Y10

Food Technology

Class: Year 10 Food Technology

Date: 18/06/2015

KLA: Food Technology

Lesson Topic: Marketing and Food Trends

Time: P6 2.30 3. 20pm

Recent Prior Experience: In the previous lesson, Ss learnt about the steps of food product development and promotion of new food products. They
have already developed their own food products that will be a new food trend.
Outcome(s):

5.3.2 Justifies food choices by analysing

the factors that influence eating habits
5.6.1 Examines the relationship
between food, technology and society

Safety issues to be considered:

Indicators of Learning for this lesson:

Analyse the effectiveness of a range of

marketing and promotional techniques
for new food products
Discuss the role of the media in promoting
food trends

Assessment:

Questioning during lesson and

observation of participation
Revision at completion of lesson
Completed workbook pages

Resources:

Bags outside of classroom to eliminate

trip hazards
Room for Ss to move around and make
groups

Workbooks (P.23-24)
PowerPoint presentation
Audio:
o Organic Expo 2009
https://www.youtube.com/watch?v=RgzMZkjmkjs
Videos:
o UNCLE TOBYS Bonus Sports For School Vouchers at Coles
http://tinyurl.com/j59t5rl
o New MasterFoods Herb & Spice
https://www.youtube.com/watch?v=Qsh3AeJjJZI
o Unlock the 007 in you. You have 70 seconds!
https://www.youtube.com/watch?v=RDiZOnzajNU
Food magazines and newspapers

Lesson Sequence
Indicators of Learning

Timing

Teaching Strategies / Learning Experiences

(How it is taught)

Resources and Organisation

Introduction

2.30pm

(2mins)

S line up outside bring in diaries and workbook into

class

Diary

Introduction to the lesson

Workbook

Development

2.32pm

(3min)

2.35pm

Slide 1

We have looked into new food trends and developed

our own food products. This lesson we are going to look
at methods of promoting our food product and how to
market food trends. From what we learn today, we are
going to make our own advertisements for the products
you have developed in our previous lessons.

Q. What are important factors that you can think of that

influence the success of the product?

Marketing and food trends

Slide 2

Q. What do you think makes a new food product

become a trendy?

S > Work books P.23

Food trend products need to be:
o Aimed at specific customers

Diaries
Workbook (P.23)
PowerPoint
SmartBoard

Jenny Quah 14/7/2016 8:42 AM

Comment [1]: Motivation for students to
engage and learn in the lessons topic. It will
build on a mini project where they have
developed their own Food Trend food
product.
Jenny Quah 14/7/2016 8:42 AM
Comment [2]: Questions to engage
students and get them thinking at the start
of the lesson.

o A product consumers need or want

o Easily Available
o Affordable and suitably promoted

Analyse the effectiveness of a range of
marketing and promotional techniques
for new food products
Discuss the role of the media in
promoting food trends

2.35pm
(25min)
3.00pm

Methods of promotion
Slide 3

Q. What are some methods of promotion you can think

of?

Q. What made them so memorable?

Slide 4 - Newspaper

Advertisements, articles columns

Q. Where in the newspaper are you likely to see
these types of advertisements?

Advertisements, articles
Q. What types of magazines do you typically see
food advertisements in?
Q. What was the food and what was the
magazine it was in? Why do you think it was in
that particular magazine?
o Make link to target market and product

Slide 6 - Internet

Slide 5 - Magazines

Facebook, Twitter, Youtube and other social

media, competitions, cookies
Q. What are some online competitions for food
you may have entered?

Slide 7 - Radio

Jenny Quah 14/7/2016 8:42 AM

Comment [3]: Questions to engage
students to think of their own experiences
and start off the lessons topic.
Jenny Quah 14/7/2016 8:42 AM
Comment [4]: Images used as examples
in the slide.

Jenny Quah 14/7/2016 8:42 AM

Comment [5]: Questions to get students
to make connections to real life examples.

