Summer Report

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“PUBLISHING INDUSTRY’’
(THOMSON PRESS)
Submitted in partial fulfillment for the requirement of the

award of the diploma
POST GRADUATE OF DIPLOMA IN MANAGEMENT
Conducted By:
G.L BAJAJ INSTITUTE OF MANAGEMENT AND
RESEARCH
KNOWLEDGE PARK-2,GREATER NOIDA(UP)
Under the Guidance of: Submitted By:
LOVELEEN GAUR RAVI RANJAN

Faculty Member ROLL NO :-GM 46
PGDM Department PGDM
GLBIMR Session: 2008-10
THOMSON PRESS
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PREFACE
A project is very important and mandatory part of PGDM education. It is very
essential for a student of management to know the working and nature of corporate
world before entering into it. It is through a project that a management student learns
his/her first lesson in handling people and then completing his/her work and gets a
practical knowledge of the field he/she is specializing in.
Along with the all branches like HR, Finance etc., Marketing is also very essential in
order to survive in the market. A good marketing strategy as well as proper
projection and promotion of a product or service in the market can lead to its success
while a poor strategy can lead to the failure of the product.
The market share of product determines that how to successful or popular the
product is among the customers or how much hold it has on the market. For a
constant increase in the market share we need to continuously keep a check on
increasing customer demand and updating our product accordingly. By keeping a
check on the fluctuations of market share of our firm we can easily plan to increase
it. For this we need to be aware of our competitors’ moves and act accordingly so
that we don’t loose our customers and ultimately maintain our market share. This
helps to maintain and then increase the revenue generation of the firm.
In my project I tried to study “PUBLISHING INDUSTRY’’ in THOMSON PRESS

For this a detailed feedback of 9 Publishing industry was taken via market survey
and visits. I have tried to do this project with my full interest, might honesty and
sincerity. Any short coming in it is unintentional and due to my inexperience.
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EXECUTIVE SUMMARY
This project titled “PUBLISHING INDUSTRY’’ has been prepared in the

fulfillment of PGDM Program provided by G.L BAJAJ INSTITUTE OF
MANAGEMENT AND RESEARCH,G.NOIDA.
Through my project, I have tried my level best to bring to the knowledge of the
management of THOMSON PRESS(Publishing Industry) the needs and the
demands of its customers as well as its publishers so that some steps should be taken
in order to satisfy those needs and increase our customers. The basic objective of
project was how to increase the number of customers in THOMSON PRESS and
how THOMSON PRESS can gain an edge over its competitors.
This project also includes the study of Publisher’s preference and their demands
from the THOMSON PRESS as well as the demands of Publications. It included
everything, which affects the printing .
This has been done by a detailed market survey, which includes visiting the different
magazines publication owners like BMC MAGZINE,GRIHSOBHA,SARAS
SALIL ETC.
Then finally the collected data was analyzed and interpreted to drive conclusions
form them, which enabled me to give my suggestions.
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ACKNOWLEDGEMENT
Working for this project was a revelation to me on more than one account it
introduced me to the world of present day marketing. As well as it enabled me to
know about the functioning of a large company and a having thrilling experience of
meeting across various section of people. This feeling is formally expressed in
customary gesture of “acknowledgement”. Therefore I acknowledge my gratitude
with sense of veneration of the almighty god and various people who helped me
during the course of my project in a systematic and co-operative manner.
I am deeply indebted to Mr. Abhijit bose (Cluster Head), THOMSON PRESS for
providing me this valuable opportunity to undergo very fruitful summer training in
his organization.
The acknowledgement will remain incomplete if I don’t mention the name of Mr.
Abhishek Khanna ( Manager) at THOMSON PRESS who was a real sense a guide
to me in the organization. His valuable suggestion and guidelines enabled me to
prepare the project of such magnitude.
I express my profound gratitude my guide Prof.Loveleen Gaur (faculty of

