Contents

1. Introduction to the industry

2. Introduction of organization
3. Research Methodology
3.1. Title of the Study
3.2. Duration of the Project
3.3. Objective of Study

Introduction to the industry

Broking industry is growing for over ten year with leaps & bounces to Indian
economy and stock market. Brokerage houses are known as intermediaries between
market and investor and play a key role in execute the functions to carry on the
stock market. All the brokerage houses having different sort of charges and fee
according to their facilities and efficiency provided to investors. They manage the
portfolio, risk management and providing guidance to investor for dealing in security
market the major players of Indian broking industry are as follows:1. Motilal Oswal Securities Limited
2. Bonanza Portfolio Limited
3. Religare Limited
4. Hem Securities Limited
5. Angle Broking Limited
6. India bulls Securities Limited
7. Anand Rathi Securities Limited
8. Share khan Limited

THE CAPITAL MARKET

The capital market
The capital market is the market for securities, where the companies and
government can raise long term funds. It is a marketing which money is lent for
periods longer than a year. The capital market includes the stock market and bond
market. The capital market consists of primary and secondary markets.
Primary market:
The primary market deal with the issue of new instruments by the
corporate sector such as equity shares, preference shares and debt
instruments. Central and State Government, various public sector industrial
units, statutory and other authorities such as state electricity boards and port
trusts also issue bonds/debt instruments.
The primary market in which public issue of securities is made through
a prospectus is a retail market and there is no physical location. Offer for
subscription to securities is made to investing community.
Secondary Market:
The secondary market or stock exchange is a market for trading and
settlement of securities that have already been issued. The secondary market
consists of 22 stock exchanges. The secondary market provides a trading
place for the securities already issued to be bought and sold. It also provides
liquidity to the initial buyers in the primary market to re-offer the securities to
any interested buyers at any price, if mutually accepted.

3.1 Share Market

Securities and Exchange Board of India

It was established by The Government of India on 12 April 1988 and given statutory
powers in 1992 with SEBI Act 1992 being passed by the Indian Parliament. SEBI
has its headquarters at the business district of Bandra Kurla Complex in Mumbai,
and has Northern, Eastern, Southern and Western Regional Offices in New Delhi,
Kolkata, Chennai and Ahmedabad respectively. It has opened local offices at Jaipur
and Bangalore and is planning to open offices at Guwahati, Bhubaneshwar, Patna,
Kochi and Chandigarh in Financial Year 2013 - 2014.
Controller of Capital Issues was the regulatory authority before SEBI came into
existence; it derived authority from the Capital Issues (Control) Act, 1947.
Initially SEBI was a non-statutory body without any statutory power. However, in
1995, the SEBI was given additional statutory power by the Government of India
through an amendment to the Securities and Exchange Board of India Act, 1992. In
April 1988 the SEBI was constituted as the regulator of capital markets in India
under a resolution of the Government of India.

National Stock Exchange

The National Stock Exchange of India Limited (NSE) is the leading stock
exchange of India, located in Mumbai. NSE was established in 1992 as the first
demutualized electronic exchange in the country. NSE was the first exchange in the
country to provide a modern, fully automated screen-based electronic trading system
which offered easy trading facility to the investors spread across the length and
breadth of the country.
NSE has a market capitalization of more than US$1.65 trillion, making it the worlds
12th-largest stock exchange as of 23 January 2015. NSE's flagship index, the CNX
Nifty,the 50 stock index, is used extensively by investors in India and around the
world as a barometer of the Indian capital markets.
NSE was set up by a group of leading Indian financial institutions at the behest of
the government of India to bring transparency to the Indian capital market. Based on
the recommendations laid out by the government committee, NSE has been
established with a diversified shareholding comprising domestic and global
investors. The key domestic investors include Life Insurance Corporation of India,
State Bank of India, IFCI Limited IDFC Limited and Stock Holding Corporation of

India Limited. And the key global investors are Gagil FDI Limited, GS Strategic
Investments Limited, SAIF II SE Investments Mauritius Limited, Aranda Investments
(Mauritius) Pte Limited and PI Opportunities Fund I.
NSE offers trading, clearing and settlement services in equity, equity derivatives,
debt and currency derivatives segments. It is the first exchange in India to introduce
electronic trading facility thus connecting together the investor base of the entire
country. NSE has 2500 VSATs and 3000 leased lines spread over more than 2000
cities across India.
The exchange was incorporated in 1992 as a tax-paying company and was
recognized as a stock exchange in 1993 under the Securities Contracts (Regulation)
Act, 1956, when P. V. Narasimha Rao was the Prime Minister of India and
Manmohan Singh was the Finance Minister. NSE commenced operations in the
Wholesale Debt Market (WDM) segment in June 1994. The capital market (equities)
segment of the NSE commenced operations in November 1994, while operations in
the derivatives segment commenced in June 2000.

