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Student Handout
SIP Introduction
1) Theme:
2) Types of Assignments:
SIP is a vehicle for introducing students to real-life work culture, which cannot be simulated
in the classroom. Therefore, SIP assignments are necessarily organizations need based and
depend on the interest of the student & the organization. Students are encouraged to take up
assignments which are multi-disciplinary, involve team effort, are mission and goal oriented,
and are time bound. Solutions to various problems confronted in the assignment might be
open ended, involving an element of decision making in the face of insufficient data and
uncertain parameters.
3) SIP Guidelines
SIP is equivalent to a 3-credit Course, and integral part of PGDM Programme: SIP will
be evaluated using the following five components of evaluation 1.
2.
3.
4.
5.
Interim Report
Project Report
Project Presentation
Assessment of Company Guide
Compliance with Faculty Mentor
- 10% weightage
- 30% weightage
- 30% weightage
- 20% weightage
- 10% weightage
1. The student interns are expected to meet the faculty mentor at least once before they
leave for internship.
2. The meeting will take place as per the schedule prepared by the faculty for their
allotted students.
a. One copy of Project Report is to be submitted to the company project guide and one
copy to APO by July 8th,2016. Any delay will result in a deduction of 2 marks per day,
upto 5 days, failing which the report will not be accepted.
b. A completion certificate (on Company Letterhead) from either the project supervisor in
the Company or the HR department of the Company stating that the intern has completed
the project assigned; needs to be attached in the final report . The report is not acceptable
without the completion certificate.
Title Page
Acknowledgements
Successful Completion Certificate- from the host organization
2
1 Page
1 Page
1 Page
(iv)
(v)
(vi)
(vii)
(viii)
(ix)
(x)
(xi)
(xii)
(xiii)
(xiv)
Table of contents
Introduction&Objectives of the study
Brief description of the concepts / models introduced in the study
(if applicable)
Company Analysis **
Tabulation and findings / result
Interpretations and conclusions / summary
Recommendations
Limitations of the study
Scope for future improvements
Appendices
Bibliography
1 Page
2- 4 Pages
3-6 Pages
3-6 Pages
3-7 Pages
2 Pages
1 Page
1 Page
1 Page
**To facilitate the evaluation of the report, students are required to add following
descriptions to the report:
i)
ii)
The final report should consist between 20 and 40 A4 sized pagesand should be spiral
bound.The prescribed font for the normal text in the report is 12, Times Roman, with a
spacing of 1.5. Chapter headings and the section headings should have a font of 14, Times
Roman. The font size of text inside the tables should be 10. Tables and Figures in the report
should be titled and seriallynumbered.
The cover page of your report should be structured as follows:
<Title>
(centered, Font:16,Times Roman,bold)
SIP project report submitted in partial fulfillment of the requirements for the
PGDM Programme
(centered, Font:12,Times New Roman, bold)
For further clarification, you can discuss the format with your Faculty Guide or Chairperson,
PGDM programme.
Important Note: One soft copy in a CD to be submitted along with a hard copy. Under no
circumstances the hard copy submitted to the Institute will be returned back. The project will
be broadly evaluated on the originality & ingenuity of the ideas & analysis provided.
The project reports have to be different, even if the students have pursued internships in the
same organization/ function / project. Plagiarism of any sort will lead to severe punishment.
Interns success in value addition to the SIP host organization would enable them to nurture a
long-term relationship, which could be of immense use to intern from the point of view of
professional association and other course-related assignments/ projects in Term IV, V and VI.
On returning from the SIP, Students should compare their assignment with those carried out
by their batch-mates. Wherever feasible, comparative study of different industries of different
units in the same industry could be attempted by pooling together the database created by the
entire class and publishing the results. Apart from giving the student-authors, academic
distinction, such study or collective research would be of immense use to a large number of
people student managers, faculty members, researchers, industries, consultants etc. Such
documents could be updated every year and over a period of time would enable us to create a
unique industrial database at our Learning Resource Centre (LRC).
Upon completion of the final draft of Project report, candidates need to get the approval from
the faculty guides before submitting the same to APO.
3. Project Presentation:
The presentations will be scheduled within 2 weeks from the date of submission of the final
report. Each student will be given 15-20 minutes for the presentation. Two Faculty members
will evaluate each project presentation.
******
Appendix
Many interns are required to do surveys for summer projects. Here are a few broad
guidelines for the survey methodology, which may be useful:
1. When developing and designing questionnaires, care is taken to ensure that ;
-questions are effective, clear and unambiguous
-appropriate use is made of a structured or semi-structured approach
question sequence is logical
-bias is eliminated
-structure and length of a questionnaire suits the intended audience
-questions are focused and relevant
-the final document is user-friendly
2. Data Collection Methodologies
The most appropriate and cost-effective method of data collection may be chosen
in accordance with the specific requirements of a particular survey. However, the
primary data collection methodologies we employ are face-to-face, telephone
and self-completion (paper and Internet based) research.
i) Face-to-face Research
Here choices are: Face-to-face interviewing, conduct hall tests, street surveys,
specific location and in-home interviews.
Particular uses of face-to-face research include;
-Product testing
-New Product Development research
-Pricing studies
-Design/ packaging research
-Concept testing
-Exit surveys
-Pre/ post advertising awareness/ effectiveness
-Usage & attitude surveys
-Customer satisfaction studies
-Pre-press campaigns
-Pre & post PR effectiveness
ii) Telephone Research
Telephone research can be stand-alone or the co-instrument to the Face-to-face
research. It is highly useful where respondent is busy and unreachable/
unapproachable otherwise.
Interviewers have to be trained at communicating through telephone.
Particular uses of telephone research include:
-New Product Development research
-Pre & post advertising awareness/ effectiveness
-Usage & attitude surveys
-Concept testing
-Customer satisfaction studies
-Pre-press campaigns
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Signature of Project Guide
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Received on:
Checked by:
Entered by: