BANDUNG FAT CITY

FASHION ARCHITECTURE TASTE

URBAN RE-BORN AS NEWLY OCCUPIED
ARCHITECTURE
 Site location as prime location in center of Bandung within potential of
historical region which has known by global, connected to Alun-alun as
MULTI MIXED USE public space supported by commercial and offices around
Lokasi tapak merupakan lokasi prima di pusat Kota Bandung dengan
DEVELOPMENT potensi sejarah kawasan dan image internasional yang didapat sekaligus
potensi kedekatan dengan alun-alun sebagai fungsi publik serta kawasan
LOCATION AND SITE komersial dan perkantoran di sekitarnya
Jalan Asia Afrika, Potential within many of quality school made student and youth activity
Western Palaguna Region to generating the life of city.
Potensi Bandung sebagai kota dengan banyaknya universitas dan kampus-
URBAN DESIGN CONCEPT kampus berkualitas, sehingga banyak aktivitas mahasiswa dan anak
(GROUP) muda yang turut menghidupkan kota.

BANDUNG URBAN As tourism destination, local and international

HIGHLIGHT Potensi Bandung sebagai salah satu tujuan wisata domestik maupun
mancanegara
CONCEPT
Productive society where developing within community that creates spirit
BANDUNG FAT CITY the youth of Bandung in producing innovative works
Komunitas produktif yang berkembang pada masyarakat yang dihidupkan
oleh semangat kaum muda Bandung dalam menghasilkan karya-karya
studio ar5200 kreatif

MICHAEL LENGKEY Provide positive activity to repair site condition as respect to presence of
social issues in negative leaning condition within site surround, such
25209009 criminality and prostitutes.

TUTORS Adanya isu sosial yang cenderung negatif pada daerah sekitar tapak
BASKORO TEDJO seperti kriminalitas, prostitusi, dan premanisme sehingga dibutuhkan
INDRA SYWAMIL fungsi yang menyuntikkan aktivitas aktivitas positif dan produktif untuk
ACHMAD TARDIYANA memperbaiki kondisi tersebut
SITE CONTEXT

N
CONTEXT TRADITIONAL FOOD INTERNATIONAL TRADITIONAL FOOD
There are too many potential that up street vendor (BRANDED/FRANCHISE ) formal (restaurant)
lifting Bandung as tourism industry city,
Culture Attraction (Bandung Festival,
Cultural Festival, Distinguish Sundanese
Art), Fashion and Creative Industry (Film,

POTENTIAL GENERATING
Music, Factory Outlets, Distro, Cihampelas
Shopping District, Cibaduyut Shoe
Industry, Suci Silk Screen Industry), Culinary
(Sundanese Food, Street Vendors,
Creative Culinary), Night’s Life (Café,
Discotheque, Pools and Live Music) and
Education (Potential Atmosphere for
Student Campus Visits).

EMPHASIZING
Two of the famous item known well within
Bandung are CULINARY & FASHION.

FEATURING
CONSIDERATION
Such a successful city is assist an urban
place where provide a fulfilled daily
FASHION
needs and how to socialized
(Branded, Factory Outlet, Distro, etc)
OBJECTIVES
Urban has layers of community. Consist of
lower and higher citizen. The aim of this
creative programming is to melt the
varieties of urban through applying the
FASHION AND CULINARY approach.
As implementation of this urban
strategies, It is hoped that fashion and
furthermore distinct culinary can be more
socialized
FASHION
From the earlier, Bandung has known as center of Fashion within Indonesia
context moreover in Asian region.
Creative industry along with this field have a great attractive as attraction,
begin from the lower until the export quality. The issues that grow is spot of
fashion have been placed into specific area (northern Bandung) up to now
creates centralized destination, beside that Bandung has less representative
place to promote the product without limited of urban to getting out the
presentation of this Bandung creative fashion

CULINARY
Variant of food intense to lifted as potential to combined with fashion as FRANCHISE
mixed use supported by entertainment and public facilities.
Culinary, main urban daily needs also is one famous thing in Bandung that BRANDED
should be exploited. One representative and interested place is urge to
provided, considering a new urban concept to improve the Palaguna site PROGRAMMING STRATEGIC
that became a neglected and uncontributing area in Heritage and famous
region within Bandung and Indonesia context.