Jenny Quah 14/7/2016 8:42 AM

Comment [6]: Images used as examples
in the slide.

Jenny Quah 14/7/2016 8:42 AM

Comment [7]: Questions to get students
to make connections to real life examples
and to engage in deeper thinking and make
links to the marketing mix (to be revisited
in a later lesson).

Jenny Quah 14/7/2016 8:42 AM

Comment [8]: Question to engage
students to think of their own experience of
internet advertising method.

Quick and to the point
Suitable time slot for the product e.g healthy rice
snacks for kids during school drop off time

Play audio Organic Expo 2009

Q. When would this advertisement be played?

Q. What radio station?

Play video New MasterFoods Herb & Spice

Slide 8 - Television

Q. When would this advertisement be played?

(Time, channel, during what programs?)
Television ads are placed during specific times
of the day and sometimes even when particular
shows are on.
This example could have been played during
dinner time, cooking shows such as MKR and
Master Chef

Slide 9 - Viral

Encourages people to share via social media,

text, word of mouth etc.

Play video Unlock the 007 in you. You have 70

seconds!

Q. Who has seen this video?

Q. What are they promoting here?
Q. Can you think of any other viral
advertisements?
Q. What makes these videos so effective?

Slide 10 - Celebrity and Athletes sponsorship

Play video UNCLE TOBYS Bonus Sports For School

Jenny Quah 14/7/2016 8:42 AM

Comment [9]: Audio example of a radio
advertisement to give students a real-life
example so that students can make links to
what was learnt.

Jenny Quah 14/7/2016 8:42 AM

Comment [10]: Follow up questions to
get students to apply what was mentioned
previously and to engage them in higher
order thinking.
Jenny Quah 14/7/2016 8:42 AM
Comment [11]: Clear example of a
television advertisement for students to
watch and make connections to with
question prompts.
Jenny Quah 14/7/2016 8:42 AM
Comment [12]: Question to engage
students in more critical thinking and make
connections to the target market of the
advertisement.

Jenny Quah 14/7/2016 8:42 AM

Comment [13]: Clear example of a
popular (at the time) viral advertisement
for students to watch and make connections
to with question prompts.

Jenny Quah 14/7/2016 8:42 AM
Comment [14]: Questions engage
students to think of their own experiences
with viral advertisements and think more
critically of viral advertisements and how
they work and why they are so effective.

Jenny Quah 14/7/2016 8:42 AM

Comment [15]: A relevant and clear

example of a celebrity/athlete sponsorship
of a product and event..

Vouchers at Coles

Q. What are they promoting and how?

Q. Why do you think Uncle Tobys has chosen
Cate and Bronte Campbell to be ambassadors for
the brand?
Q. What are some other examples of celebrities
or athletes endorsing food products?

3.00pm

(3mins)

S to read The Media and Food Trends

3.03pm

S to read Marketing, the media and food styling

Discuss the role of the media in

promoting food trends

3.03pm
(15mins)
3.18pm

Workbook activities

S > Workbook P.24

4 types of media
3 Different types of promotion used for new
food products
Collect 2 advertisements from magazines or
newspapers and assess:
o Product being advertised
o Audience the advertisement is aimed at
o Message being promoted

3.18pm

Ss to finish workbook activity for next lesson

(2min)

Ss next lesson the Marketing mix and making own

advertisements for their food product.

Jenny Quah 14/7/2016 8:43 AM

Comment [17]: By getting students to
read the information on the slides, it gives
the students a chance to engage in the
lesson content.

Magazines and newspapers
Workbooks (P.24)

Closure

Jenny Quah 14/7/2016 8:43 AM

Comment [16]: Questions engage
students to think about the usage of
celebrities and athletes for certain food
products.

Jenny Quah 14/7/2016 8:43 AM

Comment [18]: Use of actual magazines
and newspapers help give students a
tangible example of a print media
advertisement. It is also something they will
glue into their workbooks and have instant
evidence of, when revising notes something
that cannot be done with video and audio
media.