Bombay Stock Exchange:

The Bombay Stock Exchange (BSE) is an Indian stock exchange located at Dalal
Street, Kala Ghoda, Mumbai, Maharashtra, India. Established in 1875, the BSE is
Asias first stock exchange and the world's fastest stock exchange with a median
trade speed of 6 microseconds. The BSE is the world's 11th largest stock exchange
with an overall market capitalization of $1.7 trillion as of January 23, 2015. More
than 5500 companies are publicly listed on the BSE.

Equities: What is Equity: - Funds brought in to a business by shareholders is called

equity. It is a measure of a stake of a person or group of persons starting a
business.
What does investing in equity mean: - When you buy a companys equity,
you are in effect financing it, and being compensated with a stake in the
business. You become part-owner of the company, entitled to dividends and
other benefits that the company may announce, but without any guarantee of
a return on your investments.

Fundamental analysis: - The analysis of factual information like financial

figures, balance sheet, and other information publicly available is known as
fundamental analysis. This information is used to derive a fair price of the
share of the share of the company. The faithful fundamentalists believe that
the market incorporates all facts relating to the financial performance of the
company. But a systematic analysis will ensure a more accurate valuation of
the price. Fundamental analysis use tools such as ratio analysis (P/E,
M/V/BV) and discounted cash flow analysis in order to arrive at the fair value
of a company and hence its share.

Introduction to the organization

Motilal Oswal Securities Ltd. (MOSL) was founded in 1987 as a small subbroking unit, with just two people running the show. Focus on customer-first-attitude,
ethical and transparent business practices, respect for professionalism, researchbased value investing and implementation of cutting-edge technology has enabled
us to blossom into an almost 2000 member team.
Registered Office
Palm Spring Centre, 2nd Floor,
Palm Court Complex, New Link Road,
Malad (West), Mumbai - 400 064.
Corporate Office
Hoechst House, 3rd Floor,
Nariman Point, Mumbai - 400 021.
Regional
Motilal Oswal Securities Ltd.
SBI life Insurance Building, Opp. Main Post Office, Jawai Bandh Road,
Sumerpur-306902 (Rajasthan)

Motilal Oswal Securities Limited Product and Service

Equities

Long-Term Wealth Creation

Equities as an asset class provide you the dual advantage of protecting your wealth
from inflation along with enhancing your purchasing power. The key to successful
equity investments lies in investing with a long-term perspective and keeping away
from day-to-day uncertainties. Historical Data proves that equity as an asset class
has performed better than any other asset class over the years.

Trade & invest in Cash & Margin products, ETFs and Stock SIPs across
BSE, NSE & MSEI

Multiple trading options: Desktop, Web, Mobile, Call & Trade Desk and
Dedicated Advisors*

All platforms integrated with LIVE market feeds, advanced tools and MOSL
research & advice

Customized investment strategies & actionable advice across time horizons &
risk profiles

Portfolio Restructuring based on risk profile with model portfolios and

benchmark comparisons

29 years of wealth creation experience driven by the philosophy of Solid

Research, Solid Advice

Best Performing Equity Broker (National) by CNBC TV18 Financial Advisor

Awards, 4 years in a row

Derivatives

Take The Benefits Of Equity One Step Further

Derivatives do away with the need to invest a large amount of capital upfront and
allowing you to benefit from market movements. This gives you greater liquidity than
most other assets. They are an excellent avenue to help you leverage on anticipated
market movements and an effective tool to hedge your risks, speculate and earn
returns in a relatively shorter duration.

