8

th

THE MEYDAN GALLERY

AND CONVENTION CENTER
DUBAI, UAE
www.coeeteafest.com

Supported by

The only event in the UAE to be

recognized by the SCAA, WCE and
their partner associates worldwide.

Dubai is the business and trading hub to a surrounding market of

over 1.5 billion people. Theres an untapped new world of auent
and thirsty consumers waiting to try out something new. The
regional population is growing exponentially bringing with it
opportunities for hospitality services and trade that is incomparable
to anywhere else in the world.
A simple cause-eect of whats trending in the regional caf industry
is pure opportunity for everybody in the supply chain of the coee
and tea business.

Welcome to the event that introduces

you to an extremely curious audience
of buyers and consumers who are
motivated to know more about coee
and tea.
ICTF is your best bet to meet buyers
seeking better products,
entrepreneurs looking for direction

The Middle Easts Caf culture is rapidly

being redened by a unique hybrid of
eastern and western inuences. Cafs are
here to stay with over 3000 new cafs and
100+ in-shop and large-scale roasters being
licensed in just two years in the UAE alone.

UAE is the
7th highest
Tea consumer
per capita.

Investment in the caf, coee and tea

businesses in the UAE is pegged somewhere
between US$ 350 400 Million. Its easy to
see why the market is fast emerging as the
industrys regional coee and tea capital.

and opportunity to get them started

in the business, traders hoping to
cash in on this lucrative industry and a
host of roasters and baristas looking
to continue professional
development.
In its 8th year, The International
Coee & Tea Festival (ICTF) is the
UAEs go-to exhibition for Specialty
Coee & Tea professionals, with the
spotlight on best-in-class caf products
and talent from across the world.

ICTFS PROFILE OF EXHIBITS

Barware and Bar Accessories
Coee & Tea Brewing Equipment
Espresso Machines
Roasting Equipment
Caf and Bar Furniture
Caf Dcor and Art
Coee Roasters and Roasted Bean
suppliers

Tea Traders, Suppliers and Exporters

Gelato Suppliers
Confectionery and Bakery Products
F&B Training
Flavors and Syrups
Franchising Opportunities
Beverage Packaging Equipment
Kitchen & Coee Bar Equipment
Storage & Chiller Equipment
Restaurant Supplies
Specialty Cafs
Tableware
Cafe Consumables
Industry Trade Publications
Water Filtration Systems and
Bottled Water Suppliers

1. ICTF is the only exhibition dedicated to Coee & Tea trade in the region.
2. ICTF attracts more than 8500 visitors who are solely interested in the business of Coee & Tea.
3. ICTF is home to the National Level Coee Championships, which is part of the World Coee
Championships.
4. ICTF incorporates the ever-popular Brew Bar, an interactive presentation and sampling area for coee, tea,
complimentary products and equipment suppliers.
5. ICTF is the only event in the Middle East with a special focus on Education & Training in the caf industry
and incorporates over 40 coee education modules.
6. The Coee Roasting business is at the cusp on exponential growth in the Middle Eastern market and ICTF is
the only event to highlight Roasters and Roasting Equipment and oers a healthy competitive environment
for new players in the market.
7. Enjoy exposure from an extensive marketing campaign through PR, direct marketing, print, broadcast and
an online presence across multiple mediums in local, regional and international media.

BREWE
.E.
R
.A

UAE BREWERS CUP

This is the event for those who value time-tested traditions of
brewing coee by hand over using new-fangled equipment. The
stakes at the UAE Brewers Cup are high and the only thing that
separates the winners from the losers is good, old-fashioned
craftsmanship.

UAE CUP TASTERS CHAMPIONSHIP

U.

The UAE Coee Championships are

sanctioned by World Coee Events
(WCE) and aliated with the
World Coee Championships.

UAE BARISTA CHAMPIONSHIP

. BARIST
A.E
A
U.

The ultimate platform for Baristas from the UAE to compete among the best. The UAE
Barista championship returns for the 8th time this year with the single-minded
purpose of hunting down the very best in Barista talent.
It promises to be quite the nail-biting nish for both, top industry talent as well as
coee enthusiasts.

LATTE A
.E.
R
.A

UAE LATTE ART CHAMPIONSHIP

The championship that creates star Baristas returns for the 4th year. This edition of the
UAE Latte Art Championship will see the best artistic brains battle it out for glory, armed
with nothing but pure skill and creative genius.

RS

CUP TAST
E
E.
A.

The UAE Cup Tasters Championship is an informal and highly

interactive competition that awards professional coee cuppers.
Heres the show that puts the spotlight on expert tasters, as they
use their sense of smell and taste to point out the ner nuances
of a diverse range of specialty coees.

SPONSORSHIP PROGRAMS
We also oer a portfolio of Sponsorship Opportunities that guarantee your brand
recognition and visibility. The competitive coee & tea industry in this region, like
anywhere else, benets from publicity, visibility and recommendation.
Another popular approach is to cultivate positive reinforcement among the trade and
baristas, by supporting education initiatives in the region.
Get onboard early and enjoy a longer window of brand exposure.
Call us today and one of our representatives would be happy to talk you through our
Sponsorship Packages or even create a Bespoke Package to suit your requirements.

THE ESPRESSO & BREW BAR

Exhibitors are invited to host presentations at The Espresso & Brew Bar for an
eager audience of coee and tea enthusiasts who are keen on new products
and techniques. The Bar will be equipped with standard brewing equipment
for coee and tea suppliers to prepare and sample out their brews. The
Espresso & Brew Bar also doubles as a great opportunity to bring suppliers of
brewing equipment, espresso machines and grinders face to face with caf
owners and roasted bean distributors.

