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The New Horizons IT Training Franchise

Prospectus
Weve had an extremely positive experience with New Horizons so far. Were
really comfortable: the model has great potential and were already expanding
our coverage to other areas of the UK.
Jonathan Cox, UK franchisee, South Coast

Cisco Excellence in
Collaboration Award Winner (2010)
Fastest Growing Partner in the UK

2012 PARTNER OF THE YEAR

Learning Competency Training
Solution Excellence

AUTHORIZED
TRAINING CENTER

Finalist

New Horizons 2015

INDEX
A word from the CEO

Our franchise package 3

Routes to market 3
The New Horizons story

But why franchising? 5

Meet our franchise team

Initial training 7
Ongoing support 8
How you build your successful business

Product innovation 10
Financial investment 10
Could you be a New Horizons franchisee?

11

Next steps 12

A WORD FROM OUR CEO

Earle Pratt

I appreciate you investing your time in order to

learn about the New Horizons franchise opportunity.
We are committed to providing you with the right
information to help you understand all aspects of
owning a New Horizons franchise and what it will
really mean for you. This includes what we offer our
franchise owners and how you in turn can maximise
your own success.
We pride ourselves on being open and honest and
discussing the potential challenges as well as the
joy and satisfaction of winning that only business
owners can understand.
If your journey leads to us becoming partners, we
guarantee to do all we can to help your voyage with
New Horizons be one of personal and professional
accomplishment.

YOUR OPPORTUNITY FOR SUCCESS

Want the support of a global network of industry leaders?
Want to develop a new line of business or commence an entire new company?
Want a business that really makes a difference to its customers?
Then the New Horizons IT training franchise could be for you.
New Horizons is the worlds largest independent IT training company. We provide a wide
range of computer training and complementary programmes for many small, medium and
large organisations as well as individuals improving their careers.
Franchisees operate their own dedicated learning centres and quickly become the single
source of IT training for their customers.
Founded in 1982, we have over 30 years experience in the IT and training industry. We
refined our business model in company-owned centres for 10 years before introducing it
as an IT training franchise opportunity. Of course, since then, we have made innumerable
evolutions and improvements to maintain a dynamic, modern, and successful business
model that will continue to stand the test of time. Our care and commitment to our
franchisees remains unwavering.

As a New Horizons franchisee you will enjoy the benefits of:

Global brand - instant recognition as part of the established market leader in training
Proven business model industry-leading training delivery (Online LIVE and Mentored
Learning ), plus sales and marketing methodologies, all managed by robust business
software created for our franchise model
Worldwide network - access to global clients, sharing of best practices and leveraging
relationships with suppliers
Bulk buying power preferential terms negotiated on your behalf for increased profitability
World-class content access to one of the largest libraries of course manuals, video
delivered content, cloud based lab activities, web-delivered training content and
practice exams
Innovative products & solutions we continue to lead the IT training industry with award
winning solutions.

ROUTES TO MARKET
There are two ways to partner with us. Both simple, both supportedboth proven to
be successful.
Convert an existing business to New Horizons: If you represent an existing IT training
business, the New Horizons brand brings with it a wealth of benefits unobtainable to most
small, independent operators.
Start a brand new New Horizons training centre: For companies ready to add IT training to
your service offering or entrepreneurs ready for business ownership in the IT training sector,
our unparalleled knowledge, skills and accelerated launch package ensure your business is
an industry leader from day one.
In this prospectus you can discover how to do both and hear from those who
already have.

In 1980, the company founder, Mike Brinda, began teaching people who
wanted to learn how to use personal computers at a community college.
The first IBM personal computer came out in 1981 and Mike saw the
interest in his classes greatly increased.

5 MILESTONES FROM 30-PLUS YEARS

So, in 1982 with true American entrepreneurial spirit, Mike decided that
he would mortgage his house and open a school in a shopping centre in
Laguna Hills Mall.

FIRST AND BEST

In 1982 - back when the term Internet was first
used - we became the first company to offer desktop
application training.

The core focus in the beginning was to simply educate individuals who
wanted to learn how to use the Personal Computer. In 1985, the company
began to offer more technical training and, by 1992, further additions to
its course offerings enabled nationwide expansion.

INTERNATIONAL IT
In 1994 we became the largest network of Microsoft
Authorized Technical Education Centers, expanding
into South America, Asia, Africa and the Middle East.

VIRTUAL IT
In 1998 we opened our virtual doors with the
introduction of Online LIVE virtual instructor-led
training.

