Beruflich Dokumente
Kultur Dokumente
Preference Survey
RESULTS
June 2016
Survey
Students viewed 5 videos with the same content but different animation styles
They were asked to choose the video they prefer the most, and give 3 adjectives to describe
the video.
NEWTON Y
NEWTON S
Animation Style Survey - Results
NEWTON Q
NEWTON P
NEWTON X
February
June2014
2016
Summary of Results
Students prefer simpler animation styles with clean lines and less detail.
They described these animation styles as easy to follow and less distracting.
NEWTON P
33%
Preferred
NEWTON Q
28%
Preferred
February
June2014
2016
Methodology
Quantitative
Qualitative
February
June2014
2016
Quantitative Data
SURVEY STATS - Statistics from the entire survey
# RESPONDED
# COMPLETED
RESPONSE RATE
MARGIN OF ERROR
541
343
4.6%
6%
February
June2014
2016
Quantitative Data
Out of 343 students that completed the survey, Newton P and Newton Q were
preferred overall. (within a 6% margin of error)
When comparing by grade, a larger proportion of 9th graders preferred Newton P.
February
June2014
2016
Quantitative Data
When comparing Newton P and Newton Q, more students who preferred Newton Q
were using a mobile device.
February
June2014
2016
NEWTON P
Animation Style Survey - Results
NEWTON Q
February
June2014
2016
Design - Words related to the style and design aspects of the animation
itself (e.g. colorful, simple, cartoony)
February
June2014
2016
February
June2014
2016
Personas
Generated from survey response data
NEWTON P
Gender: Male
Grade: 9
Personality Cloud
simple cute
comic
Metrics
Style
drawing cartoony
Personality
FUTURISTIC
Pain Points
PC USER
WINDOWS 7
CHROME
February
June2014
2016
NEWTON Q
Gender: Female
Grade: 12
Personality Cloud
simple cute
modern cartoon
comical minimal
Metrics
Style
Personality
Pain Points
iOS 9
CHROME
February
June2014
2016
Questions?
NEWTON S
Animation Style Survey - Results
NEWTON X
NEWTON Y
February
June2014
2016
NEWTON S
Gender: Female
Grade: 12
Personality Cloud
To be entertained while
learning something new
Metrics
Style
Personality
Pain Points
MOBILE USER
iOS 9
SAFARI
February
June2014
2016
NEWTON X
Gender: Male
Grade: 11
Personality Cloud
Metrics
Style
Personality
Pain Points
PC USER
WINDOWS 10
CHROME
February
June2014
2016
NEWTON Y
Gender: Male
Grade: 12
Personality Cloud
Metrics
Style
Personality
Pain Points
MOBILE USER
ANDROID
CHROME
February
June2014
2016