Larry Cui

BLI 3302
Final Presentation Outline
Topic: Why I to would be smart to invest in Apple
Audience: SMU Business students
Purpose Statement: In 6 minutes I will convince you to invest in apple.
Attention grabber: How many of you in the audience has an iPhone, a
Mac, or an iPod?
Motivation Statement: By using this information, you will understand
the benefits of investing in Apple.
Points Preview:
1. Apples History
2. Apple in the past decade
3. Apple in the Future
Question/Answer Statement: Please hold questions until the end.
Main Points:
1. Apples History
Steve Jobs and how he built Apple
i. How he started it
ii. How he lost it
iii. How he came back and made Apple huge
Source: Wikipedia
Transition: Now to look at Apple in the Past Decade
2. Apple in the Past decade
Finances
Competition and Industry
Source: Hovers and Value Line
3. Apple now and in the Future
Current status of Apple
Future Trends/Products
Transition: Apple is a solid company to invest in
Attention Check: Does everyone here now feel that Apple is a good
investmen?
Points Review:
1. Steve Jobs and how he built Apple
2. Apple in the Past decade
3. Apple now and in the future
Question/ Answer Session: What questions do you all have for us?
[move forward with open palms, rephrase question, look around the
room when speaking, dont add onto each others questions]

Final Statement: I strongly encourage everyone here to invest in

Apple.
Established on April 1, 1976 by Steve Jobs, Steve Wozniak, and
Ronald Wayne.
Incorporated January 3,1977without Wayne, who sold his
share of the company back to Jobs and Wozniak for $800
In 1980, Apple went public, generating more capital than any
IPO since Ford Motor Company in 1956 and instantly creating
more millionaires (about 300) than any company in history
Jobs resigned from Apple and started NeXT
1996 - Apple buys NeXT Inc. for $430 million.
1997 - former "advisor" Steve Jobs becomes "de
facto head"
sept 16: formerly "de facto head" Steve Jobs becomes
"interim CEO" of Apple
2000-2012- iPod, iTunes, Mac, Macbook, iPhone,
Apple App Store era
2012 - Steve Jobs Dies
Revenues have been increasing steadily since 2002
Revenue 2011: $108,249,000,000.00
Revenue 2012: $156,508,000,000.00 (30.83% Growth)
17 on the Fortune 500
2nd Largest Computer Industry behind Hewlett-Packard (HP)
2011 had 87% growth of revenue per share resulting in
Dividends
$97,600,000,000 returned to stock holders through
Dividends

Apple has the highest:

Annual sales
Market cap
Return on equity
Net profit margin
Inventory turnover
Growth

Apple relying less on fewer subcontractors for design

(acquired chip design company) and manufacturing
allows them to remain secretive about future new
products and product enhancements
Overall revenue and profit growth rates will decline with
increased competition for smartphones and tablets,
though still believe theres computer share to increase as
the Mac product line still represent less than 10% of the
computer market
Expect revenue growth and profit growth of 25% and
26%, respectively in 2013 vs. 2012
Google dominates smartphones, but Apple is catching up