Berkeley Executive Program in

Management
(India; Berkeley, CA; Online)
As a driven leader aspiring to even greater heights in your career, taking time to reinvest in
your personal brand and skillset is essential. In today's complex global business
environment, the best leaders have vast networks that provide access to the latest
knowledge and experiences and bring these assets to their organizations.
The Berkeley Executive Program in Management prepares you for the next level of
leadership. Actively leveraging Berkeley's unique strengths, the program exposes you to the
latest theories and best practices in business, from strategy to team leadership, influence,
innovation, product management, and more. You will leave the program with a mark of
distinction from a world-renowned university and prepared to lead an enterprise
The modular design of this program, which combines classes in India and Berkeley with an
online experience, is tailored for rising executives in emerging economies like India.

Key Takeaways

ACADEMIC MODULES
Module 1 (India)
Advanced Management Competencies
This module helps you discover your unique strengths and areas of
improvement to enhance your professional growth. This module deliver
practical, research-validated tools and action plans to use now and in the future.

Diagnostic survey results using data to improve self-awareness and

leverage strengths

Understand your management challenges and opportunities

Managing organizational dynamics

How to succeed in a matrix organization

Creating and managing high-performance teams

Negotiation as a strategic communication tool

Effective influence and persuasion

Influencing people and leading change group exercise

The leader as coach

How to attract, develop, motivate, and retain talent

Effective leadership

Module 2 (Berkeley, CA)

Managing Product and Services Organizations
This module brings the focus back on essentials of innovating and managing
products and servicesthe keys to competing and winning in todays ultracompetitive marketplace. The module looks at all necessary elements of product
management including pricing, business models, marketing, customer-focused
design, influence without authority, and competing to win.

Organizational strategy and product management

The business model canvas

Customer-focused design

Market research

Breakthrough results with pricing and power pricing

Segmentation, targeting, and positioning

Product life cycle

Product portfolio planning

Strategic Financial Management

This module takes you through strategic applications of the important aspects of
finance and accounting, with a focus on understanding and applying the
appropriate tools to your advantage. It will help you to speak the language used
by the CFO and the finance function and allow you to make more informed
decisions as well as avoid costly mistakes. You will learn to make vital strategic
decisions related to:

Strategies, performance and decisions of the firm and its competitors

Operational, financing and investment decisions

Value creation, valuation and future financial performance

Cost allocations and strategic project opportunities

Performance evaluations and incentive designs

Module 3 (Online)
Leading Innovative Change
This module takes the work from Module 2 in product management and
strategy and extends it to include innovation as a required element for
continued growth and success for products, services and organizations as a
whole. It takes you, the leader, through the journey of developing an innovationcentric view in all aspects of work as opposed to innovation as part of the R&D
function. This module aims to develop you into a more flexible, forward-thinking
executive, comfortable with the language and management of innovation.

Introduction to innovation

Introduction to innovative leadership

Idea generation and the business model canvas

Customer-focused experimentation

Internally focused experimentation

Leading innovative change

Module 4 (Berkeley, CA)

Strategy Competing and Winning in Dynamic Economies
Product management and marketing are intricately linked to strategy, and this
module delivers practical methods for strategy formulation and implementation
for business units and the enterprise as a whole. Participants will come away
with forward-looking techniques for assessing competition and effective
positioning for competitive advantage. This module covers all areas of strategy,
including:

Industry structure and analysis

Strategic value curves

Corporate strategy

Strategic planning

Competitive strategy

Interactive strategy

Growth strategies

Leadership Communications
This module aims to transform your leadership capabilities with productive
interpersonal exchanges, enabling you to influence any audience. The module
builds upon the art of communication to make powerful impressions on your
audiences and forge more productive relationships with coworkers.

Leadership presence

Enriching and effective feedback techniques

Discovering your authentic leadership

Introduction to coaching skills & tools

Coaching demonstrations

Inquiry the art of asking curious questions

Small group coaching practice

CORE FOUNDATIONAL COURSES

In collaboration with Harvard Business Publishing, Northwest Executive
Education will deliver two online foundational courses followed by in-class
finance bootcamp.
Course 1 Financial Accounting (Online)
The Financial Accounting module from Harvard Business Publishing is an
introduction to the fundamental concepts of financial accounting in a
management context. The module teaches participants how accounting systems
are used to record the day-to-day economic activities of a business and places
special emphasis on understanding accounting terminology. Participants learn
fundamental accounting concepts and then apply those concepts in a detailed
examination of the financial statements used to describe the business.
Throughout the module, participants are presented with real-world challenges
that require them to interpret the financial data to find answers.
Course 2 Corporate Finance (Online)
This module from Harvard Business Publishing provides a fundamental
understanding of the principles, analytical tools, and knowledge needed to make
good investment and financing decisions. The module introduces participants to
finance ratios, forecasting methods, capital structure theory, and risk-return
analysis and then asks them to apply these concepts in several different
approaches to valuing a business.
Finance Bootcamp
Financial accounting and Corporate Finance module are followed by an inperson two day module delivered by Northwest Executive Education focused on
applying the principles learnt on multiple domains. This module also explores
applications in valuations in context of Venture Capital, Mergers & Acquisitions
and Private equity transactions.

