Beruflich Dokumente
Kultur Dokumente
January 2016
Scope
All values expressed in this report are in US dollar terms, using a fixed
exchange rate (2015).
Packaged Food
US$2.2 trillion rsp
Dairy
US$450.8 billion rsp
Euromonitor International
Baby Food
US$62.2 billion rsp
Disclaimer
Much of the information in this
briefing is of a statistical nature and,
while every attempt has been made
to ensure accuracy and reliability,
Euromonitor International cannot be
held responsible for omissions or
errors.
Figures in tables and analyses are
calculated from unrounded data and
may not sum. Analyses found in the
briefings may not totally reflect the
companies opinions, reader
discretion is advised.
Lactalis has become one of the
most acquisitive dairy producers
over the 2010-2015 period. It
moved from fourth to second
position in global dairy following
the acquisition of Parmalat in
2011. The company has
continued on its growth path
through inorganic means in 2015
with further Latin American,
Turkish and Australian
purchases. The intense
acquisition activity has left it with
a complex and fragmented brand
portfolio. A comprehensive global
strategy is needed to take
advantage of dynamic growth in
emerging markets and to rein in
costs.
PASSPORT 2
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
DAIRY
OPERATIONS
RECOMMENDATIONS
STRATEGIC EVALUATION
Lactalis, Groupe
Headquarters:
Major regional
involvement:
Euromonitor International
PASSPORT 4
STRATEGIC EVALUATION
WEAKNESSES
Increasing reliance on
drinking milk products
Weak position in
Group synergy due to
strongest growing region number of acquisitions
OPPORTUNITIES
THREATS
PASSPORT 5
STRATEGIC EVALUATION
Euromonitor International
PASSPORT 6
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
DAIRY
OPERATIONS
RECOMMENDATIONS
COMPETITIVE POSITIONING
Y-o-y growth
50%
35%
A
C
20%
5%
-10%
2010
2011
2012
Lactalis, Groupe
Euromonitor International
2013
2014
2015
Packaged Food
PASSPORT 8
COMPETITIVE POSITIONING
January 2014
Tirumala Milk
products
(India)
US$250 mn
August 2014
LBR Lcteos
Brasil (Brazil)
UHT milk and
cheese
operations,
through
Parmalat
US$110 mn
January 2014
Tirumala Milk
products
(India)
US$250 mn
Euromonitor International
December
2014
Longwarry
Food Park
(Australia)
US$45 mn
May 2015
AK Gida dairy
(Turkey) - 80%
stake
US$700 mn
September
2014
Brf Brasil
Foods
(Brazil) dairy assets
through
Parmalat
January 2015
Latterie
Friulane (Italy)
US$11.5 mn
Group of
companies,
mainly Mexico
- cheese
US$700 mn
US$105 mn
December
2015
Fonterra yoghurt
dessert
business
(Australia)
US$10 mn
June 2015
Arla remaining
49% of
Walhorn joint
venture in
Belgium
PASSPORT 9
COMPETITIVE POSITIONING
% market
value share
2015
2010
2011
2012
2013
2014
2015
Danone, Groupe
4.9
Lactalis, Groupe
4.1
Nestl
3.4
2.7
2.6
Kraft Heinz Co
1.9
Royal FrieslandCampina
NV
1.3
10
1.3
26
20
19
18
13
1.2
11
11
11
10
1.2
Euromonitor International
PASSPORT 10
COMPETITIVE POSITIONING
Euromonitor International
PASSPORT 11
COMPETITIVE POSITIONING
100%
80%
60%
40%
20%
0%
2010
2011
Top 10 Players
2012
2013
Private Label
2014
2015
Others
PASSPORT 12
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
DAIRY
OPERATIONS
RECOMMENDATIONS
MARKET ASSESSMENT
% CAGR 2015-2020
8
Asia Pacific
Latin America
Australasia
Western Europe
North America
Eastern Europe
0
-2
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Euromonitor International
PASSPORT 14
MARKET ASSESSMENT
% CAGR 2015-2020
Drinking milk
products
Baby food
