
Train
Once in a year
1 or more times in 3 months
1 or more times in 3 months
1 or more times in 3 months
1 or more times in 3 months
Once in 6 months
1 or more times in 3 months
Once in a year
1 or more times in 3 months
1 or more times in 3 months
Once in 6 months
1 or more times in 3 months
1 or more times in 3 months
1 or more times in 3 months
1 or more times in 3 months
1 or more times in 3 months
1 or more times in 3 months
1 or more times in 3 months
Once in 6 months
1 or more times in 3 months
Once in 6 months
Once in 6 months
1 or more times in 3 months
1 or more times in 3 months
Never
1 or more times in 3 months
1 or more times in 3 months
Once in a year
1 or more times in 3 months
Never
Once in a year
1 or more times in 3 months
Once in 6 months
1 or more times in 3 months
Once in 6 months
1 or more times in 3 months
Once in a year
1 or more times in 3 months
1 or more times in 3 months
1 or more times in 3 months
Less than all the above
1 or more times in 3 months
Once in a year

Bus
Once in a year
1 or more times in 3 months
1 or more times in 3 months
Never
1 or more times in 3 months
Once in 6 months
Never
1 or more times in 3 months
Never
Less than all the above
1 or more times in 3 months
1 or more times in 3 months
Never
Never
Once in 6 months
Once in 6 months
1 or more times in 3 months
Once in 6 months
Never
1 or more times in 3 months
Once in 6 months
Once in 6 months
1 or more times in 3 months
1 or more times in 3 months
Never
1 or more times in 3 months
1 or more times in 3 months
1 or more times in 3 months
1 or more times in 3 months
Never
Once in 6 months
Never
Once in 6 months
1 or more times in 3 months
Never
Never
1 or more times in 3 months
Once in 6 months
1 or more times in 3 months
Never
1 or more times in 3 months
1 or more times in 3 months
Once in a year

Price
5
5
2
5
3
5
5
5
1
5
4
5
5
5
5
5
5
5
5
5
4
5
5
4
5
5
3
5
3
1
5
5
5
4
5
5
1
1
5
5
5
5
5

Importance
Transaction Security Preference Points SMS Interface Refund
4
2
1
3
1
5
4
3
3
4
4
1
2
3
5
5
4
5
5
5
5
1
4
4
4
5
3
3
4
5
5
3
2
5
5
2
1
3
4
5
2
2
5
4
3
1
4
3
1
1
5
2
4
4
4
3
1
4
4
5
5
5
5
3
5
4
1
5
5
5
5
2
4
3
5
5
2
3
4
4
5
5
3
5
5
4
3
2
5
5
4
4
5
4
5
4
2
3
4
2
4
2
5
5
5
3
1
2
3
5
4
3
4
5
5
4
5
4
4
3
4
4
3
4
5
3
1
4
3
5
5
1
1
3
1
4
2
3
3
4
5
2
5
5
4
5
3
3
4
5
3
3
2
3
5
4
3
1
1
5
2
2
2
4
5
5
2
4
4
5
4
5
2
1
4
5
1
2
4
4
3
2
2
1
1
5
4
2
4
4
5
2
3
5
4
5
1
1
3
5
4
2
2
3
5
4
4
4
4
3
4
1
2
3
4

Do you check multiple

websites
Yes
No
No
Yes
No
Yes
Yes
Yes
Yes
No
No
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No
Yes
Yes
No
No
No
yes
No
Yes
No
Yes
Yes
No
Yes
Yes
Yes
No
No
No
No
Yes

Movies
respective multiplex
bookmyshow
respective multiplex
bookmyshow
bookmyshow
bookmyshow
bookmyshow
bookmyshow
bookmyshow
bookmyshow
kyazoonga
bookmyshow
bookmyshow
bookmyshow
bookmyshow
respective multiplex
respective multiplex
bookmyshow
bookmyshow
respective multiplex
bookmyshow
respective multiplex
bookmyshow
bookmyshow
bookmyshow
respective multiplex
respective multiplex
respective multiplex
bookmyshow
respective multiplex
respective multiplex
respective multiplex
bookmyshow
bookmyshow
respective multiplex
bookmyshow
respective multiplex
respective multiplex
respective multiplex
respective multiplex
bookmyshow
bookmyshow
respective multiplex

