THE PRIME

LEVEL
CONCEPTUAL SPACES
MYRIAD ROOFTOP BAR & GRILL
MOUNT HOOD

BOUTIQUE HOTEL

Portland, Oregon is the home of seven

beautifully captivating natural features of the
country. Scattered throughout Oregon, Mt.
Hood, the Coast, the Columbia River Gorge, the
Painted Hills, Smith Rock, the Wallowas, and

characteristics, are all unique to Oregon. A

campaign that commemorates each of the
seven wonders is active within Portland.
Proceeds from Calderas Outfitters will go
towards supporting, and preserving the natural
features of Oregon with the help of the
campaign. The different spaces of the hotel: the

&
CRATER LAKE

GOALS:

Branding: Make the name of the hotel well-known

throughout the lobby through simplified design

Branding: Incorporate each spaces

brand throughout the design

Reception: Use curves of carpet versus tile

to direct guests throughout the space

Restaurant: Create a grand entrance to catch the

guests eyes and direct them towards the space

Restaurant: Offer a variety of seating for various sized groups

of people, as well as intimate dining versus social dining

Retail: Create a fun and interactive bike

display for customers

Retail: Create an interesting ceiling design that will draw the

customers eyes from the exterior and draw them into the space

Bar and Lounge: Plan for an exterior and

interior entrance for easy access to the bar

Bar and Lounge: Incorporate Oregons culture by providing

a farm table, which emphasizes intimate gatherings

Crater Lake, make up these seven wonders.

Each natural feature, with such vastly different

18

LEVEL

THE PRIME GUESTROOMS

THE COLUMBIA

RIVER GORGE

lobby, restaurant, retail space, bar and lounge,

guestrooms and rooftop bar and grill uniquely
portrays vibrant colors and forms from each of
the seven wonders of Oregon found at The
Prime Boutique Hotel. The Prime embraces
these seven extraordinary features and

ABSTRACT EXTERIOR SKETCH

CALDERA OUTFITTERS
SMITH ROCK

encourages an active and vibrant stay in

Portland, Oregon.

363 BAR & LOUNGE

LEVEL

THE COAST

LOCATION MAP

PORTLAND, OR

THE PRIME LOBBY

THE PAINTED HILLS

ACCRETION
RESTAURANT & BAR
THE WALLOWAS

BOARD

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THE PRIME

BOARD DIRECTORY
CONCEPT BOARD

BOUTIQUE HOTEL

LEVEL 1 RENDERED FLOOR PLAN

BAR

OUTDOOR
DINING

PRIVATE DINING

4 ELEVATED PLATFORM
ADA ACCESSIBLE

LEVEL

PRIVATE DINING
FEATURE WALL

LIVING WALL

LOBBY

RESTAURANT

LOUNGE AND BAR

RETAIL

GUESTROOMS

MAQUETTE

ROOFTOP BAR AND LOUNGE

ROOFTOP BAR AND LOUNGE

10

RESTAURANT
STORAGE FOR CONCIERGE

COAT
CLOSET

CONCIERGE

RESTAURANT ENTRANCE

RECEPTION

LOBBY

REVOLVING DOOR

BELL
CAPTAIN

COAT /
LUGGAGE
STORAGE

CUSTOM CARPET

RESOURCE
CENTER

BUSINESS CENTER

PRINTERS/FAX

PRIVATE DINING

BAR AND
LOUNGE
COLLAPSIBLE BIKE RACK

STORAGE
RETAIL SPACE

RESTROOM

RESTROOM

OFFICE
SHELVES FOR
IMPULSE ITEMS

BIKE DISPLAY

BIO-GLASS BAR
FLOORING TRANSITION

CUSTOM BIKE CHAIN

BENCH SEATING

THE PRIME
BOUTIQUE HOTEL

ROCK WALL TO
HANG MERCHANDISE

FIRST FLOOR RENDERED FLOOR PLAN

SCALE 1/8=1-0

BOARD

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THE PRIME

LEVEL

BOUTIQUE HOTEL

SHAW CUSTOM LOBBY CARPET

BRENTANO - CURLICUE - SUMMER

SPROUT
COLUMN SEAT FABRIC

One can see millions of years of history revealed in the layers of mountains of earth at The Painted Hills,
one color at a time. The hills achieve their name from the seemingly continuous changing vibrant colors
of yellows, golds, blues and reds. Tones and hues may appear to change over time due to the
claystones differing with ever-changing light and moisture levels. The extraordinary geology of the hills
live up to their acclaim and recognition as one of the seven wonders of Oregon. Although The Painted
Hills are a small formation, the surrounding landscape makes it a popular destination. The lobby
symbolizes The Painted Hills, with its energetic colors and patterns. The movement found in the bands
of colors are illustrated through the curved lobby furniture and abstract wood detailing.

