September

2015 | CEAMA & Creative Insights |

Event Report

Demystifying STB
Manufacturing in India

A seminar organized by CEAMA

Consumer Electronics and Appliances Manufacturers Association (CEAMA) is an all

India organization in the Consumer Electronics and Durables sector. It has been in

Event Date:
September 3, 2015

Event Duration:
12 noon to 5:30 PM

Event Venue:
Crown Plaza Hotel,
Electronic City, Bengaluru

Contents
About the Event
Event Details

1-2

Delegate Analytics

3-4

Appliances. The m embership spectrum comprises of both Indian corporates &

Background Information

5-6

MNCs, and includes large, medium and small-scale sectors. Vision is to play a

Participating Organizations

7-9

strategic role in creating value add for the consumer electronics and appliances

Keynote Address

10-11

Special Address

12

Welcome Speech

13

existence for over 35 years. Presently, there are more than 100 members including
companies engaged in the manufacture of Consumer Electronics and Home

industry through sustainable engagement with various stakeholders.

This seminar has been envisaged to bring all the stake holders of set top box
industry together to deliberate and create a force multiplier platform for evangelists
of M ake in India to achieve following objectives.

Bring all possible EMS Vendors / Box M akers / All ecosystem partners under
one roof and create awareness about Make in India STB initiatives by CEAMA

Demystifying the STB M anufacturing opportunity and get ecosystem players to

commit for the Make in India drive for set top boxes.

Panel 1: STB Opportunities,

DAS3/4 and Beyond

14-18

Panel 2: STB Manufacturing,

Opportunities & Challenges

19-20

Panel 3: Demystifying STB

Manufacturing in India

21-23

Collect the feedback from the industry through dialog and provide a set of

Summary, Suggestions

24-25

recommendations to the policy makers in the Government of India, so that

Speaker Profiles

26-40

Annexures

41-42

Promote the event and outcomes amid Tech M edia, Social Media and

Event Organizing Team

43

Mainstream Media to generate enthusiasm and participation of the industry as

Glossary

44

impediments could be overcome and M ake in India initiative is a success.

a whole.
This report provides details of this event and its outcomes for the use by
stakeholders.

Welcome Arch

Event endorsed by DeitY

Event Sponsors

74 senior industry
leaders attended event.

In Attendance

Delegates were from

STB OEMs and Brands,
EMS Vendors,
PCB Manufacturers,
Power Supply Suppliers,
STB Chip Suppliers
Memory Suppliers,
Component Distributors,
Consultants,
Leading analysts
Cable media journalists
Deity, KBITS Officials
IESA, ELCIA
CEAMA officials.

Event Schedule

From

To

Agenda

11:30

13:00

Registration, Networking, Speaker Briefing, Lunch

13:00

14:00

14:00

14:45

14:45

15:45

14:45

16:00

16:00

17:00

17:00

17:15

Welcome Speech: Mr. Amit Chadha, Secretary General, CEAMA

Keynote Speech: Dr. Ajay Kumar, IAS, Additional Secretary DeitY
Special Speech: Prof. Rajat Moona, Director General C-DAC
Panel Discussion: Opportunity to Make in India DAS3/4 and Beyond

Moderator: Mr. Ankan Biswas, Chairman DBC, CEAMA

Participants:
Mr. S.K. Marwaha, Director DeitY,
Dr. Ms. Maulishree, CEO Skill Development Council, KBITS
Panel Discussion: STB Manufacturing - Opportunities and Challenges

Moderator: Mr. Ankan Biswas, Chairman DBC, CEAMA

Participants:
Mr. Jagadish Bangad, AVP, Videocon
Mr. Vivek Sharma, VP, ST-Microelectronics
Mr. Vivek Tyagi, B usiness Development Director, SanDisk
Tea Break
Sand Art Show
Panel Discussion: De-Mystifying Set Top Box Manufacturing

Moderator: Mr. Venkatesh K, Vice President IESA

Participants:
Mr. Ankan Biswas, Chairman Digital Broadcast Council, CEAMA
Mr. Amit Kharbanda, MD, MYBOX
Mr. Rajiv Kapur, MD, Broadcom
Mr. Milind Sahanie, Head of Sales, WT-India
Summary, Vote of Thanks: Mr. Ankan Biswas, Chairman DBC, CEAMA
Followed by Networking Dinner

Delegate role, location and position in the value chain

Engineer
7
10%
Manager
7
10%

Puducherry
2
3%
Chennai,
3
4%
Pune
2
3%

CEO, COO, MD,

Country
Manager
25
34%

Senior Manager
9
12%

Overseas
3
4%

Bangalore
36
49%

Mumbai
2
2%

SVP, VP
7
9%

Hyderabad
Chihoor 2
2 3%
3%

Director
13
18%

Nagonal Capital Region

21
29%

CTO
5
7%

Delegate Analytics covers Delegate Role, Location, Position of the organization in the STB
Value Chain and their contribution to the STB manufacturing industry

Distributors
9
12%

Government
6
8%
Analyst & Media
3
4%
Consultants
5
7%

Silicon
10
14%

CEAMA-IESA-ELCIA
5
7%
Memory
6
8%

CAS & Soiware

7
10%

STB Brand, Vendors

7
10%

PCB MFG
1
1%

EMS
10
14%

Headend
4
5%

Feedback Ratings by Delegates

Feedback Ratings by Delegates

Taxation aspects

Import difficulties

Cable operators point of view

Cable operator forecast

Ecosystem readiness for local manufacturing

PCB Fabrication

Suggestions by Delegates

PPT Content, Panelist and participant details to be provided

Ensure that all listed panelists attend the event

Follow up with participants

Keep Doing events frequently

Improve on the chairs/seating

Improve on the screen visibility

Organize full day event with more panelists

Include Software APPs companies

Background information

The Core Advisory Group for Research and Development (R&D) in the Electronics Hardware
(CAREL), the empowered group formed under the auspices of the Office of the Principal
Scientific Adviser to the Government of India, was mandated with promoting high-end scientific
research in the country to lay foundation of India designed, developed and manufactured
electronics hardware products. CAREL, after extensive deliberations and discussions have
identified six products in different segments that should be looked into, with more depth aiming
at complete or near complete indigenization first of them being Set Top Box.

The workshop held in May 2012 at India Habitat Centre, New Delhi was attended by around 50
key officials and executives from Government, specialized Government technical institutions,
product companies, manufacturers, broadcasters and members of various industry associations.
After deliberation following conclusions were drawn which are still valid. In Electronics
Systems Design & Manufacturing (ESDM) segment STB is still probably the single largest viable
opportunity where we can demonstrate that we can make in India in volumes and quality.

India is the third largest TV market after USA and China with 148 million subscriber
households. India is a huge heterogeneous market. There will be a vast opportunity for entry to
medium level STBs and equally a large market opportunity for high-end STBs. India will have to
engage its capabilities in both the segments and develop them further.

CAS, an important and integral part of the overall STB system. Large foreign vendors dominate
the CAS supply. These CAS vendors define what STB is to be manufactured and used. The
integration of CAS is often main stumbling block for STB manufacturers. The initiative taken by
DeitY to develop an indigenous CAS is greatly appreciated. DeitY needs to pursue it at a faster
pace to achieve the desired objective of integrating it into STBs.

Certification of the Indian developed CAS is immediately required to be tested and validated to
meet the specifications, which can further be licensed to MSOs, and, would eliminate ambiguity
& uncertainty in their minds about using a locally / indigenously developed solution.

According to Frost & Sullivan Report 2014: The introduction of High Definition (HD) channels
and Smart TVs has led to an increase in digital TV viewing which in turn will hike the growth of
the Set top box (STB) market. One of the hallmark product categories in the consumer
electronics segment, the STB market in India is poised for unprecedented growth.