Other dairy
Cheese
0
-3
0
Euromonitor International
PASSPORT 15
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
DAIRY
OPERATIONS
RECOMMENDATIONS
DAIRY
(US$ million)
Cheese
DMP (Drinking Milk Products)
Euromonitor International
France
80%
Italy
60%
Brazil
Mexico
40%
South Africa
20%
Other
0%
2015
PASSPORT 17
DAIRY
Euromonitor International
Russia
-200
300
800
1,300
South Africa
1,800
Egypt
Other
Lactalis, Groupe
Kraft Heinz Co
Bel, Groupe
4
Savencia Fromage &
Dairy
Arla Foods Amba
2
2010 2011 2012 2013 2014 2015
PASSPORT 18
DAIRY
Euromonitor International
PASSPORT 19
DAIRY
20
20
10
10
0
China
India
US
25
20
15
1,000
10
0
-1,000
30
30
Over 2015-2020, future growth will come from six markets for drinking milk products (DMP), namely China,
India, Brazil, Pakistan, Vietnam and the US. With global demand shifting towards Asia Pacific as well as
Latin America, the gap between China and the US is expected to widen significantly as average
consumption levels in the US are expected to decline while China will boom. Similar contraction is
expected for Western Europe as well as Japan.
Given this market situation, Lactalis faces a challenge in terms of refocusing its reliance on Western
Europe heavyweights (Italy, France and Spain) to Asia Pacific lightweights. In fact, four out of Lactaliss five
largest markets in terms of sales from DMP are expected to contract while its presence in five out of the six
key growth markets is negligible.
Euromonitor International
PASSPORT 20
DAIRY
Euromonitor International
PASSPORT 21
DAIRY
Japan
US
Brazil
India
China
Other
Euromonitor International
PASSPORT 22
DAIRY
US
Australia
Euromonitor International
PASSPORT 23
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
DAIRY
OPERATIONS
RECOMMENDATIONS
Butter
Cooking Fats
Spreadable Oils and Fats
Inner circle 2010; Outer circle 2015
Euromonitor International
Retail value
sales (US$
million)
2015
France
Canada
Italy
Brazil
Vietnam
196.0
125.8
74.5
58.0
47.5
%
growth
2014/
2015
2%
5%
4%
14%
% market
value share
2015
18.6
25.5
15.6
9.2
52.5
PASSPORT 25
Euromonitor International
30
20
300
200
10
100
400
PASSPORT 26
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
DAIRY
OPERATIONS
RECOMMENDATIONS
BABY FOOD
150
100
0
50
-4
% CAGR 2015-2020
200
-8
France
Algeria
Spain
Euromonitor International
Venezuela
Italy
% CAGR 2015-2020
PASSPORT 28
BABY FOOD
1,200
14
1,000
12
10
800
8
600
6
400
200
Top 10 Milk Formula Absolute Value Growth Markets (exc China) 2015/2020 and
Lactaliss Company Share in Overall Dairy 2015
0
Hong Kong,
China
Vietnam
Indonesia
Saudi
Arabia
Brazil
Euromonitor International
Russia
Turkey
Venezuela
Algeria
Philippines
PASSPORT 29
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
DAIRY
OPERATIONS
RECOMMENDATIONS
BRAND STRATEGY
Prsident
Parmalat
Eleg
Galbani
Quenaca
Batavo
Lactel
Beatrice
La Laitire
Pauls
Other
PASSPORT 31
BRAND STRATEGY
Western Europe
Latin America
North America
Eastern Europe
0%
20%
40%
60%
2011
PASSPORT 32
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
DAIRY
OPERATIONS
RECOMMENDATIONS
OPERATIONS
Euromonitor International
PASSPORT 34
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
DAIRY
OPERATIONS
RECOMMENDATIONS
RECOMMENDATIONS
Euromonitor International
PASSPORT 36
Related Analysis:
Cheese: Key Markets, Categories and Value Adding Trends - August 2014
Drinking Milk Products: Developing a 2-Tier Growth Strategy for Success December 2014
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PASSPORT 38