A REPORT

ON

FINDING CORPORATE NETWORKS

FOR BIS RESEARCH
BY
PARAS THUKRAL
15BSP0811

A REPORT
ON

FINDING CORPORATE NETWORKS

FOR BIS RESEARCH

BY
PARAS THUKRAL
15BSP0811

A REPORT SUBMITTED IN PARTIAL FULFILMENT OF THE

REQUIREMENTS OF
PGPM PROGRAM OF IBS GURGAON

DATE OF SUBMISSION:

AUTHORIZATION

I hereby certify that the project report entitled on BUILDING CORPORATE NETWORKS
FOR BIS RESEARCH Submitted in partial fulfillment of the requirement of PGPM
Program of ICFAI Business School Gurgaon and is my original work and not submitted or
the award of any other degree, diploma, fellowship, or any other similar title or prizes
anywhere else.

Paras Thukral
15BSP0811

ACKNOWLEDGEMENT
I take this opportunity to express my deep sense of gratitude to
all those who have contributed significantly by sharing their
knowledge and experience in the completion of this project
report. This project has been a truly educative experience for
me as this helped me to grow as a professional by expanding
my domain knowledge.

I am greatly obliged to Prof. S.C. Sharma, Director, ICFAI

Business School- Gurgaon, for providing me the right kind of
opportunity and facilities to complete this venture.
I owe my sincere and earnest thankfulness to Mr. Pradeep
Rawat (Global Business Development Associate) for giving me
the opportunity to contribute to the project undertaken by her
and make the value addition to the best of my abilities. My first
word of gratitude is due to him for his guidance, for her kind
help and support and for his valuable guidance throughout the
project. I am thankful to her for providing me with the
necessary insights and helping me out at every single step. I
would like to thank Mr. SHMir , Senior Manager ( Sales Head)Bis Research who has been a great source of knowledge and
has always guided us in doing the work in the best possible
manner.
My heartfelt thanks to our respected Faculty guide. Without his
continuous help the project would not have been materialized
in the present form. His valuable suggestions and advices

helped me at every step and encouraged me during the long

and arduous task of preparing this report.

TABLE OF CONTENTS
AUTHORIZATION...................................................................................
........................... . 3
ACKNOWLEDGEMENT.............................................................................
........................... 4
TABLE OF
CONTENTS............................................................................................
.............. 5
EXECUTIVE
SUMMARY.............................................................................................
.......... 6
INDUSTRY
PROFILE...............................................................................................
.............. 7
MARKET RESEARCH IN
INDIA...............................................................................................8
COMPANY
PROFILE...............................................................................................
..............9
OFFERINGS...........................................................................................
..............................10
OPERATING
VERTICALS............................................................................................
...........12
TOP PLAYERS IN THIS
INDUSRY...........................................................................................13
CHALLENGES TO THIS
INDUSTRT.........................................................................................14
PORTERS FIVE FORCES
ANALYSIS........................................................................................15

DISCRIPTION OF
WORK..................................................................................................
......18
OBJECRTIVES........................................................................................
...............................23
SWOT
ANALYSIS.............................................................................................
.....................24
MY LEARNINGS FROM THE
PROJECT...............................................................................................
...............................26
BUSINESS IMPACT OF MY PROJECT ON BIS
..28
SCOPE OF THE
PROJECT...............................................................................................
.........29
LIMITATIONS OF THE
STUDY.................................................................................................
29
REFERENCES.........................................................................................
................................30

EXECUTIVE SUMMARY
Student Name

: Paras Thukral

Enrollment No.

Industry Type

: Research Industry

15BSP0811

Company Name : BIS Research

BIS research is a market intelligence company which identifies the current trends in the industry. It
was founded in the year 2014 with a mission to be a leader in the market research industry. The
company is in the growing phase of its business cycle and is constantly trying to innovate and
maintain its position in the industry. Market research is a very dynamic filed and holds a great deal of
potential in the near future.
BIS research is still a small firm as compared to the giants like Nielsen and IMRB, among others.
Every firm requires the market research for carrying out activities that include business expansion,
product launch, entering into new geography, strategic decisions, competitor analysis, and many
others. Companies either outsource the research reports or they have their own team of their research
which makes these research reports. These reports are highly valued and provide a overall or 360
degree overview of the market being studied. The report can be customized according to the client
need.
During the course of internship, I worked on the three reports GLOBAL AUTOMOTIVE SENSORS
MARKET, GLOBAL SMALL CALIBER AMMUNITION MARKET and GLOBAL 3D METAL
PRITING MARKET particularly of U.S.
The three reports were in-depth analysis of the wherein I got to learn the various important aspects of
the report and the proper way to understand and view the market in those pages of report. The work
included working on the Company profiling chapter of both the reports wherein the leading players
are identified and their profiling is done. This includes overview of the company, SWOT analysis and
after that a database is prepared and we start pitching the clients through emails and cold calling. After
that Leads are generated where we fulfill all the requirement of the clients and if they have any
specific requirements then we also provide customize solutions.

