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This document summarizes a study on rural consumers' attitudes toward khadi (handwoven cloth) products in India. The study uses Fishbein's attitude model to examine how personal characteristics and purchase preferences influence consumers' attitudes. A survey was conducted with 100 respondents in Tamil Nadu, India. The results show that consumers generally have positive attitudes toward khadi products. Consumers with more positive attitudes reported higher satisfaction levels. Demographic factors like age, income, and education influenced attitudes. Purchase preferences also impacted attitudes. The study aims to help khadi marketers improve sales by better understanding consumer attitudes.
This document summarizes a study on rural consumers' attitudes toward khadi (handwoven cloth) products in India. The study uses Fishbein's attitude model to examine how personal characterist…