Why Choose CauseMatch?

Why Choose CauseMatch?

CauseMatch gives nonprofits wings. Our platform leverages the

excitement and empowering opportunity of matching grants to
inspire a higher frequency of donors and larger gift sizes.
CauseMatchs platform gamifies the donor experience, allowing
users to emotionally connect with the unique opportunity to have
their gifts impact amplified thanks to matching funds. And our
creative and coaching team ensure that each campaign is executed
in an effective way that inspires generosity and mobilizes your
support base.

I am confident we
could not have
reached our goal
using any other
platform.
Curt Bowen
Forbes | 30 Under 30 Social
Entrepreneurs

How It Works

+
1. Boosted by a challenge grant,
the nonprofit launches their
crowdfunding campaign.

2. They activate their crowd. Plus

Cause Match visitors find the
campaign.

4. The crowd shares the project with

friends

3. The crowd donates.

5. The nonprofit hits their target, wins

thousands in matching grants, and
raises more from the crowd.

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Our Secret Sauce

Our secret sauce is combining truly excellent creative content and production along with a
specially designed platform that uses the concept of matching challenge grants to stimulate and
inspire small donors.
We help our customers dramatically increase the average gift size (up-to 2x increase), the number
of donors (up-to 4.89x increase), and ultimately the amount of funds raised (up-to 4x increase).
This is because our platform gamifies the giving experience and uses the concept of matching
challenge grants to help donors feel empowered and part of an important strategy to help the
nonprofit win tens of thousands of dollars.
This sense of purpose and empowerment motivates people to give at higher frequencies. And
when then do give, they tend to give much more generously because they feel their donation
actually make a difference.

Why Matching Grants?

Matching grants offer a triple-win opportunity:

[N]ever underestimate the

1. Grantors can leverage their funds to

power of a challenge gift.

[People] love the buy one, get

motivate small donors. Grantors can also test

the publics support for a cause before
committing funds.

one free concept, and the ability

2. Organizations can raise the maximum

to leverage a gift is an

amount of funds made possible by the

irresistible temptation for

excitement and credibility gained through a

challenge grant.

many.

3. Small Donors, by having their funds matched,

Kent E. Dove, Conducting a Successful Annual

have the chance to make a greater impact by

Giving Program

helping their favorite cause win a challenge

grant.

Our Impact
Ezra Adventures

This has been a completely

different experience for me than
Kickstarter.

vs.
Raised: $24,480
Donors: 150

Raised: $5,245
Donors: 41

~ Doug Hershey, Ezra Adventures

Founder

The Clarion Project

With CauseMatch we have
experienced considerable
improvements in success
and results.

~ Raphael Shore, Founder of

The Clarion Project

vs.

Raised: $18,595
Donors: 302

Raised: $6,823
Donors: 85

Our switch to CauseMatch generated an incredible

response. The campaign exceeded my expectations
and was very successful financially.

vs.

Avg donation:
$319

Avg donation:
$104

~ Randi Weiss, Young Leadership Director

The Cause Match Effect

1.7x
more

Before
Cause Match

Client A
Funds raised per ask

Funds raised

Average Gift Amount

Client A
Average gift size

Cause
Match

Before
Cause Match

Before
Cause Match

Average Number of Donors

Total Funds Raised

Cause
Match

Cause
Match

Client A Total funds

Client A
Number of Donors

2.2x
more

3.5x
more

3.8x
more

Before
Cause Match

Cause Match

Camp Common Ground

Thank you! We did not think it was possible
to raise this much money and could not have
done it without CauseMatch.
~ Ron Towns, Co-Founder

vs.
Raised: $14,285
Donors: 132

Raised: $5,424
Donors: 51

Our Services
Digital Story Telling
Nonprofits excel at the good work they do but are not expert
digital story tellers. And for those non-profits that are proficient in
online marketing, they almost never are versed in the art of telling
the story of a crowdfunding campaign especially a matching grant
campaign. Our job at CauseMatch is to help you tell your story,
mobilize your support base, and help you get the funding you
deserve.

To this end, we offer the following services:

Assistance with developing your campaigns sell: This

is critical. Having a clear, immediately understandable and
inspiring sell is an absolute must for the success of your
campaign. At CauseMatch we help you drill down on
exactly what that visionary statement that is pithy and
inspiring should be. (Included free with your campaign)

Example of revising a
campaigns sell
Before CauseMatch:
Help us buy airplane tickets
to fly medics to Nepal
After CauseMatch
Help us build a field hospital
to serve 2,000 families.

Campaign Page Copy: Once we have agreed upon your

campaigns core sell, our Creative Experts will help you
develop the concept of your campaigns copy and the
actual content for your campaign page. (Included free with your campaign)

Graphic design: Its important that each campaign have at least one really compelling
and nicely designed image to accompany the campaign. This image serves as the hero
image for the campaign and is the visual ambassador for your promotional materials.
Our graphics team will share with you a series of examples for you to choose from and

www.CauseMatch.com | hello@caumatch.com

then will provide a customized graphic that speaks your message. (Included free with
your campaign)
Video Production: In todays world, video is the
#1 way of telling your story digitally and online.
Hands-down there is no better way to share
your message.

After millions of dollars of fundraising, our

creative team has developed a tried-and-true
formula for unlocking the power and message
of your organization. Our videos have been
proven to help organizations raise more money
and inspire more donors to step-up and give.
(Videos are a premium service and normally
cost between $500 - $1,150)

Campaign Success Coaching

A crowdfunding campaign has a beginning, middle and end. There is a narrative arc that every
successful campaign must tell in order to inspire and mobilize their support base. Our Campaign
Success Formula is a guided process that helps nonprofits secure matching donors and launch
highly successful crowdfunding campaigns. Each campaign receives a Dedicated Fundraising
Coach that will guide you through our battle worn process from A to Success.

Pricing
What does Cause Match charge?

Whats for free

- Intensive personal support and coaching
- Help conceptualizing and framing your
campaign
- Listing and launching your campaign
- Graphic design for main image of campaign
- Email marketing coaching and editing and
template access

- 5% of crowdfunding monies - we do NOT charge

on the matching grant . This includes all the
services described above.
Optional Premium Services:
- $500 - $1,250 for video
- $175 - $250 per email for CauseMatch to write
and design
- $300/week to manage your social media campaign

www.CauseMatch.com | hello@caumatch.com