INDUSTRY PROFILE: MARKET RESEARCH SECTOR

Market research involves in-depth analysis and interpretation of

the market which can be done for a particular product or
service. It is also used to deliver consumer insights and these
insights further help in driving business decisions and
marketing strategy in organizations. It comprises of qualitative
and quantitative analysis of data. The market research industry
was formally put into practice during the 1920s. The
significance of market research as then realized and since then
tremendous developments have occurred in the field.
According to some sources, the global revenue from market
research companies in 2013 was more than $ 40 billion. The
global players in the market research industry include Nielsen
Holdings (U.S.), Kantar (UK), IMS Health Holdings (U.S.), Ipsos
(France) and GfK (Germany), among others. These companies
make use of primary and secondary sources of research to
make valid interpretations and results.

MARKET RESEARCH IN INDIA

In India, Market research industry is about 40 years old and has shown great grown and

development in this span of time. The research expertise that is available in India is amongst
the best in the world. Also, the methodologies used in India are comparable with the best in
the world. There has been growth in this industry beyond the traditional FMCG research
which include the media measurement, auto, and telecom and healthcare sectors. The prime
reason being the increased spending by these sectors on market research.

The industry holds a vast number of players. For example, there's Nielsen in FMCG, GfK in
consumer durables, IDC and GfK in mobile phones, and Gartner and IDC in computers, to
name a few sectors. The other big players are ACN ORG-Marg, IMRB, TNS, Synovate,
Indica, Quantum Market Research and Research-International, among others. The use of
market research is done greatly by MNCs, however now professional Indian companies are
also starting to use it. India still remains the popular destination for the MNC based research
agencies since there is untapped potential of new sets of consumers with an opportunity to
serve huge population. In India, cost remains a major challenge for the industry.

Company Profile

BIS Research (Business Intelligence and Strategy

Research) is a global market research and advisory
company which focuses on those emerging trends in
technology which are likely to disrupt the dynamics of the
market. Founded in 2014 by Faisal Ahmed CEO is today working
really well and have such a huge global clientele.
BIS Research publishes in-depth global market intelligence
reports across different industry verticals-Electronics,
Semiconductor, Telecom, Information Technology, Automotive,
Medical Devices, and other emerging technologies.

BIS Research follows a robust, rigorous and proven

methodology which collates and converges insightful pieces
and information from primary and secondary research and
proprietary databases along with high-quality analysis from
market experts and key opinion leaders.

TAGLINE
Your Business Intelligence & Strategy Partner

VISION
To be the most admired companies globally , committed
with excellence.
MISSION
To be in a list of top 10 research companies of India
Motivated and Committed team for excellence in
performance

 Be a green company.
Deliver enhance value to our Partners and Clients.
Enhance Global Presence and hold through partnership.

OFFERINGS

Syndicate Market Research Reports

Supported by in-depth primary and meticulous secondary research,
compiled with easy to comprehend and logically presented statistical
data, and hinged on our crucial understanding of trends and their
ramifications, BISs syndicate offerings are curated to assist our readers in
getting a firm grip on the forces shaping their industry as well as devising
future strategies for sustained growth, innovation process and technology
planning.
BIS is expertise in identifying, monitoring and analyzing these trends and
have a keen understanding of their implications in transforming the future
of various industries, businesses societies and cultures.