POLLACK - PAINTED VELVET

LOBBY SIDE CHAIR FABRIC

ARC-COM - LEGACY - BERRY

CURVED SOFA FABRIC

RECEPTION DESK AND RESTAURANT ENTRANCE RENDERED PERSPECTIVE

The colorful elevator wall draws the guests into the hotel lobby, and it leads them straight back to the
reception desk where there are greeted with wooden slats that wrap around and lead to the restaurant.
The slats mimic the uneven texture and landscape of the hills, and it is a prominent feature in the lobby.
ASTEK WALLCOVERING ENCRUSTED - SPECTRUM

MDC - COLTON - EGG NOG

KNOLL - AMEOBA
COFFEE TABLE
LOBBY COFFEE TABLE

STONEPEAK - QUARTZITE - LIME

LOBBY RECEPTION RENDERED PERSPECTIVE

CUMBERLAND RADIUS SEATING

LOBBY COLUMN SEAT

CUMBERLAND - REVO
CHAIR
LOBBY SIDE CHAIR

CUMBERLAND - THICK
AND THIN SOFA
LOBBY SOFA

LOBBY SEATING RENDERED PERSPECTIVE

EUREKA - SILENE
CLASSIC PENDANT
RECEPTION PENDANT

Upon entering the revolving doors of The Prime Hotel, guests eyes are immediately drawn to the elevator
feature wall that represent the bold and vibrant hues of The Painted Hills. The neutral quartzite tiled flooring
contrasts against the custom accent carpet, and it creates a great transition from the reception and seating
area. The P on the elevator brands the space even further and ensures the guests are at The Prime.

Off to the side of the lobby entrance, guests can sit and relax from a long trip in the lounge seating. The
accent carpet sets the space apart from the rest of the lobby, while the bold colors tie the space together.
Bold abstract paintings that include the vibrant hues of the Painted Hills are hung, and they bring life to the
area as well as light up the space. The feature wall separating the lobby and retail space resembles the grain
of wood to bring a natural aspect to the space.

DAVIS - PRIME
CHAIR
CONCIERGE GUEST
CHAIRS
TOWER - LUSTRE STRIE MIDNIGHT
MAIN LOBBY WALLCOVERING

STONEPEAK - LIMESTONE - HONEY

RESTAURANT INTERIOR ENTRANCE
DAVIS - SOLA CHAIR
CONCIERGE GUEST
CHAIRS

DAVIS - PRAT TABLE

CONCIERGE TABLE

THE PRIME
BOUTIQUE HOTEL

KEY PLAN

NOT TO SCALE

BOARD

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LEVEL

Volcanic islands in the Pacific Ocean erupted about 270 million years ago, and the sediments formed sandstone
and limestone. The lava from the eruption formed the slopes. The terrain ran into the west causing the process of
two plates pressing together and fusing, which is called accretion. These plates formed the mountains that are
now known as the Wallowas. Upon entering the Accretion, guests are enveloped by a passage made of stone that
leads to a graphic wall with greenery and a metal feature wall. A change in elevation in the private dining area
encompasses the heights of the mountains. The interior walls of the private dining surround the guests for an
intimate dining experience within the mountains. The Wallowas consist of many rock types, however they make
the mountains undesirable to climb because of the crumbly, uneven surface. Therefore, rough textures are used
throughout the restaurant, such as the walls surrounding the private dining and the bar back wall. A variety of
seating is offered in order for guests to select their own dining experience. The earthy hues of the spaces
welcome customers throughout the space, and they lead them through the Wallowas.

