Funnel

1. Funnel Type
User conversion
Transactional
2. Funnels steps
Standard Eventso Install
o Session start
o Session end
Custom Eventso Account prepaid
o Dashboard
o Shop
o Request
o Account
o More
o Pay & recharge
o Recharge initialisation
o IDelight
o Offers for you
o Subscriptions
o Dialler tones
o Share everything
o Get Idea prepaid
o Get Idea post paid
o Get Idea MNP
o Idea world
o Locate Idea stores
o Share your feedback
o Help & FAQs
o Contact us
o Terms of use
o Call Idea helpline
o Bill plan
o Packs
o Login
o Login button pressed
o OTP verification
o Bill payment initialisation
o Logout
o Dialler tone activation
o Social login
o Bill delivery
o Refer friends & family
o Recharge/benefits not received
o Network coverage issue
o Wrong charging
o Deactivate DND
o Activate DND
o Subscription not working

o Data/internet not working

o Call connectivity
o Promo benefits not given
o MyDala
o Bill not received
o Payment not posted
o Billing dispute
3. Dimensions
Date/time
o Install date/time
Attribution
o Attributed/organic
o Acquisition channel
o Acquisition campaign
Demographic
o Estimated age
o Estimated gender
o Custom segment
o Persona
o Language
Geographic
o User region
o User country
Technical
o Device model
Custom events
4. Filters
Date/time
o Install date/time
o Session date/time
Attribution
o Attributed/organic
o Acquisition channel
o Acquisition campaign
Demographic
o Estimated age
o Estimated gender
o Custom segment
o Persona
o Language
Geographic
o User region
o User country
o Session region
o Session country
Technical
o Device model
Session info
o Session length
o OS version

Segments
1. Metrics
Users
Average time per session
Average time per user
Sessions
Total time
Event- occurrences
Event- unique users
Event parameter- occurrences
Event parameter- unique users
Event parameter- sum, avg, etc.
2. Dimensions
Date/time
o Install date/time
o Session date/time
Attribution
o Attributed/organic
o Acquisition channel
o Acquisition campaign
Demographic
o Estimated age
o Estimated gender
o Custom segment
o Persona
o Language
Geographic
o User region
o User country
o Session region
o Session country
Technical
o Device model

Session info
o Session length
o OS version
o App version
o Session origin
o Origin method
o Origin source
Custom events
o Event
o Event parameter

3. Filters
Date/time
o Install date/time
o Session date/time
Attribution
o Attributed/organic
o Acquisition channel
o Acquisition campaign
Demographic
o Estimated age
o Estimated gender
o Custom segment
o Persona
o Language
Geographic
o User region
o User country
o Session region
o Session country
Technical
o Device model
Session info
o Session length
o OS version
o App version
o Session origin
o Origin method
o Origin source
Custom events
o Event
o Event parameter