Custom Research Reports

An off the shelf offering may not always fit the bill for many of our clients. We,
therefore, lay equal emphasis on providing tailored research services to meet our
clients business objectives.
BIS make it our business to get into the skin of our clients in order to develop an
understanding of their core philosophy, objectives and how our research can best be
used to align a unique and specific solution to further spur their growth.
Through our custom offering, we support our clients in achieving business objectives
and implementing decisions related to:

Market Sizing & Forecasting

Demand Side Analysis: Market Segmentation and Product Positioning

Value Chain and Supply Chain Analysis

Supply Side Analysis: Competitive Intelligence, Product Benchmarking/Pricing

Analysis and Company Profiling

Industry Activities & Impact Analysis

Opportunities and Growth Analysis

Drivers, Inhibitors and Trend Analysis

Patent Analysis

University/ Academic SubscriptionWe also look for ways in which to support the endeavors of those who share our passion for
tapping into novel and innovative technologies that drive change and make the world a
better place to live in.
This service is a BIS Research initiative, to help the academia realize the business
potential, upcoming or latent, of a prospective technology being researched, by making our
body of publications more readily accessible as well as affordable.
Our subscription model is devised to cater to:

University Library

Researchers

Professors

Students

New Venture Growth PartnershipThe need for market intelligence for Start-ups and/or new ventures is imperative to
grow in its selected niche or segment. But, most of the traditional offerings come with

a huge price tag and may not be affordable

and enough to a small company. We

understand your limited bandwidth and intends to become your partner in growth.
We partner with small companies to cater to their market intelligence need in a cost
effective manner.

Competitive IntelligenceBIS Research assists its partners and clients in gathering competitive intelligence and
generates strategically relevant insights from competitive research and structured analysis.
The intelligence is sourced through multi fold channels, including primary as well as
secondary research through paid and unpaid databases. The deliverable usually includes a
detailed company profile, market share analysis, product bench marking and market entry
strategy among others.

OPERATING VERTICALS:
BIS Research publishes in-depth global market intelligence reports across
different industry verticals. These verticals include:

1. Advanced Materials
2. Aerospace &Defense
3. Automation
4. Agriculture

5. Automotive
6. Electronic Security & Surveillance
7. Building Technologies and HVAC
8. Electronics and Semi Conductor
9. Robotics and UAV
10.

Industrial Information Technology & Communication and

Medical Devices among others

TOP PLAYERS IN MARKET RESEARCH INDUSTRY

CHALLENGES OF THE INDUSTRY:

I.

Methodology:
The methodology used for carrying out the market research is one of the biggest
challenge faced by the industry. Mostly the researchers use the methodology there
companies are using out. This then varies and poses a challenge for use of the most

II.

effective method for carrying out the research.

Data Management:
Huge data is generated which needs to be properly managed, integrated and analyzed

III.

for provide insightful results that can be provided to the client.

Differentiation from competitors:
With the huge amount of information available, companies face a challenge in
showing that there is uniqueness and novel contribution in their approach. This also
adds to the competition as each MR (market research) firm tries to provide a better

IV.

offering.
Response from Clients:

The Client response has a direct effect on the quality of the data. Ambiguous and
dishonest responses thus affect the quality of the research report being offered to the
V.

clients.
Technology:
As the world is constantly emerging and changing, so is the technology. Rapid
advancements in technology and advent of new ones like Big data, mobile
technologies pose a challenge to the firms. Clients expect the firms to make use of
these and firms themselves need to train their teams for these advancements.

PORTERS FIVE FORCES ANALYSIS

Threat of New
Entrants

Bargaining Power of
buyers

Bargaining Power of
Suppliers

Threat from
Substitutes

Rivalry among
Competitors

Threat of new entrant: (High)

Profitable market with high return at low initial capital.

Low exit barriers for the clients of existing firms.
Not much brand equity, when it comes to small players in the research industry.
Low exit barriers for the firm, in case the venture doesnt work out well and
hence less risk associated with opening of a market research firm.
Not much of an infrastructure is required.
Although, past track record and big names in your clientele helps, but in the
industry work speaks for itself and client mostly buys after seeing the sample

only, so if a quality work is done, any new firm shouldnt have a much of a
problem,

Threat of substitute products or services: (Low)

Low buyer propensity towards substitute such as in-house research or

secondary research
Substitute services include in- house research which might not be the core
competency of the firm.
High price of the substitute as a dedicated team has to be built for the research.
No other substitute product or service available in the market.

Bargaining power of the buyers: (High)

Buyer concentration to firm concentration is low.

Many players in the market fighting for the same set of the customers.
Low buyer switching cost.
Firms forced to reduce the cost of services so as to meet the targets and the
knowledge of this fact with the buyers.
Most of the buyers are price sensitive.
Lack of product differentiation among the competitors increase the bargaining
power of the buyers.
Buyers available of all the existing players in the industry and vice-versa.
Hence, single buyer being approached by multiple players, further increasing
the buyer power.

