Beruflich Dokumente
Kultur Dokumente
ANN
SUMMERS
EXCLUSIVE
Managing director
Vanessa Gold reveals
the retailers new
partnership strategy
BIRTHDAY
NOTES
AWARE
SOHO
ALLURE
FRANCAISE
Discover the secret
ingredients of French
lingerie design
MYA BLUE
BEACH
LOST IN
EVEDEN
NEWS
ROUND UP
NEW VISTA
ITS OUR
President Dave
Trerotola discusses
INVISTA Apparels new
product launches
T OW I
L AU N E
CH
ESSEX
GI
WRIG RL JE SSICA
T O L I H T TA L K S
ABO
NEW S UT HER
TORE
47
FRONT
News Review
A round-up of this months lingerie and swimwear news.
First Stitch
We take a look at the work of new designer Rebecca Ansah.
10
11
22
Speakers Corner
Industry members respond to the ASAs imagery ban.
ON THE COVER
14
Allure Francaise
We seek out the secret ingredient of French lingerie design.
22
26
Catwalk Solutions
We present lingerie solutions to the SS12 catwalk styles.
28
Lost in Eveden
Chief executive Tracy Lewis on AW12 product and growth.
32
Decade of Man
Learn how mens underwear has changed over a decade.
36
38
New Vista
INVISTA Apparel president David Trerotola talks exclusively
to LI from the LYCRA Fibre moves conference.
40
Keeping it Real
Lindsey Brown speaks on designing for real women.
14
26
28
32
REGULARS
45
46
40
Object of Desire
The high end piece that has the industry talking this month.
Products Showcase
An inspirational selection of new lingerie and swimwear.
www.lingerieinsight.com / NOVEMBER
NOV
2011 / LINGERIE
GER
RIE
I E INSIGHT
IIN
NSIG
IG H
IG
HT
T
COMMENT
NOVEMBER COVER
Cover: Ultimo
Model wears: Ultimo Miracle OMG
Plunge Bra
Photographer: Daniel Kennedy
Model: Luisana Lopilato
Debenhams.com
NEWS IN BRIEF
NEWS IN QUOTE S
GR ADUATE FOCUS
VOICE OF THE INDUSTRY
SPE AKERS CORNER
CALENDAR
WEB HIGHLIGHTS
6
7
8
10
11
11
12
esigner lingerie
brand Ultimo has
revealed Argentinian
actress and
supermodel Luisana Lopilato as
its new face.
Ultimo has selected the blonde
Buenos Aires-born 24-year-old
married to world superstar Michael Bubl to front the brands
Autumn Winter 2011 campaign,
available from Debenhams and
www.ultimo.co.uk
Lopilato is an award-winning
actress and recording artist in her
bring a new sense of fun and glamour to the brand as our incredible
face and body.
It took me a long time to get her,
but I refused to give up until I got
her. Luisanas jaw-dropping beauty
and charisma are a perfect fit for
Ultimo and we cant wait to unveil
our new designs.
Following in the footsteps of
Mel B, Sarah Harding, Helena
Christensen and Brazilian supermodel Raica Oliveira as the
brands new star, Lopitana who
has previously fronted campaigns
FOR IMAGES OF THE SS12 COLLECTIONS AND DAILY BREAKING NEWS VISIT
www.lingerieinsight.com / NOVEMBER 2011 / LINGERIE INSIGHT
NEWS REVIEW
stores in October.
The record breaking prod-
NEWS IN QUOTES
THE Company
Triumph International belongs to the global players in the lingerie sector, with 37,000 employees worldwide, an annual turnover
of 2.3 billion Swiss francs and a multifacetted product palette that is sold in more than 120 countries all around the globe with its
core brands Triumph, sloggi, Valisre and HOM. For these branded goods Triumph manages and controls the whole value
chain from design to distribution and sales via own or partner retail outlets.
