Strategic & systematic approach for creating uncontested market space & making the

competition irrelevant
12th & 13th August 2016

GRIPel

Blue Ocean Strategy Masterclass

The Westin Mumbai Garden City, India ( 5 Star Deluxe Hotel )

Book & Pay per Delegate:
INR 39950 Net + 15% service tax
*3 or more delegates 10% discount. Investment is per person for 2 days
non residential conference. Payments have to be processed in 5 working
days from booking. TDS/ Taxes needs to be added on the Net amount as
above
Investment for International clients USD 700 Net + 15 % Service Tax

don't compete with rivals,

make them irrelevant

Key Sessions:
PART ONE:
Overview - Power of Blue Oceans

GRIPel

course leader:

Blue Ocean developments and applications

Impact of Creating Blue Oceans
Red Ocean versus Blue Ocean Strategies
The principles of Blue Ocean Strategy
Thriving in uncertain times through Value Innovation

Neil is One of The 25 Most Promising Management &

Strategy Consultants in India

PART TWO:
Understanding the Uncontested Market Space

Neil has served in various leadership capacities in organizations like HSBC, Bank of
America, Whirlpool Corporation, Standard Chartered Bank & TVS Motors. During his
tenure, he has led a wide variety of enterprise-level change deployment programs in
manufacturing & service environments.

Capturing the current state-of-play: the As Is Strategy Canvas

Reconstructing market boundaries: The Six Paths Framework
Looking across alternative industries
Looking for strategic groups
Looking across the chain of buyers
Looking across complementary offerings
Looking for functional or emotional appeal
Looking across time
Capturing the current state-of-play at the portfolio level: the PMS
Map

PART THREE:
Blue Ocean Strategy Formulation
Get the Strategic Sequence right
Four Steps of Visualizing Strategy
Visual Awakening
Visual Exploration
Visual strategy Fair
Visual Communication
Targeting Non-customers as a part of the strategy
Buyer Experience Cycle / Map
Six Utility Levers for buyers
Profit Model of Blue Ocean Strategy

PART FOUR:
Strategy Execution
Organizations Challenges
Barriers to Blue Ocean Strategy
Fair process
Sustaining and renewing Blue Oceans
Aligning the strategic planning process with Blue Ocean Strategy

To register email us:

GRIPel

gripel@gmail.com

Known in short as Neil, Nilakanta helps organizations deliver superior customer

experience, transform businesses & execute business strategy.

His last assignment was with HSBC as Senior Vice President for Customer Experience
& Business Transformation. Prior to this, he led Quality & Productivity Unit for Bank of
America-India. In both these roles, as enterprise deployment leader, he managed a large
team of experts & senior resources with varied experience & background. He has helped
organizations in Strategic Business Planning using Hoshin Kanri.
As Head Service Excellence Trg in Standard Chartered Scope, Neil designed,
developed & conducted several workshops for CXOs & Senior Management in customer
experience, business excellence & six sigma across Asia, US & Europe. Originally trained
as an industrial engineer, Neil holds M.S(Manufacturing Management), BTech(Production
Technology) and BSc(Physics). He has led large scale initiatives & projects in operations
management in manufacturing & design environments when employed in Whirlpool & TVS.
Being a Certified Six Sigma Master Black Belt, Neil has led several change initiatives &
projects with approved financial benefits of over $20MN, of which $4Mn was executed by
him personally. He has demonstrated results in unconventional areas such as sales, HR,
technology, risk & compliance, program office, administration & security, procurement, etc.
Neils approach is not to prescribe any methodology. Instead he uses his experience with
Hoshin Kanri, Balance Scorecard, LEAN, TQM, Six Sigma, Triz, Theory of
Constraints, Knowledge Management, industrial engineering methods, ISO, PCMM,
etc to deliver a composite solution that will resolve the pain points and improve profitability,
productivity & process. He has also personally coached & certified several professionals in
six sigma, lean and metrics management in the past. Due to his diverse background, he is
culturally sensitized and freely mingles with all levels in any organization. He is passionate
about enhancing Customer Experience & One-on-One Coaching!
Areas of Specialty:
Benchmarking, VOC, Research, Complaint Management, Operations Management,
Strategic Planning, Performance Management, Process Optimization, Process Planning,
Six Sigma, Lean, Hoshin Kanri, TQM, Industrial Engineering Techniques, BPR, Business
Transformation, Balanced Scorecard, Triz, Process Management, Automation & Robotics,
Innovation, BPM, TPS, JIT Kaizen, Re-engineering, Product Development, DFSS,
Business Excellence, Customer Service, Transition, Project Management, training etc. Neil
is a certified Six Sigma Master Black Belt. He has hands-on experience implementing
Hoshin Kanri, Balance Scorecard, LEAN, TQM, innovation, Theory of Constraints,
Knowledge Management, process planning, industrial engineering methods like MTM.