Preferred Website
Bus
Airline
cleartrip
cleartrip
redbus
cleartrip
redbus
cleartrip
redbus
cleartrip
redbus
cleartrip
yatra
makemytrip
yatra
makemytrip
redbus
makemytrip
redbus
makemytrip
makemytrip makemytrip
ksrtc
makemytrip
makemytrip makemytrip
cleartrip
makemytrip
redbus
makemytrip
redbus
makemytrip
other
makemytrip
ksrtc
makemytrip
redbus
makemytrip
redbus
makemytrip
makemytrip makemytrip
other
makemytrip
ksrtc
makemytrip
redbus
makemytrip
makemytrip makemytrip
makemytrip makemytrip
redbus
makemytrip
redbus
makemytrip
redbus
makemytrip
redbus
other
cleartrip
other
ksrtc
respective airline
redbus
respective airline
ksrtc
respective airline
redbus
respective airline
other
respective airline
other
yatra
ksrtc
yatra
ksrtc
yatra
redbus
yatra
yatra
yatra
ksrtc
yatra
redbus
yatra
redbus
yatra

Mobile Booking
Train
cleartrip
irctc
irctc
yatra
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
irctc
yatra
irctc
irctc
irctc

No
No
No
No
No
No
No
No
No
No
No
No
No
Yes
No
No
No
No
No
No
No
No
Yes
Yes
No
No
No
No
No
No
No
No
No
No
No
No
No
Yes
No
No
No
No
Yes

Website
others
cleartrip.com
airline websites
yatra.com
makemytrip.com

Anova: Two-Factor Without Replication

SMS, User Interface, Preference Points
SUMMARY
others
cleartrip.com
airline websites
yatra.com
makemytrip.com
SMS
User Interface
Preference Points

SMS
4
3
2.2
2.25
3.47

Count

User Interf Preference Points

4.5
2.5
3.6
2.4
2.6
3
3.86
2.56
3.375
2.125

Sum
3
3
3
3
3

11
9
7.8
8.67
8.97

Average
3.6666666667
3
2.6
2.89
2.99

5
5
5

14.92
17.935
12.585

2.984
3.587
2.517

ANOVA
Source of Variation
Rows
Columns
Error

SS
1.837027
2.877663
2.915253

Total

7.629943

df
4
2
8
14

MS
0.4592566667
1.4388316667
0.3644066667

ANOVA
Website
others
cleartrip.com
airline websites
yatra.com
makemytrip.com

Variance
1.083333
0.36
0.16
0.7297
0.563425

Anova: Two-Factor Without Replication

Price, Transaction Security, Refund
SUMMARY
others
cleartrip.com
airline websites
yatra.com
makemytrip.com

0.60553
0.481845
0.100695

Price
Transaction Security
Refund

ANOVA
F
P-value
F crit
1.260286 0.360574 2.806426 Rows
3.948423 0.064138 3.113118 Columns
Error
Total

Source of Variation

Price

Transaction Security
2
4
4.8
4
4.6

Refund

5
4.6
3.6
4.375
3.91

4.5
3.8
4.8
3.75
4.21

3
3
3
3
3

11.5
12.4
13.2
12.125
12.72

Average
3.83333333
4.13333333
4.4
4.04166667
4.24

Variance
2.583333
0.173333
0.48
0.098958
0.1197

5
5
5

19.4
21.485
21.06

3.88
4.297
4.212

1.232
0.30692
0.20297

Count

Sum

SS
0.542473
0.485563
6.425087
7.453123

df

MS
F
P-value
F crit
4 0.13561833 0.168861 0.948282 2.806426
2 0.24278167 0.302292 0.747206 3.113118
8 0.80313583
14

Purchasing Pattern
Bus
Online
Counter

North

South
14
8
22

11
10
21

Online
Counter

North
South
12.7907 12.2093
9.209302 8.790698

Online
Counter

North
South
0.114334 0.119779
0.158797 0.166359

chi square statistic

chi test
Degrees of freedom
Critical CHI SQUARE

0.559269
0.454555
1
3.841459

25 0.581395
18 0.418605
43

asing Pattern
Movies
Online
Counter

North

South
9
13
22

10
11
21

Online
Counter

North
South
9.72093 9.27907
12.27907 11.72093

Online
Counter

North
South
0.053466 0.056012
0.042327 0.044343

Chi Square statistic

chi test
Degrees of freedom
Critical CHI Square

0.196149
0.657848
1
3.841459

19
24
43

0.44186
0.55814

Frequency of ONLINE Purchase for MOVIES

H0 : location and frequency of online ticket booking for MOVIES ar

MOVIES
frequent
not frequent

North

South

MOVIES
frequent
not frequent

7
11
15
10
22
21
frequency of purchase
North
South
9.2093023256 8.7906976744
12.790697674 12.209302326

