Portfolio

Haley Skinner

Haley Skinner
9029 Erle Blunden Way, Fair Oaks, CA, 95628

haleyannskinner@gmail.com
916 799 4594

Table Of Contents
5 Brochure
7 Photo Design
9 Montage
11 Flier
13 Stationery
15 Business Card
17 Web Page

sweet celebrations

wedding cakes

BROCHURE

Description: A folding brochure with 5 folds.

Process (Programs, Tools, Skills): I created my logo in adobe illustrator
then brought it into indesign. I decided to use a fold that each outside
layer would come together to look like individual tiers on a cake. I
took a simple beautiful wedding cake photo and after going to tutoring
and drawing a measuring out everything I got it to come together. Using
front and back pages of 6 half pages. I used two different fonts, one
beautiful and one that is fun and readable. I used picture of cake that
all were generally same styled to get a theme look for my company.
I wrap text my image in the where it all began section. I kept the
alignment line style space. I kept the margins .25. Overall I learned
alot from this project, such as how to really think outside the box on
creating and how to figure out measurements for things. I love how it
turned out and I love the classy feeling it gives.
Message:Inform my audience on my wedding cake company, and how to
contact us.
Audience: Married people.
Top Thing Learned: How to create a logo in illustrator, how to clip a
picture in photoshop, and how to set up different types of brochures.
Color scheme and color names: Split complimentary: green, pink, and
cream.
Title Font Name & Category: Roomfer, decorative
Copy Font Name & Category:PenelopeAnne, sans serif
Word Count of copy: 344

Instructor: Joel Judkins

Date: July 13, 2016
Communications 130 Visual Media, Section 6

PHOTODESIGN

Description:Demonstrate good photography and image editing skills. Incorporating

color into a poster layout with original photo.
Process (Programs, Tools, Skills, FOCUS principles): I wanted to do the
analogous scheme because there is a sense of comfort in the colors I chose
next to each other on the color wheel. I loved this photo because we all
loved as a child to find a dandelion. I decided to incorporate lime into
the color of the caption to flow with the color scheme. I love the young
summer feeling of the font that flows with the photo. I softened the photo
to capture the white part of the dandelion come to life. I blurred the
background to make the dandelion stand out. I also darkened the image to
make the caption stand out.
Message: My message is to not lose hope of good things happening and restore
the hope you felt in making a wish when you were a kid.
Audience: Adults and children who still feel that sentimental feeling of hope.
Top Thing Learned: The rule of thirds is important and it is important to use a
clear photo and make sure there is a clear message and focus on your photo.
I also learned the different ways to take photos and editing tools, layering is
important.
Color scheme and color names: Analogous, Lime, Green, and Yellow.
Title Font Name & Category: Passion Tea, Sans serif
Copy Font Name & Category: none
Thumbnail of original, unedited image inserted

Instructor: Joel Judkins

Date: July 13, 2016
Communications 130 Visual Media, Section 6

MONTAGE
Description: An inspirational montage made by the blending of two or
more images, and the use of typography
.
Process (Programs, Tools, Skills, Steps taken while designing): I
cropped the image to 118.5. Then I uploaded the photo and filtered
it black and white. I color replaced the eyes to create rhythm
with the text. I overlayed the temple and Moroni in both of the
eyes. I changed the resolution. I overlayed the body copy to
provide rhythm with the pictures in the eyes. I put inside in a
different color to create contrast.
Message: This is a message of hope for the future generation
aspiring to go to the temple.
Audience: Anyone who needs hope they can make it to the temple.
Top Thing Learned: How important layers are to never forget after
every picture and how precise and clean things should be.
Filter / Colorization used and where it was applied: Black and
White on the canvas.
Color scheme and color names: Black, White, and sky blue.
Title Font Name & Category: Foxhole, Sans Serif
Copy Font Name & Category: none

Instructor: Joel Judkins

Date: July 13, 2016
Communications 130 Visual Media, Section 6

graduate
leadership conference
October 21

8 a.m. 5 p.m.

