MYRON D.

BAER
Rego Park, NY 11374
(718) 459-1964 / Cell (917) 626-8900 / myron.baer@hotmail.com / www.linkedin.com/in/MyronBaer

CORE COMPETENCIES/AREAS OF EXPERTISE

Analytical Thinking Client Relations Customer Service Creative Thinking Decision Making
Leadership Team Motivation Visionary and Entrepreneurial Business Development Problem Solving
Strategy Planning Project Management Results Oriented

SUMMARY
Highly motivated Senior Executive with proven results;

Exhibiting leadership building high performance teams, problem solving, and driving sales
Creating multiple revenue channels in competitive markets
Streamlining operational and financial procedures
Writing, designing and managing marketing and creative materials, proposals and budgets
Creating, sustaining and expanding domestic and international client relationships

PROFESSIONAL EXPERIENCE | Tour and Travel

Attractions4us LLC, Edgewater, NJ
Contracting Director
2015-Present
Researched and assisted in closing large B2B wholesale contracts
Manage supplier relationships, contract development and margin construct for online Tour and Travel
Webmaster with responsibilities including content development, technical challenges and creating process to
track suppliers
Twin America, New York, NY
Charter/Incentive/Groups Sales Director
2012-2015
Negotiated with new clients increasing charter boat sales by over 100% in 2014
Improved and aligned call center staff increasing yearly charter coach sales volume by approximately 10%
Engineered better work flow information systems to control client projects, reducing man hours by 50%
Restructured advertising/marketing budget to maximize target audience penetration
Built traditional and electronic sales/market development campaigns for multiple markets including MICE,
tourism and school/camp markets.
UNCLE SAMS NEW YORK, New York, NY
Consultant
2011-2012
General Manager
2010-2011
Planned and acted on company marketing plan by opening operations in Philadelphia within first 12 months
Took ownership of aspects of company management including event logistics, scheduling, budget
management, and ROI/profitability measurement
Maintained and tracked all trade sales activity across key client accounts increasing industry billings by 30%
Developed corporate brand identity resulting in being designated official walking tour company at South
Street Seaport, designated tour for Opening Night SYTA 2011 and International SKAL 2011

Myron Baer

NY SKYRIDE, New York, NY

Vice President
2008 - 2010
Director of Business Development
2005 - 2008
Delivered volume and revenue targets through existing and new commercial opportunities across domestic
and international market sales channels increasing group sales by 300%
Developed successful sales team and training programs resulting in annual revenue growth of +20%
Increased industry sales by 50% with corporate brands such as Virgin Air, Qantas, and Expedia
Created complete new marketing theme, campaign and creative look, handled SEO and Google bids
Outsourced, negotiated, and contracted for highly profitable on-premises company store
Spearheaded the creation of new school curriculum program.
CIRCLE LINE CRUISES, New York, NY
Director of Sales
1997
Revamped procedures to maximize revenue potential and increased school revenue cruises by 24%
Originated new industry rebate program, trade collateral material, and hotel sales/marketing program
increasing sales by 14%
Supervised staff of 7 in all phases of sales and billings
Created new payment policies that accelerated payments and reduced losses
INTREPID SEA AIR SPACE MUSEUM, New York, NY
Director of Sales and Marketing, The Americas and Canada
1995 - 1996
Director of Business Development
1992 - 1995
Raised advance sales by 12% for three successive years and school workshop participation by 50%
Increased winter attendance by 8,000 by establishing cooperative Broadway Show programs
Revitalized and increased dormant membership program and revenue by over 100%
Engineered and executed successful cooperative marketing programs with VISA, MBNA and AMEX
Researched and directed all media placement as well as deployed and monitored public relations efforts

RELATED EXPERIENCE | Other

EYECARE ADVANTAGE, Baldwin, NY
Marketing Director/Provider Relations
Developed system to simplify doctor credentialing resulting in 50% labor reduction, Reduced client
complaints by 90%, Increased billing revenue by 30% by bringing billing in-house, volunteered as company
HIPAA Compliancy Officer; CSR responsibility for 17 locations.
GENERAL VISION SERVICES, New York, NY
Marketing Manager
Formulated and implemented successful customer service group, managed group of 11 in all phases of
marketing, sales and customer service, monitored company accounts for $12M in sales and receivables and
assisted in billing and collection challenges, increased organizational efficiency by creating sales reporting
and accountability database systems.
THE GRAPHIC VIEW, New York, NY
President/Owner
Founded and ran successful graphic arts and printing firm for 8 years with staff of eight employees
EDUCATION:
CUNY, New York, NY Specialized Baccalaureate Program, BA, Communications, Cum Laude
NYC TECHNICAL COLLEGE, New York, NY Associates Degree, Graphic Arts Technology, With Honors
Myron Baer 2