GLBIMR), without his efficient and effective guidance this project may not have
seen the light of the day.
Finally I pay my sincere regards to my Parents and my best friend who supported
and helped me out in carrying this project smoothly.
RAVI RANJAN
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CONTENTS
Chapter Topic Page
Chapter 1 Introduction of Pub. Ind. 06 - 13
Chapter 2 Thomson Press 14-15
Chapter 3 Profile of Thomson Press 15 - 16
Chapter 4 Vision and Mission 16-17
Chapter 5 Team of Thomson Press 17 - 18
Chapter 6 International Business 19-20
Chapter 7 Equipments 20-22
Chapter 8 Achievements 23 - 25
Chapter 9 Future 25-26
Chapter 10 Top 50 Magz. 27-28
Chapter 11 Questionnaire 29-30
Chapter 12 FeedBack 31-48
Chapter 13 Summary at a Glance 49-50
Chapter 14 Learning 50-51
Chapter 15 Experience 51-52
Chapter 16 Bibliography/Annexture 52-53
Chapter 17 Word of Thanks 53-54
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What is Publishing?
Publishing is the process of production and dissemination of literature or information – the
activity of making information available for public view. In some cases authors may be their
own publishers, meaning: originators and developers of content also provide media to deliver
and display the content.
Traditionally, the term refers to the distribution of printed works such as books (the "book
trade") and newspapers. With the advent of digital information systems and the Internet, the
scope of publishing has expanded to include electronic resources, such as the electronic
versions of books and periodicals, as well as websites, blogs, video games and the like.
Publishing includes: the stages of the development, acquisition, copyediting, graphic design,
production – printing (and its electronic equivalents), and marketing and distribution of
newspapers, magazines, books, literary works, musical works, software and other works
dealing with information, including the electronic media.
Publication is also important as a legal concept: (1) as the process of giving formal notice to
the world of a significant intention, for example, to marry or enter bankruptcy; (2) as the
essential precondition of being able to claim defamation; that is, the alleged libel must have
been published, and (3) for copyright purposes, where there is a difference in the protection
of published and unpublished works
A printing press in Kabul, Afghanistan.
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The process of publishing
Book and magazine publishers spend a lot of their time buying or commissioning copy. At a
small press, it is possible to survive by relying entirely on commissioned material. But as
activity increases, the need for works may outstrip the publisher's established circle of
writers.
Writers often first submit a query letter or proposal directly to a publisher according to
submission guidelines or to a literary agent. Submissions sent directly to a publisher are
referred to as unsolicited submissions. The majority of unsolicited submissions come from
previously unpublished authors. When such manuscripts are unsolicited, they must go
through the slush pile, which publisher's readers sift through to identify manuscripts of
sufficient quality or revenue potential to be referred to acquisitions editors, who in turn refer
their choices to the editorial staff. This process is dependent on the size of the publishing
company, with larger companies having more degrees of assessment between unsolicited
submission and publication. Unsolicited submissions have a very low rate of acceptance.
Many book publishing companies around the world maintain a strict "no unsolicited
submissions" policy and will only accept submissions via a literary agent. This shifts the
burden on assessing and developing writers out of the publishing company and onto the
literary agents.
Established authors are often represented by a literary agent to market their work to
publishers and negotiate contracts. Literary agents take a percentage of author earnings
(varying between 10 - 15 per cent) to pay for their services.
Some writers follow a non-standard route to publication. For example, this may include
bloggers who have attracted large readerships producing a book based around their website,
books based on internet memes, instant "celebrities" such as Joe the Plumber, retiring sports
figures and in general anyone whom a publisher feels could produce a marketable book.
Such books often employ the services of a ghost-writer.
For a submission to reach publication it must be championed by an editor or publisher who

must work to convince other staff of the need to publish a particular title. An editor who
discovers or champions a book which subsequently becomes a best-seller may find their own
reputation enhanced as a result of their success.
Acceptance and negotiation
Once a work is accepted, commissioning editors negotiate the purchase of intellectual