frequent
not frequent

North
South
0.5300093963 0.555247939
0.3816067653 0.3997785161

Chisquare
DOF
Critical chisquare

1.8666426166
1
3.8414588207

18
25
43

Inference : since chisq.(calc)<

Frequency of ONLINE Purchase for TRAINS

H0 : location and frequency of online ticket booking for TRAINS ar

TRAINS
frequent
not frequent

North

South
12
10
22

15
6
21

TRAINS
frequent
not frequent

North
South
13.813953488 13.186046512
8.1860465116 7.8139534884

frequent
not frequent

North
South
0.2381959126 0.2495385751
0.4019556025 0.4210963455

Chisquare
DOF
Critical chisquare

1.3107864358
1
3.8414588207

(frequently=ONE OR MORE TIMES

27
16
43

Inference : since chisq.(calc)<c

Freque

ooking for MOVIES are independent

(frequently=atleast once in 1month)
0.418605
0.581395

H0 : location and fr
Airline
frequent
not frequent

EXPECTED

Airline
frequent
not frequent

CALCULATED

frequent
not frequent

: since chisq.(calc)<chisq(critical)accept H0

Chisquare
DOF
Critical chisquare

ooking for TRAINS are independent

ONE OR MORE TIMES IN THREE MONTHS)

0.627907
0.372093

H0 : location and
Buses
frequent
not frequent

EXPECTED

BUSES
frequent
not frequent

CALCULATED

frequent
not frequent

: since chisq.(calc)<chisq.(critical)ACCEPT H0

Chisquare
DOF
Critical chisquare

Frequency of ONLINE Purchase for AIRLINES

H0 : location and frequency of online ticket booking for AIRLINES are independent
North

South
15
7
22

(frequently=atleast once in 6months)

20 0.4651162791
23 0.5348837209
43

5
16
21

North
South
10.23255814 9.7674418605
11.76744186 11.23255814
North
South
2.2211945032
2.32696567
1.931473481 2.0234484087

8.5030820629
3
3.8414588207

Inference : since chisq.(calc)>chisq.(critical)REJECT H0

Frequency of online booking for BUSES

H0 : location and frequency of online ticket booking for BUSES are independent
North

South
10
12
22

9
12
21

(frequently=atleast once in 3months)

19 0.4418604651
24 0.5581395349
43

North
South
9.7209302326 9.2790697674
12.279069767 11.720930233
North
South
0.0080115723 0.0083930757
0.0063424947 0.0066445183

0.029391661
1
3.8414588207

Inference : since chisq.(calc)<chisq.(critical)ACCEPT H

ndependent

east once in 6months)

EXPECTED

CALCULATED

q.(critical)REJECT H0

dependent

east once in 3months)

EXPECTED

CALCULATED

<chisq.(critical)ACCEPT H0

Website
others
cleartrip.com
airline websites
yatra.com
makemytrip.com

REGRESSION
Average Importance given to the factor
Transaction Security (X2)
5
4.6
3.6
4.375
3.91

No. of Users (X1)

0.0465116279
0.1162790698
0.1162790698
0.1860465116
0.5348837209

SUMMARY OUTPUT
Regression Statistics
Multiple R
0.9509268812
R Square
0.9042619333
Adjusted R Square
0.6170477333
Standard Error
0.6868749468
Observations
5
ANOVA
df
Regression
Residual
Total

Intercept
No. of Users
Transaction Security
SMS

3
1
4

SS
4.4562028074
0.4717971926
4.928

Coefficients
9.2008944238
2.1331475459
-0.86078991
-0.6865649094

Standard Error
3.7080790946
2.5067515146
1.0766002233
0.6789354668

Predicted Price
2.2499014011
3.4296065218
4.8396483594
4.287032181
4.5938115367

Residuals
-0.2499014011
0.5703934782
-0.0396483594
-0.287032181
0.0061884633

RESIDUAL OUTPUT
Observation
1
2
3
4
5

ge Importance given to the factor

SMS (X3)
4
3
2.2
2.25
3.47

Price (Y)
2
4
4.8
4
4.6

MS
F
Significance F
1.4854009358 3.1483886702 0.3875806085
0.4717971926

t Stat
2.4813101849
0.8509609084
-0.799544614
-1.0112373605

Standard Residuals
-0.7276474479
1.6608364616
-0.1154456414
-0.8357625572
0.0180191849

P-value
Lower 95%
0.2438896705 -37.9147177305
0.5511501749 -29.7181504212
0.5706233872 -14.5402927664
0.4964430596 -9.3132579536

Upper 95%
56.316506578
33.984445513
12.818712946
7.9401281348

Lower 95.0%
-37.91471773
-29.718150421
-14.540292766
-9.3132579536

Upper 95.0%
56.316506578
33.984445513
12.818712946
7.9401281348