Cheryle Rivers Carter

Experience
Marketing
• Created and developed proposals for corporate and foundation sponsors
• Implemented new marketing strategies and fundraising activities
• Produced brochures and promotional materials for computer classes
• Developed and implemented instructor contract agreements with IT professionals
• Created and developed company information packet for prospective clients
• Organized and executed the General Services Administration (GSA) Schedule
that allows the computer training center and the entire firm to solicit and bid on
contracts developed by the federal government
• Produced all brochures and promotional materials for workshops and conferences
• Developed and solicited electronic newsletter to parent subscribers

Sales
• Consistently increased customer base by cold calling
• Increased sales quota by 75% within the first year and a half
• Managed established accounts; contacted and sold new accounts
• Maintained excellent customer relations with established accounts through
reinforcement of the role of public television in developing a company’s image
• Wrote grant proposals and annual campaign letters
• Sold sponsorships of PBS programs to small and large-sized corporations
• Developed, created and presented proposals to corporations and non-profit
organizations to sponsor individuals to attend public workshops
• Researched and developed new prospect list
• Formed relationships with other agents to assist in the purchase and sale of homes
• Worked closely with clients to offer helpful services and advice
• Effectively showed residential properties to potential buyers
• Determined the needs of buyers and sellers and worked to satisfy those needs.

Promotion
• Coordinated public and private seminars and workshops for educators, parents,
students and community members
• Contacted and scheduled media interviews of presenters for public seminars and
conferences
• Identified and contracted with national, local and state wide presenters for
seminars and conferences

Community Outreach
• Developed and explored resources, information, techniques and solutions to
issues relating to diversity for parents and teachers
• Identified diversity needs and other possibilities by talking to parents and teachers
and researching possible solutions
• Planned, organized and coordinated activities for the Spartan Express, an event
for the entire K-12 St. Paul Academy( a private school) community that takes its
passengers to various stations to gain a greater understanding of diverse
communities
 • Attended school fairs and open houses as a representative of the St. Paul
Academy community
• Worked with many community based organizations to gain their support and
cooperation on projects

Employment
2007-2009 Coldwell Banker Burnet, Woodbury, Minnesota
Realtor
2003-2004 St. Paul Academy and Summit School (SPA), St. Paul, Minnesota
Community Education and Outreach Consultant
2000-2002 Keystone Computer Solutions, Inc., Maplewood, Minnesota
Manager, Education and Training Division
1992-2000 AAP Resources, St. Paul, Minnesota
President and Co-Founder
1986-1992 Twin Cities Public Television, St. Paul, Minnesota
Senior Development and Marketing Services Representative
Computer Skills
• Microsoft Office 2007, 2003
• FrontPage
• Blogging (Blogger, WordPress)
• Social Networks (Facebook, Twitter, LinkedIn)
• Basic HTML
Education
Syracuse University, Syracuse New York
Bachelor of Science, May 1983
S.I. Newhouse School of Public Communications