Beruflich Dokumente
Kultur Dokumente
(9 hours)
Channel participants Channel effectiveness Marketing logistics - Physical
Distribution and Marketing Strategy Customer Service.
UNIT V - MARKETING COMMUNICATION AND PLANNING
(9 hours)
Industrial Marketing Communication - Advertising - Sales promotion Publicity
Media Plan Integrated Promotion Plan- Industrial Sales force Management.
TEXT BOOKS
1. Robert R Reeder, Edward G Brierty, Betty H Reeder Industrial Marketing
Analysis, Planning and control, Prentice Hall India, 1991.
2. Havalder, Krishna K, Industrial Marketing - Tata McGraw Hill, New Delhi.
REFERENCES
1. P.K.Ghosh, Industrial Marketing Oxford University Press, New Delhi.
2. Vitale, Business to Business Marketing - Thomson Learning, Mumbai.
Course Designed by
1 Student outcome
2 Mapping of instructional
objectives with student
outcome
3 Category
4 Approval
i
x
1-4
j
x
1-4
Basic
Engineering Sciences and Professional
Sciences (B)
Technical Arts (E)
Subjects (P)
---23rd meeting of academic council, May, 2013
STRESS MANAGEMENT
L
T
P
C
Total contact hours - 45
3
0
0
3
MB1206
Prerequisites
Nil
PURPOSE
This course examines different sources from where individuals experience a
stress response. Through diligent individual and group study, students will be able
to learn to apply stress management principles in order to achieve high levels of
performance and understand the role of relationships to the management of stress
and health.
INSTRUCTIONAL OBJECTIVES
1. Understand the physiological systems that are affected by stressors and the
long-term effects and illnesses that can result from stressors.
162
Open Electives-Engg&Tech-SRM-2013
Open Electives-Engg&Tech-SRM-2013