Marque

IImage de

VOLUME 1 . ISSUE #1 . SPRING 2016

MAKING OF
THE COOLEST
AD AGENCY

VOWELS

TM

vowels.co.in

Portfolio Magazine

Marque
IImage de

VOLUME 1 . ISSUE #1 . SPRING 2016

Selected work
Inside
Famous Ad men
Insights
Top ads of 2015
on TV

vowels.co.in

Preface cum
Introduction

Portfolio Magazine

IImage de Marque is a french term which means Branding. This

portfolio magazine is one of a kind illustration of our work. Despite of popular
beliefe the portfolio should be of a corporate genre, we tried to #UnFollow the
path of it and desided to to make a whole magazine to showcase of views of
Brand Communication.

Branding is what people say about you,

when you are not in the room - Jeff Bezos
VOWELS

VOWELS advertising LLP is one of the most distinct and fastest

growing ad agency in North India. We like building powerful ideas that engage
many. Using laser like analysis of the core problem and brilliant insight into
contemporary culture, we create enduring ideas that change behavior online as
well as offline. Its the greatest service we can offer a client, creating an enduring
popular idea that solves a business problem, crosses channels and works across
boundaries.

Page 1

Scan this code for digital

copy of this portfolio
magazine.

Contents
4

About
the Team

Emotions &
Branding
6

Selected
Work

AD Men
Insights
Page 2

TALE N T

Chief Brand
Strategist &
Co-Founder
We have already made our
presence felt stronger in the Advertising world. It is overwhelming to
see how Vowels have won the faith
of its clients in just a short span of
two months. It is this faith in them
that energizes me to be more
creative and productive every day.
Geet Bagrodia, CEO, Vowels
Advertising.

a young age of 22 years. He has also served as the Brand head for
The Jaipur born CEO of Vowels

YePaisa, but this was not good enough for him.His focus has always

Advertising has strong conventional

been on revolutionizing the Advertising industry in India by using the

business roots. However, the family

best creative minds and keeping this in mind, Vowels Advertising was

business was never his passion.

born.

Even when pursuing his education in

With creative neurons, Geet strongly understands his clients needs and

Mechanical Engineering from Amity

exactly knows how to successfully fulfill them. This is the reason why

University, Geet was always inclined

Vowels Advertising has a handful of delighted clients in a short span of

towards advertising and marketing.

two months. For him, the world is full of creativity and people have

This passion to excel in marketing

different ways to visualize it. With his acquired skills of branding mixed

and advertising propelled him to

with an emotional facet of his personality, Geets perspective to imagine

become Sales and Marketing

things are above the ordinary that are best reflected through our genius

Director at Shera Energies Pvt Ltd at

work.

Page 3

Vowels boasts of having a young, energetic and creative in house team,

which is committed to delivering on the principle that our strategic
partnerships depend on unmatched expertise, shared goals and unwavering dedication. Our team, led by the CEO, Mr. Geet Bagrodia, consists
of Creative Graphic Designers, Social Media Marketing personnels,
Content and Communication Management experts, Data Managers, HR,
Operations & Accounts. With this team, we have built a strong foundation
on which the firm is set to climb new heights.

EXPERIENCE

About Our Team

Page 4

Our Services

Branding:

It is often said that the Design is a silent ambassador of your brand. However, not just the design but a brand should possess a story and a personal touch that compels people to
associate with a brand and stay associated forever. At Vowels Advertising agency, we thoroughly study
the brand, its objectives, and their target customers and then create a story, logo, designs, etc. which
epitomizes the brand and nds an instant connection with its potential customers.

Advertising:

Creativity with strategy is call advertising, and without strategy, it is

only art! Advertising is a tool which helps a business communicate effectively with their target consumers. Despite all the free tools available in the form of social media to communicate with the consumers,
Advertising essentially focuses on a very specic and ideal consumer set, which also helps add credibility to your brand. Vowels adopt such advertising concepts that help a brand to enhance its reach and its
sales in a short span of time.

Marketing:

Whether it is a product or a service, a brand ultimately wants to sell and

make prots. Marketing is the tool that helps them achieve it; it enables a brand to communicate the
value of its products and services to the customers. Vowels is the one step solution to all your marketing
needs. Be it content marketing, or social media marketing or offline marketing, we adopt techniques
that help you increase your reach as well as your sales.

PR & Media:

Public Relations and Media Relations form an integral aspect of a

brands media strategy. Be it the launch of a new product, store or service or any new event or exhibition,
at Vowels we ensure a brands PR and Media activities are always executed in an appropriate manner.
From television ads to radio ads to writing and publishing press releases, we take care of all bits and
nuances of a brands PR & Media relations.

Digital:

:It is quite imperative to go digital if you want to establish a strong presence of your
brand globally. Website development, website designing, social media handling and social media
marketing all the digital requirements of a brand can be fullled at Vowels Advertising Agency.

Times Square
is Biggest and Most
Expensive Digital Billboard

Page
Page 5
7

Emotions have always been

attached to it. The team at Vowels

We keep ourselves abreast with

roots of branding. Why? Because

excels in interpreting that emotion-

the ongoing branding strategies

in a fight of emotion and reason,

al element and putting their best

and also do not shy away from

the human brain will always

foot forward to convey the same to

taking inspirations from the best in

choose emotion while making a

right customers at right time.

the advertising industry.