property rights and agree on royalty rates.
The authors of traditional printed materials sell exclusive territorial intellectual property
rights that match the list of countries in which distribution is proposed (i.e. the rights match
the legal systems under which copyright protections can be enforced). In the case of books,
the publisher and writer must also agree on the intended formats of publication -— mass-
market paperback, "trade" paperback and hardback are the most common options.
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The situation is slightly more complex if electronic formatting is to be used. Where
distribution is to be by CD-ROM or other physical media, there is no reason to treat this
form differently from a paper format, and a national copyright is an acceptable approach.
But the possibility of Internet download without the ability to restrict physical distribution
within national boundaries presents legal problems that are usually solved by selling
language or translation rights rather than national rights. Thus, Internet access across the
European Union is relatively open because of the laws forbidding discrimination based on
nationality, but the fact of publication in, say, France, limits the target market to those who
read French.
Having agreed on the scope of the publication and the formats, the parties in a book
agreement must then agree on royalty rates, the percentage of the gross retail price that will
be paid to the author, and the advance payment. This is difficult because the publisher must
estimate the potential sales in each market and balance projected revenue against production
costs. Royalties usually range between 10-12% of recommended retail price. An advance is
usually 1/3 of first print run total royalties. For example, if a book has a print run of 5000
copies and will be sold at $14.95 and the author receives 10% royalties, the total sum payable
to the author if all copies are sold is $7475 (10% x $14.95 x 5000). The advance in this
instance would roughly be $2490. Advances vary greatly between books, with established
authors commanding large advances.
Editorial, Design, Sales and Marketing stages
Although listed as three distinct stages, these usually occur concurrently. As editing of text
progresses, front cover design and initial layout takes place and sales and marketing of the
book begins.
Editorial stage
Once the immediate commercial decisions are taken and the technical legal issues resolved,
the author may be asked to improve the quality of the work through rewriting or smaller
changes, and the staff will edit the work. Publishers may maintain a house style, and staff
will copy edit to ensure that the work matches the style and grammatical requirements of
each market. Editing may also involve structural changes and requests for more information.
Some publishers employ fact checkers, particularly regarding non-fiction works.
Design stage
The type of book being produced determines the amount of design required. For standard
fiction titles, design is usually restricted to typography and cover design. For books
containing illustrations or images, design takes on a much larger role in laying out how the
page looks, how chapters begin and end, colours, typography, cover design and ancillary
materials such as posters, catalogue images and other sales materials. Non-fiction illustrated
titles are the most design intensive books, requiring extensive use of images and illustrations,
captions, typography and a deep involvement and consideration of the reader experience.
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Sales and Marketing stage
The Sales and Marketing stage is closely intertwined with the editorial process. As front
cover images are produced or chapters are edited, sales people may start talking about the
book with their customers to build early interest. Publishing companies often produce
advanced information sheets which may be sent to customers or overseas publishers to gauge
possible sales. As early interest is measured, this information feeds back through the
editorial process and may affect the formatting of the book and the strategy employed to sell
it. For example, if interest from foreign publishers is high, co-publishing deals may be
established whereby publishers share printing costs in producing large print runs thereby
lowering the per-unit cost of the books.
Conversely, if initial feedback is not strong, the print-run of the book may be reduced, the
marketing budget cut or, in some cases, the book is dropped from publication altogether.
Prepress
When a final text is agreed upon, the next phase is design. This may include artwork being
commissioned or confirmation of layout. In publishing, the word "art" also indicates
photographs. This process prepares the work for printing through processes such as
typesetting, dust jacket composition, specification of paper quality, binding method and
casing, and proofreading.
The activities of typesetting, page layout, the production of negatives, plates from the
negatives and, for hardbacks, the preparation of brasses for the spine legend and imprint are
now all computerized. Prepress computerization evolved mainly in about the last twenty
years of the 20th century. If the work is to be distributed electronically, the final files are
saved as formats appropriate to the target operating systems of the hardware used for
reading. These may include PDF files.
Printing
Before printing begins, a pre-press proof is created which is sent for final checking and sign-
off by the publishing company. This proof shows the book precisely as it will appear once
printed and is the final opportunity a publisher has to ensure there are no errors in the
material. Some printing companies use electronic proofs rather than printed proofs. Once
the proofs have been signed off, printing of the book begins. Some copies of the finished book
are flown to publishers as sample copies to aid sales or to be sent for pre-publication reviews.
Remaining books often travel via sea freight. As such, the delay between proof and arrival of
books in warehouse can be some months. For books which are tied into movie release dates
(particularly children's films), publishers will arrange books to arrive in store up to two
months prior to the movie release to build interest in the movie. A new printing process is
'Printing on Demand'. The book will be printed upon receipt of the order. This procedure
ensures low costs for storage.
Privishing
Privishing refers to the process of technically publishing a book however publishing such a
small amount or with such lack of support in terms of marketing, advertising or sales from
the Publisher that the book could be thought of as unpublished altogether. The book, whilst
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published, is almost impossible to obtain through normal channels such as bookshops, often
cannot be special-ordered and will have a notable lack of support from its publisher,
including refusals to reprint the title. A book which is privished may be referred to as
"killed".
There are many ways publishers can technically adhere to the terms of the publishing
contract yet withdraw support for a particular title. Controversial books can have their
print-runs drastically cut, marketing budgets reduced or sales support reduced if a Publisher
feels that promoting the book may have an adverse affect on their business. Privishing can be
thought of as a form of censorship,
particularly when it occurs in response to pressure from an outside company or person who
may be the subject of the book. Threats of legal action or complications involving parent
companies of Publishers have been cited as reasons privishing has occurred. In other cases,
privishing can occur from a real lack of interest in the title, a change of direction for the
publisher or other unknown reasons (such as the key editor on the title resigning from the
company).
Privishing is also a result of market forces which dictate that only a few books per year can
be successful and so publishers must apply their efforts where they will get the best return on
investment. If a book does not generate early interest from key sales outputs such as large
department stores then it may have little to no promotion.
The size of the initial advance paid for a book can have a significant effect on whether a book
is privished. If a publisher has already invested a large amount into the book then they will
generally invest a large amount of promotion and effort into selling the book so they can, at a
minimum, recover their investment. Books with low advances can be dropped or killed with
little effect because only a small sum of money has been invested.
The process of privishing is a self-fulfilling one: as initial sales effort is subtly reduced then
feedback on interest comes back as low. This in turn affects marketing efforts which ties into
further sales efforts and results in the book dropping further down the priority list. The
author has no way to independently verify individual sales effort and so cannot know their
title has been effectively killed by lack of support. Once the print-run is cut due to lack of
interest, then sales and marketing may again reduce effort to sell the title which again lowers
the probability of success for the title.
As books have a very short time in which to make an impact with the buying public, it is
almost impossible to determine the source of failure for a particular title. Only a few cases of
privishing have been prosecuted in court: DuPont.
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Publishing as a business
The publisher usually controls the advertising and other marketing tasks, but may
subcontract various aspects of the process to specialist publisher marketing agencies. In
many companies, editing, proofreading, layout, design and other aspects of the production
process are done by freelancers.
Dedicated in-house salespeople are sometimes replaced by companies who specialize in sales
to bookshops, wholesalers and chain stores for a fee. This trend is accelerating as retail book
chains and supermarkets have centralized their buying.
If the entire process up to the stage of printing is handled by an outside company or