HOT GROWTH
In 2001 Business Week added us to its list of 100
Hot Growth Companies.

TRAINING PRATNER TO MANY

In 2007 we were named training partner to all 100
companies listed in Fortune magazines ranking of
Americas 100 largest corporations, plus more than
half of the Global 100.

ANNIVERSARY
In 2012 New Horizons celebrated our 30th
anniversary cementing our place as global leaders in
the IT training industry.

GLOBAL RECOGNITION
In 2015 New Horizons was awarded VMWARE
global partner of the year.

This was executed through a franchise model because it was deemed

to be the most effective and secure route for growth. Weve always kept
franchising as our core mode of business. The first international location
opened in Mexico City in 1993.
Since then, weve seen some enormous success in our franchisee
network. Many of our partners have built substantial multi-million dollar
businesses across multiple markets, sometimes across multiple countries.
We also have numerous single training centre owners who have built
a great business to support their families and send their children
to university and beyond. Beyond business success, many of our
franchisees become involved in charitable activities helping the young,
underprivileged, jobless, and homeless strive for a better life.

BUT WHY FRANCHISING?

Every year, literally thousands of companies and people choose to buy a franchise rather
than start their own business from scratch. Buying a franchise allows you to experience
all the professional freedom and rewards associated with running your own business, but
without the stress of starting from square one. Its business with a safety net.
As a franchisee, you are supported by a well-known, established brand, a team of people
who have extensive industry and business experience between them and, of course, your
network of fellow business owners.
You are able to draw on the skills and expertise of a reputable operator and their team,
who will support and guide you in key aspects of business management including sales,
marketing, operations, HR and finance; invaluable if your skills are limited to some but not all
of these disciplines.
You will control your own time, be your own boss, select the people you want to work with
and be recognised as a successful business person within your community.
Be your own boss you decide your own working hours and who you want to work with.
You will find a greater sense of independence with a greater level of security due to the
backing of a well-established brand.
Reap the rewards of your hard work the more time and effort you put into your
franchise, the greater your income.
A proven business model you know that you are replicating a business model that
works because other franchisees have been successful before you.
Funding banks are more likely to lend money to invest in a franchise that has a good
reputation for success than they are to a start-up, unproven business.
Despite the global economic downturn, franchising continues to expand and has a
combined annual turnover of around 13.7 billion in the United Kingdom, more than 128
billion in Europe, over $52.4 billion in China and topping $839 billion in the USA.
Franchising is based on tried and tested business formats and established track records
of success.
According to the British Franchise Association (bfa) and the International Franchise
Association (IFA), over 80% of all new franchises remain in profit after two years of
trading. Franchising offers you more security and a higher probability of success
than going it alone.

My wife and I were looking to purchase a company where we understood the products and
that we could add value right away. Given my technical background and her history in corporate
training, New Horizons was a perfect fit. By being part of a franchise, we had the support system
in place to help us understand the business. The brand recognition is very strong, the reputation
is good, and we clearly have a superior product when compared to our competition.
Scott Riggs
New Horizons Kansas City, Owner

Earle Pratt

President & Chief Executive Officer

A graduate of MIT, Earles specialities include franchising, operations, start-ups, corporate finance
and strategic consulting. His extensive, worldwide career has spanned the United States, Europe,
Middle East and Asia and resulted in multi-year periods living in the US, Russia, Ukraine, the UK
and Spain. Earle is passionate about the continued growth of New Horizons and the success of
each and every franchisee in the network.

Chris Eden

Executive Vice President, Global Operations & Chief Development Officer

Fifteen years experience with leading high street retailers in the UK and a further fifteen years
International service in the sales, marketing and development sectors place Chris at the forefront
of global advancements. Chris oversees the management of centre operations and overall
business development strategy for the franchise network in all 70 countries.

Mike Smith

Vice President, International Operations

As a former New Horizons franchise General Manager, no one is better placed than Mike to
support you from launch and ongoing. Mike works closely with our franchisees from day one;
consulting on their business performance, coaching and training their staff, developing business
plans and assisting with large enterprise or complex business opportunities. He also works
very closely with our major supplier partners such as Microsoft and Cisco to make sure our
franchisees have all the accreditations they need and are fully aligned with the suppliers. This
ensures they can exploit business opportunities in their individual markets.

Scott McDaniel

Senior Director, International Development

With over 15years in the franchise industry and New Horizons, Scott is a rare breed of
professional. He guides and supports new franchisees through their decision-making process to
make the journey as smooth and well informed as possible. Scott is a specialist in new business
start-ups and developing the brand into new regions and even countries. He is committed to the
future expansion of the New Horizons brand and network to ensure its success.