SCAA EDUCATION AND TRAINING FOR PROFESSIONALS

ICTF hosts the prestigious internationally accredited coee training courses
under the SCAA Education Partnership Program. The Training modules are
conducted by SCAA certied instructors from around the world and carry an
internationally recognized certication. A comprehensive education calendar
will be available shortly for sponsorship and attendance. It will include courses
on craft roasting, green coee grading, decaeination and coee brewing
methods among others.

to explore the entire exhibition. Besides, I

suggest that each exhibitor stand should
broadly describe their business as this will
make it easier for visitors to know about
them. Lastly, the exhibition should feature
more stands for herbal and fruit teas.

Santosh Bhandari

I am a trained barista and I feel that ICTF is

an ideal platform for baristas like me to learn
about new products and equipment to
polish my craft. Moreover, I had visited the
show to cheer for my brother who
competed at the Latte Art Championship.
Since I am from Nepal, I also came to
particularly visit the stand of Himalayan Tea
Producers Co-operative Limited (HIMCOOP),
an exhibitor from my country, as a mark of
support and to know more about their
products.

Nathalie Pruska

The ICTF 2016 is our 8th outing, and over the years we have helped hundreds of
businesses grow, heres what some of our patrons from last year had to say.
Usama Hassanbek
Sales Manager, Ca Vero
Ca Vero exhibited in the ICTF for the rst time
to showcase roasted coee beans. We feel Dubai
is an important market for the tea and coee
industry and therefore wanted to explore more
opportunities here. We are satised with our
participation as it was a very well-organized show
and an important event for the beverage
industry. We plan to return in 2016 with the hope
of scoring more deals than this year.
Zhuxiang Dong
Yunnan Yikang Bio-technology Co. Ltd.
We made our debut in the ICTF 2015 with the aim
to explore the tea and coee market in the UAE
and the region. We showcased our experience
and research on the industry and were on a look
out for an agent who can promote our products
in the local market. We look forward to our
participation in 2016; however, we would like the
UAE to focus on and further develop its organic
tea and coee segment.

Saif Sharabati
General Manager, Saif Coee
Since Dubai is a growing market for the coee
and tea business, we decided to take part in ICTF
2015. In our rst participation, we exhibited our
coee products. It is a dedicated show for the
coee and tea industry with many interesting
features that cater eectively to the expanding
local market. Yes, we are keen to participate in
next years edition but expect better marketing
and bigger coverage for the event.
George Kennedy
Director, Green Beans Coee Company
We came back this year following a successful
participation in 2014 as this event oers
tremendous opportunities and great value to
network with coee shops and distributors. This
year, we had displayed ready-to-drink cold brews
and at the same time promoted our franchising
scheme. The UAE is a growing market with a
sophisticated taste for high-quality drinks and we
will continue to bring more of this next year too.

As an owner of a start-up caf, I visited the

ICTF 2015 to get an idea about the fresh
concepts and latest machineries in coee
and tea. I would like the show to be little
longer than 3 days as it is not enough for us

Danni Balilaine

I am a coee enthusiast and therefore

decided to visit the event to learn new
concepts and ideas in the coee & tea
industry. What I liked the most in the ICTF is
the championships which were very well
organized with detailed presentations.
However, I would suggest that the
organizers make the event more
entertaining for visitors by including bigger
and popular brands as exhibitors.

Clement Godinho

I visited ICTF as I am from the coee and tea

industry and wanted to get a deeper insight
about whats new in this industry as well as
attend the Barista Championship. Although
the event was smaller this year, it had pulled
in a bigger crowd than last year; however, I
would love to see more exhibitors next year.

2015 AT A GLANCE

62%

21%
50%

VISITOR
INTEREST
COFFEE
TEA

OF TRADE VISITORS REPRESENTED

RESTAURANTS

BUYERS

VISITOR PROFILE
36%

64%

FIRST TIME
17%

REPEAT

83%

ESTABLISHED BUSINESSES

START-UPS

BUSINESS
CATEGORIES

OF ICTF VISITORS WERE AUTHORISED

38%

1. OTHERS 233
2. RETAIL 535
3. DISTRIBUTOR 482
4. GROCERY/CONVENIENCE STORE 670
5. HOTEL 929
6. MANUFACTURER/SUPPLIER 82
7. ROASTER 697
8. FRANCHISE OPERATOR 661
9. IMPORTER/EXPORTER 1012
10.UNIVERSITY/COLLEGE/HOSPITAL 24
11.BAKERY 124
12.CATERING SERVICES 506
13.INDEPENDENT CAFE 1145
14.RESTAURANT 1450

Option 1
Space only Personalise your own display by
building and branding your own stand and
order for power supply through the ocial
stand tting contractor.

CUSTOM STAND SIZES

The minimum area is 9 sqm (3m x 3m) for a Shell Scheme Stand, going up in multiples of 3. The
minimum area for Space Only is 12 sqm. Other standard congurations are also available with 4m,
5m and 6m depth. Double corner congurations are available for a minimum booking of 30 sqm.
Minimum for
Shell scheme

Minimum for
Space only

3m

8550
VISITORS
FROM OVER 21
COUNTRIES

Option 2
Shell Scheme stand - Includes wall panels,
fascia with company name and stand number,
carpets, lighting and power points. Furniture is
not included (can be ordered separately from
the options available in the Exhibitor Manual)

4m
3m

5m
3m

6m
3m

3m

Detailed information and forms will be available in the Exhibitor Manual which will be provided
once we receive your Application for Space.

ORGANISED BY

P.O. Box 29884, Dubai, United Arab Emirates

Telephone: +971 4 3355001
Fax: +971 4 3355141

Email: info@icedxb.com