Beruflich Dokumente
Kultur Dokumente
M B A - AV I AT I O N M A N A G E M E N T
July 2016
Welcome and
Introduction
SESSION 0
AVIATION STRATEGY
Your Lecturer
Current positions
Qualifications
Experience
20+ years of experience as a teacher in various universities around the world, mostly focused on teaching economics,
management, finance and aviation
24 years of experience in aviation, holding positions as a manager and consultant/ advisor
5 years working in the IT industry (project leader, manager, advisor)
2 years working in the utilities industry (manager finance & management control)
AVIATION STRATEGY
Objectives
This module:
1.
2.
3.
4.
Learning Outcomes
On completion of this module, students should be able to:
1.
2.
Apply the complex skills and knowledge necessary to define the strategic
choices that face an aviation organization and apply one or more strategic
decision-making models to evaluate an aviation business strategy
3.
4.
Module Contents
A.
Introduction to strategy
2.
B. Strategy Implementation
3. Principles of strategy implementation
C.
5.
6.
7.
Basic Rules
Please, remember:
Be punctual
No smoking
No talking while in class
No phone calls in class
AVIATION STRATEGY
Course Schedule
Day 1
Day 2
Day 3
Day 4
Day 5
Session 0 - Welcome
& Introduction
Session 3
Strategic choices
Session 4
National aviation
strategies
Session 6
Overview of aviation
Presentations
Assignment
Briefing
Session 2
Strategic analyses
Session 3
Strategic choices
Session 5 Strategies
for aviation service
providers
Session 7
Aviation by regions
Course Exercise
Course Exercise
Course Exercise
Course Exercise
Session 1
Introducing strategy
AVIATION STRATEGY
Module Delivery
Session presentations and discussions
Examples from the industry
Video clips from top aviation CEOs on strategy
Case studies
Working in teams, as necessary
AVIATION STRATEGY
AVIATION STRATEGY
10
AVIATION STRATEGY
11
Assessment Strategy
Two assessment components:
1. Group Presentations (30%)
2. Individual Assignment 3,500 word written report (70%)
Pass Requirements
Must achieve at least an overall module mark of 40%
Note: Re-assessment is possible by retaking later on an equivalent piece of work relating to the failed
component
Emirates Aviation University
AVIATION STRATEGY
12
Grading System
Module Grade
Level
70 - 100
Distinction
60 - 69
Merit
40 - 59
Pass
0 - 39
Fail
AVIATION STRATEGY
13
AVIATION STRATEGY
14
Assignment
Students are expected to submit individual written assignments,
eight weeks after the delivery of this module (check deadlines
with the MBA Registrar)
The assignment is individual and contributes 70% towards the
overall mark
AVIATION STRATEGY
15
Important Note
Further reading will be required to develop a full
understanding of the subject area. Some recommended texts
were given before. However students are also expected to
employ their own initiative and discretion in selecting
appropriate further reading that will support their study.
Students are encouraged to make full use of the print and
electronic resources available to them through the College.
These include a large range of journals (both print and
electronic) and a wide variety of resources available through
web sites and information gateways.
Emirates Aviation University
AVIATION STRATEGY
16
Introduction of Participants
Four Ws:
WHO are you ? (What is your preferred name in class?)
AVIATION STRATEGY
17
Working in Teams
Let us build various teams for the in-class discussions
and case study analyses
AVIATION STRATEGY
18
Thank you
AND ENJOY THE MODULE!
AVIATION STRATEGY
19
Readings
Recommended Readings
Johnson, G., Scholes, K., and Whittington R. (2010), Exploring Strategy: Text and Cases,
9th Edition, FT-Prentice Hall.
Stacey, R (2010), Strategic Management and Organizational Dynamics: The Challenge of
Complexity, 6thedition, FT-Prentice Hall.
DeWit, B & Meyer, R (2010), Strategy, Process, Context and Content: An International
Perspective, 4thedition, Thomson International Business.
Mullins, L (2010) Management and Organizational Behavior (9thEd), FT PrenticeHall
Flouris, TG and Oswald, SL (2006), Designing And Executing Strategy in Aviation
Management, Ashgate Publishing
Doganis, R. (2005), The Airline Business, 2nd Edition, Routledge
AVIATION STRATEGY
20