The Cable Television Networks (CTN) Amendment Bill 2011 mandated digitization of TV
broadcasts pan India by 2014. This bill has provided the necessary thrust for driving growth of
the STB market, both cable and satellite.
A Frost & Sullivan study estimated that the STB market recorded a total market (which
represents consumption) of 18.4M units, units in 2012. And that the total market (total
consumption) for STB was 23.52M units in 2013 and is expected to reach volumes of 39.4 M
units by 2015 representing a healthy CAGR of 29.3 percent. "Cumulative demand of over 100
million STBs between 2013 and 2015 highlights the immense potential this market has. This
huge domestic demand indicates the need for increased indigenous manufacturing as currently
the local production caters to 30 percent of the demand." Digitization has opened up immense
opportunities for domestic manufacturing to pick up. Local production of STBs is projected to
rise in the future as the Indian Government pushes consumers to switch over to digital TV
before December 2016 as part of its cable TV digitization policy.
Increase in local manufacturing of STBs is expected to ease supply chain challenges and lower
the costs incurred by service providers currently. The DTH industry and cable operators are
plagued by huge operational challenges. This is due to the multiple taxes such as service tax,
entertainment tax, license fee, and VAT that the industry is compelled to part with. In contrast,
suppliers in countries like China and Korea witness enormous support from financial
institutions like EXIM banks, which offer long-term credit over three to five years, at extremely
low interest rates. A similar support system is needed to promote indigenous manufacturers in
India. Currently, no such financing is available in the country, as this is not treated as a capital
goods industry.
STB is a product that requires very close cooperation between the operator and the STB
manufacturer and hence requires a high level of customer support. Organizations like the
Bureau of Indian Standards (BIS), which are extremely important for implementing
standardizations that will not allow cheap, low quality STBs coming into India. The seminar was
conceived for the sake of Original Equipment Manufacturers, STB Suppliers, EMS Providers, PCB
Manufacturers, Semiconductor Suppliers, Component Suppliers and Distributors.

Brief Profiles of Organizers

Consumer Electronics and Appliances Manufacturers Association (CEAMA)

CEAMA is an all India organization in the Consumer Electronics and Durables sector. It has been
in existence for over 35 years. Presently, there are more than 100 members including companies
engaged in the manufacture of Consumer Electronics and Home Appliances. The membership
spectrum comprises of both Indian corporates & MNCs, and includes large, medium and small-
scale sectors. Vision is to play a strategic role in creating value add for the consumer electronics
and appliances industry through sustainable engagement with various stakeholders.
Department of Electronics and Information Technology (DeitY)
Deity is part of Ministry of Communications & IT, Government of India and governor of policy
matters relating to Information Technology, Electronics and Internet. It also guides and drives
the initiatives for development of hardware and software industry, knowledge based
enterprises, measures for promoting IT exports and competitiveness of the industry, matters
related to promotion and manufacturing of semiconductor devices and several other initiatives.
Ministry of Information and Broadcasting (MIB)
MIB is a branch of Government of India and is an apex body for formulation and administration
of the rules, regulations and laws relating to information, broadcasting, the press and films in
India. Ministry is responsible for administration of PrasarBharati, the broadcasting arm of the
Indian Government. The Censor Board of India is the other important body under the ministry
being responsible for the regulation of motion pictures shown in India.
Center for Development of Advanced Computing (C-DAC)
C-DAC is the premier research and development organization under the Deity, Ministry of
Communications and IT, Government of India. C-DAC carries out research and development in
IT, Electronics and associated areas. C-DAC has taken leadership role in definition of India
Conditional Access System Specifications.
Government of Karnataka, Karnataka Biotechnology and Information Technology (KBITS)
The organization helps the department of Information Technology and Biotechnology in
facilitating and promoting the IT and BT sectors in the state by organizing as well as
participating the roadshows, trade shows, conferences, symposia, seminars held at national and
international levels. This enables to project the State and its potential for investments,
industries in getting quick clearances, administering incentives and concessions announced in
state policies.
Creative Insights
Creative Insights Consulting is a market research, business consulting and management advisory
firm located in Bengaluru. Its clients include a global top 10 semiconductor company, global top
2 wireless semiconductor company, fabless analog and RF semiconductor start up, leading
Japanese healthcare company, design houses and several product start ups from India. Creative
Insights supported CEAMA in conceptualizing, planning and putting together the event with the
help of sponsors, event management and hospitality partners.

Brief Profiles of Panelist Organizations

Videocon
Videocon is a leading global consumer electronics and appliances manufacturer and brand.
Videocon has global presence and have more than 3 decades of experience in designing,
manufacturing, marketing, selling and servicing the consumer electronics products in India
market. Videocon has its manufacturing units across the world. Videocon is a leading Set Top
Box manufacturer in India, and has deployed its boxes in its broadcasting arm Videocon DTH.

MYBOX
MYBOX, A HERO ELECTRONIX VENTURE, is a Government recognized research and
development house, launched with only one mission of becoming worlds leading Set Top Box
Brand, across the world. It has been successfully supplying digital set top boxes to various cable
and satellite major operators across India and has reached to more than 10 million people.

ByDesign India
Headquartered in Bangalore the IT Capital of India, ByDesign is involved in creating Intellectual
Property (IP) with cutting edge technology solutions. ByDesigns strength is design,
development and integration of various products as per current market requirements. The
company offers the flexibility to customize and modify these solutions in real-time, if required.
Since its inception in 1999, ByDesign has created innovative products and solutions for the
media, security and broadcast industry. With these solutions ByDesign is at the forefront of
future technologies, contributing to the creation of world-class IP from India. It is our mission to
provide state-of-the art international quality products, developed after detailed in-house
technical, product and market research.
Broadcom
Broadcom (NASDAQ: BRCM) is a FORTUNE Global 500 company, and one of the largest
semiconductor companies in the world. Broadcom has one of the industry's broadest portfolios
of state-of-the-art products for seamless and secure transmissions of voice, video, data and
multimedia. The company holds more than 10,950 U.S. and 3,925 foreign patents. As one of the
world's largest "fabless" semiconductor companies, Broadcom designs and develops products in
laboratories and design centers around the world, and then works with independent chip-
making facilities to manufacture them. Every second of every day, more than 60 new Broadcom-
connected products come off an assembly line and join the growing Internet of Things.
STMicroelectronics
STMicroelectronics is one of the worlds largest semiconductor companies with net revenues of
US$ 7.40 billion in 2014. Offering one of the industrys broadest product portfolios, ST serves
customers across the spectrum of electronics applications with innovative semiconductor
solutions by leveraging its vast array of technologies, design expertise and combination of
intellectual property portfolio, strategic partnerships and manufacturing strength. ST is among
the world leaders in a broad range of segments, including semiconductors for industrial
applications, inkjet print heads, MEMS (Micro-Electro-Mechanical Systems) and sensors, set-top-
box and home-gateway SoCs and smartcard chips, automotive integrated circuits, computer
peripherals, and chips for wireless and mobile applications.

Brief Profiles of Panelist Organizations

SanDisk Corporation
SanDisk is an American company that designs, develops and manufactures flash memory storage
devices and software. SanDisk is the third-largest manufacturer of flash memory in the world.
For more than 25 years, SanDisk has manufactured storage products used in data centers and
embedded in smartphones, tablets and PCs. SanDisks consumer products are available at
300,000 retail stores in more than 100 countries. The Fortune 500 and S&P 500 Company are
headquartered in Silicon Valley and have offices; design centers, test and assembly plants and
NAND flash memory fabs located around the world.
India Electronics and Semiconductor Association (IESA)

IESA is a premier trade body committed to the development of a vibrant Indian Electronics
System Design and Manufacturing (ESDM) ecosystem and evangelizing the dream of establishing
Brand India, that is recognized worldwide as a go to destination for electronic products.

