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Facebook Ads Swipe File

Prepared By Aaron Zakowski

For More Facebook Ads and Growth Marketing Tips


www.AaronZakowski.com

Background
Thanks for downloading my Facebook Ads swipe file.
Ive compiled the ads in this PDF over the past few
years to help inspire you to create powerful and
effective new ads for your next campaign. I encourage
you to learn from both the images and the text copy in
the ads below.
If you need help optimizing your Facebook ad
campaigns, you can visit my blog for more articles and
tutorials www.Aaron Zakowski.com.

B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads

I like the use of text in this image to highlight


positive press from a major website.

This collage of images does a great job of


telling the story and explaining this product.

B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads

Facebook gave these as examples of great


ads in their Link Ad Tips

B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads

B2C > Retail > Right Side Column Ads

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B2C > Retail > Right Side Column Ads

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B2C > Retail > Right Side Column Ads

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B2C> Retail > Mobile

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B2C > Services > Desktop Ads

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B2C > Services > Desktop Ads

How could this ad not grab your attention?


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B2C > Services > Desktop Ads

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B2C > Services > Right Side Column

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B2B > Desktop Ads

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B2B > Desktop Ads

Here are two images that Lewis Howes tested for this campaign (Unfortunately, I dont know which one
did better)

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

In this example, Wix uses a photo ad rather


than a Link Post

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

This ad was made by Facebook themselves.


They know what they are doing. Pay attention!
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B2B > Desktop Ads

I like how emaze uses the grey scale background image to make
the text in this image really stand out.

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B2B > Right Side Column Ads

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B2B > Right Side Column Ads

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B2B > Right Side Column Ads

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B2B > Marketing > Right Side Column Ads

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B2B > Mobile Ads

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B2B > Mobile Ads (continued)

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B2B > Desktop Ads

I created these ads for InVision, so I can tell you that


they performed very well.

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

I like how this ad


encourages you to tag
your friends.

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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B2B > Desktop Ads

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Facebook Ads by Facebook

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Facebook Ads by Facebook

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Facebook Ads by Facebook

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Assorted Mobile Ads

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Assorted Mobile Ads

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Assorted Mobile Ads

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Assorted Mobile Ads

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B2B > Marketing > Twitter Ad

OK, So this is a Twitter ad but I still thought that it was a great


image that could be used effectively for Facebook as well.
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www.AaronZakowski.com

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