Option to trade in Futures and Options across NSE and BSE

Future Plus, an excellent leverage product for intraday traders with limited
margin

Multiple trading options: Desktop, Web, Mobile, Call & Trade and Dedicated
Advisors*

Dedicated technical research desk providing insightful daily & monthly reports

Customized actionable strategies as per risk profiles and time horizons

Exclusive in-house tools designed for faster decision making & single click
execution

Flexible brokerage plans and advance brokerage schemes based on your

trading profile

Commodities

Diversify Your Portfolio For Minimizing Risks

Commodity trading brings a basket full of diverse avenues for investment, away from
the traditional avenues of equity, bonds and real estate. Based on the historical data,
adding commodities exposure to your existing portfolio helps you increase the
returns while lowering the risk. Commodities have very little or negative correlation
with other asset classes

Option to trade across Bullion, Base Metals, Energy, Agro and other
commodities

Customized offerings for Investors, Traders, Hedgers, Speculators or

Arbitrageurs

Availability of structured products, inter-commodity spreads etc

Value Plus, an excellent leverage product for intraday traders with limited
margin

Alternative investments like E-Gold, E-Silver with DEMAT options

Multiple trading options: Desktop, Web, Mobile, Call & Trade and Dedicated
Advisors(1)

Specialized Research desk providing customized strategies, insightful reports

and market updates

Currencies

Worlds Largest Market - Driven By Fundamentals

A market that attracts about $5.2 trillion in daily volume, recognized as worlds
largest market, accessible globally 24 hours a day that is exactly what the
Currency market is made up of! The advantage of small margin requirements and
lower entry barriers makes it an important part of a retail investors portfolio. Whats
more, you can trade in currencies through your existing equity account.

Trade in Futures, Options and Inter-currencies across NSE-CD, MCXSX-CD

& BSE-CD

Option to utilize your margins and collaterals across Equity, F&O, Currency
segments

Multiple trading options: Desktop, Web, Mobile, Call & Trade and Dedicated
Advisors*

Specialized Research desk providing customized strategies, insightful reports

and market updates

Dedicated local & central advisory desks to suggest timely investment

strategies as per your needs

Mutual Funds

Convenient Way Into The Stock Markets

Mutual funds are ideal for investors who want to invest in various kinds of schemes
with different investment objectives but do not have sufficient time and expertise to
pick winning stocks. Mutual funds give you the advantage of professional
management, lower transaction costs, and diversification, liquidity and tax benefits

Option to invest in 9,000+ schemes across 37 AMCs

Investment options across Equity, Debt, Balanced, Tax Saving funds

Lump sum, SIP, STP and SWP facility to help you manage your investments
wisely

Multiple ways to invest: Desktop, Web, Mobile, Call & Trade and Dedicated
Advisors*

Dedicated relationship managers to provide timely recommendations

Online tracking tools with in-built portfolio restructuring recommendations

Model portfolios based on risk profile with benchmark comparisons, research

views etc

Portfolio Management Services

Premium Investment Vehicle with Range Of Investment Options

Portfolio Management Service offers professional management of your investments

with an aim to deliver consistent returns. It relieves you from all monitoring hassles
with benefits like regular reviews, strong risk management flexibility and makes it an
ideal investment avenue for high net worth investors

Indias leading PMS service providers, with approx Rs. 5,275Cr. of Assets
Under Management

More than 4,300 active accounts and client base spanning across 138
different cities

Various themes like large cap, small & mid cap, flexi cap etc. to suit varied
investment needs

Value PMS, our flagship product has consistently outperformed its benchmark
over 10 years and is quarterly rated by Morningstar, an internationally reputed
agency

IPOs

Participate Early In Growth Stories

The primary market provides investors opportunities to buy shares at a reasonable
price prior to its listing price. Additionally retail investors also enjoy discounted rates
while applying for IPOs. Holding on to the shares also provide an opportunity to
participate in the future success of these companies

Advantage of either applying for IPOs through online platforms as well as

offline

IPO recommendations for select offers provided by our advisory team

Secure investing through a single login across devices Desktop, Mobile or

Web

Insurance

Risk & Financial Protection

Our family is our priority and we all want to see them happy, safe, protected and
cushioned for any eventuality. Insurance is all about risk and financial protection.
Bearing a financial loss alone can be major drain on your resources, insurance helps
you circumvent that. It is an essential tool to save you from potential losses faced
from unexpected instances

Wide range of Life & General insurance products

Comprehensive coverage recommendations based on specific needs

Tie-ups with multiple Life & General insurance companies

Online Tracking feature to help you get all your financial investments under
one roof

Fixed Income

Regular Income for Low Risk Appetite Investors

Debt products are low risk and reasonably safe and consistent investment options.
Its a preferred option for investors seeking fixed regular income with liquidity

Wide range of products from Company Fixed Deposits, Bonds, NCDs etc

Flexibility to choose your investment amount, tenure, interest payment and

maturity periods

Dedicated Research and Advisory desk for customized recommendations

Online Tracking feature to help you get all your financial investments under
one roof

Regular updates via email on new products and recommendations