Brief Profiles of other sponsoring organizations

ALi Corporation

ALi Corporation is a leading innovator and developer in the set-top box (STB) system-on-chip
(SoC) market. By fully leveraging its core expertise in the set-top box industry, ALi solutions are
recognized for their high levels of integration, superior performance reliability, premier
customer oriented service and compelling cost structure. Hundreds of worldwide Pay TV
operators have deployed its solutions globally. ALi Corporation was founded in 1987 with
headquarters in Taipei, Taiwan, R&D centers as well as sales offices in Hsinchu, Beijing,
Shanghai, Shenzhen, Zhuhai, Geneva, Tempe Arizona, and Seoul, and technical support teams
throughout Asia.

RiverSilica

RiverSilica is a technology company, working on the frontiers of solutions for IP video delivery
and acceleration. RiverSilica, based in Bangalore, India, is founded by techo-preneurs possessing
vast knowledge and experience in the video processing and are in to building state-of-the-art
video distribution systems. Highly qualified and experienced team of engineers, who have a deep
understanding of video delivery infrastructure, backs the founding team. Together, they have a
goal to build video delivery solutions for the next generation of communication and video
distribution technologies.

Keynote Speech by
Dr. Ajay Kumar, IAS
Additional Secretary,
DeitY

Dr. Ajay Kumar conveyed his appreciation of CEAMAs effort for convening the seminar to bring
the ecosystem stakeholders together for design and manufacturing of Set Top Boxes in India.
Some highlights of his speech were as below.

Govt. places tremendous importance on electronics manufacturing in India. Prime Minister has
set a goal towards net zero import by the year 2020 towards which DeitY is steadfastly working.
The Good news is that in last 12 months approximately 90,000crores investment has be
attracted in various verticals of Electronics including IT, Telecom. Consumer Electronics,
automotive electronics and component manufacturing which shows tremendous response to
Prime Ministers call for Make in India not only for domestic requirement but also for exports.

MSIPS has been extended for another 5 years up to year 2020. Set Top Manufacturers should
also take this opportunity. Govt. has simplified and extended the scope of MSIPS, which is now
not only available for end products, but also for design, development and component
manufacturing. The incentive under MSIPS is available for design and development up to 50%
of the project cost. It is known that STB manufacturing involves a considerable work in design
and integration. The incentive is now available from the date of application thus covering the
investment during the period from application to approval.

Under the Govt. mandate of digitization in the country every household is going to need a STB.
As per last year projection150Mn STB is required and another 100Mn STB would be required in
couple of years. It is expected that large number of these demand will be met through domestic
production. Apart from MSIPS, Govt. allows incentive of 15% on investment larger than Rupees
25 Cr and reimbursement of CVD on capital equipment for both local and imported. Govt. is
offering training support for manufacturing of STB. STB is also mandated for safety specification
compliance eliminating poor quality substandard STB import. Govt. has imposed 10% Basic
customs duty providing a slight advantage of local manufacturing.

Keynote Speech by
Dr. Ajay Kumar, IAS
Additional Secretary,
DeitY


Continued from previous page

An effort has been taken up for the development of Conditional Access System, which is the soul
of the STB. At the moment there is no CAS developed in India and all the CAS are imported. For
the first time DeitY has taken an initiative through an open tender process to identify an
industry partner to develop a CAS which will meet the global best standard. They are required
to not only develop the CAS but also implement it with 5 operators with 50,000 STB, which
would mean that the CAS so developed is not only complies with Global best standard but also is
commercially accepted and deployed. For a period of 3 years the CAS license will be available
for Indian manufacturers at a cost of dollar where as imported CAS is available at 2 dollars
thus creating an advantage of 1 dollar to Indian manufacturers. The developer will be able to
sell the CAS at market prices to foreign countries and in India after 3 years. The vision of the
Govt. is that the new CAS would be as accepted and used as the other three or 4 top CAS of the
world.

STB market is not merely for next two years for the digitization program. Given the way that the
entertainment industry and TV industry is growing, initially the customers will go for low end
TSB and then gradually migrate to higher end STB as the transmission and technology changes.
We see a huge and stable STB market which is self-sustaining and growing, much beyond
digitization. There is also an export market in the developing world like South Asian and African
market, which will also start their digitization program. WTO India offers export benefit to STB,
which will eventually go away in couple of years under WTO. STB manufacturers should take
the advantage and take hold in those markets through establishing distribution.

India has excellent top notch manufacturing facilities. Jabil has been exporting to Echostar,
which is one of the largest operators in US. There are number of STB manufacturing companies
including MyBox owned by Hero and Videocon. Airtel has issued a mandate to manufacture
their set top boxes in India.

DoorDarshan has an ambitious plan for digitization and are looking for suitable STBs, Ministry of
Human Resource Department has a program to connect their schools and looking for suitable STBs.
The opportunities are endless.

Special Address by
Prof. Rajat Moona,
Director General
CDAC

Broadcast Television has made major inroads in majority of Indian households. Of 248
Households half is covered by either DTH or by cable TV. Digitization offers clarity of viewing
and addressability. This not only helps the broadcaster, but also gives a tool to Govt., a way of
monitoring, auditing and to make regulations accordingly. Conditional Access is the backbone of
Broadcast TV today. It is a one-way communication and implemented through encryption of
signal, which is used for addressability and authorization for viewing the TV program. This
helps both the broadcaster and the subscriber. DTH and Cable TV are one-way communication
mediums while there are other technologies like IPTV, which is two ways.

Till now all these CAS systems are imported. In Govt. of India, both DeitY and MIB took a note of
this situation and initiated the effort to develop CAS technology, offer to Indian manufacturers
and keep it within India with collaboration with CDAC. This process is on the way and made
huge progress for successful deployment. Developing CAS is India is one major step for Make in
India as it makes possible to own and utilize such technology, which is a backbone of Broadcast
TV.

Though the CAS is presently one way, we should keep our eyes open for development of two
way CAS which makes it possible to offer better services to consumers by using return path
from the consumers to Broadcasters/operators, offer ways for inter-operability, other
functionality and advantages. CDAC is also looking for other technologies also such as through
IPTV when required broadband infrastructure is available in future and industry players roll
out two way delivery systems

Welcome Speech by
Mr. Amit Chadha,
Secretary General
CEAMA

Mr. Chadha welcomed the guests and Dr. Ajay Kumar who gave the keynote address and Prof.
Rajat Moona who also was to give special address through Video conferencing. He also
highlighted following aspects.

CEAMA is an All India Body of manufactures of Electronics and Appliances, since 1978 it
interacts with the various ministries of Govt. both union and state for issues relating to growth
of this vital sector. STB is a fast growing sector in this consumer electronics industry. STB
demand is expected grow rapidly due to the recent initiative take by MIB for cable TV
digitization for the entire country. The Govt. has taken some steps for creating eco system for
electronics manufacturing in the country. CEAMA has made several recommendations to Govt.,
as India has manufacturing capacity and capability to meet the STB requirement from the DTH
operators and MSOs, but due to the anomaly in the taxation regime Indian set top box
manufacturers had difficulty in competing with the import.

Honorable Prime Minister has given direction that for third and four phase of digitization at
least 7.5 Million STBs should be made in the country, we thank the Govt. for continuing to take
steps to create right environment for developing the ecosystem for STB manufacturing.
Presently STB manufacturing industry is responsible for employment of 55,000 people directly
and indirectly. Local manufacturing of STB would contribute to GDP with improved quality of
STB, better supply chain management and service to the customer saving huge out flow of
foreign exchange. India is the third largest STB market in world after US and China. CAS is an
integral system of the STB and is dominated by foreign vendors and they define where the STBs
are to be manufactured. Integration of CAS is the main stumbling block to Indian STB
manufacturers. CEAMA welcomes the initiative taken by DeitY to develop Indigenous CAS and
implementing in fast pace.