Charlene McEniry

International Operations Manager

Charlene worked in a New Horizons franchised centre for 14 years before joining the Head Office
support team in 2014. As a result, she has first-hand experience of the day-to-day challenges
that sometimes need to be overcome and offers true insight and practical guidance. Charlene
supports our franchisees with whatever they need, be it assistance recruiting or training staff,
refining your websites or helping with supplier partnerships.

Head office team

Our head office team consists of more than 100 people and is made up of experts in all essential
business disciplines. From Finance to Sales, Operations, IT and Product Development, we
ensure that you remain at the forefront of the IT training industry with award-winning products and
delivery methods.

SUCCESS BUILT IN
Quality and service are synonymous with our brand; its what we do. We know what this
means to our customers: quality products, outstanding service, exceptional owners and their
staff. We also know that this all starts with us.
At New Horizons we understand the value of making sure our franchisees are the best
business owners they can be. After all, your success is our success. Thats why weve
developed an award-winning training programme that all new franchisees follow.
An initial intensive 2-week course will equip you with the skills and confidence you will
need to successfully launch and run your business. Over the course of your training, our
team will cover all aspects of your business management including:
Sales techniques for maximum impact
Operations and delivery of service
Financials: planning and forecasting
Business strategy and development
Personnel resource and management.
Our proven business model and pioneering technology allows you to hit the ground running,
regardless of your skillset and expertise.

Get business support from a company ranked in the top 5% in the

industry for training and customer satisfaction.

FILLING SKILLS GAPS WITH CONFIDENCE

At New Horizons we assess your skills allowing us to fill the gaps. This means that in
addition to the comprehensive core business training, franchisees can each expect a
training and launch package that is tailored to their specific needs. We dont run a one size
fits all training schedule because we know each individual with whom we partner is just that;
an individual.
Confidence building training sessions cover:
Industry-leading sales and marketing methodologies
The unparalleled training delivery method of Integrated Learning
Leveraging supplier relationships for increased margins
Large enterprise and complex business opportunities.
By training and launching in this way, our franchisees have maximum potential for an
accelerated launch and expansion. When we say innovation, we dont just mean for
our customers.

Welcome to business the New Horizons way.

Our pre-launch support has been

exceptional. We have weekly meetings and
were free to ask any and all questions, its a
very open and transparent way of working.
Were kept up to date with all developments
really the support team couldnt be more
helpful. I feel very impressed and confident.
Jerry Zhang
Shanghai franchisee

A CULTURE OF SUPPORT
As a New Horizons franchisee, you are supported by the three main pillars of
the business:
Your dedicated franchise support team
A global network of high-calibre franchisees
A corporate business and >100 strong HQ team.
You are actively encouraged to utilise the combined knowledge of the worldwide network
and a franchisor with more than 30 years industry experience.
Our distinctive approach to supporting franchisees means that we dont wait for you to
need our help. Instead, our support directors pride themselves on already being a part of a
franchisees team. By keeping in regular contact, we take a proactive, rather than a reactive,
approach to the guidance and assistance that we offer.
As a New Horizons franchisee you are never alone. Whether its the support team or a fellow
franchisee, we are always on hand to ensure real-time support when you need it most;
during business hours.
Were mainly pre-emptive in the way we bring things to the network. Even if our franchisees arent reaching out to us
for help we still schedule regular meetings to make sure they feel in the loop and part of the team. At New Horizons
we say that our franchisees are never alone, and its true!
Charlene McEniry, International Operations Manager

SUPPORTED FOR GROWTH

We provide ongoing training events and annual conferences, plus a wide variety of live
online events and self-paced e-learning resources to ensure our global network develops
to its full potential. We also provide training programmes for all franchisees employees,
ensuring you the strongest team possible.
New product launch: planning and support
Business coaching and mentoring
Assistance to hire, train and develop senior staff
Supplier partner relationship management
CRM and internal systems guidance
Job descriptions and training programmes for all employee roles
A wealth of tools that you can use to train your employees

Were very well placed in terms of our

offering so we can make sure that when
someones opening their business, theyre
leaps and bounds ahead in the marketplace.
New Horizons is very much an opportunity in a
box, its ready to plug in and play.
Michael Smith
Senior Director, International
Operations

HOW YOU BUILD YOUR BUSINESS

Our franchisees often succeed in taking market share in their dedicated franchise territories,
because typically theres very little competition and we lead the way, becoming the provider
of choice.
We encourage our network to work with large, medium and small businesses as well as with
individuals. By being the go to training centre, our franchisees thrive no matter what their
clients requirements.
Our business plans for new franchisees along with our award-wining products and services
are specifically designed to minimise risk and maximise net profits. As franchisors, its our
job to help you get your business up and running and to market as smoothly and quickly as
possible. When you become a New Horizons franchisee you can expect:
Access to superior technology
Systems and tools specifically design for the IT Training industry
Buying power and instant credibility with suppliers
Global recognition and industry-leading brand.