individuals, and then sold to the publishing company, it is known as book packaging. This is a
common strategy between smaller publishers in different territorial markets where the
company that first buys the intellectual property rights then sells a package to other
publishers and gains an immediate return on capital invested. Indeed, the first publisher will
often print sufficient copies for all markets and thereby get the maximum quantity efficiency
on the print run for all.
Some businesses maximize their profit margins through vertical integration; book publishing
is not one of them. Although newspaper and magazine companies still often own printing
presses and binderies, book publishers rarely do. Similarly, the trade usually sells the
finished products through a distributor who stores and distributes the publisher's wares for
a percentage fee or sells on a sale or return basis.
The advent of the Internet has therefore posed an interesting question that challenges
publishers, distributors and retailers. In 2005, Amazon.com announced its purchase of
Booksurge and selfsanepublishing, a major print on demand operation. This is probably
intended as a preliminary move towards establishing an Amazon imprint. One of the largest
bookseller chains, Barnes & Noble, already runs its own successful imprint with both new
titles and classics — hardback editions of out-of-print former best sellers. Similarly, Ingram
Industries, parent company of Ingram Book Group (a leading US book wholesaler), now
includes its own print-on-demand division called Lightning Source. Among publishers,
Simon & Schuster recently announced that it will start selling its backlist titles directly to
consumers through its website.
Book clubs are almost entirely direct-to-retail, and niche publishers pursue a mixed strategy
to sell through all available outlets — their output is insignificant to the major booksellers, so
lost revenue poses no threat to the traditional symbiotic relationships between the four
activities of printing, publishing, distribution and retail.
Academic publishing
The development of the printing press represented a revolution for communicating the latest
hypotheses and research results to the academic community and supplemented what a
scholar could do personally. But this improvement in the efficiency of communication
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created a challenge for libraries which have had to accommodate the weight and volume of
literature.
To understand the scale of the problem, consider that approximately two centuries ago the
number of scientific papers published annually was doubling every fifteen years. Today, the
number of published papers doubles about every ten years. Modern academics now try to
run electronic journals and distribute academic materials without the need for publishers.
One of the key functions that academic publishers provide is to manage the process of peer
review. Their role is to facilitate the impartial assessment of research and this vital role is not
one that has yet been usurped, even with the advent of social networking and online
document sharing.
Today, publishing academic journals and textbooks is a large part of an international

industry. Critics claim that standardised accounting and profit-oriented policies have
displaced the publishing ideal of providing access to all. In contrast to the commercial model,
there is non-profit publishing, where the publishing organization is either organised
specifically for the purpose of publishing, such as a university press, or is one of the functions
of an organisation such as a medical charity, founded to achieve specific practical goals. An
alternative approach to the corporate model is open access, the online distribution of
individual articles and academic journals without charge to readers and libraries. The
pioneers of Open Access journals are BioMed Central and the Public Library of
Science(PLoS). Many commercial publishers are experimenting with hybrid models where
older articles or government funded articles are made free, and newer articles are available
as part of a subscription or individual article purchase.
Tie-in publishing
Technically, radio, television, cinemas, VCDs and DVDs, music systems, games, computer
hardware and mobile telephony publish information to their audiences. Indeed, the
marketing of a major film often includes a novelization, a graphic novel or comic version, the
soundtrack album, a game, model, toys and endless promotional publications.
Some of the major publishers have entire divisions devoted to a single franchise, e.g.
Ballantine Del Rey Lucasbooks has the exclusive rights to Star Wars in the United States;
Random House UK (Bertelsmann)/Century LucasBooks holds the same rights in the United
Kingdom. The game industry self-publishes through BL Publishing/Black Library
(Warhammer) and Wizards of the Coast (Dragonlance, Forgotten Realms, etc). The BBC has
its own publishing division which does very well with long-running series such as Doctor
Who. These multimedia works are cross-marketed aggressively and sales frequently
outperform the average stand-alone published work, making them a focus of corporate
interest.
Independent publishing alternatives

Writers in a specialized field or with a narrower appeal have found smaller alternatives to
the mass market in the form of small presses and self-publishing. More recently, these
options include print on demand and ebook format. These publishing alternatives provide an
avenue for authors who believe that mainstream publishing will not meet their needs or who
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are in a position to make more money from direct sales than they could from bookstore sales,
such as popular speakers who sell books after speeches. Authors are more readily published
by this means due to the much lower costs involved.
Recent developments
The 21st century has brought a number of new technological changes to the publishing
industry. These changes include e-books, print on demand and accessible publishing. E-
books have been quickly growing in availability since 2005. Google, Amazon.com and Sony
have been leaders in working with publishers and libraries to digitize books. Currently
Amazon's Kindle reading device is a very significant force in the market, although the Sony
Reader and Palm are also strong in the market, and the Apple iPhone is considered by many
to be a competitor in the E-Book reader space.
The ability to quickly and cost effectively Print on Demand has meant that publishers no
longer have to store books at warehouses if the book is in low or unknown demand. This is a
huge advantage to small publishers who can now operate without large overheads and large
publishers who can now cost effectively sell their backlisted items.
Accessible publishing uses the digitization of books to mark up books into XML and then
produces multiple formats from this to sell to consumers, often targeting those with difficulty
reading. Formats include a variety larger print sizes, specialized print formats for dyslexia,
eye tracking problems and macular degeneration, as well as Braille, DAISY, Audiobooks and
e-books.
Green publishing means adapting the publishing process to minimise environmental impact.
One example of this is the concept of on demand printing, usingdigitaorprint-on-demand
technology. This cuts down the need to ship books since they are manufactured close to the
customer on a just-in-time basis.
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THOMSON PRESS INDIA
With an annual sales turnover exceeding USD 59 million Thomson Press, India
has been in the print manufacturing business for 40 years and we continue to rapidly build
our customer base from the African, European, Australian and North American markets for
two reasons namely one our manufacturing costs are significantly lower than what you pay
locally and two our quality / CSR service is exceptional.
We have just opened our fourth printing unit in Mumbai, the port city of India to keep up
with the growing demand from the global market. We produce any trim size for 1 colour, 2
colour, 4 colour printing and offer both hard and soft cover case, bindings, which are
inclusive of smyth, adhesive and sidesewn. Our mix of work runs from basic 1 colour
paperback to high end, 4 colour coffee tables and childrens books, School Text books as well
as Bibles, dictionaries, calendars and diaries. We also produce quality leather binding.
The largest printing services provider in South Asia, Thomson Press offers a wide range of
services. With a battery of heatset web presses supported by multicolor sheetfed presses and
high speed soft and hard cover binding lines, we are geared to handle varied requirements.
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Company Profile
Company Name: THOMSON PRESS INDIA

