In this research the researcher has put an effort to understand the

buying behavior of the consumers towards FMCG products.

1. In this report, the researcher has first of all given a brief
review about FMCG sector as a whole.
2. Then she has given a review of the findings of some of the
researches that has already been conducted by various
researchers.
3. Then she has enumerated her research objectives.
4. Then she has given the panoramic view regarding the topic.
5. Then she has described her research methodology i.e., the
sample

unit,

sample

size,

sampling

region,

sampling

procedure that she has used in her report.

6. She has used stratified random sampling as her sampling
procedure.
7. Then she has analyzed the data which was collected by a
questionnaire.
8. Then she has concluded the findings of the survey.
9. Then

finally,

she

has

given

few

recommendations regarding the topic.

suggestions

&