H ell o !

My name is Adeline. Im a professional designer currently residing in Jakarta,

Indonesia, but worry not if you cant speak our language, I speak English too!

Way before I even knew graphic design was going to be my lifetime passion,
I was already in love with colors. As a kid, I always asked my parents for the
biggest set of crayons, and my eyes would sparkle at the sight of those colorful
sticks side-to-side and also on papers. Granted, I used them a lot more on
walls than on papers.

I stumbled into the world of professional graphic designs around six years ago,
and I quickly realized my true love is designing for creative entrepreneurs.
My clients ranged from IT and For-Ex businesses to luxurious beauty brand,
and sometimes even wedding invitations for lovely couples! I work best with
enthusiastic clients who is always ready to make a big change, especially one for
the face of their brand. I love white and aqua combined, swimming, soothing
music, Scandinavian interiors, and last but not least: cats.

ADELINE WINATA
BEAUTY BRANDING & DESIGNS

Your business is not just a hobby, its a

labor of love. Go big or go home.
While Im here to listen to your requests
and make your visions come alive.

AN OVERALL
L OO K

E x pertise

OF THE

Art Directing

PROCESS

Creative Brainstorm Session

Graphic Design
Logo & Branding
Branding Collaterals
Print Designs

To me, a brand does not

limitedly mean a logo design.
A logo design is a big chuck
of a brand, yes, and it sets the
basic guide to their future
goal, yes, but there many
other elements that help
building a brand than just a
logo; a vision, a goal, the way
you want your clients to see
you in the market.

Web Design & Developments

Product Packaging
Wedding Invitations
Book Layout & Publishings

Now. You have your vision. You

have your goals. All you need
is how to make it come alive.
Thats where I step in.
In order to start, I have to let
you know that this process
is a a two-ways road. We
both need each others help,
and only then do we create a
beautiful and matching brand
for you and you only.

To translate your visions to life, I will

squeeze all and every explanations
out of you just so I understand your
brand well. I will ask a lot of things,
that is how I work. Feel free to bring
reference to the table; pin posts,
pictures, mood boards, logos you
like, logos you hate, everything. It is
important, otherwise I will have

to try every approach under the

sun, and it is not very effective and
time-savvy. When that is covered, I
will come to you with a few possible
big ideas to brainstorm, along with
sketches of possible logos (nothing
serious though, just kiddy doodling to
confirm with you if thats what youre
looking for).

Then the battle starts.

Im the type to strive for details.
Im curious by nature. I think
strategically and creatively.
Together with you and your big
dreams, we are going to make such
a wonderful team. Have fun looking
around my portfolio, I cant wait to

R A N D O M F A C T S A b o ut M e
(JUST BECAUSE ITS IMPORTANT)

C lient L ist

F av o urite M O V I E

T O T A L N o . Of C L I E N T S
I WORKED WITH

34

STUDIO TONTON

HARRY POT TER

50 FIRST DATES

T H E S tudi o

PARAGON

My studio is only

C OO K I N G P A N D A

a small spaced
apartment in the big

Most of them are IT and

capital city. I shared

it with another
designer who

fashion brands.

focuses more
on children

,,

illustration.

If you cant solve

a problem, its because
youre playing by
the rules.
PAUL ARDEN

I ALSO SPEAK

H E W L E T T- PA C K A R D I D
CL AY BUCCHOL Z FOUNDATION
SWANK LIFESTYLE MANAGEMENT
FERN A TJHI A YOG A
K ATHERINE RUSH INTERIOR

Some more
random facts

My lovely laptop,
my one and only
partner in design,
is five and a half
years old, and I
have a feeling he is

kO R E A N

about to leave this

world. :(

E mpl o yement H ist o ry

PURI PARK VIE W APARTMENT, JAK ARTA 11620, INDONESIA

I LIVE WITH
Being able to take ideas
and transform them into
something tangible is life-

Im a huge fan of

affirming.

working out and

swimming and yoga,
though Im still

MELINDA SANTILLIAN

working on the latter

since I have zero
flexibility.

2010

2012

2014

2015

LEAP

K ATA PEL &

PAPERY THINGS

ADELINE

DESIGN

PAPERLOVESTORY

DESIGN

WIN ATA

July 2015 shall

Got recruited by a

A design studio

An international

very design-tastic

with a team of

and online-based

forever be

R OO M M A T E S

corporate graphic

delightful and

illustration &

remembered as the

house based in

very creative

wedding branding

official start of my

GOT TA S AV E A S MUCH A S I C A N

Jakarta & HK.

individuals.

studio in Jakarta.

full freelancing.

SWANK

C lient

Swank - Lifestyle Management

PROJECTs

Brand Identity
Logo Design
Stationeries

D escripti o n

Swank Lifestyle Management (often

stylized as SWANK) is a luxuryfocused lifestyle management in
charge of managing their clients
personal needs. The idea was founded
by recently in late 2015 and has yet to
be released to public.
I tried a different approach; a Nordic
Art Deco style, because I knew would
compliment the luxury taste of the
brand very well. It was a very exciting
experience because the client was
very design savvy and it helps in
creating a cohesive brand identity.