For the Global Brand Department at our worldwide headquarter in Bad Zurzach, switzerland (Zrich Area), we are looking for a
You are a specialist in the lingerie field, delivering the company a product portfolio that constitutes sustainable and profitable
growth. You understand the technical dependencies of range planning, building product assortments, as well as price and
distribution planning. You also identify and build strong team networks across various levels of management and organisations.
THE REquiREmEnTs
NEWS REVIEW
FIRST STITCH
be opening a shop-in-shop in
Liberty London on November 2.
The new outlet is situated
on the fi rst floor. The 64square
metre space is designed to have
the feel of a beach cabana, with
white washed panelled walls,
floors, and shutters at the windows that aim to cast a light
airy feel, contrasted with mir-
STORE ENVY
Ali Bastian.
NEWS REVIEW
JOHN PEARCE,
sales & marketing director, Pli Europe
The star of hit TV show Celebrity Juice, Keith Lemon, has
been spotted visiting swanky
2005 when we launched
a future. Gazing down empty aisles and
the Brazilian seam-free
peering in at lonely sales people doodling menswear store Norton Barrie
shapewear brand Pli here
in Wilmslow, Cheshire, where he
on empty order pads, I have to confess I
purchased a pair of WAXX Lolin Europe, the question I have most
began to fear the worst.
lipop pants.
been asked by journalists and industry
A trade show could and should be so
While in the store, Lemon recolleagues is, are you doing the next
much better. The chance to see all your
lingerie show?
colleagues and competitors on one shop portedly put the pants, which feature ladies provocatively licking
Trade shows are the life-blood of
floor and maybe take a few of them out
lollipops and bananas, over the
new brands. In 2007, I drove myself
for dinner. It should be a time to showtop of his trousers and described
and seven plastic mannequins wearing and-tell your undies to news hungry
them as being bang tidy!
seam-free shapewear down to
buyers all chomping at the bit for the
southern France for, what turned out to latest trends and designs. There could
Lemon then joked that he
would wear them like that on his
be, the last ever Lyon Mode City. Paired be queues of independent retailers and
up with Interfiliere, it was a sprawling
next episode of Celebrity Juice.
their buying buddies on jollies all waiting
event covering four NEC-style halls with to see what the lingerie industry has
warm sun streaming though the roof
where hotels and parking are abundant power of an event like Londons charity
but twice the price.
10
SPEAKERS CORNER
DIARY DATES
23rd-25th November, Palais de
Festivals, Cannes. Mare di Moda
SARAH PARMENTER
PR,
Baci Lingerie UK
CHRISTINA ACKLAM
marketing manager,
figleaves.com
DEE MURREN,
co-founder,
Dirty Pretty Things
23rd-25th November, Yiwu International Exhibition Centre, Zhejian, PR China. YIWU H&G 2011
brand values.
audience.
revealing way.
their label.
NEWS FLASH
PRETTY POLLY has announced international singer and
songwriter Jessie J as the new star of the HOUSE OF HOLLAND for Pretty Polly AW11 campaign.
The scenes depict Jessie J as a stylish heroine in a series of
comic-strip inspired scenarios, showing o the power of Pretty
Polly statement tights.
Pretty Polly claimed that Jessie J, who has earned herself international super-stardom in the music industry, was the natural
choice for the groundbreaking fashion campaign for Pretty
Polly.
Jessie J said: I was the front of the queue for legs.
Ever since I started out as a singer, tights have been
For more
my statement. When you put on a pair of tights,
news visit
you feel sexy and powerful. I have been wearing
www.lingerieinHouse of Holland for Pretty Polly tights for ages,
sight.com
there was a point when I almost hadnt realised I
was wearing them every time I left my house!
International de la Lingerie is
an international exhibition of
lingerie, nightwear, corsetry,
mens lingerie, hosiery, body,
underwear, terry cloth, swimwear, slippers and household
linen. It is a focal point for lingerie fashion and the latest trends,
with around 20,000 visitors each
year.