professional trainings

www.gripel.com

testimonials:

TO REGISTER:

gripel@gmail.com OR +91 9920449865

"Practical approach to blue ocean strategy. Brought the theory alive with practical examples and applications"
Managing Director, TBWA\TAL Sri Lanka
Structure to approach Blue Ocean Strategy
Managing Director, Netzsch Technologies India Pvt Ltd
"Great session, very informative and great participants
CEO, OMD Sri Lanka, OMD
"Understand the Blue Ocean strategy, glimpse of implementation & other attributes with Blue Ocean Strategy"
Director, Sagas Auto Tec Private Limited
"Knowledge of blue ocean technology. To keep away the competition by blue ocean strategy"
Director, BBM Acoustic India Pvt. Ltd.
Got some tools to use. Triggers our own thoughts on application & listening to thoughts of other participants.
Sales Director, Netzsch Technologies India Pvt Ltd
Personally I am thrilled to have undergone this training on Blue Ocean Strategy Masterclass. Having read the Blue Ocean Strategy Book twice I was finding it
difficult to understand & apply the tools & methods. Neil ( The trainer) taught them very well. I can now apply the tools & methods. I can now keep Blue Ocean
Strategy at the top. I can take my firms turnover to US $ 100 million in next 6 - 7 years. The choice of trainer was very good
Director Business Development, Lab Systems India Pvt Ltd
"Good Content for business. Benefits was content, strategy & focus"
Director, Asian Leather Limited
Opened eyes on new type of strategy - Blue Ocean Strategy. Made us know that world is larger & Blue Ocean is open & unexplored.
President Marketing, Jain Irrigation Systems Ltd.
"The training is very useful for my current role & organizational requirement. Many new aspects which can be implemented"
Vice President Marketing, AuthBridge Research Services Private Limited
"Training is very good, informative & well organized. Understand new concept of Blue Ocean Strategy"
AVP Business, Reliance Infrastructure Limited
"Good workshop to understand the basic concept of" Blue Ocean Strategy" with good number of examples. Examples were well covered helps to understand
the concept better"
Vice President Marketing & Sales, Idea Cellular Limited
"Good workshop for middle & senior management to learn the basic tools / concepts. Theoretical concept of Blue Ocean Strategy, applying to our business &
tools for Ideation & planning"
Head - Wifi Business & Strategy Planning, Idea Cellular Limited
"It was my first Blue Ocean Strategy workshop. Going back with more knowledgeable. Benefits gained were aligning corporate strategy to profitability, generate
growth from the product category & keep re-visiting the strategy"
Head-Business Development & Marketing, Mahindra World City ( Jaipur ) Limited
"Pretty well managed knowledge sharing experience with real industry examples"
Head - Business Analysis Chairman's Office, Reliance Infrastructure Limited
Good learning experience!! Practical usage of Blue Ocean Strategy. Application in core field
Head Sales & DGM, Institution & Malls, Bajaj Electricals Ltd.
"Concept clarity was very good, differentiating in crowded market, value differentiation & strategy focused"
Business Head - Coatings, Indofil Industries Limited
"Good Insights into creating a new business area"
Vertical Head Textiles, Indofil Industries Limited
"Session was good, very informative and well organized. Understand the blue ocean strategy"
Head Marketing, Aparajitha Corporate Services Limited
"New concept, helped to know about market boundaries expansion and practical logic"
Business Leader - Adhesives, Ashland India Pvt. Ltd.
Practical & workable framework to define strategy. Good refresher to define strategy.
Head - Marketing & Business Strategy, Cheminova India Ltd.
"Blue Ocean Strategy is a powerful concept, explained will in depth. Have been able to understand "Non-Customers" & how to target them & becoming profitable
in competitive environment"
General Manager, Osborn Lippert India Private Limited