INTEGRITY MARKETING

C lient

Integrity Marketing

pr o jects

Logo Design
Brand Identity
Stationery Design

D escripti o n

Founded in 2010, Integrity Marketing

was quick to catch the eyes of local
citizens. However, Ferry, their founder,
felt like their (then) current brand
was not enough to represent the
trustworthy and professional business
firm that Integrity wanted to expose.
As an up and going Business and Tax
Consultant Firm, it is an important for
Integrity Marketing to deliver the right
brand to its clients. Now refreshed with
a combination of white and blue as
main colors, along with a little red and
black as small elements here and there,
Integritys rebranding project was a
huge success in bringing more trust
from their clients.

K ATHERINE RUSH
GREEN INTERIORS

CLIENT

Katherine Rush

PROJECTS

Brand Identity
Logo Design

D escripti o n

Working with Katherine was a blast.

She was a very fun and very insightful
to talk to, and she shows great interest
in the design process of her brand.
To approach her eco green designs, I
focused on earthy colors and watercolor
elements to bring her vision to life.

VARIOUS OTHER LOGOS

TO N N Y & J OV ITA S
GOLDEN ANNIVERSARY

CLIENT

Poppy Rachmat

PROJECTS

Wedding Invitation
Couple Monogram

D escripti o n

True love does exist. Tonny and Jovita

have proved that even though they have
been married for 50 years, blessed with
three children and five grandchildren,
there is no such thing as your love to
your soulmate fading away.
Their youngest daughter, Poppy, came
to me bearing the good news about
their anniversary and that she and her
siblings wanted to create a celebration,
and so she asked me to help create a
stylish invitation with a hint of classic
and yet still pleasing to the eyes for the
celebration. Here are the results; this
might as well be my favorite invitation I
have designed so far.

IVANDER & INEZ - THE WEDDING

C lient

Ivander & Inez

P r o jects

Wedding Invitation
Brand & Collaterals

D escripti o n

Ivander and Inez are a couple of doctors

recently graduated from the same
university back in 2011. Having dated for
more than 6 years, they decided their
wedding should be simple yet intimate,
with only a few guests invited.
Their request wasnt that simple to
me then; they dont want it to look too
blatant about their occupation, but they
still want to incorporate it somehow.
But thankfully, after long hours of
brainstorming and consulting them
to find more of their personality, I
came up with the big idea of an X-Ray
concept with the tagline You make
my heart beat faster. It was a very fun
experience with a very insightful client.

STUDIO TONTON
ARCHITECT CONSULTANT

C lient

Studio Tonton

P r o jects

Website Design
Responsive Design
Web Development

D escripti o n

Studio Tonton is one of the most

renowned Architect Consultant Studio
in Jakarta owned by partners Antony
Liu and Ferry Ridwan. It was found in
1999, and now has completed more than
30 nationally recognized world class
architectural projects.
My objective was to create a responsive
website design that represents Studio
Tontons stylish, sleek, and very
sophisticated style of architecture
without losing their eco-friendly
positioning of their brand.

WEBSITE

www.studiotonton.com

LUMAZINE - A PERSONAL MAGAZINE

C lient

PROJECTS

Luminous Music

Publishing/Magazine

D escripti o n

Luminous is a non-profit community

club for youth with a heavy focus on
Asian music. Founded in early 2014, it is
Luminous vision to serve their members
quality time together discussing about
their interests, as well as occasional funfilled and enlightening gathering.
Using a bright yellow color above whites
and blacks, this magazine plays as an
eye-catching and friendly introductions
of what Luminous does for the
community members in order to keep the
bond strong and ongoing.

I nf o rmati o n

www.keeweeshop.com

KEEWEE - HD CCTV

C lient

KeeWee Shop

PROJECTS

Brochure Design

D escripti o n

KeeWee Shop is a local audio store

that strives to provide high quality
headphones, portable audio equipment
and computer accessories. Founded
on 2010 and tirelessly evolving ever
since, KeeWee started to provide and
sell HD CCTV and its packages in early
2015 while the use of HD CCTV itself
despite being very beneficialis still
fairly uncommon.
This brochure was designed to provide
KeeWee customers early knowledge
of HD CCTV and all of its benefits,
especially for start-up entrepreneurs to
understand the importance of CCTV as
a part of sturdy security system.

C o ntact M E !
W hether it s t o discuss ab o ut y o ur brand
O R just because y o u are b o red and
Y o u d o n t want t o be b o red al o ne !

hi@adelinewinata.com

@ adelinewinata
L inkedin

@ adelinewinata
B ehance

@ adeline . winata
F aceb o o k

@ adelinewinataa
T witter