Beruflich Dokumente
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Publication for
Knowledge
Managers
Knowledge Management
REVIEW
This article is taken from Knowledge Management Review,
the leading bi-monthly subscription publication for
knowledge managers, bringing you best practices, case
studies and research.
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As a subscriber
to KM Review, I
always make time
to read it cover to
cover, its a superb
publication.
Gail Work, President, Work Systems
Melcrum is a provider of
strategic business information.
We gather best practices from
expert practitioners to help
you make better business
decisions.
Ideas are one of the most valuable commodities in knowledge-driven organizations. Knowledge
creation is a critical part of a whole knowledge management initiative, yet often KM programs are
focused more on the capture of knowledge. Here, Steve Lakin describes how BT is encouraging
knowledge creation, while managing to store it for re-use.
CASE STUDY
BT
operates out of the
UK and is one of the
worlds largest
telecommunication
companies, with a
turnover in excess
of UK22 billion.
Setting itself the
ambitious target of
becoming a new
wave, global,
communications
company, BT is
constantly reevaluating its
business and
increasingly taking
advantage of the
new opportunities
offered by Internet,
multimedia,
mobility, data and
integrated
solutions.
24
Melcrum Publishing Ltd. 2001. For more information, go to www.melcrum.com or e-mail us on info@melcrum.com
KEYPOINTS
BT ideas originated as an employee suggestion
scheme and grew into an ideas brokerage.
Idea donors are afforded the status of customers and
treated accordingly.
Contributors to BT ideas are incentivized with a 10
percent share of the benefits afforded by
implementing the idea.
Steve Lakin
is BT's Manager for
Intellectual Capital
leveraging greater
value from the
companys
extensive
knowledge assets.
He leads on the
future
development and
commercialization
of BT Ideas.
Melcrum Publishing Ltd. 2001. For more information, go to www.melcrum.com or e-mail us on info@melcrum.com
25
Figure 2. How the best ideas fit into the overall KM strategy
KM strategy
Learn
building knowledge
Innovate
creating knowledge
Collaborate
sharing knowledge
Soft interventions
Mentoring, Team-based Awareness,
Corporate Universities
Integrate
Lever
using knowledge to
create value
26
Technology interventions
Melcrum Publishing Ltd. 2001. For more information, go to www.melcrum.com or e-mail us on info@melcrum.com
Melcrum Publishing Ltd. 2001. For more information, go to www.melcrum.com or e-mail us on info@melcrum.com
27
Contact
Steve Lakin
BT
E-mail: steve.lakin@bt.com
Melcrum Publishing Ltd. 2001. For more information, go to www.melcrum.com or e-mail us on info@melcrum.com
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