Concept

1. Production

2. Product

3. Selling / Sales
4. Marketing / Customer
orientation
5. Societal Marketing
Concept

Viewpoint

Product Category

Varied; consumerbased

Product
Acceptability
Efficient production and After production
distribution; low
(e.g. chocolates,
production cost
cadbury)
Products innovative
After production
features, excellent
(expensive cars,
function, best value,
apple products sa
and superior quality
start, lifehacks)
Effective sales
(Real estate,
promotions; advertising insurance)
Marketing research;
Before production
long-range profit goals

Varied; consumerbased

R&D; pollution-free;
environment

Consumers will favor

products; they are
cheap and available
"Good product will sell
itself

Staples, impulse,
emergency, high in
demand
Sustainability, quality,
and style

"Goods are not bought

but sold"
The starting point is the
customer, not the
product
"Care for not only
consumer satisfaction
but for consumer/social
welfare as well

Focus Area

Before production