Bargaining Power of Suppliers (Low) :

Most of the information available freely on the internet.
Desired Personnel doesnt hesitate in giving the primary interviews.

Threat of Established Rivals (High):

No Sustainable competitive advantage due to lack of product differentiation.
Big Players can use their capital might to wipe-off the competition and small
players are willing to take the front with price differentiation, hence making it a
highly competitive landscape.
If satisfied with the existing supplier, clients tend to go for the repeat purchase,
even if the competitor is willing to differentiate the product on the basis of
price.

DESCRIPTION OF WORK
The Project is undertaken to enhance the business opportunities for BIS
Research and to maintain relation with our B2B Global clients and involves an
overall learning of business environment of research reports segment with its
primary focus to deal with the global clients and pitch the reports from the
product and services offered by us and ultimately, getting to the skin of areas of
improvement and areas of excellence.

Being associated with a startup the company treats interns as employees and
have full faith in us and the work is given with responsibility .As BIS is a
global market research and advisory company which focuses on
those emerging trends in technology which are likely to disrupt
the dynamics of the market.
The work focuses on the business development aspect of the
business of BIS Research. Business Development aims at
preparation of potential growth opportunities, and the support
and monitoring of the implementation of growth opportunities,

During the course of the internship, worked on the three reports

namely:
1. Global Automotive Sensors Report
2. Global 3D Metal Printing Report
3. Global Small Caliber Ammunition Market Report
There reports presented an in-depth analysis of the market and
forecasted the future potential and growth rate of the market .A
brief outlook for both the market research reports is provided
below.

Global Automotive Sensors Report

The global automotive sensor market has been largely benefiting
from the changing paradigms in government regulations and endusers perspective towards enhanced safety in automobiles. In spite
of a turbulence caused by the global economic slowdown of 2008,
the automotive market has been able to gain back the pre-crisis
annual growth rate by 2014. With several driving trends such as
miniaturization, growing urban population, increasing environment
concerns, and rising disposable income of middle class population,
the global automotive sensor market is poised to grow over $13
billion by 2022 at an estimated CAGR of 9.20% through the forecast
period. The global passenger cars sensor market was dominated by
medium end vehicles from companies such as Nissan, Hyundai, and
Honda among others. While sensors from medium end vehicles
generated revenue in 2014, the compound annual growth rate is
expected to be the highest for electric vehicle sensors, through 2015
to 2022.
While APAC will continue to lead the global market through the
forecast period, significant revenue flow are expected from Europe
and America. Optical sensors will continue to be the largest revenue
generating sensor type. Motion sensors have been identified as the
fastest growing sensor type with a CAGR of 11.03% through the
forecast period. The increasing demand of electric vehicles, owing to
its potential to cut down consumption of imported fuel and being
environmental friendly makes it the fastest growing vehicle type for
automotive sensors globally.

Global Metal 3D Printing Market Report

The proliferation of 3D printing technology at an industrial level can
be attributed to the growing advancement in the arena of metal 3D

printing. The process of metal 3D printing is now paving its way into
the mainstream manufacturing industry. Owing to the gradual
developments occurring in the field of technology as a whole, metal
3D printing is now proving to be an indispensable part of the
manufacturing sector. Factors like increased government funding
towards 3D printing in various countries and customizability are
driving the overall market growth in this domain. Although, the
market is still relatively fragmented, mainstay industrial players are
resorting to mergers, acquisitions and product launches imbibing the
latest technologies in an attempt to increase their overall market
share.
The metal 3D printing market is expected to grow beyond threefold
from the year 2015 up till 2020. Such high growth is expected as the
prices of metal 3D printers are expected to decrease due to
availability of enhanced metal 3D printing technology. With the
passage of time, metal 3D printing is expected to permeate to reach
to the domestic consumer level, driving the sales to boost further.
Expiration of patents of a key technology in metal 3D printing is
expected to further enhance the scope of R&D in this field, thereby
contributing further towards the decrease in price of metal 3D
printers.
The market size of metal 3D printing is expected to grow to
$2,240.28 million by the year 2020 at double digit CAGR. This
increase can be attributed to the widespread acceptability of metal
3D printing in major industrial verticals like Aerospace & Defense,
Healthcare and Automotive sector. Up till the year 2011, high initial
set-up cost, non-availability of qualified metals to be used as raw
material along with other restraints inhibited the overall growth of
metal 3D printing. However, with the advent of technology the
applications surrounding metal 3D printing have evolved, as can be
seen from the growth that this industry has incurred from the year
2013, when the revenue was less than half of what it is expected to
be by the end of year 2015.