FASHION
LOCAL
LOCAL
E D
N
BI
M
O
C
R
GEDUNG
E
MERDEKA CULINARY N
ALUN-ALUN PROVIDE E
REPRESENTATIVE W
MASJID RAYA FRANCHISE FASHION & A
BIOSKOP DIAN CULINARY CENTER B
SAVOY HOMANN L
BORROW OF PLACE’S NAME E
QUEEN PERFORMANCE
PROGRAMMING CONCEPT
a concept relativity historical (time
line) and basic needs approach

komersil & kantor kantor pos kantor gedung

merdeka

bioskop savoy
swarha
alun-alun elita homan
issues
penjara

rumah bioskop region activities CONSIDERATION THE REGION

dinas dian lasted from earlier
period CONTEXT as POTENTIAL
earlier period
1910-1960
have no
representative food
?The hotels in existing region
komersial & kantor kantor pos kantor gedung
merdeka
facilities where assist within amount of visitor
bioskop savoy accommadate the
MASJID
alun-alun
miramar
elita homan
?Place has well-known and got
komersial urban needs
RAYA PALAGUNA attraction
rumah bioskop ?Near to business and religion
komersial place (amount advantage)
dinas dian
next period ?Current trade center
1960-2000an
?Placed on Main Street and
issues (lackness of Transportation (mass and private
existing)
transportation)
un-controlled
?
alun-alun and Jln. ASIA AFRIKA region with its history wearing un proper
?
place
komersial & kantor kantor pos kantor gedung
merdeka un secure
?
limited distinct
?
savoy
MASJID fashion market
komersial RAYA alun-alun homan

rumah
komersial
dinas

FUTURE
new icon place
of Bandung
URBAN DESIGN STRATEGIES
1. new center of sub urban
COMPHREHENSIVE FRAMEWORK 2. straight service as good as
OBJECTIVES government controlling
distinct typologies approach 3. as new succesfully precedent
commercial (retails) proper infrastructure 4. wholeness representation
hotels who involved
investor
? 5.visionable market
specific management government
?
public
?
residential
provide public interest
public spaces (recreation) as function
BANDUNG FAT CITY as
LAND USE ZONING CREATIVE PROGRAMMING

INSERTING creative PROGRAM

RTH
SUMUR
BANDUNG
as an answer of irregular use
and desire of urban needs
HOTEL
CONVENTION
HALL
SUPPORTING FASHION CENTER
FACILITIES
RCIAL

CULINARY (restaurants, kiosk,

COMME

fastfood, franchise)
COMMERCIAL
BANDUNG
N

N
RIPARIA

MUSIC COLLABORATING
RIPARIA

RECREATION
HOUSING
OFFICE FAT
ENTERTAINMENT
COMMERCIAL
ENTERTAINMENT (cinema,
traditional attraction)
CITY
PARKING

SUPPORTING
FACILITIES GREEN OPEN SPACE

SERVICES
N
LAND USE ZONING

ZONE A
ZONE B

LEGEND

CONVENTION HALL

COMMERCIAL
(main programming culinary &
fashion)

ENTERTAINMENT DETAIL DETAIL PROGRAMMING

HOTEL PROGRAMMING PROGRAMMING OTHER FACILITIES
FASHION CULINARY CINEMA
?

APARTMENT RETAIL
?
GALLERY ?TENANT (UNITS)
OUTDOOR EXHIBITION
?
STAGE UNITS TRADITIONAL CULINARY
?
RECREATION RIVERFRONT OPENSPACE
?
TENANT (UNITS BOUTIQUE) INTERNATIONAL CULINARY
?
KIDS PLAYGROUND
?
PARKING ? TRADITIONAL FRANCHISE CULINARY
?
? BRANDED FAST FOOD
?
? LOCAL DESIGNER PRODUCTION (KITCHEN)
?
ACCESS
? KIDS DELIVERIES
?
SERVICES
LITTERING (GARBAGE SYSTEM) TOILETS
?
? LOCAL FACTORY OUTLET ?
SMALL RETAIL STORE PARKING
?
? SHOES ?
? EXHIBITION HALL (FASHION CAFE
?
SHOW, FASHION EXHIBITION)
? LIVE MUSIC
N ?
?
SMALL RETAIL STORE
CAFE
COMPREHENSIVE SCHEMATIC NETWORKING

RTH
SUMUR
BANDUNG

HOTEL
CONVENTION
SUPPORTING
HALL
FACILITIES

CIAL
COMMER
ZONE A
COMMERCIAL

RIPARIAN
ZONE B

RIPARIAN
RECREATION ZONE C
HOUSING

ENTERTAINMENT
COMMERCIAL

ZONING : provide zone based on public and private reconciliation

ZONE A : public

ZONE B : semi public

ZONE C : private

HERITAGE : conservation building (rehabilitation to support new site context)

EXISTING COMMERCIAL ZONE : provide as supports new site context

N
ZONING PROGRAMMING

WESTERN SIDE

FASHION CENTER as representative of Bandung’s

distinct creative facilities

CULINARY provide daily needs into

attractive fulfilled
SIZE 2080 M2 18.36 %
MUSIC COLLABORATING as unique concept collaborating
within support main program

OFFICE good management within best RTH

service context SUMUR
BANDUNG

ENTERTAINMENT an alternative in cluster process SIZE 1497 M2 13.09 % CONVENTION

HOTEL
SUPPORTING
HALL
FACILITIES

RCIAL
CONVENTION HALL multi function space for main 968 M2

COMME
SIZE 8.46 %
programming process COMMERCIAL

N
RIPARIA

RIPARIA
GREEN OPEN SPACE equalizer the programming to RECREATION
HOUSING
elaborate site region