POLLACK - POP - MINERAL

WATER
DINING CHAIR FABRIC

EYKON - GLIMMER
WALLCOVERING
SURROUNDING PRIVATE DINING

VYCON - BRUSHSTROKE COBBLESTONE

RESTAURANT WALLCOVERING

POLLACK - PRODIGY - FAWN

PRIVATE DINING CHAIR FABRIC

3 Form - WOODS
PARTITION BEHIND
HOSTESS

CUMBERLAND - ELLE
TABLE
RESTAURANT DINING TABLE

ROBERT ALLEN - STONE LUXE BARK

PRIVATE DINING INTERIOR WALLS

When guests desire a more intimate dining experience, then they can sit in the private dining area where
they are surrounded by a three- dimensional walls that mimic the silhouette of The Wallawas. Pendant
lights are suspended over each table to illuminate the enclosed area while still holding on to the more
personal environment.

TOWER - LUSTRE STRIE - MIAMI

SURF
MAIN LOBBY WALLCOVERING

FRONT INTERIOR RESTAURANT RENDERED VIEW

Guests are encapsulated by the grand entrance upon arriving at the Accretion. A feature wall greets them,
and it captures the essence of the Wallawas. The living wall brings life to the space, and it is mirrored on both
sides of the private dining area. Rough textures surround the private dining to immolate the crumbly
landscape on the mountains. Bold colors are accented throughout the space among the neutral hues.

EUREKA LIGHTING - KIZIS

PRIVATE DINING PENDANT
LIGHTS

RESTAURANT BAR
The fractured rock wallcovering on the back wall draws guests eyes to the bar, where they can relax and get
a drink from the mountainous bar back. Green fabric on the bar stools accent the living wall to provide a
welcoming and refreshing atmosphere. Customers can sit along the back feature wall while they wait to be
seated while enjoying the space.

FABRICUT - UMBRIA - PLAZA

BANQUET SEATING

FABRICUT - UMBRIA - SURF

PRIVATE BANQUET SEATING
FABRIC

COOPER LIGHTING NEORAY STRAIGHT

NARROW RESTAURANT GENERAL
LIGHTING

CONCEPT SURFACES COGNAC

RESTAURANT FLOORING

EYKON - FRACTURE - PATINA

RESTAURANT BAR BACK
WALLCOVERING

NORBAR - PLAZA - ARTICHOKE

BAR SEAT FABRIC

ANDREU WORLD - MOODY

BAR STOOL
RESTAURANT BAR STOOLS

EUREKA LIGHTING STUBBY LIGHT

LIGHTING OVER BAR

THE PRIME
BOUTIQUE HOTEL

KEY PLAN

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BOARD

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LEVEL

BAR &
LOUNGE

The Coast of Oregon is a

remarkable feature of Oregon,
making it one of the seven
wonders of the state.
Combined with rock cliffs and
crashing deep blue waves, The
Coast sits 363 miles long along
the entire shoreline of Oregon,
making it uniquely Oregonian.
The name of the bar and
lounge was extracted from the
vast length of the coast. The
363 Bar and Lounge portrays
the deep blue waves,
interrupted by white crashes
of waves like on the coast. The
bar exhibits the cliff of the
coast, overlooking the water.
The wood-carpet transition
acts as a representation of the
land meeting the ocean water,
but also provides an efficient
entrance with luxury vinyl
flooring.

ASTEK - MULHOLLAND HAZE

BAR AND LOUNGE
WALLCOVERING

KNOLL - DISTRICT RAINSTORM

DRAPERY FABRIC

ROBERT ALLEN CONTRACT LUMIRE - EMERALD

DINING CHAIR FABRIC

POLLACK - POP - DEEP

OCEAN
BANQUET SEATING FABRIC

BAR AND LOUNGE RENDERED VIEW

After a long day, guests can come experience the Coast. The luxury vinyl at the back entrance allows customers to arrive on a hard surface to mimic the beach landscape, and then they continue on
to the soft carpet to resemble the ocean water. The back-lit bar back with a bio glass bar top draw customers in to get a drink and relax. The mirrored ceiling and bold hues make guests feel as if they
are under the ocean.