Global Small Caliber Ammunition Market

Global small caliber ammunition is a billion dollar industry which is
expected to reach $4.05 Billion in 2022 at a double digit CAGR from 20162022. The key drivers for this market include increase in defense spending
for military modernization programs in developing economies, high rate of
participation in hunting & sport activities, growing number of female
shooters and rise in demand from private end-users for personal security.
High demand for small arms ammunition in emerging countries (such as
Asia-Pacific, Middle East and Africa) are likely to create big opportunities
for small caliber ammunition players across different sectors, including
hunting, shooting, and sports; civilian use; law enforcement and military.
Heightened civil conflicts and rise in terrorist activities across the world
have further increased the business prospects for the ammunition
industry.
Major calibers that are expected to observe high demand over the
forecasted period include 5.56mm caliber, 7.62mm caliber and 9mm
caliber. The driver for this growth is anticipated to be military and law
enforcement agencies which are increasingly adopting 9mm rounds across
developed as well as emerging economies. 5.56 mm calibers are
anticipated to lead the small caliber market in terms of value.

Methodology
The work involved understanding these market
intelligence reports by a knowledge transfer session given
by the research associates and managers. In those
sessions was given a brief information to how to pitch the
reports to the target companies and what type of
companies should we need to target. Information about
the product is also shared and all the related information
is shared regarding the report. Till now I have pitched 3

reports on Automotive Industry ,3D Printing Industry and

Defense Industry.
After the knowledge transfer session is completed we have
to prepare a data on an excel sheet where we find all the
companies and the contacts of respective companies to
which we try to pitch the clients. That data base is called
as Database of Key Industry Players (DKIP). 3 days are
given to find the contacts of all the targeted companies.
After the DKIP is prepared than 1 day is given to prepare
email draft. Sample drafts are prepared and some of them
are selected. There are some specific drafts are prepared
for the different Clients and their positions.
After the Email drafts are prepared then try to start
pitching the clients through email campaigning. Emails are
sent to all the targeted clients and with a good subject
line. A sample copy is attached with the email.
After all emails are sent to the clients after that the calling
part is done where we try to call all the clients and ask for
review of sample and their feedback and any
customization for the clients is to be done.
Maintaining relation with the global clients and taking
follow-ups after 2 days of the clients response is done. Till
now I have 10 clients from Europe and USA region in my
pipeline where they showed interest in our reports we
track there areas of interest in customization of reports.
If the case turns into a closure (sales) then asking for the
feedback of clients after 1 month.

LINKEDIN CONTACTS:
LinkedIn contacts are an important source of generating leads.

OBJECTIVES
To understand the complete operation of the company.
From analysis of market intelligence reports to building
contacts of the key industry players, email marketing and
pitching the report through calling and maintaining
relation with the clients.
To understand the current scenario and market in the
Automotive and Defense industry
To identify the market drivers and key challenges
To get deeper insights about the industry and the offerings
by performing company profiling. Company profiling is an
important aspect of the market intelligence report which
helps in understanding the offering by the players and
understand and apply the SWOT analysis of these players
to get a better understanding.
The overall objective is to sell a market intelligence report
by meeting the above mentioned objectives.

 To understand the Market research Industry in India.

To understand the methodologies and techniques adopted
in the process of market research.
To learn and acquire professional etiquettes.

SWOT ANALYSIS

O p
por
tu n
it ie
s

Thr
eat
s

W e
ak
ne
ss

A n
a ly
S tr
s is
en
ght
s

OPPORTUNITIES

To enter into more verticals of research apart from the

existing ones
Currently, the company operates in B2B business, it has a
opportunity to enter into B2C business which holds
numerous opportunities.
In the future times most of the companies will take up
market research as their primary requirement. This will not
only help them to create a good quality product but will
also help them gain customer loyalty

 The market is ever changing and getting more and more

dynamic. Customers are getting more educated and
aware. No more companies can rely upon the superior
quality or price leadership strategies to woo the
customers. Much more is required.
In this red ocean scenario, market research is a mighty
weapon in the arsenal. It helps in reaching the unknown
desires of the customer and delivering custom made
solutions to the companies to fulfil those needs.
THREATS

Strong competition from other research firms who are

constantly innovating in their offerings.
Big research firms pose a great threat as this is
comparatively a smaller firm and still needs to improve
upon a lot of things
Tools such as google analytics, R , SAS are changing the
market scenario head over toes.
With the evolution of Analytics, many players are entering
in the market which are providing very sophisticated
services at free of cost or at bare minimum cost.