MORE THAN JUST A SUPPORT NETWORK

The New Horizons franchise network boasts over 300 centres in 70 countries worldwide
and counting!
Our award-winning franchisees work together, not against each other, forming invaluable
relationships and sharing knowledge:
Inter-franchise support/peer support
Quality stream of inter-network leads
Immediate business from inter-network sales
Network power enables large multi territory deals
Ability to share resources in network.

LOCATION, PERSONNEL AND MORE

Location is key when it comes to a successful training centre. If you dont already have your
own premises, our team will support you through the process and your fellow franchisees
are just a phone call away. After all, theyve literally been there and done that! And it doesnt
stop there, from design and fit-out to grand opening were with you every step of the way.
Whilst New Horizons looks to find the best possible franchisees, we also support them
in hiring a great team of their own, providing job descriptions and even assisting in the
interview process.
Business planning, mystery shopping and financial forecasting are just some of the
additional added value support offered to our franchisees.

Before deciding on New Horizons, I

took a long hard look at the options.
You invest in people, and the power of
New Horizons is the network of people
who have established many successful
New Horizons operations based on a
proven sales process and strong global
partnerships.
Liam McMahon
New Horizons of Ireland, Owner

ALREADY IN BUSINESS?
A number of our existing franchisees converted their current training business to New
Horizons or started a New Horizons franchise to add to their business service offering. By
doing so, they gained instant recognition as part of one of the worlds most progressive and
successful training companies.

CONVERSION: EMPOWER YOUR BUSINESS

The training market is highly competitive and most small, independent operators struggle to
become a dominant player.
Barriers to growth often include:
An inability to form profitable supplier relationships
A lack of buying power leverage
Time spent designing solutions and writing quality content instead of on sales and delivery
Staff training and management commitments
Delayed access to the latest content and software releases
Sound all too familiar? Youre not alone. By converting your business to a New Horizons
Computer Learning Centre, you will immediately:
Take position as an industry leader, commanding market share and presence
Access global supplier partners such as Microsoft, Cisco and VMWare with
preferential rates
Tap into innovative training solutions, both in the classroom and online
Develop global and regional training contracts with large companies
Thoroughly implement a proven sales system for corporations, governments and
consumers, specifically designed for the IT Training industry
Have the freedom to spend more time on sales and delivery and less time designing
solutions, training salespersons, and writing quality content materials
Have access to a robust and innovative training management system deployed via the
Cloud to maximise your business success.

ADDITION: STENGTHEN YOUR BUSINESS

Globally, employers are again increasing their annual training budget. In 2013, companies
spent nearly $129 Billion dollars on external training for employees.
If you dont already offer training solutions, adding a New Horizons Computer Learning
Centre to your business will:
Provide a complementary revenue stream and security via income diversity
Leverage your existing active clients that could benefit from staff training
Utilise your current business resources to provide a faster start-up and to market time
Open new doors for your other business(es) with world-leading training solutions
Instantly propel you to front-runner status in the ever growing IT and IT Training industry
Provide a business model to generate revenue immediately.
Now that weve partnered with New Horizons, we will be delivering the most up-to-date and technical experience to
our customers. Im looking forward to this the most. As soon as Microsoft release their new curriculum, well have it
straight away and it will give the businesses that we work with a much better chance to progress. Weve already got a
great infrastructure in place and partnering with New Horizons will only help us to expand and develop our business
even further,
Antony Hobbs, Owner, New Horizons Newcastle

