LONDON SCHOOL OF PUBLIC RELATIONS

POST GRADUATED PROGRAMME

FINAL TEST - PR ETHICS
July 23 2016
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Ethical Decision Making Process and Develop Plan to Solve your Ethical Problem
Assume you were assigned by one of 14 Hospitals/Clinics just announced by Ministry of
Health that they used fake vaccine. They asked you as PR Agency to handle this crisis in order
to maintain their reputation and also show to the key stakeholders that your hospitals is
unintentionally involved in illegal counterfeited vaccine business. Please CHOOSE ONE of
them - http://health.detik.com/read/2016/07/14/153630/3253450/763/menkes-buka-14nama-rs-penerima-vaksin-palsu-ini-daftarnya. You may need to search and get more
information.
Please use 6 Steps of PRSA Guidance or Potter Box or Frank Navran for the decision making
process to make your final decision and action plan. You need to go through all the steps
comprehensively in order to manage this crisis effectively and ethically. So, if you are suing
PRSA Guide or Porter Box, you then need to explain:

What are you going to do-specifically in, what sequence with what
goal and what your strategy and tactics?
6 Steps PRSA Guide for Ethical Decision Making
1.
2.
3.
4.

Define the specific ethical issue

Identify factors (in/ext) that may influence the decision
Identify key VALUES
Identify the PARTIES who will be affected by the decision and define the
PR professionals OBLIGATION TO EACH
5. Select ethical PRINCIPLES to guide the decision making process
6. Make a decision and justify it
Please sart by defining the situation, especially the ethical issue we are facing. You may use also Etika
PERHUMAS instead of PRSA; but you must come up with decision on how you deal with this case your
strategy, your tactic and identify clearly your stakeholders priority and also your values & principles.

Paper should be received by Academic Saturday, July 23, 2016 (4pm). Sending the Final Test after
the deadline (in the same day), will get penalty score. Any questions send
to :bambangsy@hotmail.com