Panel Discussion #1

STB Opportunities
DAS3/4 and Beyond

Panel Moderator, Ankan Biswas referred the workshop of CAREL attended by various
department of Govt. of India along with various stake holders of Indian Electronics to identify
the largest opportunity for Electronics Manufacturing in India and STB was identified as the
largest opportunity for Consumer Electronics at that time in 2012. In 2015 even after
implementation of DAS III & DAS IV, manufacturing of set top boxes still remain to be the largest
opportunity for consumer electronics sector and manufacturing in India.

SK Marwaha, Director, DeitY said that India is a fastest growing electronics market. If the
present rate of growth & imports that are projected in the year 2020, our electronics demand
would be 400 B$, out of which the domestic manufacturing would be only 100 B$. This will keep
a gap of 300 B$, which will have to covered through imports, which is not sustainable. Govt. has
taken several initiatives to make India net Zero import by 2020. Promotion electronics is a pillar
of PMs plan. Deity on its part has taken several initiatives for development of electronics
manufacturing in the country. Digital India initiative is to transform India into a knowledge
economy which attracts 100 B$ investments, manufacturing of 400 B$, exports of 80B$ and
create 28 Million jobs.

However there are lot s of constraints and challenges. As a signatory to ITA-1 of WTO
Electronics is the first sector to face zero duty regimes, which includes computers and
peripherals, telecom products, electronic components, semiconductor manufacturing
equipment and scientific instruments. BCD on the specified 217 tariff lines is zero %. Further,
India has entered into FTA / PTA with Thailand, ASEAN, Korea, Japan wherein import of
electronic hardware from these countries is at preferential duty, lower than normal tariff rate.

Domestic electronics hardware manufacturing industry faces several disability factors, which
render the indigenous manufacturing activity uncompetitive. These disability factors include
high cost of power, finance & freight, inadequate infrastructure, lack of supply chain, inverted
tariff structure, high transaction cost. Hence to overcome these constraint and difficulty,
number of steps has been taken by Deity.

Panel Discussion #1

STB Opportunities
DAS3/4 and Beyond


Continuedfrom previous page.

Demand projection of STB is 100 Mn units for next couple of years. Govt. has taken several steps
like 10% duty differential for domestic manufacturers. FTA with ASEAN countries seems to
nullify that advantage. As a remedy, Deity has requested Department of Revenue to check,
certificate of origin and required domestic value addition of the STBs thus imported. Deity has
also added safety standard for STBs so that substandard STBs cannot be imported. Issue of
incidence of 12.5% local VAT for C Form has been eliminated by notifying STB a telecom
network product.

Govt. is now offering number of incentives for domestic manufacturing, which includes Modified
Special Incentive Package Scheme (MSIPS) which offers reimbursement of CVD/Excise for
capital equipment in non-SEZ units and this facility available for the entire value supply chain of
electronics for 10 years from the date of application. Govt. is offering subsidy of 50 to 75% for
setting up Electronics Manufacturing Clusters. 5900 Acres of land shall be available across 17
States. Govt. is offering investment allowance of 15% for investments more than Rupees 25 Cr
up to 31.3.2017 and this benefit is over and above MSIPS and depreciation. Govt. is putting up
Semiconductor Fabs; Govt. is offering Preferential Market Access (PMA) to domestically
manufactured electronic goods in Government procurement up to 50%. Govt. has set up
Electronics Development Fund to promote Innovation and IP and R&D, product
commercialization in ESDM, Nano electronics & IT sectors. Through Skill Development program
67 courses specific to industry needs are supported by Government training some 10,000
persons along with Special Manpower Development Programme for Chips to System Design
(SMDP-C2SD)

For Set Top Box industry Govt. has taken an initiative of development & implementation of
Indian Conditional Access System (CAS), which used to be highly proprietary and dominated by
few global companies, causing major impediment in design and development of indigenous
STBs. After following due tendering processes, M/s. ByDesign India Pvt. Ltd., Bangalore has
been shortlisted for the development and implementation of the Indian CAS in association with
the C-DAC. C-DAC will be primarily responsible for design review, code review, monitoring,
testing and validation of the entire project. Letter of Award was issued to M/s. ByDesign India
Pvt. Ltd., Bangalore on 05.11.2014.

Panel Discussion #1

STB Opportunities
DAS3/4 and Beyond


Continuedfrom previous page.

Tripartite Agreement has been executed between DeitY, C-DAC and M/s. ByDesign India Pvt.
Ltd., Bangalore on 18.11.2014. Indian CAS system is expected to be built, tested, is ready for
integration and deployment within 12 months from the date of issuance of Letter of Award.
Indian CAS would be made available to domestic manufacturers @ USD 0.5 for a period of 3
years as against current market value of nearly USD 2 or more per STB.

Dr. A. Maulishree, CEO ICT Skills Development Society, Department of IT, BT and S&T, Govt. of
Karnataka explained the proactive policies and Skill Development programs of the Govt. She
said that the STB manufacturers' requirements would be supported if they wish to start their
manufacturing in Karnataka. She also elaborated about the incubation support and the New Age
Incubation Network program of Karnataka for encouraging young entrepreneurs in Tier - II
cities. Dr. Mauli represented Mrs. Tanusree Deb Barma, IAS Director ITBT and Chairman ICT
Skills Development Society who could not attend the event due to an unavoidable pre-
commitment.

Presentation of Yogendra Pal, Advisor Ministry of Information & Broadcasting was delivered by
Mr. Ankan Biswas. Yogendra Pals presentation elaborates STB requirement & issues for cable
TV digitization. India is one of the largest broadcasting market in the world with over 830
approved satellite television channels, 60,000 LCOs and 6,000 MSOs, 7 DTH operators, 2 Head
end HITS operators and national broadcaster DoorDarshan with terrestrial transmission. Total
168 Million TV homes with distribution through cable 99 Mn (59%), Pay TV DTH 40Mn (24%),
Terrestrial 19Mn (11%) and DoorDarshan FTA DTH 10Mn (6%)

His presentation gave digital switchover snap shot: Implementation of Digital Addressable
Cable Systems (DAS) Report was given by TRAI on 5.8.2010, On 3.10.2011 Cabinet 1accorded its
approval on digital transition and Cable Television Networks (Regulation) Act 1995 amended
in 2011 - Provides enabling framework for the digital switch-over notification for phased
implementation of DAS issued on 11.11.2011

The Deployment schedule of DAS: Phase I - Delhi, Mumbai, Kolkata & Chennai was to be
completed by 31st Oct 2012, Phase II Cities with a population more than one million was to be
completed by 31st Mar 2013, Phase III All other urban areas to be completed by 31st Dec 2015
and in Phase IV the rest of India is to be digitized by 31.12.2016 STBs installed.

Panel Discussion #1

STB Opportunities
DAS3/4 and Beyond


Continuedfrom previous page.

In Phase-I 12Mn STBs and Phase-II 22Mn STBs were installed. Available data indicates very
good positive impact of digitization for all stakeholders, Consumers are getting better quality,
selection from large number of channels and EPG and Carriage fees going down, Entertainment
tax collection increasing for Govt.

Phase I and II sets the stage for high speed broadband access and triple play services on cable
network, As per MIB, of total 246.7Mn Households in India 116.5Mn Household has TV which
puts the STB requirements of about 140Mn considering multiple TV Household and business
requirements. 34 Mn STBs have been installed in Phase I and II of DAS. Now the requirement is
106 Mn STBs. MIB encourages deployment of STBs from Indian manufacturers.

Question & Answer session with audience

Mr. Marwaha clarified as a response to a question that only STB is has been notified, as telecom
network to counter act a specific disability of incidence of VAT and notification did not cover
cable TV equipment like HFC equipment.

Mr. Marwaha clarified that 30% Indian STBs were there among 3.4 Cr STBs deployed in DASI
and II.