INNOVATION LEADERS
Being an IT training franchise, it is crucial that New Horizons, and our franchisees, pave the
way with our industry-leading training methods, new product releases and innovations.
Our products have ensured we maintain a leading position worldwide by giving our
franchisees a major advantage.
Our industry-leading training methods of Online LIVE and Mentored Learning are not
only preferred by customers but also strategically designed to decrease costs and increase
margins, vital in todays economic climate.
For over 30 years, New Horizons has provided more than 30 million students with industryleading technical training that delivers the most relevant and intuitive computer courses
and certifications. With the increased usage of virtual classroom training (Online LIVE),
franchisees enjoy a dynamic business model that allows for more consistent student
demand for their services as technology continues to change and develop at a
phenomenal pace.
In short, New Horizons innovative training methodologies and business strategies
allow franchisees to be minimally, if at all, affected by any future downward fluctuations
in the economy.
Its one thing to claim to be leaders of innovation, quite another to prove it. Our extensive
list of awards speak for themselves:
VWware Global & Americas Training (VATC) Partenr of the Year Award (2015)
Worlds Top 20 IT Training Companies - TrainingIndustry.com (20082014, placed
each year)
Micorsoft Learning Competency Marketing Excellence Partner of the Year Award
Finalist (2012)
KnowledgeAdvisors Best Performance Award (2011)
Cisco Worldwide Learning Partner Award of Excellence for Collaboration (2010)
Cisco Excellence in Acceleration Award (2009)
Cisco Learning Partner of the Year Award (2008)
Microsoft Technology Innovation Partner of the Year, Learning Solutions (2006)
It is only logical that New Horizons will be the driving force in meeting the new and changing requirements of todays
workforce. I would definitely say that the future of IT belongs to specialists, and New Horizons is uniquely positioned
to take the fullest advantage of this opportunity.
Ajay Kumar Sharma, President & CEO, New Horizons India

AN INTELLIGENT INVESTMENT
The franchise fee varies from $20,000 USD - $225,000 USD depending on the size of your
territory and includes:
Exclusive territory in a major city
Intensive 2-week training course
Industry-leading business and operations manuals
Extensive business operations software solutions
Ongoing support and mentoring programme
Access to industry-leading suppliers including Microsoft, Cisco and VMware
Regular high-level training events and annual conferences
A wide variety of live online events and self-paced e-learning resources
As our franchise is based in the US, we are constrained by US laws and cannot give
financial forecasts or actual turnover of our franchise network. However, when you enquire,
we can put you in contact with our franchisees who may share their franchise turnovers and
profit margins with you.

COULD YOU BE A SUCCESSFUL FRANCHISEE?

Being a New Horizons franchisee is an incredibly rewarding and inspiring role that is best
suited to:

Companies that:
Want to grow an existing IT training business to the next level
Want to diversify and include IT training as part of their business offering
Understand leveraging a current business can accelerate growth of a new business
See synergies with a current business and New Horizons
Would like to build a series of companies.

Or Individuals who:
Have marketing and sales experience
Possess strong business management skills
Have excellent communication skills
Can utilise their own extensive contact network
Have good local business knowledge
Have a desire to succeed whilst helping others to learn and grow.
Both routes require a willingness to develop a solid and intimate understanding of the
needs in your local market. We will teach you how to tailor your offerings to address those
precise needs.

I would definitely recommend the

franchise, its been a good business for me
and Ive been very happy with it. Ive had a
good career, made good money and been
very successful.
Derek Wright
US Franchisee - Texas, Oklahoma,
Colorado and Kansas

QUALITY CHECK
What we actually look for
We look for candidates who are commercially and financially qualified to develop
and support a single training centre or a network of training centres within their
territory. At this level of business, were looking for high-calibre ongoing organizations and
individuals who are commercially driven, with solid local business knowledge and a desire
to dominate the local market.
In an ideal world our franchisees would all have management experience to grow a
successful business, with the skills you would naturally expect to accompany such an
organization or individual: sales, team leadership, operational management etc. Prior
ownership of a business is highly desirable but not mandatory.
What many people dont realise is that whilst a basic understanding of the industry and
a level of technology knowledge would be beneficial, these skills are secondary to basic
business acumen!
Scott McDaniel
Franchise Development Director

WHAT IF THE ROAD TO SUCCESS WAS

ALREADY PAVED?
We are looking to partner with companies and individuals for the long term in order to
continue the expansion of our worldwide network, in all major cities.
Our franchisees are high-calibre organisations and individuals who are committed to
achieving financial success whilst ensuring the development and improvement of others.
If you think you have what it takes to join our ranks of elite franchisees, wed be delighted to
hear from you.

Contact Scott McDaniel for more information:

scott.mcdaniel@newhorizons.com

Cisco Excellence in
Collaboration Award Winner (2010)
Fastest Growing Partner in the UK

AUTHORIZED
TRAINING CENTER

www.newhorizonsfranchise.co.uk
scott.mcdaniel@newhorizons.com

2012 PARTNER OF THE YEAR

Learning Competency Training
Solution Excellence

Finalist