Business Type: Manufacturer
Printing, Publishing, Designing, Pre Media, Sheet Fed And Offset
Printing, Automated Binding And Finishing, World Wide Distribution
Product/Services: Management, Children Books, Bible, Quran, Coffee Table Books,
Dictionaries, Science Technical Medical Books, Calenders Diaries Note
Books, Security Prining
Registered Address: 9K-Block, Connaught Circus, New Delhi, Delhi, India Zip: 110001
Number of Employees: Above 1000 People
Company Website URL: http://www.thomsonpress.com
Ownership & Capital
Year Established: 1967

Registered Capital: US$1 Million - US$2.5 Million
Ownership Type: Corporation/Limited Liability Company
Legal Representative/Business Owner: Mr. Aroon Purie
Trade & Market
North America
Southeast Asia
Africa
Main Markets:
Mid East
Eastern Asia
Western Europe
Total Annual Sales Volume: US$50 Million – US$100 Million
Export Percentage: 1% - 10%
Factory Information
Factory Size: 10,000-30,000 square meters

Factory Location: Faridabad, Delhi, Noida, Chennai(port city), Mumbai(port city)
QA/QC: In House
No. of Production Lines: Above 10
No. of R&D Staff: 11 - 20 People
No. of QC Staff: 21 - 30 People
Management Certification: ISO 9000/9001/9004/19011: 2000 ISO 14000/14001 OHASA 18001
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• To recognize the customer's right to Quality,
Services, Timely Delivery and Cost
• To ensure maximum satisfaction to the clients
• To continue to maintain ethical practices, legal,
social, personal conscience framework
• To encourage individual growth to fullest potential
• To maintain high degree of efficiency and attain
international standards
• Quality through people and technology
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TEAM OF THOMSON PRESS
Aroon Purie, Managing Director
An alumnus of the London School of Economics and a Fellow of The Institute

of Chartered Accountants ( England and Wales ), Aroon Purie is responsible
for the strategic direction of the company. He started his career in 1970 at
Thomson Press as Production Controller and still continues to be its guiding
force.
Aroon Purie
As Editor-in-Chief & Chairman of The India Today Group as well as Chairman & Managing Director
Managing Director, TV Today Network Limited, he sets the journalistic style for the largest, most
respected magazine publishing group and media conglomerate in India. He also heads the new joint
venture with the Daily Mail, U.K., to launch newspapers in India shortly.
He has served as Chairman of the Council of Management, Audit Bureau of Circulations (ABC) in 2000-1;
Chairman & Member of the CII's Committee on Media & Entertainment in 2003-04; and, is presently a
Member of the Executive Committee of the Editors Guild of India and Vice-Chairman, Board of Directors,
of the International Federation of the Periodical Press (FIPP).
He is also the recipient of many prestigious Awards - The B.D. Goenka Award for Excellence in Journalism
(1988), The G.K. Reddy Memorial Award for Outstanding Contribution to Journalism (1993-94), the ITA
Scroll of Honour, 2003 (News & Current Affairs) from the Indian Television Academy, amongst others.
Recently, he was conferred the prestigious Apsara Award from the Film and Television Producers' Guild of
India for his Outstanding Contribution to Indian Television. He was awarded the PADMA BHUSHAN -
amongst India 's highest civilian honours from the President of India in 2001.
Vinod Kumar, Executive Director
As CEO of Thomson Press including its digital operations, Vinod Kumar looks
after all its investment centres located in Delhi, Faridabad,
Noida,Chennai,Mumbai and Mauritius. He has been with the company for the
last 21 years and has been the architect of the various diversification and
expansion plans.
Vinod Kumar
Executive Director
Earlier he had a long stint at Metal Box, a premier packaging company in India
as Corporate Head of Finance and was also responsible for Independent Investment Centres including its
paper and plastics division.
His experience of over 40 years in printing and finance offers a wealth of guidance to all team members.
He has been instrumental in the company achieving a reputation in the market as a quality printing
and high-end typesetting service provider.
A Chartered Accountant by qualification, he is an associated member of the Institute of Chartered

