Knee deep in the weeds

getting your hands dirty in a technology organization

Tiany Romain and Mike Grin

Ricoh Innovations Corporation

Gel or paste?

Clean Mint or Spearmint?

day stocker
manufacturer
space planner

retailer
shelf strips

regional manager

category management

planograms

sales and marketing agen

store
shelf

eset clerk
computer vision

engineers

merchandiser

salesforce automation

technology provider
artificial intelligence

enterprise resource planning

Consumer packaged goods and trade promotion.

Our technology.

ITEM MISSING

Device

ITEM MISSING

Images

Device

Algorithms

ITEM MISSING

Images

Device

Algorithms

ITEM MISSING

Images

Device

Instructions

Normal fieldwork.

Workers doing work.

Workers doing work.

Workers doing work.

Workers doing work.

Scoring in more detail.

Algorithms

ITEM MISSING

Images

Device

Instructions

Recognition

Instruction
generation

Correct

Incorrect

6.0 oz or 4.5 oz?

Recognition

Instruction
generation

ITEMS MISSING

Fieldwork at the UPC level.

Computer vision and seeing in two examples.

Computation

ITEM MISSING

Input

Output

Computation

ITEM MISSING

Input

Output

ITEM MISSING
Expected

UPC 0003500076636
COLG OPT WHT EML
5.5 oz

ITEM MISSING
Expected

UPC 0003500076636
COLG OPT WHT EML
5.5 oz

Found

ITEM MISSING
Expected

Found

UPC 0003500076636
COLG OPT WHT EML
5.5 oz

UPC 0003500076380
COLG OPT WHT EML
5.0 oz

ITEM MISSING

UPC 0003320018085
ARM COMPLETE EML
6.0 oz

Scoring for impact.

day stocker
manufacturer
space planner

retailer
shelf strips

eset clerk

regional manager

category management

planograms

sales and marketing agen

store
service
computer vision

shelf

salesforce automation

engineers
technology provider

artificial intelligence

merchandiser

algorithm
enterprise resource planning

day stocker
manufacturer
retailer

space planner

shelf strips

eset clerk

regional manager

category management

planograms

sales and marketing agen

store
service
computer vision

shelf

salesforce automation

engineers
technology provider

artificial intelligence

merchandiser

algorithm
enterprise resource planning

day stocker
manufacturer
retailer

space planner

shelf strips

eset clerk

regional manager

category management

planograms

sales and marketing agen

store
service
computer vision

shelf

salesforce automation

engineers
technology provider

artificial intelligence

merchandiser

algorithm
enterprise resource planning

day stocker
manufacturer
retailer

space planner

shelf strips

eset clerk

regional manager

category management

planograms

sales and marketing agen

store
service
computer vision

shelf

salesforce automation

engineers
technology provider

artificial intelligence

merchandiser

algorithm
enterprise resource planning

The field.

Now that I was in the field, everything was fieldwork.

Paul Rabinow, 1977