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This document classifies advertising in several ways:
1. By area coverage as local, regional, national, or international depending on the target geographic region.
2. By audience as consumer, industrial, trade, or professional depending on the target customer type.
3. By media as print, broadcast, outdoor, or other depending on the communication channel used.
4. By function as direct or indirect action, primary or selective, or product vs institutional depending on the advertising goal.
5. By stage as pioneering, competitive, or retentive depending on the product lifecycle stage.
This document classifies advertising in several ways:
1. By area coverage as local, regional, national, or international depending on the target geographic region.
2. By audience as consume…