Accountants , India and also holds a masters degree in Finance Management from Jamnalal Bajaj Institute
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of Management, Bombay.
Anil Mehra, Group Executive & Finance Director
Anil Mehra is a Fellow Member of the Institute of Chartered Accountant

of England & Wales as also of Institute of Chartered
Accountants of India. He is the Group Executive and Finance Director of
the India Today Group as well as Managing Director of Living Media
India Limited and has been associated with the Group for 35 years.he
has considerable expertise in the printing and
multimedia industry.
Anil Mehra
Mehra's expertise includes Financial Management, Tax Planning, Management
Chief Financial Officer
Control, Legal, and Corporate Affairs. He has been involved in all the projects and acquisitions for the
India Today Group.
Mehra is also the Governor of leading Educational Institutions and Trustee of charitable trusts.
He is also a keen Golf player.
C J Jassawala, Chief Operating Office r
C J Jassawala
Chief Operating
Officer
C J Jassawala joined Thomson Press, Print Business as Chief Operating Officer in December 2006.
He did his post graduation in Human Resource Management from XLRI, Jamshedpur and was selected to
join the Tata Administrative Services. There after, he worked for 23 years with Voltas (A Tata Group
Company) culminating in his last assignment there as Vice President - Operations and Business Head. He
carries a wide experience in leadership, team building, turnaround management and business
excellence.
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Thomson Press has been in international business for
over two decades and in a focused manner for last 15
years. In line with becoming global player, Thomson
has made substantial investments. Essential facilities
and equipment in the plant will make it a cost efficient
solution provider, that will match the best in the world
and will be acknowledged by customers abroad. Thomson Press
Plot no. 5/5A, TTC
Mumbai which is 50 kms or 31miles from Sea port and Industrial Area,
25 kms or 16 miles from Airport, offers the advantage Thane Belapur Road,
of shorter time for imported material as well as export Airoli,
of finished cargo. Navi Mumbai - 400
708
Areas Thomson has exported so far:
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TRANSIT TIME from Mumbai port to various international ports
Cape Eritrea, Ethiopia,

Adelaide Algiers Antwerp Copenhagen Durban
town Asmara Djibouti
20-21 28-30
25 days 28-30 days 25 days 24-27 days 14 days 28-32 days
days days
Mauritania,
Hamburg Johannesburg Kampala Lagos Le Havre Melbourne Mombasa
Nouakchott
30-35 28-32 11-13
18-23 days 21 days 20-23 days 30-35 days 24 days
days days days
Morocco,
Sydney UK USA
Casablanca
17-19 24-28
24-28 days 23 days
days days
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FUTURE OF THOMSON PRESS
25
• Digital printing (6 color) - Short run books / journals by Sep.
2007
• Web machine - Goss M600D 5/5 Col, 578 cut off in Faridabad by
2008/09
• Expansion of plant in Chennai, a port city
• Mechanization of post binding, packing and mailing operations
• Automation of warehouses
Top Fifty Magazines in India

1. India Today(Hindi)—Published in Thomson Press
2. India Today(English)—Published in Thomson Press
3. Kungumum
4. GrihSobha
5. Kumudam
6. Saras Salil
7. Sarita
8. Meri Saheli
26
9. Outlook
10. Ananda Viktan
11. Front Line
12. Business World
13. Business Today—Published in Thomson Press
14. Femina
15. SportsStar
16. Stardust
17. Cricket Samrat
18. Cricket Today—Published in Thomson Press
19. Filmfare
20. Men’s Health—Published in Thomson Press
21. Vanita
22. Sakhi
23. Health and Nutrition
24. Savvy
25. Interiors—Pubished in Thomson Press
26. Society
27. ShowTime
28. Business and Economy
29. Nandan
30. Champak
31. TopGear
32. Pratiyogita Darpan
33. MotoRing
34. ManoharKahaniya
35. Profit
36. Carreres 360— published in Thomson Press
27
37. Global Green
38. Yojna
39. Autocar
40. Homemakare
41. OshoTimes
42. Banking Services Chronicle(BSC)
43. Health
44. Jobnet
45. Mother and Baby
46. Bride and Style
47. Travellers—Published in Thomson Press
48. Cricket Bharti
49. Pratiyogita Kiran
50. Aarogyadham
The Tough Competitors of Thomson Press are as under
Delhi Press
Ajanta Offset
Diwan Publications
Perfect Publications
Prima Printers
MP Printers
MM Press
28
QUESTIONNAIRE
1) What is the name of your company ?
specify……………………………………………………………
2) Name of the products published by your company ?
a) Brochures b) Magazines c) Pamphlets d) Banners e) Newspapers f) Any others

(specify……………………………………………………………)
3) In which publishing industry you get published your products ?

(specify…………………………………………………………………..)
4) Why you choose this company?

………………………………………………………………………………………………………
…………………………………………………………………………..
5) How long you are getting published your products from this specified company ?
a) Less than one year b) More than one year c) 2-3 yrs d) More than 5 yrs.
6) Name one feature of the company which you preferred most ?
a) Cost b) Heavy advertisement c) Good printing d) Any other

(specify……………………)
7) Have you heard about Thomson Press ?
a) Yes b) No
8) If yes, have you ever get published your products from there ?
a) Yes b) No
9) If yes, then how many times you get published your products from there?
29
a) One time b) More than one time c) 4-5 times d) Not remembered
Details of the Offices Visited
Name: ..............................................................................................
Designation: ...............................................................................................
Company Name: .............................................................................................
Conatct Info: ...........................................................................................
Address: .............................................................................................
Signature.......................................................
Date ..............................................................
30
QUESTIONNAIRE

specify…GRIHSOBHA…
a) Brochures b) Magazines c) Pamphlets d) Banners e) Newspapers f)
Any others (specify…MAGAZINES……)

(specify……DELHI PRESS……)

…QUALITY…
ANSWER—D(more than 5years)

a) Cost b) Heavy advertisement c) Good printing d) Any other (specify……
COST………………)

a) Yes b) No
ANSWER-yes
31
a) Yes b) No
ANSWER-no
1) Name --- :Tarun Dutt
2) Designation ---:Advisor
3) Contact No. ---:011-26577845
4) Company Name ---:GrihSobha
5) Address ---:E-3 Jhandewalan New Delhi-110001
32
specifyTHE…PUBLIC…AGENDA………………………………………………

(specify…MAGAZINES…………………………………………………………)

(specify……SWAPANA PRINTING…………………………………………………………..)