SHAW CUSTOM BROADLOOM

CARPET

SHAW HARD SURFACES LVT QUIET - RECLAIMED

CUSTOM CHAIR

THE PRIME
BOUTIQUE HOTEL

KEY PLAN

NOT TO SCALE

THINK GLASS - BIO GLASS BAR TOP

CUMBERLAND - ELLE DINING TABLE

CUMBERLAND - ELLE
HIGHTOP

CUMBERLAND LLOYD BAR STOOL

EUREKA
LIGHTING - KIZZIE
PENDANT

BOARD

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THE 7 BIKES FOR 7 WONDERS

Smith Rock is an American State Park

with scenic views of deep river
canyons. The park contains several
thousand climbs along with miles of
hiking and mountain biking trails. The
park contains a towered rock spire,
where daring climbers take on the
challenge. The term Caldera refers
to a steep, voided reservoir, which
forms after an erupting volcano
collapses from emptying a
shallow-level magma chamber.
Caldera Outfitters provides rock
climbing, hiking and camping gear to
explore not only Smith Rock, but
other wonders as well. Caldera
Outfitters also features the original
7 Bikes for 7 Wonders, an event
begun for the campaign, with
Oregonian artisan-made bicycles
being custom designed to represent
each wonder of Oregon.

Theres no doubt that Oregon is a wonderful place to ride bikes our

state offers a unique combination of a wide variety of terrain and tangible
bike-friendliness. Its also home to unique, natural beauty and the 7
Wonders of Oregon. So to celebrate both the splendors of our state and
the riding within it, we created 7 Bikes for 7 Wonders.

LEVEL

Were lucky that we not only have the 7 Wonders of Oregon The Coast,
Crater Lake, the Columbia River Gorge, the Wallowas, the Painted Hills,
Smith Rock and Mt. Hood but also a cycling scene that has attracted a
specific group of artisans: custom bicycle builders.
- Ride Oregon Staff

INSPIRATIONAL
BUILT-IN BICYCLE
RACK

SHAW CONTRACT VCT

NATIVE ORIGINS NATURAL TEAK

CASH WRAP HAND RENDERED VIEW

Upon arriving at Caldera Outfitters, shoppers are greeted with mountainous features, such as a
custom-built rock-climbing wall which serves as a display but also an accent feature.

COLLAPSIBLE BICYCLE HOLDER

INSPIRATIONAL WOOD GRAIN
GLASS ACCENT

BIKE DISPLAY HAND RENDERING VIEW

The bike display featured at the back of Caldera Outfitters contains the original 7
Bikes for 7 Wonders. The bicycles were custom designed by Oregonian artisans for
the non-profit event for The Seven Wonders of Oregon. The event consisted of top
cyclists for around the world and is now on display in Caldera Outfitters for all visitors
of Oregon to see.

EXTERIOR HAND RENDERING

Upon arriving Caldera Outfitters, shoppers are greeted with mountainous features, such as a
custom-built rock-climbing wall which serves as a display but also an accent feature.

INSPIRATIONAL ROCK CLIMBING

ROPE WITH CARABINERS

SHERWIN WILLIAMS SW 6112 BISCUIT

WALL PAINT
INSPIRATIONAL LIVING WALL

INSPIRATIONAL WOOD FACADE

THE PRIME
BOUTIQUE HOTEL

KEY PLAN

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GUESTROOM
LEVEL

Over time, the velocity of a waterfall causes the water to carve deeper
into the rock and continue to flow upstream. They create breaks in the
rock which cause the water to flow in different directions down the
formation, but only to come together and end at a unifying source. A
land of natural contrasts between rain forest and desert, sea-level
passage and alpine meadows, is the inspiration for the wallcovering. The
bold, hand-crafted, water colors contrast with each other in order to
differentiate the landscapes while merging them together to present
guests with an experience all their own. The streams of vibrant hues
provide the guests with an opportunity to decide the path in which to
embark on the adventure of The Prime.

MINI BAR
INCORPORATED
UNDER THE DESK

DOUBLE
DOUBLE

QUEEN

LEVEL

GREEN ROOM

CUSTOM
CORRIDOR
CARPET
BLUE ROOM
ADA
GUESTROOM
AND BATHROOM

KING

SWIVEL TV
ROOM
SEPARATOR

The guest rooms were inspired by the Columbia River Gorge with half of the rooms mimicking the blue water and the
other half mimic the green land. The custom wallcovering ties in with natural abstract paintings throughout the
rooms.

