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What changes to the business model would you recommend to the Body Shop as it enters the
United States market?
What factors in the environment have helped Carnival Cruise Lines succeed?
Where and how does Carnival make money?
Is Carnival in the cruise line industry or as the case suggests in the vacation industry?
Where do you believe that Carnival has most opportunity for increasing profits?
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Industry analysis
US beverage industry, 1886-2006, $ 66 billion revenues
Text 12; exhibits 7; endnotes 3
Yes
Global expansion, distribution channels, suppliers,
competitive dynamics
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Industry analysis
Packaging, carton & container industries, 1989,
$1.8 billion revenues
Text 13; exhibits 10
Yes
Focused competitive strategy; evaluation of new strategic
directions; leadership change
Harvard Business School, HBS 9-793-035
2005
Yes, HBS 5-395-224
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Go Global or No?
Primary learning objective
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Financial statements?
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What made Kodak such a strong company throughout most of its existence?
Why is digital imaging such a big leap for Kodak?
How would you access Fishers efforts to transform the company?
How could Kodak have modified their efforts early on such that they would be the leader in the industry
today?
Value creation
Internet retailing, 1997, $2 billion revenues, 20,000
employees
Text 14, exhibits 6
Yes
Resource-based sustainability; competitive dynamics;
entrepreneurship
Harvard Business School, HBS 9-798-063
2004
Yes, HBS 5-798-119
There is also a (B) case and accompanying teaching note,
which update the situation through the beginning of 2004.
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MapQuest
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Ivey, 904M44
2004
Yes, Ivey 804M44
Matching Dell
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Nucor at a Crossroads
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The other valuable use of this case is to show how strategic and tactical decisions within a functional area of a
company in this case marketing relate to business level strategy and overall corporate performance. For
example, we often caution our students that pricing decisions are tactical, not strategic, because they can be made
instantaneously with zero investments and can be imitated instantly. But in this case we are talking about pricing
policy for a major division of a company, and that policy's impact on long term competitive behavior as well as
overall industry profitability. A similar discussion can point out the strategic nature of brand-equity-building
spending and new product development efforts, both of which the case provides excellent data on.Satellite Radio
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How should XM and Sirius overcome the switching costs associated with Satellite radio?
Has the introduction of MP3 players (e.g. iPod) nullified the competitive advantages of Satellite radio?
How would you make this business economically sustainable?
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Store24
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