Emotions & Branding

.

decision. It is human tendency to

take the shortest route to make a
decision, hence the unconscious
mind prevails over conscious
reasoning and we choose
whatever is at the top of our mind
that is an emotion.
A brand needs a connection to
delve deep into the hearts and
minds of customers. Since time
immemorial, there have been
many brands that surfaced and the
ones that retained their hold in the
industry were those that could
create an everlasting impact on
their customers emotionally.
Branding is synonymous to story
telling - stories about life, stories
about dreams, stories about
emotions. Be it Cadburys Kuch
Meetha Ho Jae which captures
family values perfectly or OLXs
husband and wife advertisment
which talks about love, relationships and breaking the stereotypes or the Nescafe advertisement that creatively depicts how
any disability cannot prevent us
from fulfilling our dreams or the
Mauka Mauka ad campaign
which was a funny take on
India-Pakistan cricket rivalry and
the emotional connect of the
Indian and Pakistani cricket fans, it
is all about striking that one chord
with your customers and the
stories they value.
At Vowels Advertising Agency, we
understand the significance of
emotions and branding and
possess the know-how of how
these emotions should be
inculcated into an ad campaign.
Every brand that is associated with
Vowels has an emotional angle

Page
Page 6
8

Why to Hire
Vowels?

your brand and make efforts to

especially true when you do not have an

project your brand into their radar.

internal team dedicated especially to the

Our team aligns and integrates

advertising work. By hiring us, your staff

your message with the consumers

can go back to doing what they have

purchase behavior in a manner

been trained for.

Our portfolio tends to cross

that helps them connect with your

Save Your Money: Contrary to the

various aspects of branding,

brand efficiently.

popular belief, hiring an ad agency is

advertising, digital marketing, etc.

If you wish to expand and thrive in

not an expense, but an asset to your

with our creative team at the core

a highly competitive business

firm. Advertising agencies, like us, have

of every engagement. From

environment, you will need an

established networks in a given

churning out comprehensive

effective marketing and advertising

location, with easy access to tools and

strategy and creative services to

strategy. Having an internal team

methodologies necessary to give you

social media marketing, we create

donning too many hats can only

the best results. Dealing in these things

unique and custom solutions that

take you so far; to scale the ever

directly, on the other hand, may be

give your business the tools to

new challenges you need people

more expensive

identify your target audience,

who belong to the advertising and

Have Experience: In a short span of

connect with them and conse-

branding industry and who already

time, Vowels has already worked with

quently results in enhanced brand

have a team dedicated to making

some of the well known brands and

awareness, brand loyalty and

your ad campaign a successful

aspires to continue this journey even

profitability.

one. By hiring Vowels Advertising

further. We are equipped with special-

Brands that work with Vowels

Agency, you will get the following,

ized knowledge of different industries,

Advertising get found in online and

but not limited, benefits:

consumer segment, brand awareness,

offline search, strengthen their

etc. and use this expertise to your

brand presence across various

Save Your Time: Using an

advantage.

channels and connect better with

advertising agency can save you a

Development of Brand: Developing a

their target consumers. At Vowels

lot of valuable time as you and

brand can be a complex process, even

we identify and focus on those

your staff will not have to spend

for well established firms. Vowels helps

consumers who are yet to discover

substantial time in developing a

you create, manage and develop your

well defined ad campaign. This is

brand across all channels.

"Good advertising does not just circulate information. It penetrates the public
mind with desires and beliefs." William Bernbach

David Ogilvy is known to be the father of advertising. He once said, when I

write an advertisement, I don't want you to tell me that you find it 'creative.' I
want you to find it so interesting that you buy the product. According to him
basic idea behind advertising is to sell the product and its advertising t
should be termed as a secret weapon.
No matter from where the idea comes from, how the ad is made, how much
creative is that but the response from the public should be tremendous and it
should excel the sale of the product like unprecedented manner.

Page 11

Ad Mans creative Journey

Born on June 23, 1911 to a Gaelic
speaking Highlander from
Scotland, David Ogilvy became
the most wanted man in advertising. He completed his education in
Scotland and later with scholarship
got himself enrolled in Christ
Church College in Oxford,
England. But, he never got a
degree and dropped out of the
college.
In his early days he earned his
livelihood by working as chef,
researcher, salesman and farmer.
Only in his late 30s he was
fortunate enough to get a chance
to work in an advertising agency
and launched his advertising

carrier. It is incredible to know that

deserve every bit of it.

man with no knowledge and

From a budding company to a

experience of advertising shape up

Might and main of advertising,

the whole game and uncovered

Ogilvy and Mather proved that its

new horizons of advertising.

not only best in making ads and

In 1948, Hewitt was founded by

out of the box creative ideas but

Ogilvy, Benson & Mather, which

also spectacular in taking care of

eventually became Ogilvy &

their clients by understanding their

Mather Worldwide. This agency is

advertising and branding necessi-

a huge inspiration for advertising

ties and deliver them. Vowels

companies and we are one among

whole heartedly relates to its

them as we want to brace the

principles and leave no stone

client business. Ogilvy & Mather

unturned to follow it. Like Ogilvy

galvanizes to focus on positioning

we believe on his strategies, ideas,

of the product and act as catalyst

works style and above all his vision

to reinforce the sell.

of advertising in assisting the

Any creative agency could promise

the client to make their product a
hero but very few fulfill the
promises. To effectuate the
covenant a plan and enactment is
required. Which covers positioning
what we offer to the right audience,
technique of it and above all in the
language which prospective buyer
understand.
Along with all other renowned
awards, the Ad man, Ogilvy was

clients and make a company sell

its product like never before.

awarded as a the most sought-after wizard in the advertising

industry by Times Magazine and
he proved from his work that he

Page 12

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VOLUME 1 . ISSUE #1 . SPRING 2016

TM

Lets discuss your

business potential
over a cup of coffee.

Drop us a message on 09785840004

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