Strategic management involves the formulation and implementation of the

major goals and initiatives taken by a company's top management on behalf of

owners, based on consideration of resources and an assessment of the internal
and external environments in which the organization competes.
1. Internal development strategies:
Designing and developing new products
Marketing plans for entering new markets
Opening new business sites
Investing in capacity increase for a factory
Training for existing employees
2. External development strategies mergers, acquisitions
3. Diversification strategies. Horizontal, vertical , lateral.
Increase in the volume of sales with new products.
Entering new markets
Entering a new business sector
4. Business consolidation strategies fusion of smaller enterprises in a larger
one. Transfer of an enterprise to a new company within the group
5. Outsourcing as a strategic alternative to in house production
6. Internationalization strategies involving the enterprise in international
markets, global thinking, particularities of various business environments.
7. Innovation strategies new or better products than competition. High
investment in R&D high innovation rate.
8. Organizational cooperation strategies. Clusters
9. Disinvestment strategies eliminating a part of the business. Sale shutting
down business units, factories that are not profitable any more.

10.Business analysis future possible events, forecasting, possible alternatives

11.Strategy implementation and health check balance score card

12.Risk evaluation finding the risks for certain situations or threats
13.Strategic audit external environment can create opportunities and
threats that must be taken into consideration in order to react

Competitive advantage - an organization acquires or develops an attribute or

combination of attributes that allows it to outperform its competitors.
These attributes can include :
access to natural resources, such as high
grade ores or inexpensive power,
access to highly trained and skilled
personnel human resources.
new technologies such as robotics and
information technology
an advantage to the making of the product
a competitive aid in the business process (for
example, better identification and
understanding of customers).

Bibliography
1. Johnson,G., Whittington, R., Scholes,K. Exploring strategy. Text
&Cases, 2011 , 9th edition Prentice Hall Harlow
2. Gregory G Dess, G. T. Lumpkin, Alan B. Eisner Strategic
management. Text & Cases 2006 2nd edition McGraw Hill / Irwin

1.Ecology - clean up pacific trash vortex, save the whales, plant more trees
2.Manufacturing - leading a successful business in clothing, electronics, cars
3.Politics - election campaigns efficiency, do they reach their goals or not why?
4.Education as a business - leading with vision, private schools, learn what you
desire systems
5.social management - Germany between the wars, Chinese eugenics? vs us decay?
idiocracy? (Romanian parallels?), Chinese worldwide invasion
6.Sports - constantly improving performances, constantly growing revenues
(football?)
7.IT - long term plans for Microsoft, EA, Facebook... can we talk about strategic
management
8.Agriculture - organic farming, crop rotation, farm expansion, using state given
subsidies, gps tracking based
9.Tourism- lasting in the tourism business Christian tours, strategic management
for hotel groups ibis, Sheraton, etc
10.Transportation - Romanian highway strategy, EU -"- , transport by air vs by sea
11.Energy - Solar roadways, sustainable vs traditional, polish continuous use of
coal versus sustainable EU
12. Health - Health system in US, Romanian health management plan, Elysium