Western

retail team

Reno
Nevada

RENO SNAPSHOT
Population: 418,061
Perfect Location and Retail Boom Boost Reno Location: Western Nevada
 Retailer Growth
Dramatic population growth has led to a number of new retailers entering the market, Unemployment: 12.7%
notably Whole Foods, Dillard’s, RCWilley, Cabela’s and a 295,000 SF Scheel’s, to name a few. Median Home Value: $175,500
Recent turmoil with national retailers has freed up a number of high quality retail spaces,
which will allow for new retailers to quickly expand into the market at very reasonable rates. Average HH Income: $76,379
 Population Growth
As stated by the Washoe County website, the population for the area is currently estimated
at 423,833. According to a recent census forecast done for the county, it is estimated that
by the year 2015 the population will be 496,074 and by the year 2030 the population will
RECENT TRENDS:
rise to 620,323. These numbers are based on the assumption of an average annual growth
rate of 1.48% per year. Vacancy Rate
 Trade Area
Consumer Spending from outlying areas help support the sales in the Reno/Sparks retail Net Absorption
market. Depending on the retail product, customers can come from a trade area comprised
of as much as 750,000 people including areas such as Carson, Minden, Garnerville, Fernley,
Fallon, Lovelock, Winnemucca, Portola, Graeagle, Quincy and Truckee. Construction
 Downtown Rennisance
Reno’s CBD is experiencing a renaissance, with new luxury condominiums and lofts, Asking Rents
restaurants, retail shopping, a white-water kayak park and a new Triple A baseball park.
 Major Tourism Draw
With an estimated 5.1 million visitors per year, Reno/Sparks attracts people from all over the
world. Some of the annual events include Artown, Reno River Festival, National CONTACT INFORMATION
Championship Air Races and Air Show, Best in the West Nugget Rib Cook-off, Hot August
Nights and The Great Reno Balloon Race. In addition, visitors are attracted to gaming at the Kelly Bland
numerous casinos and our proximity to beautiful Lake Tahoe 775 336 4662
 Higher Education kbland@naialliance.com
Northern Nevada is home to the oldest university in the state of Nevada, University of 6995 Sierra Center Pkwy., Suite 100
Nevada, Reno, as well as numerous community and career colleges. The University of
Nevada offers its 15,000 students, 70 undergraduate, 62 masters and 34 doctoral degrees
Reno, NV 89511
and Truckee Meadows Community College serves over 11,000 students associate degrees
and certificates in more than 40 academic and occupational disciplines.