As a response to a question that why inter operability of STB is not implemented, Mr. Ankan
Biswas has replied that all CAS are proprietary. In DTH Inter operability is possible because the
license condition of DTH dictates that the STB will have a technical inter operability but that is
not mandated in DAS for cable TV.

As a response to a question if only assembly is being done in India Mr. Ankan Biswas replied
that the STBs are designed, manufactured tested and supported. The chipsets like SOCs and
memories are imported

Panel Discussion #1

STB Opportunities
DAS3/4 and Beyond


Continuedfrom previous page.

Bangalore based company which is manufacturing said that they have designed and earlier
manufactured in China and now manufacturing in India and supplied to DAS I and II operators.
He finds that the operators are different in DAS I II and IV than DAS I and II and they need
information about all that is being discussed in the seminar, but they are not in metros like
Bangalore. Deity should go out and educate these operators about Indian Manufacturing of Set
Top Boxes.

Another manufacture and designer said that the Chinese Government gives support for long
term credit to their STB manufacturers which puts Indian manufacturers at a disadvantage
through price and quality wise they are better than Chinese. His question was what Govt. of
India is doing in that regard. Mr. Marwaha has noted that request for way of financing will be
looked into.

There was question of preferential market access to STB and whether it could be 100%. Mr.
Marwaha replied that PMA could be maximum 50%.

Mr. Marwaha replied to a question how the components and modules like power supply
manufacturing are encouraged to bring about developing the ecosystem for STB manufacturing,
said that the Govt. would encourage such effort. Mr. Ankan Biswas said that CEAMA would
enable all such effort and coordinate with Govt. departments.

Mr. Marwaha suggested that a dedicated cluster for STB can be planned, where all ecosystem
players are under one roof and work together to develop and grow this market.

Panel Discussion #2

STB Manufacturing,
Opportunities &
Challenges

Mr. Ankan Biswas, Chairman Digital Broadcasting Council, CEAMA moderated the panel.

Mr. Vivek Sharma Vice President, ST Microelectronics mentioned that STB business would stand
on four pillars. First being availability of market, the STB market exists not only for DAS III and
IV but much beyond as a sustainable business, also one should not only focus on bottom of the
pyramid but also other layers as the subscribers will gradually demand STBs with higher
functionality. The second pillar is availability of design capability, which is available from the
SOC vendors and with embedded designers. The third pillar of policy is now being put in place.
We have to build on the fourth pillar, which is eco system for STB manufacturing.

Mr. Bangad, Vice President Videocon shared his experience of starting on the journey of STB
manufacturing from scratch at Videocon by trial and error initially, ultimately mastering it and
delivering 15 million STBs cumulatively so far. He said that Videocon has started backward
integration and started manufacturing many of the components themselves. He said that there
is lot of scope for manufacturing various components and modules for STB like HDMI cables and
multi-layer boards, which will create right eco system.

Mr. Vivek Tyagi, Regional Business Development Director for SanDisk said that as a supplier of
the flash memory, he sees the market much larger than 100 Mn STB for two phases of
digitization as there are many other innovative products which has a very large global market
that can be targeted by Indian STB manufacturers. Flash memory is gradually replacing bulky
hard disks in STB. Usage of more HD contents and arrival of 4K contents bandwidth limitation in
India is being more severe. This forces the operators to become innovative with usages of flash
memory with storage content for catch up or play back modes.

Panel Discussion #2

STB Manufacturing,
Opportunities &
Challenges

Continuedfrom previous page.

Question & Answer session with audience

Ankan Biswas said that DAS III & IV is really covers bottom of the pyramid in India and
enquired whether there is special strategy chip set vendors like ST Micro are putting place for
the DAS III & IV market, He asked whether there is similar effort in chip industry for STB as
Mediatek accomplished for smart phone Industry. Mr. Vivek Sharma said that they have
products for all the markets right from Zappers to very high end and they are working with
innovative startups for innovative products not only for Indian market but also for global
market.

While congratulating Videocon for being the leader in Indian STB market, Ankan Biswas asked
Mr. Bangad whether Videocon is going to extend their satellite stronghold to cable market and if
yes with same technology only. Mr. Bangad explained that Videocon is now expanding in cable
TV market with other technologies also.
Ankan Biswas said that as memory is fast becoming more and more significant in the hardware
of the STB and having increasingly higher share of the BOM, it is required for the flash suppliers
to come up with special strategy for the immediate DAS III &IV market. Mr. Vivek Tyagi said that
the price of the flash is steadily reducing especially because of smart phone industry and the
same price advantage is available for STB. The 15nm technology will bring down the prices
further.

As volume based component pricing is a reality which gives China, which is has much larger
production, an advantage over India, a question from Audience was how Indian STB industry
will bridge that gap and become competitive. Both Vivek Tyagi and Vivek Sharma said that
pricing does not only depend on Volume but also pricing strategy and both of their companies
have special strategy for India to match the China pricing for Indian market.

As a response to a question Mr. Jagadish Bangad has said that 30% indigenization has achieved
of the BOM cost now they are targeting 40%, which will include PCB. Remote Control. Cables
and transformers, as a response to a question he said that these will mot only are for captive
consumption but also for other Indian Manufacturers.

Panel Discussion #3

De-Mystifying the
STB Manufacturing
in India.

Mr. Venkatesh K, Vice President IESA moderated the panel discussion.

Ankan Biswas explained most of the Indian manufacturers in India today are used to
manufacturing standard products only. The specifications of those products are standard and
are available publicly, manufacturers are able to design them as per performance intended.
They are able to market them in open market without restrictions. There are differences in
performance and price, but these products all interoperable; any other HDTV can replace any
HDTV though there might be minor difference in performance. This is the classical horizontal
market where any manufacturer can participate without restriction. However entire STB
scenario is different. The CAS and Middleware (read technologies) of any STB are dependent on
the choice of the operator. The STB manufacturer cannot manufacture the STBs before getting
the order from an operator and he has to know which CAS and middleware the operator is using
and get these specific technologies from the technology vendor/s under license agreement.
After designing the STB and integrating with the specific technologies the manufacturer has to
get its design validated from them so that the operator gets confidence to deploy STBs. This
process is not trivial, depending on the technology vendor this process may take weeks if not
months. Consequently the manufacturer gets stuck in a vertical silo. STB (vertical) market is
thus fragmented by the technologies with no open market competition and the manufacturers
are stuck in the mist.

Mr. Jayesh Dubey Vice President ByDesign explained Indian CAS solution system architecture
and software stack structure. He said that ByDesign is not only developing the Conditional
Access System but also the middleware for the STB and SMS and Billing System for the Head
End so that the operator need not go have to go to any other vendor for those items and do its
integration themselves. He said that the development phase is over and now the integration and
testing phase is on the way. Any operator can get the entire system from ByDesign or can go for
any particular module and license it. This best in class CAS is available at 0.5$ per STB for 3
years which is average lifetime for the STB. It comes pre integrated with 3 standard and leading
SOC platforms. The CAS is available with advanced secure SOC. The system will be compliant to
BECIL and TRAI guidelines. Developing such system was a great challenge and only possible by
the close cooperation of all the partners.

Panel Discussion #3

De-Mystifying the
STB Manufacturing
in India.

Continuedfrom previous page

Mr. Rajiv Kapur, Managing Director Broadcom India, said that situation in other countries are
similar and approach is different. It seems that Indian manufacturers are unnecessarily
encountering the symptom of Fear of China, which is unreasonable as Chinese prices are
really going up in comparison. He said of Chip industry is giving all the support and chip price is
not the problem, problem is in the business approach of Indian Entrepreneurs. The largest
design centers for chip industry is in India, chip companies are designing chips for India and
testing them in India. The advised the manufacturers to stop thinking short term but go for long
term business planning but he reminded that it would not be easy. He said that some of the Set
Top Box designs are really of global standard and India should push for Indian product with
Indian design and there is money to be made long term. He challenged Indian Entrepreneurs to
rise at take up the cudgel. Mr. Venkatesh suggested that the international chip companies like
Broadcom with huge financial strength should consider to either start up a venture capital fund
for the STB or support the upcoming STB companies financially otherwise.