STRENGTHS

Strong financial muscles and support from investors

Strong clientele
BIS Research delivers tailor made solutions in the field of
personalized research.

 USP lies in discovering what people actually want, need, or

believe providing cutting edge to enterprises associated
with BIS Research.
A team of experienced and talented personnel working in
a collaborative manner to deliver the best to the client.
Versatility in thoughts; strong and unrelenting in
operations.
Global presence and coverage

WEAKNESS

Lack of proper human resource management

Problems in information flow from top level to lower level.
The technology adopted by the company is not up-to-date
and the team is still reliant on existing softwares.

My Learning at BIS
Exploring Websites enhancing understanding on
data collectionExploring the websites of the targeted companies and got
to know about their products and offerings. And preparing
a data base of the Key Industry players enhanced my
understanding on the data collection on excel and
improvement on excel skills.

 Email Drafting- I learned how to draft an email

and having an email conversation with the clients
and how to share pricing , quotation, invoice etc.
With a good subject line it attracts many clients.
Learned how to interact with clients on email.
Calling Etiquettes Dealing with International
clients and having a conversation with them
enhanced my communication skills and etiquettes.
Got to know how to use some professional words
and formal and informal conversation with the
clients.
Time Management Sometimes Emails and calls
are done simultaneously so got to how to manage
time while doing multiple things. Time
management is really important factor in my work
and learned a lot and still learning.
Dealing with the International clients - Having a
conversation with international clients which are
divided in different regions such as US , Asia
Pacific, Europe, Gulf Countries. Conversation
through video conferencing, Calling, E mails are
done which helped me to enhance my
communication, listening skills.

Working in Teams As the Report is allocated to

team of 3 employees where 1 employee take care

of Asia pacific region and other on Europe and

other on USA region. So working in team is a good
experience and having a good and supportive team
will help you to enhance team working skills and
efficient work.
Understood the important contents of a market
intelligence report.
Handling deadlines as reports are given a specific
timeline
Got familiar with the usage of LinkedIn and its
importance for primary research.

Business impact of my project on BIS Research

Database of key industry people-

The database is prepared with around 10001500 contacts. It can be used further for
primary research by research team and also
used for other business development
associates to pitch the report in future.
Client Dealings I have Clients(Europe and USA)
with whom I deal our reports. The reports which I
pitched are:

Global 3D Metal Printing Market

Global Automotive Sensors Market.

Global Small Caliber Ammunition Market Report.

Enhanced Business Opportunities- Having clients

from companies like Panasonic Automotive, Analog
Devices, Lochbridge, NXP Semiconductor and more
enhanced the companies Brand Recognition and
Value.
Sales Figures- As continuously working and I got a
chance to improve the sales figures as I sold 4
reports which added value to companys work.
Provided New Ideas for increasing sales regarding
Time lag on email replies and Follow ups.
Provided with an idea of mock call sessions for the
business development associates.
Gave a business of US$11000 by selling 4 reports

SCOPE OF THE PROJECT

The very basic idea of any business is to grow in a perpetual
succession and make profits throughout.
Following are the key points where the scope of the project lies
Business is expected to come in future.
The database formed will be used by the organization to
pitch the report in future.
Will help in client relationship building.
Will help in reaching out to the clients new to the
segment.
Gaining an edge by initiating the new reports on
technology based products.

LIMITATIONS OF THE STUDY

Limited scope:
The current project is only limited to the healthcare industry while there many other
important verticals present in the industry

Ambiguous replies:
Some of the respondents might have given ambiguous replies for pitching the report
and might have omitted the responses to some of them.
Assumption for the purpose of analysis:
Some assumption were made while doing the analysis and interpretation; there could
have been a few limitations in regard to them.

REFRENCES

BOOK REFERRED - PHILIP KOTLER, 2015, MARKETING MANAGEMENT,

PEARSON, INDIA

Websites of key players in Automotive and Defense sector

Company templates

Internet search

Sources :
http://www.statista.com/topics/1293/market-research/
http://articles.economictimes.indiatimes.com/2004-08-12/news/27384832_1_market-researchtns-india-outsourcing-hub