KING

QUEEN

KING
QUEEN

KING
JUNIOR
SUITE

DOUBLE
DOUBLE

DOUBLE
DOUBLE

QUEEN
KING
STANDARD
SUITE

KING

DOUBLE
DOUBLE

DOUBLE
DOUBLE

KING

QUEEN

Light woods are used in the guest rooms to keep the room warm and bright. Hand tufted area rugs lie
beneath the beds to help with acoustics against the vinyl wood flooring.

THE PRIME
BOUTIQUE HOTEL

GUEST ROOM RENDERED FLOOR PLAN

CUSTOM HAND CRAFTED

WALLCOVERING

SCALE 1/8=1-0

SHERWIN WILLIAMS
ARCADE WHITE
GUEST ROOM PAINT
COLOR

BOARD

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GUESTROOM
LEVEL

LEVEL
HALLMARK
LIGHTING
FLOOR LAMP

WEST ELM FLUTED METAL

TABLE LAMP

EUREKA - TRI
PENDANT LIGHT
OVER NIGHTSTAND
MODERN NATURE DESIGN GREEN GUEST
ROOM AREA RUG

KING EDWARD BK - WILLOW

BLUE ROOM BENCH FABRIC

CHIVASSO - ACACIA
BLUE ROOM SIDE CHAR FABRIC

POLLACK - ENGRAVING - CRYSTAL

LAKE
BLUE ROOM BED SCARF

POLLACK - FLOW - TIDE

GREEN ROOM SIDE CHAIR FABRIC

POLLACK - ENGRAVING - PERIDOT

GREEN ROOM BED SCARF

BRENTANO - RAPUNZEL- GARDEN WALL

BLUE ROOM THROW PILLOWS

ZIMMER AND ROHDE - DELUXE

SOFA FABRIC

MODERN NATURE DESIGN BLUE GUEST

ROOM AREA RUG

OSBORNE AND LITTLE - DELAMONT

GREEN ROOM BENCH FABRIC

WOLF GORDON - FARA - SEA-FOAM

BLACKOUT DRAPERY FABRIC

KNOLL - KUMASI - VOLTA

SHEER DRAPERY FABRIC

CLE TILE - FOAM

BATHROOM MOSAIC
ACCENT WALL

ELEVATOR LOBBY ELEVATION

SCALE 1/4=1-0

CLE TILE - WATER HEX

BATHROOM MOSAIC
ACCENT WALL

CONCEPT SURFACES - FLAXX WHITE

BATHROOM FLOORING

THE PRIME
BOUTIQUE HOTEL

GUEST ROOM AND BATHROOM MAQUETTE

SCALE 1/2=1-0

CORRIDOR ELEVATION
SCALE 1/4=1-0

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LEVEL

The Rooftop Bar and Grill represent two of The Seven Wonders of Oregon. Mount
Hood is the highest point in Oregon and sits at the center of the Columbia River
Gorge. Crater Lake is the third deepest body of water in the country. The
contrasting features incorporate well together to create the Myriad Rooftop Bar
and Grill. The term myriad means a countless or extreme number, portraying
the tall mountain and deep lake efficiently. Features of Mount Hood and Crater
Lake are incorporated throughout the rooftop. The rooftop is elevated in some
areas which represent the area of Mount Hood, while Crater Lake sits below with
a water feature and encaved by sofas and greenery. Mount Hood is actually an
active volcano, which is represented through fireplaces in the elevated areas to
not only reinforce our concept, but to provide warmth for the chilly Oregon
nights. Private lounge is located in the elevated areas to represent ice caves with
provides all the privacy needed along with a private bar access.

18

ROOFTOP BAR AND PUBLIC LOUNGE RENDERED VIEW

Blue and white glowing glass cubes represent ice cubes for the snowy mountain top and act as a light source. Elements of
the volcanic Mount Hood is illustrated through the fireplaces while also providing warmth for chilly Oregon nights. Private
cave lounge is featured in the back of the view with its elevated private bar access to justify the height differences.