…GOOD PRINTING …………………
ANSWER—D(more than 5years)

COST………………)

a) Yes b) No
ANSWER-yes
a) Yes b) No
33
ANSWER-no
1) Name --- :Vikash Kumar Singh
2) Designation ---:Manager
3) Contact No. ---:011-45040305
4) Company Name ---:The Public Agenda
5) Address ---:106-108,Jain Bhawan Karol Bagh Delhi 110005
34
specify…BUSINESS…MANAGEMENT…CHRONICLE……………


(specify……PRIMA…PRINTERS………………………………………………………..)

…GOOD…
RELATIONSHIP……………………………………………………………………………………
……………………………………………………………………………………..
ANSWER—C(2-3 years)

(specify…HEAVY ADVERTISEMENT…………………)

a) Yes b) No
ANSWER-yes
35
a) Yes b) No
ANSWER-no
1) Name --- :Dr.K.K.Mittal
2) Designation ---:HR
3) Contact No. ---:0120-2440265
4) Company Name ---:Chronicle Publications
5) Address ---:A/26 Sector-2 Noida(UP)
36
1) What is the name of your company ? specify…
BANKING…SERVICE…CHRONICLE……………………………)


(specify……PRINT WAYS…………………………………………………………..)

…LOW…COST…………………………………………………………………………………
ANSWER—C(2-3years)

COST………………)
37
a) Yes b) No
ANSWER-yes
a) Yes b) No
ANSWER-no
38
1) Name --- :Prabhat Nandan Jha
3) Contact No. ---:NA
4) Company Name ---:BSC Publiching co.pvt. ltd.
5) Address ---:Pandav Nagar Complex Delhi 110092

BUSINESS WORLD……………………………)


(specify……ANANDA PRINTERS………………………………………………………..)

…LOYALITY……………………………………………………………………
.
39
(specify……GOOD PRINTING………………)

a) Yes b) No
ANSWER-yes
a) Yes b) No
ANSWER-no
1) Name --- :Bijit kr. Basu
40
2) Designation ---:Senior Editor
3) Contact No. ---:011-23702190
4) Company Name ---:Business world
5) Address ---:9-10,Bahadur shah jafar road,New delhi-110002

SARAS SALIL……………………………)


(specify……DELHI PRESS…………………………………………………………..)

…COST……………………………………………
…………………………………..
ANSWER—D(More Than 5 years)

COST………………)

a) Yes b) No
ANSWER-yes
41
a) Yes b) No
ANSWER-no
1) Name --- :Awnish Garg
2) Designation ---:Senior Manager
3) Contact No. ---:NA
4) Company Name ---:SARAS SALIL.
5) Address ---:RANI JHANSHI MARG Delhi 110001
42
CRICKET BHARTI……………………………)


(specify……AJANTA OFFSET………………………………………………………..)

GOOD SERVICE………………

(specify……COST………………)

a) Yes b) No
ANSWER-yes
a) Yes b) No
ANSWER-no
43
1) Name --- :SATISH GUPTA
3) Contact No. ---:011-8115835
4) Company Name ---:CRICKET BHARTI
5) Address ---:A-6/11 MAYUR VIHAR,PHASE-1,NEW DELHI-110064
44
VANITA…………………………)


(specify……MM PRINTERS…………………………………………………………..)

…LOW…COST………………………………………………………………………..

COST………………)

a) Yes b) No
ANSWER-yes
a) Yes b) No
ANSWER-no
45
1) Name --- :PANKAJ BELWARIAR
2) Designation ---:CHIEF -EDITOR
3) Contact No. ---:011-23314640
4) Company Name ---:VANITA
5) Address ---:PTI BUILDING,4 SANSAD MARG, Delhi 110001
46
MANOHAR KAHANIYA……………………………)


(specify……AJANTA OFFSET…………………………………………………………..)

…
NA……………………………………………………………………………………………………
……………………………………………………………………..
ANSWER—d(more than 5years)

COST………………)