WORKSHOPS
Our partner, Northwest, will deliver workshops on topics contextual to India or a
skillset that is absolutely essential and required to grow as a senior executive.
Below is a list of topics covered in workshops that will take place in between the
academic modules.

Expert problem solving techniques

Understanding Macroeconomics in business context, Global economy and

imperatives

Managing successful operations

Managing your professional career

Pitching yourself and your idea the Elevator Pitch

Building an effective organization and managing human capital

CAPSTONE PROJECT
The program includes a capstone project focused on implementing the learning
within the program, in the context of your current or future work place. The
project topics could include a business plan proposal for the organization to
expand into a new area, a specific business challenge at your workplace, or an
interesting opportunity in the broader industry landscape. Northwest Executive
Education will work one on one with participants to help them identify impactful
projects. The capstone project will have three phases at an Individual or team
level:

Initiation and planning

Midterm project review and workout

Final presentation to faculty panel and feedback session

INDIA INNOVATION FORUM

As a program participant you will get exclusive access to India Innovation Forum
(IIF). IIF is unique two day event which brings together prominent stakeholders in
innovation ecosystem such as Entrepreneurs, VC and PE investors, thought
leaders and corporate leaders who are pushing the envelope in the most
impactful manner. To learn more about speakers, agenda and view pictures
from IIF at please click here.

INDUSTRY VISITS AND SPEAKERS

As part of the program, participants will be introduced to the innovation
ecosystem of Silicon Valley and San Francisco-Bay area. This will be achieved
through visits to:

Organizations that have developed and sustained a corporate innovation

ecosystem

Exciting startups which are on the forefront of innovation and

breakthrough business models

Accelerators and incubators that are deeply embedded in the

entrepreneurial ecosystem of the Valley and constantly tracking patterns
for identifying next big opportunity

Participants would get to hear from and interact with senior executives from
some of these organizations and engage in a Q&A, helping them decipher
success code, culture and values of this ecosystem.

ALUMNI BENEFITS
Apart from becoming part of your own cohort community and building an
enviable network, participants graduate from the Berkeley Executive Program in
Management as a member of the elite Berkeley-Haas alumni community.
This entitles the participants to:

Join an elite network of distinguished Haas Alumni. You will have access to
a global network of over 38,000 Berkeley-Haas alumni via a passwordprotected online community

A UC Berkeley email forwarding address this does not expire ever

Access to exclusive Haas-sponsored reunions, conferences and seminars

The Berkeley Executive Program in Management Certification from the UC

Berkeley Center for Executive Education at the Haas School of Business

Access to the Long Business Library and other university database

services (onsite)

One-year subscription to the California Management Review

Join the exclusive Berkeley-Haas Alumni LinkedIn group

Receive Berkeley-Haas Alumni Magazine

Receive bimonthly Berkeley-Haas Alumni E-newsletter

Access to exclusive Video portal, Haas Insights, a window into research

highlights, industry speakers, blogs, and more

Subscription to Berkeley-Haas Alumni Jobs Newsletter with latest job

posting from distinguished employers

Who Should Attend

The Berkeley Executive Program in Management, India, is designed to create
a deeply relevant, immersive and dynamic learning experience for senior
executives ready for the next level of leadership challenge. Participants may
come from a range of industries and functions, and all will be technologically
savvy, open to innovation and change, and driven to make a difference in their
work environments. The program will benefit senior professionals with:

Significant experience and demonstrated career progression across

levels, including: CXOs, Directors, Presidents, Vice Presidents,

Managers, Senior Managers, and individuals in leadership roles in a

variety of settings.

A strong drive to succeed and aspirations for reaching beyond the

obvious career milestones.

Demonstrated ability to adapt, learn, and apply new knowledge in

varied situations.

A minimum of 10+ years of work experience in functional, technical, or

business roles.

A graduate degree with a strong academic track record.

Fluency in written and spoken English.