GRIPel

professional trainings

www.gripel.com

testimonials:

TO REGISTER:

gripel@gmail.com OR +91 9920449865

"Excellent Concept of Blue Ocean Strategy. Opened up the new thought after 2 days session. A new learning for me. I see clearly relevant concept in my
business to apply"
General Manager - Sales & Marketing, United Phosphorus Limited
"The Blue Ocean Strategy session was comprehensive and informative"
General Manager - Sales, ACC Limited
Gripel did well in all areas of topics. Learn How one can have strategy path to success, monitory the execution part to have completed and if change is
required we can do in time
General Manager Marketing, JK Lakshmi Cement Ltd
The speaker Neil is a very accomplished consultant. He is able to relate each concept to a real life situation. Would like to hear him again
General Manager Supply Chain Management, Abbott Truecare Pharma Pvt. Ltd
Came to know about the building blocks and understand the practical application of strategy execution
General Manager Sales Excellence, Abbott Truecare Pharma Pvt. Ltd
Excellent program which has great practical usefulness
General Manager Sales, Kansai Nerolac Paints Ltd.
I find the speakers experience play important role and Mr. Neil is wonderful speaker with diverse knowledge. Learn How to do systematic review & execution
and understanding powerful strategy process
Dy. General Manager, J.K. Tyre & Industries Ltd
Good number of examples at Blue Ocean Strategy Masterclass. ERRC strategy model & sound tool to look at
Marketing Manager, Indofil Industries Ltd.
Overall good experience on creating the market irrelevant by Blue Ocean Strategy. Mapping & planning of new product.
Product Manager, Indofil Industries Ltd.
Good interdisciplinary participation & industry perspective.
Product Manager, Indofil Industries Ltd.
Comprehensive coverage on the Blue Ocean Strategy. The workshop made us rethink on where we are placed in the market & important is it today than ever
before to not just look at substitutes but alternatives as well. Detailed understanding & coverage of the Blue Ocean Strategy.
Deputy Manager (Marketing) , Jain Irrigation Systems Ltd.
The training, topic, presentation were very useful to me and my organization. Benefits gained were New strategy development, Increasing Volume of Business
& sustainability and looking at new markets ( Blue Oceans ) & offerings.
Chief Mentor - Academics & Finishing School Training & Certification, KKM Soft (P) Ltd.
Blue Ocean Strategy is more useful for us to formulate many strategic ideas. Got the Idea of doing analysis methods & differentiating the business
Manager - Marketing, Netzsch Technologies India Pvt Ltd
Understanding Blue Ocean Strategy. Methods of Blue Ocean & how to apply for our industry.
Customer Relations Manager, Netzsch Technologies India Pvt Ltd
"Topic on Blue Ocean Strategy was good"
Product Manager Specialty, Pfizer Limited
"The approach was great and enriching in knowledge. Got to have an approach in thinking process & learnt concepts that are useful"
Sr Brand Manager ( Product Management/Marketing ), Galderma India Private Limited
"The event was well organized with structured course material"
Manager - NPD ( Marketing ), Cholayil Private Limited
"Understand the Blue Ocean Technology & apply it in our relevant field, implementation of strategy canvas & examples are very interesting"
Manager Marketing ( Lightning ), Crompton Greaves Limited
"Understand the concept and planning the execution"
Associate, Baring Private Equity Partners (India) Private Ltd.
"Overall good training session and covered most of the aspect on blue ocean. It was concept oriented training"
Product Manager, Indofil Industries Limited
"Really like the program, it is really informative and spurs your thinking"
Management Trainee - Export Division, KRBL Limited
The concepts were provided clearly and logically. The videos were very relevant
Indirect Material Manager, Colgate Palmolive India Ltd

GRIPel

professional trainings

www.gripel.com

key sessions:

TO REGISTER:

gripel@gmail.com OR +91 9920449865

Blue Ocean Strategy Masterclass

Training workshop with full of

practical
case
studies,
exercises & Simulation games
to make maximum benefit
from this 2 days training
workshop
PART ONE:

Overview - Power of Blue Oceans

Blue Ocean developments and applications
Impact of Creating Blue Oceans
Red Ocean versus Blue Ocean Strategies
The principles of Blue Ocean Strategy
Thriving in uncertain times through Value Innovation

PART TWO:

Understanding the Uncontested Market

Space
Capturing the current state-of-play: the As Is Strategy Canvas
Reconstructing market boundaries: The Six Paths Framework
Looking across alternative industries
Looking for strategic groups
Looking across the chain of buyers
Looking across complementary offerings
Looking for functional or emotional appeal
Looking across time
Capturing the current state-of-play at the portfolio level: the PMS
Map

PART THREE:

Blue Ocean Strategy Formulation

Get the Strategic Sequence right
Four Steps of Visualizing Strategy
Visual Awakening
Visual Exploration
Visual strategy Fair
Visual Communication
Targeting Non-customers as a part of the strategy
Buyer Experience Cycle / Map
Six Utility Levers for buyers
Profit Model of Blue Ocean Strategy

PART FOUR:

Strategy Execution
Organizations Challenges
Barriers to Blue Ocean Strategy
Fair process
Sustaining and renewing Blue Oceans
Aligning the strategic planning process with Blue Ocean Strategy

GRIPel

professional trainings

Companies have long engaged in head-to-head competition in search of

sustained, profitable growth. They have fought for competitive advantage,
battled over market share, and struggled for differentiation.
Yet in todays overcrowded industries, competing head-on results in nothing
but a bloody red ocean of rivals fighting over a shrinking profit pool. In a book
that challenges everything you thought you knew about the requirements for
strategic success, W. Chan Kim and Rene Mauborgne contend that while
most companies compete within such red oceans, this strategy is increasingly
unlikely to create profitable growth in the future.
Based on a study of 150 strategic moves spanning more than a hundred years
and thirty industries, Kim and Mauborgne argue that tomorrows leading
companies will succeed not by battling competitors, but by creating blue
oceans of uncontested market space ripe for growth. Such strategic moves
termed value innovationcreate powerful leaps in value for both the firm and
its buyers, rendering rivals obsolete and unleashing new demand.
Blue Ocean Strategy provides a systematic approach to making the
competition irrelevant. In this frame-changing book, Kim and Mauborgne
present a proven analytical framework and the tools for successfully creating
and capturing blue oceans. Examining a wide range of strategic moves across
a host of industries, Blue Ocean Strategy highlights the six principles that every
company can use to successfully formulate and execute blue ocean strategies.
The six principles show how to reconstruct market boundaries, focus on the big
picture, reach beyond existing demand, get the strategic sequence right,
overcome organizational hurdles, and build execution into strategy.
What blue ocean strategy seeks to do is to make the creation and capturing of
blue oceans as systematic and actionable as competing in the red waters of
known market space. For although blue ocean strategists have always existed,
for the most part their strategies have been largely unconscious. Blue ocean
strategy seeks to remedy this by not only decoding the pattern and principles
behind the successful creation of blue oceans, but also providing the analytical
frameworks and tools to act on this insight.
Upending traditional thinking about strategy, Blue Ocean Strategy charts a bold
new path to winning the future.

Benefits of attending:
Creating uncontested market space
Making Completion irrelevant
Setting core objectives of the business
Reconstructing market boundaries
Aligning the strategic planning process with Blue Ocean Strategy
Providing resources & tools to perform Blue Ocean Strategy

Who should attend?

Target Audience:

From Sectors:

MDs, Directors, Presidents, CEO,

COO, VPs, AVPs, Sr. GM, GMs,
DGMs, Regional Heads,
Sr. Managers & Managers of:

Airlines
FMCG
Electronics & Electrical
Pharmaceuticals
Healthcare
Banks & Finances
Insurance
Telecom
Retail
IT Peripherals
BPO / IT / ITES / KPOs
Food & Breweries
Automobile & OEMs
Hospitality
Chemicals
Engineering
Petrochemicals
Logistics
Tours & Travel
and many more

Strategic Planning
Corporate Planning
Knowledge Management
Product Development
Sales & Marketing
Business Development
Brand Management
Competitive Intelligence
Business & Market Intelligence
Market Research & Development
Customer and Market Planning
Rural Marketing
Corporate communications
Medial Planning
Distribution & Channels

www.gripel.com