Mr. Amit Kharbanda, MD, MYBOX gave an inspiring speech and encouraged other entrepreneurs
to become passionate about the STB industry, to take risk as there is money to be made in long
term and not to think this is a two years opportunity only. He shared his experience of building
a successful STB venture from scratch. He also noted that it is important to have an investor on
board for doing any business like STB.

Mr. Milind Sahanie, Head of Sales, WT-India talked about the importance of supply Chain
management for a STB manufacturing financially. Component distributors help STB
manufacturing which needs 150+ different components by consolidating incoming supply chain
with bulk costing and handling inventory management and inventory carrying cost and
providing the way to handle the vagaries of demand fluctuation and also offer cash flow
management. In reply to Mr. Venkatesh enquiry Mr. Milind Sahanie said that they could offer
long-term credit to STB manufacturers who is having good business plan.

Panel Discussion #3

De-Mystifying the
STB Manufacturing
in India.

Continuedfrom previous page

Question & Answer session with audience

In reply to a question from audience Mr. Rajiv Kapur said that in India 95% of cable TV STB are
SD and rest HD while in DTH the ratio for HD is better.

In reply to another question from the audience Mr. Amit Kharbanda said that the Indian
Manufacturers do support the DASIII operators by supplying in smaller volumes as low as 2500
units lot sizes.

In a reply to a question from audience, whether the broadcasters will support the Indian CAS,
Ankan Biswas said that as the Indian CAS will be most secured that there is no reason why
broadcasters will not support it. There will be direct interaction with the broadcasters once
Indian CAS is fully developed and certified.

Summary of the
Panel Discussions

Summary of the Panel Discussions

Current STB market for DAS III and IV is more than 100Mn units

STB requirement is not only for DAS III and IV implementation. STB is a stable and sustainable
market for Indian manufacturing both for domestic consumption and exports

Current STB market is predominantly for SD Zapper. However with value added services
customers would migrate to higher-end STBs gradually.

Presently STBs are one-way, market will move to two-way STBs with network up-gradation
and broadband being available.

There are number of Indian manufacturers who have been designing and manufacturing STBs
and its current market share is about 30%

Government has taken number of steps to incentivize this sector

Development of Indian Conditional Access System is expected to help Indian STB manufacturers
to design and manufacture STB

In order Make in India STB objective to be successful, more domestic manufacturers should
take part and get benefit of all the incentives provided by the Govt.

FTA arrangements are nullifying the duty differential for STB.

Financing and long-term credit arrangements still remain the bottleneck in STB sector.

All manufacturers and EMS delegates showed enthusiasm in participating in STB sector with
support from Govt. to overcome disabilities.

Delegate
Suggestions and
Feedback

Summary of the Delegate Suggestions

DeitY should arrange seminars to educate DAS III and IV operators about Indian Manufacturing
of Set Top Boxes.

Govt. should look into a way of financing credit line for STB set top box manufacturers so that
they can counter the long term credit offered by Chinese STB companies

Govt, should consider how preferential market access of STB may be offered in DAS deployment

SOC and Memory vendors should have special pricing strategy for Indian market

Existing large Indian STB manufacturers and Govt. should facilitate STB component and module
manufacturers

Large SOC companies should consider either starting up a venture capital fund for the STB or
supporting the upcoming STB companies financially

Large distributors should offer long term credit to STB manufacturers with good business plan

Indian STB Manufacturer should support smaller DAS III & IV operators by supplying in smaller
volumes in smaller lot sizes

DeitY / CEAMA should start direct interaction with the Broadcasters so that they support Indian
CAS.

Dedicated STB Cluster to be planned and developed with support from Deity and state
governments.

Dr. Ajay Kumar, IAS,

Additional Secretary - DeitY,
Government of India

Dr. Ajay Kumar is a member of Indian Administrative Service (1985 batch). His date of birth is
2nd October, 1962. As the Additional Secretary in the Department of Electronics & Information
Technology, Government of India, Dr. Kumar is currently responsible for promotion of
Electronic Hardware Industry, development of Human Resource for IT & Electronics,
development of e-Infrastructure and e-Learning initiatives in the country.

In his previous posting, as the Principal Secretary for the Information Technology Department,
Government of Kerala, his significant achievements included growth in IT investments in the
State to three times national average during the period; up scaling e-governance initiatives
within Government; and several niche projects including mobile computing, cloud computing
and open source computing. Received over 20 international and national awards for various
e-governance initiatives including Stockholm Challenge Award, National E-governance Awards,
eIndia Awards, CSI-Nihilient Award, Manthan Award etc.

He has earlier served as:
Secretary for Industries Department, Government of Kerala
Managing Director, Kerala State Electronic Development Corporation Ltd. KELTRON
Managing Director, Kerala State Agricultural and Rural Development Bank
Deputy Secretary, Ministry of Home Affairs, Government of India
Sub-Divisional Magistrate and District Magistrate, Tellicherry and Palghat, Government
of Kerala
Instructor, Carlson School of Management, University of Minnesota, USA

Dr. Kumar has been a part of several international negotiation teams and working groups to
discuss border trade, boundary disputes and other issues promoting mutual cooperation.
Dr. Kumar has several publications in national and international journals/conferences.
Dr. Kumar has also won many awards including citation by the Honble Prime Minister of India.
He has a PhD in Business Administration from the Carlson School of Management, University of
Minnesota, USA and M.S. in Applied Economics from the University of Minnesota, USA and a
B.Tech. in Electrical Engineering from the Indian Institute of Technology, Kanpur, India.

Professor Rajat Moona,

Director General,
C-DAC

Prof. Rajat Moona received his BTech degree in Electrical Engineering from IIT Kanpur in 1985
and a PhD degree in Computer Science and Automation from IISc Bangalore in 1990. He worked
for about one year as Scientific Officer in IISc Bangalore and then joined as a faculty member of
IIT Kanpur in 1991 where he is a full Professor in the department of CSE. In recognition of his
research, Prof. Rajat Moona was offered the prestigious Poonam and Prabhu Goel Chair
Professorship by IIT Kanpur in 2008 and he has been a recipient of Indo- US Science and
Technology Fellowship. He had also been a senior Engineering Manager in Mentor Graphics
India during 2002-04 where he led a team to develop a tool for embedded system design that is
now a product from Mentor Graphics.

He has taught a number of courses at IIT Kanpur, both at undergraduate and postgraduate
levels. He has also supervised about 85 postgraduate theses. He along with his students and
colleagues has authored 7 patents, about 36 research papers and 2 books.

He along with his students and National Informatics Centre has defined the Key Management
System and layout of the data in smart card used by various government departments. He is
involved in defining the RFID applications in areas such as electronic toll collection. The
research area of Prof. Rajat Moona spans over embedded computing, computer security, VLSI
designs Operating Systems and High Performance Computing.

Currently, Prof. Moona heads the Centre for Development of Advanced Computing (C-DAC) in
capacity of Director General and leads C-DAC's initiatives in the areas of High Performance
Computing, Multimedia Computing, Professional Electronics, Free and Open Source Software,
Cyber security & cyber forensics, Health Informatics, e-Governance and Education & Training.

Mr. S.K. Marwaha,

Director - DeitY,
Government of India

S.K. Marwaha, Director, Department of Electronics and Information Technology (DeitY) hold a
Bachelor's Degree in Electronics and Communication Engineering from University of Delhi and a
Post Graduate Diploma in Management.

