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About Us
INDIA STORY
PRESENCE
AWARD
WINNING
TRAINING
CENTURY 21
learning system
voted one of the top
training programs
HISTORY
First office opens in
1971 in California
BRAND NAME
As per 2012 consumer survey
C21 is the brand with highest
level of awareness in the
Industry (US Survey)
Our History
2013
Century 21
Enters INDIA,
75th Country
2009
40 Countries
2002
CENTURY 21
Expands to Asia Pacific
20 Countries
10 Countries
5 Countries
2 Countries
1974
1971
1983
1998
CENTURY 21
Expands to China
1989
CENTURY 21
Expands to Japan
The real estate sector in India was valued at USD 119.7 BN in 2012. The contribution of this sector to Indias GDP was about 6.5
per cent in 2012 (and estimated 9.5% in the Twelfth Five Yr Plan). The Industry is growing at an estimated CAGR (2006 2015)
of 9.2%. It is estimated to touch USD 212 BN by 2020.
The real estate sector is one of the highest FDI attracting sectors in India, having recorded FDI inflows worth more than 4.9
billion between 2009 and 2012.
Growth has been driven primarily by the IT & ITeS sector, with an increase in the demand for office space, growing presence of
foreign businesses in India, global strides of Indian corporate and a rapidly increasing consumer class.
In recent years, the industry has evolved from a highly fragmented and unorganized market into a semi-organized market.
Housing shortage in urban areas will continue to rise owing to migration towards urban areas and
increasing trend of nuclear families. Housing shortage in urban areas is estimated at 19.3 million
units at the end of 2008, up from 15.1 million units at the start of 2005. Housing shortage in urban
areas is likely to touch a walloping 21.7 million units by the end of 2014.
Copyright 2008 CENTURY 21 Real Estate LLC. All rights reserved.
Unorganized
Property dealers
Local presence
Limited access to
inventory
Only neighborhood
business
Lack of technology
Lack of Training
Takes a lot of time and
effort to create trust
From other
channels
These are channels
which are listings and
lead generation
platforms;
Property Search Division
of Banks
Online Portal
99acres.com,Magic
Bricks, India Property ,
Sulekha.com
Complementary services
Limited information on
properties
Non Validated and
inadequate Information
Organized
Marketing Firms
Local presence
Operate as marketing
arm for developers
Focused on primary
sale
Transactional
approach towards
customers
Unable to serve
customers for other
than primary real
estate requirement
Example
IC
Primary Sale
services
Push Sale
High turnover of
resources
*
Secondary
Market
35%
65%*
Brand
Credibility
Business leads potential
Training
Systems and Procedures
Access to Global Network
Large scope of services
Access to cutting edge technology
Transparent and Professional setup
Referral Network
Collaborative branding and marketing
Participation in Industry Bodies and Events
Networking Opportunity
Support of Knowledge pool
Real Estate Research and Intelligence Support
GET
CUSTOMERS
Market
Share
Growth
KEEP
CUSTOMERS
BUSINESS
GROWTH
BROKER
Market
Share
Growth
AGENTS
CUSTOMERS
& CLIENTS
10
What is Franchising
And How Can It Help You?
A Business Relationship
A Business Strategy based on
Mutual Commitment to Market Share
Quality Service
A Marketing System
Building Brand Preference in the Minds of Customers
11
Elements Of Franchising
BRAND
Market
Share
Growth
OPERATING
SYSTEMS
ONGOING
SUPPORT
12
12
The The
Century
21
Team
CENTURY
21Marketing
System
13
14
15
SUPPORT
SYSTEMS
BRAND
Elements Of CENTURY 21
Business Expansion
Financial
capacity in
question/making
expansion difficult
Lack of technology
Difficult to have an
online presence
Employees
not as
productive
due to
technology
Not scalable
No
other
source of Due to trust limited to
near and dear ones!
income besides
commissions
on sale Or deal with unskilled
agents!
and rentals
Lack of trust
Lack of training
Lack of branding
more
effort in
Typically prefer to keep Will bring in their point Lot
of view to train their
creating a brand name,
relatives
and close
agents which might not
possibly involving
friends so as to avoid
be best practices
financials
beyond a
possibility of fraud and
broker owners means
cheating
Revenue Sources
Technology
1.
2.
3.
4.
5.
Marketing
1.
2.
3.
4.
Market yourself
Build network
Study your competition
Learn the best marketing methods
Business Benefits
1. Have access to much larger inventory.
2. Access to NRI , local and regional leads
3. Alliance with leading suppliers to reduce
operational costs.
Thank You