BASEMENT PARKING ENTERTAINMENT

COMMERCIAL

PARKING

EASTERN SIDE SUPPORTING

FACILITIES

APARTMENT distinct housing with any direction SIZE 3175 M2 27.77 %

reachable

HOTEL tourism facilities to drive and SIZE 1497 M2 13.09 %

generating the new context
N
RECREATION attractive cluster as complement SIZE 1512 M2 13.22 %
the new center of Bandung

PARKING comfort creative programming SIZE 685 M2 6%

supported by good services
URBAN CONCEPT LINKAGE
LINKAGE ; proposed site accommodate attainment the concept ; reduce any possibilities of crowded from site entrance impact
impact of linkage that flow through Jl. Asia (people entrance, vehicle exit)
(vehicle and people entrance)
Afrika and Jl. Dalem Kaum
(site entrance for drop off and people entrance)
ACCESS : allow any direction reachable as
permeability access

N
 URBAN CONCEPT

LINKAGE ; proposed site accommodate attainment the impact of linkage

that flow through Jl. Asia Afrika and Jl. Dalem Kaum

ACCESS : allow any direction reachable as permeability access

concept ; reduce any possibilities of crowded from site entrance impact

(people entrance, vehicle exit)
(vehicle and people entrance)
(site entrance for drop off and people entrance)

LINKAGE ; proposed site accommodate

attainment the impact of linkage

that flow through Jl. Asia Afrika

and Jl. Dalem Kaum

ACCESS : allow any direction reachable as

permeability access
permeability; on ground and
upper level
? public easement within site
open space ? assisting disaster evacuate

provide green space on ground

activity of fashion
?
balancing the environmental
?

new design proposed

accommodate the differences in

community by establish comfort
and attractive communal space

N
where it proper to everyone

as out door fashion and talent show

ARCHITECTURAL FORM CONCEPT LUXURIOUS

THE HUMANITY
More than just the ultimate shopping
destination, The Bandung FAT City THE UNEXPECTED
FORM AFFECTED BY
treats guests to a sensory EXPERIENCE
experience. Breathtaking PERMEABILITY
architecture place and spaces INTERVENTION THE FLOW OF
creates a distinct environment that CIRCULATION (ALUN-ALUN, ASIAAFRIKA,
exceeds all expectations.
DALEM KAUM)

The runway fashions may public

SITE ENTRANCE PROPOSE
enjoyed through permeable SUBTRACTION FORM TO ALLOW
horizontal and vertical access,
amenities such as food center, THE ACTIVITY AND REACHABLE
communicated open space and
FROM FOUR SIDE
available comfort parking are
offered to enhance the shopping
experience.

INTERVENTION THE FLOW OF

CIRCULATION
SITE AS PERMEABILITY AREA
HUGE

AFFECTING

RESPOND TO CURRENT TRADE ACTIVITY

 MM F F

RETAIL
GALLERY
0.00
RETAIL
+6.00

ATRIUM
0.00

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LOBBY
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CAFE

RETAIL
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0.00
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+6.00

RETAIL RETAIL +6.00

MUSHOLA RETAIL
RETAIL
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4 8 10 4 8 10

GROUND FLOOR PLAN MEZZANINE FLOOR PLAN

 M

CONVENTION
HALL
SPA
+11.50

+7.00
ROOF TOP
CAFE RESTAURANT

CONVENTION
SALON
HALL RESTAURANT
+10.00
CATWALK PUSAT KECANTIKAN
+14.00
+7.00
d
RETAIL

d BACKSTAGE d
CAFE
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LOBBY
+7.00 M
M

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STUDIO STUDIO

RESTAURANT
+10.00 d d

d d
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+14.00

LOBBY +10.00
RETAIL +14.00

CINEMA
+10.00

RETAIL

d d

STUDIO
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STUDIO STUDIO M STUDIO

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RETAIL +14.00
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M M
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4 8 10

FIRST FLOOR PLAN 4 8 10

SECOND FLOOR PLAN

 M

RETAIL

+18.00

RETAIL

u
u

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down
RETAIL d
+18.00

RETAIL
+18.00

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4 8 10 4 8 10

THIRD FLOOR PLAN BASEMENT 1

 up

SITE PLAN

BASEMENT 2
4 8 10

MMF F

0.00

0.00

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HOTEL
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RECREATION
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PARKING
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0.00

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LAY OUT PLAN

 4 8 10
WEST ELEVATION

4 8 10 NORTH ELEVATION

4 8 10 EAST ELEVATION

4 8 10
SOUTH ELEVATION
4 8 10
SECTION A-A

4 8 10
SECTION B-B
PERSPEKTIVE EXTERIOR SITUATION