a) Yes b) No
ANSWER-yes
a) Yes b) No
ANSWER-no
47
1) Name --- :MRIDUL PRASHAD
2) Designation ---:HR EXECUTIVE
3) Contact No. ---:011-3268292
4) Company Name ---:Pushtak mahal
5) Address ---:10B Netaji Subhash Chandra Marg New Delhi-110002
48
Summary at a glance
For completing the project assigned to as a mandate part of course I have visited the above
mentioned nine companies which are as under:
(A)
1) GrihSobha
2) The Public Agenda
3) Business Management Chronicle
4) Banking Services Chronicle
5) Business World
6) Saras Salil
7) Cricket Bharti
8) Vanita
9) Manohar Kahaniya
10)
(B)All above mentioned are magazines either weakly or monthly
(C)Jobs and Joblocations
1) GrihSobha published at Delhi Press
2) The Public Agenda published at Swapanna Press
3) Business Management Chronicle published at Prima Printers
4) Banking Services Chronicle is published at PrintWaya
49
5) Business World is published at Ananda Printers
6) Saras Salil is published at Delhi Press
7) Cricket Bharti is published at Ajanta Offset
8) Vanita is published at MM Press
9) Manohar Kahaniya is published at Ajanta Offset
(D)
All the above mentioned magazines opted differently in choosing there publishers some
believes in low cost ,good relations,loyality and quality respectievely.
(E)
All the companies are not novice in there business ,most of them are in group of 2-3 years
business while some are even more than 5 years old.
(F)
All the companies are well acquainted with the THOMSON PRESS.
(G)
Although the companies are acquainted with the THOMSON PRESS but they have never
got there job done from the same.
50
. LEARNINGS FROM THE PROJECT
It was great opportunity for me to do my internship from THOMSON PRESS
• I got a project which gave me the opportunity to meet the various people in the
corporate world. I could understand the working culture of corporate as well as
government offices. Before this I never visited such big organizations.
• Making plan for the next day and finding the concern department and person allowed
me to increase my communication ability, written as well as verbal.
• My confidence to meet people has tremendously gone up. Today I have that much
confidence that I can meet to any big person
• I also attended the customer demonstration which gave me the knowledge about how
the customer can be convinced, how there queries are handled.
• I also learnt very small-small things in the organization which is very necessary in any
flat organization like photocopying; Fax the document which I never know before.
51
EXPERIENCE WITH THOMSON PRESS
These one and half months with THOMSON PRESS are unforgettable for me. The
experience, which I got during these days, was tremendous. I have made good relation with
so many people in frontline division where I did my project & other division. Everybody over
there I found nice & helping. I also made some good friends of other B-schools who were also
management trainee there.
Really, the experience I have got from my project will be very helpful to enrich and nourish
my career.
52
Books and Magazines: -
Marketing Management (Philip Kotler)
Websites: -
www.google.co.in
www.thomsonpress.com
www.publishing.com
www.pspcentral.org
www.aaupnet.org
www.audiopub.org
www.msn.com
53
WORD OF THANKS
In the end I thank to all those persons who have directly or indirectly helped me to complete
this project successfully without whose cooperation it was not possible to complete the
project due to various constraints.
I thank to all those readers who will study this project in the future.
I welcome any type of suggestions or comments from the readers.
Thanking you
Ravi Ranjan
Roll no:-GM 46
(PGDM-2008-10)
54

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Submitted in partial fulfillment for the requirement of the

POST GRADUATE OF DIPLOMA IN MANAGEMENT

Under the Guidance of: Submitted By:

LOVELEEN GAUR RAVI RANJAN

In my project I tried to study “PUBLISHING INDUSTRY’’ in THOMSON PRESS

This project titled “PUBLISHING INDUSTRY’’ has been prepared in the

I express my profound gratitude my guide Prof.Loveleen Gaur (faculty of

Chapter 2 Thomson Press 14-15

Chapter 3 Profile of Thomson Press 15 - 16

Chapter 4 Vision and Mission 16-17

Chapter 5 Team of Thomson Press 17 - 18

Chapter 6 International Business 19-20

Chapter 7 Equipments 20-22

Chapter 9 Future 25-26

Chapter 10 Top 50 Magz. 27-28

Chapter 11 Questionnaire 29-30

Chapter 12 FeedBack 31-48

Chapter 13 Summary at a Glance 49-50

Chapter 14 Learning 50-51

Chapter 15 Experience 51-52

Chapter 16 Bibliography/Annexture 52-53

Chapter 17 Word of Thanks 53-54

A printing press in Kabul, Afghanistan.

For a submission to reach publication it must be championed by an editor or publisher who

Acceptance and negotiation

Once a work is accepted, commissioning editors negotiate the purchase of intellectual

Editorial, Design, Sales and Marketing stages

If the entire process up to the stage of printing is handled by an outside company or

Today, publishing academic journals and textbooks is a large part of an international

Independent publishing alternatives

Company Name: THOMSON PRESS INDIA

Year Established: 1967

Factory Size: 10,000-30,000 square meters

Aroon Purie, Managing Director

An alumnus of the London School of Economics and a Fellow of The Institute

Vinod Kumar, Executive Director

A Chartered Accountant by qualification, he is an associated member of the Institute of Chartered

Anil Mehra, Group Executive & Finance Director

Anil Mehra is a Fellow Member of the Institute of Chartered Accountant

He is also a keen Golf player.

C J Jassawala, Chief Operating Office r

Cape Eritrea, Ethiopia,

FUTURE OF THOMSON PRESS

Top Fifty Magazines in India

2. India Today(English)—Published in Thomson Press

10. Ananda Viktan

11. Front Line

12. Business World

13. Business Today—Published in Thomson Press

17. Cricket Samrat

18. Cricket Today—Published in Thomson Press

20. Men’s Health—Published in Thomson Press

23. Health and Nutrition

25. Interiors—Pubished in Thomson Press

28. Business and Economy

32. Pratiyogita Darpan

36. Carreres 360— published in Thomson Press

42. Banking Services Chronicle(BSC)

45. Mother and Baby

46. Bride and Style

47. Travellers—Published in Thomson Press

48. Cricket Bharti