Lincoln Convention Center

Registration and more information
available at: vouantcomm.com

Do you want to have the competitive

edge in business?
Come learn how at Vouant Communications annual Graduate
Leadership Conference. Vouant Communication is devoted to
helping tomorrows leaders gain essential leadership skills in the
workplace. During this dynamic three-day seminar, attendees
will meet with top executives of Vouant Communication to discuss
breakthrough leadership techniques, while cultivating attributes
of leadership that will market to any employer. Conference is
available to graduating seniors. Space is limited.

Flier

Description: Black and White promotional flier to promote a

Graduate Leadership Conference.
Process (Programs, Tools, Skills, FOCUS principles): I started
with four sketches for my flier of ideas of how to set it up. I then
started to try out different layouts on Indesign, not particularly
liking any of the sketches I had designed once trying out different
versions on Indesign. I had a layout completely different with a banner
at the top with the title, but it seemed unprofessional, so I made some
changes. I really liked my font and thought it looked better larger
and really emphasizing the picture to make it known this was the focal
and most important part. I truly learned and incorporated unity and
contrast between the different elements. I used unity in the alignment
and contrast in the title and date, time, and place. I love my alignment
and how sophisticated and simple it looks. I overall think its flows
well and is easy to understand.
Message: The message for this flier was for business graduates who
are striving for leadership.
Audience: Business Graduates.
Top Thing Learned: Tricks within Indesign and a better understanding
of the 8 rules that make up any ad.
Title Font Name & Category: Dalle- Slab Serif
Copy Font Name & Category: Futura- Sans Serif
Links to images used in this project: http://130.commbyui.org/wpcontent/uploads/2013/01/JuliePeterson-Leadership-conference-businessrexburg-Idaho_7530-as-Smart-Object-1.jpg

Instructor: Joel Judkins

Date: July 13, 2016
Communications 130 Visual Media, Section 6

SM

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Haley Skinner

.........................................................................
916 799 4594
smoochedlips.com
smoochedlips@gmail.com
143 Main Ave, Carlsbad, Ca, 95008

Stationery

Description:
Matching letterhead designed using a personally created logo.
Process (Programs, Tools, Skills):
I created the logo using the pen tool in Adobe Illustrator.
I decided to make my first page my business card. I positioned the kiss marks in
a horizontal line in the middle of the front side with the business name and
used the background as gold glitter for a more cosmetic and feminine vibe. I
then typed my contact information into a text box and positioned it on the right
hand side. I used a watermark of my logo on the contact information to add
contrast and not keep things to plain. I used a decorative font for the whole
both sides to keep rhythm.
On my second page I created my letterhead. I then copied/pasted the logo and
contact information onto this page. I kept the logo and contact information about
the same size as the information on the letterhead. I used dash lines and on the
right side separated my name form my contact information to add contrast. I used
the watermark of the kiss mark. I had my logo in the left hand top corner.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: The company smooched is a fun lipstick company to enhance your beauty.
Audience: Anyone wanting to use our beautifully designed products and colors
to brighten up and accentuate there look.
Top things learned: How to make a business card and letterhead. I learned how
to make these things within the rules.

Instructor: Joel Judkins

Date: July 13, 2016
Communications 130 Visual Media, Section 6

OOCHE
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Lipstick Cosmetics

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Haley Skinner

916 799 4594

smoochedlips.com
smoochedlips@gmail.com
143 Main Ave, Carlsbad, Ca, 95008

Business Card
Description: Business card designed using a personally created logo.
Process (Programs, Tools, Skills):
I created the logo using the pen tool in Adobe Illustrator.
I decided to make my first page my business card. I positioned the kiss marks in
a horizontal line in the middle of the front side with the business name and
used the background as gold glitter for a more cosmetic and feminine vibe. I then
typed my contact information into a text box and positioned it on the right hand
side. I used a watermark of my logo on the contact information to add contrast
and not keep things to plain. I used a decorative font for the whole both sides
to keep rhythm.
On my second page I created my letterhead. I then copied/pasted the logo and
contact information onto this page. I kept the logo and contact information about
the same size as the information on the letterhead. I used dash lines and on the
right side separated my name form my contact information to add contrast. I used
the watermark of the kiss mark. I had my logo in the left hand top corner.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: The company smooched is a fun lipstick company to enhance your beauty.
Audience: Anyone wanting to use our beautifully designed products and colors to
brighten up and accentuate there look.
Top things learned: How to make a business card and letterhead. I learned how to
make these things within the rules.
Color scheme: split Complementary and color names: Pink Gold black
Title Font Name & Category: Peaches and Cream- Sans Serif
Copy Font Name & Category: none