STONEPEAK PORCELAIN
QUARTZITE LIME

POOL AND LOUNGE AREA

AKDO
METAL 2.0 PORCELAIN WHITE 36X36

NOTES
CURVED SOFAS MIMIC THE
SHAPE OF CRATER LAKE
RESTROOM

RESTROOM

LINK OUTDOOR FABRIC

HIDE AWAY COBBLESTONE

PRIVATE LOUNGE

BLUE AND WHITE GLOWING

GLASS CUBES REPRESENT
ICE CUBES AND ACT AS A
LIGHT SOURCE
KITCHEN

NOTES

BAR

PRIVATE BAR ACCESS FOR

PRIVATE LOUNGE WITH
ELEVATED COUNTER

LIVING WALL SEPARATES

SPACE AND PROVIDES
ACCENT LIGHTING

8 ELEVATED PLATFORMS
ACCESSIBLE BY ADA RAMPS

LINK OUTDOOR FABRIC

CANVAS NAVY FABRIC

8 ELEVATED PLATFORMS
ACCESSIBLE BY ADA RAMPS

DANCE & SOCIAL AREA

SOCIAL GATHERING AREA

DINING SEATING

PRIVATE LOUNGE

BAR HEIGHT SEATING

COFFEE TABLES WITH
ICE CUBE TRAYS FOR
BAR SERVICE

GLOWING BLUE PLASTIC

COFFEE TABLES ACT AS
LIGHT SOURCE AT NIGHT
BANQUETTES WITH GLASS
BACK TO OVERLOOK CITY

PORTA FORMA
BRIZO FIRE TABLE

PRIVATE LOUNGE
STAGE

BAR & GRILL WAITING AREA

PRIVATE LOUNGE

OPEN LOUNGE

HOSTESS
STATION

PRIVATE LOUNGE

THE PRIME
BOUTIQUE HOTEL

ROOFTOP RENDERED FLOOR PLAN

SCALE: 1/8=1 -0

INSPIRATIONAL MARBLE HOSTESS DESK

PORTA FORMA
MILO SECTIONAL

BOARD

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LEVEL

18

PORTA FORMA
RAVELLO DAYBED

DESIGN WITHIN REACH

ONDA BARSTOOL

PORTA FORMA
PIXEL BEVERAGE TABLE

INSPIRATIONAL
BANQUETTE CEILING

PORTA FORMA
GRAVILLA COFFEE TABLE

CUMBERLAND FURNITURE
OUTDOOR REVO LOUNGE

PORTA FORMA
HOURGLASS STONE STOOL

ROOFTOP POOL RENDERED VIEW

Pool feature covered with decking maximize space and provide an interactive experience for the
guests. Curved sofas and greenery surround the pool to represent Crater Lake. The living wall
acts as an accent while also dividing spaces.

LINK OUTDOOR FABRIC

STONES BLUE BOY

LINK OUTDOOR FABRIC

BRUSH STROKE STERLING

ROOFTOP BAR AND PUBLIC RENDERED VIEW

Glass back banquettes allow for guests to have a close experience with the edge of the rooftop.
Glowing blue coffee tables represent ice cubes and provide a source of light for nightlife.

LINK OUTDOOR FABRIC

CANVAS GRASS

LINK OUTDOOR FABRIC

HIDE AWAY SUGAR

SHERWIN WILLIAMS SW 6740 KILKENNY

WALL PAINT

LINK OUTDOOR FABRIC

BRUSH STROKE SPRING

LINK OUTDOOR FABRIC

BRUSH STROKE COBALT

ROOFTOP PRIVATE LOUNGE RENDERED VIEW

Daybeds provide a ice-cave experience for guests along with glowing blue
ice-cube imitating coffee tables. Fireplace separators represent the volcanicity of
Mount Hood while also providing warmth for the rooftop and a form of privacy.

SHERWIN WILLIAMS SW 6797 JAY BLUE

WALL PAINT
PORTA FORMA
LA FETE WAVE CHAISE
USONA
OUTDOOR SWING

EUREKA - ELROY
LED WALL SCONCE

THE PRIME
BOUTIQUE HOTEL

DESIGN WITHIN REACH

FINN LOUNGE AND OTTOMAN

BOARD

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