He belongs to the 1989 batch of Indian Engineering Services and joined the erstwhile
Directorate General of Technical Development (DGTD), Ministry of Industry. Thereafter, he
moved on to the Department of Electronics (presently DeitY) in the year 1994. Prior to joining
Government Service, he has worked with Philips India Ltd. (Medical Systems Division) and
BHEL.

In his working experience of over 24 years in the Government of India, he has handled policy
matters pertaining to the Electronics and Information Technology Industry and has been closely
involved in facilitating the growth of the industry in the country. He is presently working on
policies and schemes for promoting the growth of electronics hardware manufacturing.

Dr. Maulishree A
CEO ICE Skills Development Society
K-BITS Government of Karnataka

Dr. Maulishree is the Chief Executive Officer of ICT Skills Development Society, in
Karnataka State's IT & BT department.

Dr. Maulishree completed her PhD from Indian Institute of Science, Bangalore. She has
extensive research and administrative experience.

She was AIBC and Convener for the Biotechnology Finishing School under Dept of IT, BT
and S&T, Government of Karnataka. Later she was posted as Science and Technology
Officer at KSTePS - Karnataka Science & Technology Promotion Society and now CEO of
ICT Skills Development Society under the Dept of IT, BT and S&T, Government of
Karnataka.

Mr. Yogendra Pal

Advisor
Ministry of Information and Broadcasting
Government of India

Mr. Yogendra Pal is an Advisor in the Ministry of Information & Broadcasting, for over three
years, for the implementation of digitization of the Cable TV network in the country. He is also
the Honorary Chairman of the India Chapter of DRM Consortium for Digital Radio broadcasting.

He superannuated from All India Radio & DoorDarshan as Additional Director General on 30th
April 2012 after over 36 years of glorious service. He was associated with implementation of
major AIR projects state-of-the-art fully digital studio setup (New Broadcasting House) in
Delhi; News-on-Phone, Internet and AIRNET services; coverage of ASIAD and formulation of
12th five year Plan etc. He has won a number of awards.

He has conducted a number of training programs for trainers on behalf of AIBD (Asia Pacific
Institute for Broadcasting Development) Malaysia.

He is closely associated with the activities of Broadcast Engineering Society (India) and was the
conference chairman for the international annual Conference BES Expo 2013 and 2014.

He is the life fellow of IETE.

Mr. Vivek Sharma

Vice President
ST-Microelectronics

Vivek Sharma is Regional Vice President, Greater China and South Asia Region - India
Operations and Director of the STMicroelectronics India Design Centers, responsible for the
Companys overall operations in India since April 2009.

In his long career of around 23 years with ST, he has been handling responsibility for the design
centers operations in India along with General and Administrative functions. In 2012, he has
also been assigned additional responsibility as a Sales Unit Director for the Indian Continent.

Sharma holds three international patents in integrated circuit design and has been an elected
member of the Executive Council of Indian Electronics & Semiconductor Association.

Vivek Sharma was born in Punjab, India, in 1965. He received a Master of Technology in
Communication Engineering from the Indian Institute of Technology in Delhi 1988 and
graduated with a degree in Electronics and Communication Engineering from Punjab
Engineering College, Chandigarh, India.

Mr. Jagadish Bangad,

AVP
Videocon

An Electronics Engineer by profession Mr. Jagadish Bangad has a long-term association with the
Videocon group & he is presently working as Associate Vice-President at Trend Electronics Ltd.
He has been involved in the DTH manufacturing ever since the launch of the product & heads its
manufacturing plant at Aurangabad. Trend Electronics has manufactured 15 million set top
boxes for the Videocon Group over last Seven years. Mr. Bangad is also involved in development,
budgeting and execution of strategic business plans for DTH products. Over his 26 years of
experience with Videocon group. Mr. Bangad has been involved with the manufacturing of the
full range of consumer electronic goods; from Refrigerator to Televisions, Air conditioners and
Washing machines at various plants across India and overseas.

Company Background Note:

Trend Electronics Ltd is a Videocon Group company & is located at Beed Road, Bhalgaon in
Aurangabad.

The Plant is engaged in manufacturing products related to Direct To Home business of
Videocon group. This includes Set Top Boxes, IDTV and Satellite DVD .The plant has manpower
of 1500 and generates annual turnover of 750 Cr.

Mr. Vivek Tyagi,

Director Business Development,
SanDisk

Vivek Tyagi is Director for Business Development of Commercial Sales for India and SEA in
SanDisk.

His focus is to build a strong customer base for OEM & Enterprise Storage within India and SEA
with a key thrust on application acceleration.

Vivek has over 2 decades of industry experience. He is on the Board of India Electronics and
Semiconductor Association and in the past served as treasurer.

Prior to SanDisk, Vivek has been pivotal to the Sales and Business Development initiatives
within India for Freescale, Motorola and Philips.

Mr. Amit Kharbanda,

Managing Director
MyBox

Amit Kharbanda, MBA and Engineering Graduate aged, 41 young Entrepreneur. He has been in
the industry for last 10 years starting with marketing of Set Top Boxes in Indian market almost
to all big satellite as well as cable operators. He planned own Set top box Brand MyBox in
2008. It has recently become a Joint venture with majority shareholding being held by US $5
billion Brijmohan Lall led HERO GROUP Company HERO ELECTRONIX.

MYBOX, A HERO ELECTRONIX VENTURE, is a Govt. Recognized Research and Development
House launched with only one mission of becoming Indias leading Set Top Box brand across the
world. It has been successfully supplying Digital Set Top boxes to various cable and satellite
major operators across India and has reached to more than 10 million people.

MYBOX has brought together people with the passion and vision to ensure that in coming years,
MYBOX represent the billions of Indians across the world in becoming a strong digital set top
box brand competing with Global brands in this arena across the world.

With the combined strengths and the strong R&D team, MYBOX gives the customers the
confidence and transparency in ease of follow up of in-house development of HW/SW, quality
check during localized production, ease of logistics and better delivery management along with
other inherent benefits.

The team has been developing high end and other value added digital set top boxes for major
operators like DishTV, Airtel DTH, Siticable, Incable, Hathway among others.

Mr. Rajiv Kapur,

Managing Director
Broadcom

Rajiv Kapur is Managing Director for Broadcom in India. He also heads Broadcoms business
development team focused on India, South Asia and South East Asia regions. This is a corporate
function with product diversity across Broadcoms entire portfolio. Rajiv has been with
Broadcom since 2007. Prior to this, Rajiv was at LSI Corporation (then known as LSI Logic
Corporation). From 1994 through 2004, Rajiv held various leadership positions in R&D heading
CAD and Methodology with teams across continental USA developing products for the LSI ASIC
line of business. In 2004, he moved to India as Managing Director of LSI in India with a charter
to build and head a new R&D setup for LSI. After 4 years of growth to 500+ people and 3 offices
Rajiv left LSI to join Broadcom in Bangalore.

Rajiv has twenty years of work experience in business and technology in Consumer, Mobile,
Networking, Software and Semiconductor industries. His experience ranges across product
development, operations and marketing. Rajiv has a B.E. degree in Electrical and Electronics
Engineering and a M.Sc. in Physics from Birla Institute of Technology and Science, Pilani and
M.S. degree from Stanford University, California where he awarded several Fellowships. .

Mr. Jayesh Dubey

Vice President
ByDesign India Pvt. Ltd

Jayesh Dubey received his Bachelor Of Engineering Degree in Electronics Engineering from
Nagpur University in 1995. He further went on to receive University Gold Medal for his
Executive Master of Business Administration Finance from Symbiosis International
University Pune in 2012 and a Golden Shield for Post Graduate Certificate in International
Marketing from Indian Institute of Foreign Trade (IIFT) New Delhi in 2014.