Instructor: Joel Judkins

Date: July 13, 2016
Communications 130 Visual Media, Section 6

Webpage
Process (Programs, Tools, Skills): I created this webpage using text wrangler
with HTML and CSS. I used adobe illustrator to create my logo. I used
Firefox to inspect the elements. I went to tutoring and had a lot of help
on how to code and make things look as I wanted them to.
Message: That my company Smooched Lipstick Cosmetics is for those
interested in accentuating there beauty.
Audience: People around the world with a passion for cosmetics.
Top Thing Learned: How to code website and intertwine them with CSS.
I learned how to incorporate all the rules of F.O.C.U.S. while creating a
webpage.
Color scheme and color hex(s): Split Complimentary, FFF3FD,FFF,050708
Gold Pink, White
Title Font Families & Category: Penolope Anne, sans serif
Copy Font Families & Category: Shree Devanagari 714, sans serif
Changes made to the CSS: I changed the background to a glitter
picture,
My body copy was changed to a readable sans serif, made a border
around of white, I made the headings the same as the font of my logo, the
background is a blush pink. I made sure there was enough space in between
each body paragraph.
Word Count:205

Instructor: Joel Judkins

Date: July 13, 2016
Communications 130 Visual Media, Section 6

Smooched Lipstick Cosmetics

Section 06

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Logos
Process (Programs, Tools, Skills): I started with incorporating a name that could
correlate with the brand. I chose SMOOCHED. I decided to go with BABY PINK AND
BLACK THE complimentary color scheme. I chose this because this color scheme
is super trendy and modern right now. I made the LIPS to have rhythm in my
logo. I use these certain colors to contrast certain areas. I also outlined the
A in LIPS AROUND THE SMOOCH MARK to add contrast to the brand name.
Message: Having a different outlook and eye for COSMETICS, something unique then
every other company.
Audience: People in need of COSMETICS.
Top Thing Learned: Remembering rules, and keeping things simple while still
unique. How to work with Adobe Illustrator.
Color Scheme and Color Names: Peach and Teal, Complimentary. Background color:
grey
Title / Body Font Names & Categories: Above- serif

Instructor: Joel Judkins

Date: July 13, 2016
Communications 130 Visual Media, Section 6

Event Ad

Description: A color full-bleed event ad to promote a fundraiser

using only Microsoft Word and a scanner.
Process (Programs, Tools, Skills, FOCUS principles): I scanned an image
of this penguin from a National Geographic magazine. I used Microsoft
word. I loved this image for its clarity and size. The background is
an icicle photo I found that compliments the theme of the penguins
habitat. I decided to go with the theme Happy Heat, a twist off of
the movie Happy Feet a movie about struggling penguins. I chose a
muted red to contrast against the blue. I also paired it with the
word Heat: to refer to the color of heat. I made the title reflect
for a melted icy feel. I like my alignment and white space. I tried
to keep it as simple as possible to not make it to busy to the eye. I
used repetition in the color and using bold for key words.
Message: Providing a heating and air conditioning system to reduce
global warming, save animals, and give 50% of proceeds to WWF.
Audience: Anyone in the community interested in helping the
environment and animals in it.
Color scheme and color names: Split complimentary (teal, dark red,
light cream)
Top Thing Learned: I learned how to scan and crop on word. I
learned how to use word for an ad when it seemed impossible. I
learned the importance of the clarity of a body copy. I learned
how to compliment colors with each other.
Title Font Name & Category: Engravers -slab serif
Copy Font Name & Category: century Gothic -sans serif
Scanned images used, sources, original sizes, location of scanner
used: Penguin- National Geographic 579919- Mckay Library

Instructor: Joel Judkins

Date: July 13, 2016
Communications 130 Visual Media, Section 6