PORTFOLIO

By: Jennifer Hernandez

Contact
Jennifer N. Hernandez
650 S 1st W
Rexburg Idaho
508.615.3712
her15010@byui.edu

Table of content
Logos
Letterhead
Business Card
Brochure
Web page
Montage
Imaging
Flier
Event Ad

Logo
Description:a unique logo for a business
Program: Adobe Illustrator
Date:June 4, 2016
Course/ Instructor: Communication 130 section 3 Ben Pingle
Objectives: Create a logo for a business. Have a simple and easy to remember
design that is also unique and fitting for the business that it is being created for.

Process: To create these logos I used Illustrator. For all of the logos I used the

different shape tools and filled them in with the designated color scheme. I used
the pen tool also to manipulate the basic shapes so I could have them in the
desired shapes. I chose the colors because they were simple for kids and parent to
remember. The name was the easiest part of this project, I felt like Bright Minds
was a good choice for a name because it ties into both the colors of the logo and
the business.

Letterhead
Description: A matching leaderhead and business card for a company
using an original logo.

Program: Adobe Illustrator and Indesign

Date: June 11, 2016
Course/ Instructor: Communication 130 section 3 Ben Pingle
Objectives: Create an original logo using Illustrator. Link Illustrator and

InDesign to add the logo to the letterhead and business card layout. Use the
basic tools of InDesgn and Illustrator.

Process: I first started with the logo using illustrator. I used the shape tool

to create a rectangle and then duplicated it to it would make a full circle with
equally distanced shapes. In the middle of the rectangles I added a circle to
create the sun design. I added this shape to InDesign and used the logo as a
watermark. To do this I made the logo larger and then changed the opacity
so it could barley be seen. I then added the blue rectanlges just to the letter
head was not have an awkward spacing issue. I chose the font because it was
unique and stood out, I felt like it had a tropical feel that most tanning salons
strive to get across.

Business
Card
Description: A matching leaderhead and business card for a company using an
original logo.

Program: Adobe Illustrator and Indesign

Date: June 11, 2016
Course/ Instructor: Communication 130 section 3 Ben Pingle
Objectives: Create an original logo using Illustrator. Link Illustrator and InDe-

sign to add the logo to the letterhead and business card layout. Use the basic tools
of InDesgn and Illustrator.

Process: I first started with the logo using illustrator. I used the shape tool to

create a rectangle and then duplicated it to it would make a full circle with equally distanced shapes. In the middle of the rectangles I added a circle to create the
sun design. I then swtiched over to InDesign and created the business card shape.
I added the logo to the front and back of the logo but on the back it made the logo
white with the pale orange background. I used the same font and blue stripe as the
letterhead so the two different piece would be connected and associated with each
other.

Brochure
Description: A two sided (duplex) folding brochure
Program: Adobe Illustrator, Photoshop and Indesign
Date: July 9, 2016
Course/ Instructor: Communication 130 section 3 Ben Pingle
Objectives: Learn how to text wrap in InDesign. Create a two sided (duplex)
folding brochure. Use paragraph styling in InDesign.

Process: To start I used Illustrator to create a new logo for this project. I used the

circle tool and the start tool to create the ring design. I took away teo of the points
on the star tool so it would create a trianlge instead of the star. I added a grey
stroke to the shapes so it would become thicker. I chose the font because I thought
it added a nice elegant font. I then uploaded the Happily Ever After Picture into
Photoshop to cut it out of its background. I used the selcetion tool to get a clean
cut from the backgound and then the brush tool to clean it up. I then added all of
my pictures and text into InDesign to create the brochure. I added ruler guides so
I knew were everything was going to be placed. I placed everything close to the
edge so that it would create a full bleed rather than have huge margins. I used
paragraph styling so the text would all look uniform. I added the Happily ever
After picture in between two paragraphs to have a more defined text wrap. I then
added the grey elements to add some repetition to the piece.

Web Page
Description: A web page to show case an original logo
Program: Adobe Illustrator and TextWrangler
Date: June 25, 2016
Course/ Instructor: Communication 130 section 3 Ben Pingle
Objectives: Size and optimize the original logo for the web page as a .png. Write
out the body cope for your web page that will appeal to the target audience.
Design a basic layout for the web page using the basics of HTML and CSS. compress all of the documents into a zipp file.

Process: The only program used in creating the web page was TextWrangler.

I added all of my content and imagine into Textwrangler and formatted it using
the basics of HTML I added the CSS file to it. I used the color daarker yellow from
my logo in my web page, I used the eyedropper tool to find the hex code and then
added that to my CSS with was embedded in my HTML file. I changed my font
but also had some back up font up into place just incase a computre trying to
access the web page did not have those fonts on their computer

Montage
Description: A religious/insperational montage using two or more pictures
that are blended to create one.

Program: Photoshop
Date: May 27, 2016
Course/ Instructor: Communication 130 section 3 Ben Pingle
Objectives: Learn how to blend picture properly using masks. Learn how to
use typography to emphasize your words.

Process: To start this project I opened up photoshop with the picture so that it

would cover the whole 8.5 by 11 in space. I then added the picture of the
family on top of the temple picture and added a layer mask. I used the black
paint option at 100% opacity to get rid of the background. I used a softer opacity
brush to have the family not be so dark so you could still see the temple through
the family. I then added the text to my piece. I chose a fancier text for the words
families and forever becuase I wanted those two to stand out the most. I thoguht
that the script font paired with the serif added a nice contract that was not
conflicting.

Imaging
Description: A personally taken photo that had a color scheme and that was
edited in photoshop with the four basic editing tools.

Program: Photoshop and a Nikon D3300 camera.

Date: May 22, 2016
Course/ Instructor: Communication 130 section 3 Ben Pingle
Objectives: Learn how to take good photos using basic photography skills.
Adjust brightness, contrast, hue and saturation levels. Isolate a part of an
image using the selection tool. Colorize part of the image.

Process: I took this photo of my roomate using a Nikon D3300 camera. I

uploaded to picture to photoshop and had the picture become my background. I

used the selection tool to select her air and make it more orange than it naturally
is. I enhanced that red color of the dress to make it clear that the color scheme I
was trying to achieve was complimentray - red and green.

Flier
Description:A black and white promotional flier for an upcoming event.
Program: Adobe Indesign
Date: May 8, 2016
Course/ Instructor: Communication 130 section 3 Ben Pingle
Objectives: Apply the basic design principle and rules of typogrpahy. Use
InDesign skills to change the flier layout.

Process: The first step in creating this flier was to draw out sketches of

potential layouts. I narrowed it down to two and ultimately chose the best
design. I used my sketch and a guide in creating my project in InDesign. I added
the black boxes to the top and bottom of the piece to avoid awkward spacing and
I did not make them go all the way to the edge to avoid trapping white space.

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Event Ad
Description: A full-bleed colored event ad promoting a fund raiser
Program: Microsoft Word
Date: May 14, 2016
Course/ Instructor: Communication 130 section 3 Ben Pingle
Objectives: Find and scan a quality image. Create a full bleed. Use text
boxed and insert the pictures into the document.

Process: I added the pciture into the document and made it the backgroud

for the title. I make the title white so it was softer and did not have such a hard
contrast with the picture. I color blocked with this piece because I thought it
would show a nice break up and was easy on the eyes, not overwhelming.