His professional career, which stretches to more than 20 years, started in 1995 as a Network
Engineer in RPG Group Kolkata. He moved on in 1997 to work as Assistant Network Design
Manager in the erstwhile Reliance Telecom Ltd. Mumbai for its Pan India Network before
joining Velankani Group in May 2000 when Velankani group started its operations in India.

In last 15 years +, with Velankani Group, he has held various positions from Program Manager
Software Development to Head Network Design to Head Client Relationship and Account
Management to the General Manager (Products and R&D), before becoming the Vice President
in 2014. He has been actively involved in various group activities and projects both in India and
abroad and is a firm believer of teamwork providing time and space to each member in the
team to achieve personal, professional and intellectual satisfaction, while at work.

He is currently responsible for complete management of product development and production
planning at ByDesign India Private Limited, which is a Velankani Group Company. During his
current role ByDesign India has developed various STB solutions, Intelligent Surveillance
Solutions and many Internet of Things (IOT) products for Smart Cities. He has been
instrumental as a key member during the bid for Indian Conditional Access System (Indian CAS)
for ByDesign. After being awarded the project by DEITY, Government of India, he has been
leading the effort to complete the project as per Government of India guideline.

Mr. Milind Sahanie

Country Manager - India
WT Microelectronics

Milind Sahanie is working as Country Manager - India for WT Microelectronics, a US$5Bn

Semiconductor Distribution Company Head Quartered in Taiwan. WT is associated with
Semiconductor Suppliers for promotion of Set Top Box Solution and related Technology and
Component Sales thereafter. WT Microelectronics is engaged and working with some leading
STB Manufacturers in India helping them build a High Quality STB at a very competitive price.

Milind is a B.E graduate having majored in Electrical and Electronics and a Post Graduate in
Marketing Management.

He started his career with an Instrument Manufacturing Company where He spent 6 years
understanding Manufacturing and Factory Administration. Thereafter H moved to
Semiconductor Distribution Industry and he is associated with this industry for last 20 years. He
has worked with Internationally renowned Companies like Future Electronics, RS Components,
to name a few and work in different areas like Sales and Marketing, Asset Management as also
Procurement and Logistics.

Mr. Venkatesh K
Vice President
India Electronics & Semiconductor Association

Venki has over 25 years of work experience in consulting, sales management, marketing,
operations and executive leadership roles across IT, Semiconductor, Embedded software and
system design at various MNC's and Indian companies at Hong Kong, Boston and India. At
present he heads the strategy and operations at India Electronics & Semiconductor Association
and is passionately working to grow the ESDM industry as well as creating an IOT ecosystem in
India.

In a short span of time he was instrumental in getting the final approval of Indias first
brownfield Electronic manufacturing cluster for $5Million. He has curated 16 IOT start-ups
across Medical technology, Wearable, Energy, Home automation and is passionately mentoring,
coaching and advising them on Execution, Market Capital and funding capital. Venki is an Active
member of the Ministry of Defense task force and is working on developing India's Defense
Electronics policy. He is also on the Governing Council of ICT Skills Society of Karnataka

Prior to his current role Venki was spearheading Intel' s Wind River India business as India
Country Manager. He passionately worked to open Wind River India Design Center, which
helped Indian customers design world-class embedded solutions for the Aerospace, Defense,
Networking, Industrial and the mobile markets. Prior to Wind River, Venki was Regional
Manager (US East and Canada) with Tata Elxsi in the US. From 1987 to 2003, he held various
senior managerial positions in India and overseas in companies such as Modi Olivetti, OnMobile,
Motorola, and others.

Mr. Amit Chadha

Secretary General
CEAMA

Presently working as Secretary General of Consumer Electronics and Appliances

Manufacturers Association wef 1st September 2014. Was Joint Secretary General in the
association from March 2014 August 2014. Worked as Deputy Director with MAIT from
August 1999 to February 2014.

Trainings

1. AOTS Training Program in Japan was basically to train and sensitize the participants from
developing countries on Green IT so that they could pick up the learning and implement the
same in their respective countries.

Other Experience

Worked with Harmony Arcade Limited, an event management company from July 1998 to
April 1999. Assessor for CII EXIM Bank Award 2003, 2005 & 2006.

Academic and Professional Qualifications

Graduate from Delhi University. GNIIT from NIIT, Post Graduate Diploma in International
Trade (equivalent to MBA) from Symbiosis, Pune.

Trained Assessor for EFQM from CII and on their panel of assessors for CII - EXIM Bank
Award for Business Excellence.

Post Graduate Diploma in Cyber Security from Institute of Management Technology (IMT)
Ghaziabad.

Ankit Fadia Certified Ethical Hacker (AFCEH)

Mr. Ankan Biswas

Chairman Digital broadcast Council
CEAMA

Ankan Biswas received his B. Tech degree in Electronics and Electrical Communication
Engineering from IIT Kharagpur 1975 and a Master of Engineering degree in Computer Science
and Automation from IISc Bangalore in 1977. He worked with Philips India for thirty years in
various positions and retired as a Director from Consumer Electronics Division. He was
responsible for business units of Digital Networks, which included Set Top Box and Philips
Cryptoworks conditional Access. He was also responsible for Philips Broadband Networks
business unit. He then looked after Indian operation of Philips Multi Media Display Division
directly reporting to its International HQ for four years.

He was successful in introducing the first digital Set Top Box in India for TV channels through
DTO (Direct to Operator) implementation 1999, the first commercial HFC cable TV network in
India in 1998 and implementation of Cryptoworks conditional Access for TV channels. Among
his various accomplishments is the implementation of unified two-way delivery system for e-
Governance, remote health, distant education in local languages using satellite and other
mediums under one platform in 1999.

He is holding the position of Chairmanship of Digital Broadcast Council of CEAMA for last nine
years persistently interacting with various Government Departments by assisting Indian
manufacturers in becoming successful in their effort to make in India and bringing various stake
holders together. He also served as a member of Innovation Council for Ministry of Information
and Broadcasting.

He continued to contribute in the task Force of Cable Digitization from 2003 CAS till present
DAS. He was a member of the expert committee formed by Deity for development of Indian
Conditional Access System and is currently a member of its Project Review and Steering Group.
He is also a consultant to CDAC.

40

Annexure I Digital broadcast architecture

Annexure II STB Manufacturing Value Chain

 41

Annexure III Overview of broadcasting sector & DAS Schedule

Annexure IV Estimated STB Requirement in DAS3/4 Areas

42

Event Planning and Organization Team

Conceptualization, Planning, Delegate Co-Ordination,

Creative Insights Consulting

Program Management Support

Event Management

Decipher Group

Event Hospitality

Crown Plaza Hotel

From L to R: Rohit Singh (CEAMA), Amit Chadha (CEAMA), Ankan Biswas (CEAMA), Jayesh Dubey (ByDesign), Aravind Pai (Creative Insights), Sameer Mathur (Creative Insights)

43

Glossary
BDI

ByDesign India

CAS

Conditional Access System

CEAMA

Consumer Electronics and Appliances Manufacturers Association

CDAC

Center for Development of Advance Computing

DAS

Digitally Addressable Cable System

DeitY

Department of Electronics and Information Technology

DTH

Direct To Home

EMS

Electronic Manufacturing Services

EPG

Electronic Programming Guide

FTA

Free to Air (in reference to broadcasting), Free Trade Access (in reference to imports)

GoI

Government of India

HITS

Headend in the Sky

HDTV

High Definition Television

ICT

Information Communication Technologies

IOT

Internet of Things

IP

Intellectual Property

LCO

Local Cable Operator

MSO

Multi System Operator

MIB

Ministry of Information and Broadcasting

PMA

Preferential Market Access

PCB

Printed Circuit Board

SDTV

Standard Definition Television

STB

Set Top Box

SMS

Subscriber management System

SOC

System on Chip

TRAI

Telecom Regulatory Authority of India