21-23rd January, Porte de Versailles, Paris. The Interfi liere
11
1
2
3
4
5
6
7
8
9
10
EDITORS CHOICE
GALLERY
COLLECTION
VIDEO
NEWS
LINGERIE TWEETS
Sign the L
LessBounce online e-petition
school PE kits...
@BerleiUK
@ rleiU
@Be
U
@sugarlesque
now
We are no
o listed in @Guardian ethical
fashion
Yay!
fashio
ion
n directory!
dr
dir
@whomadeyour
@
@wh
oma
a
soon hun X
@Alexissmithbras
12
ARDEE GROUP
+44 1488657900
GUNNING LTD
+44 1619417403
www.lisecharmel.com
WHAT IS
YOUR DESIGN
ETHOS?
Chantelle: Savoir Faire, Fit, French
Allure
Lejaby: Modernity, Elegance,
Details
Lise Charmel: Excellence,
Creativity, Style
Nina Ricci: Parisian Elegance,
Sensual, Romantic
Simone Perele: Elegance, Design,
Comfort
1
Elle magazine 1965.
Copyright Peter
Knapp, Paris. All
rights reserved
2
Lejaby advert
from the 1950s.
Copyright Lejaby,
All rights reserved
3
Passionata Delight
Perfect push-up bra
set in nude
4
Chantelle advert
from the 1950s.
Copyright
Chantelle. All rights
reserved.
5
Body from Lise
Charmels new
Epure range
15
LINGERIE
FRANCAISE
BRANDS
Antigel
Antinea
Aubade
Barbara
Chantelle
Gerbe
Empreinte
Eprise
Implicite
Le chat
Lejaby
Lise Charmel
Lou
Passionata
Princesse tam.tam
Rosy
Simone Perele
6
Simone Perele
Aura bra
7
Purple bra from
Lise Charmels new
Epure range
16
212223-012012
THE
FAMOUS
WORLD
OF INTIMATES
www.lingerie-paris.com
UK lingerie industry?
What
know
you
dont?
W h at do
d o tthey
hey k
n ow tthat
h at y
ou d
ont?
8
Catalogue page
from department
store Samaritaine
in 1905. Copyright
Collection SirotAngel, Paris. All
rights reserved
9
Top and brief set
in yellow from Lise
Charmels new
Epure range
19
THANK YOUOUR
FORYEAR
CELEBRATING
OUR
YEAR
THANK YOU FOR CELEBRATING
ANNIVERSARY
WITH
US. ANNIVERSARY
TO MARK THE WITH US.
TO PRINTED
MARK THE
OCCASION,
HAVE
AVE
PRINTED
A SELECTION
OF YOUR
OCCASION, WE HAVE
A SELECTION
OF WE
YOUR
BIRTHDAY
WISHES
AND
BIRTHDAY
WISHES
AND
ND
COMMENTS
BELOW.
COMMENTS BELOW.
the leading
t is one of
h
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si
es.
In
e
ri
e business
Linge
for lingeri
s
e
ry
rc
u
d
so
and in ust
industry
novations
in
y
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k
g
r
n
fo
le
Highlighti
is invaluab
rie Insight
e
g
elivering
in
d
L
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s,
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w
ne
this sect
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those work
fore anyon
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w
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else! Unitin
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p
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p
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world, k
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ingerie Insi
Birthday L
kins
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Sarah Haw ting Director, La Sen
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rk
a
M
&
PR
ds 2011 Best
gerie Awar
in
L
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U
f
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ear
Winner
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C
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ti
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rk
Ma
20
Happ
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First i w
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ould lik
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You for
Thank
introdu
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Lingerie
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t
o the U
World.
K
You ha
ve ope n
your do
showed
ors and
what is
the Def
Lingerie
in
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in your
magaz
ines.
All the
way fro
m the U
Happy
nited S
Birthda
tates ,
y Linge
rie Insig
ht,-Hugs &
Kisses
4eva m
ore
e Insight!!
ay Lingeri
d
th
ir
B
y
p
Hap
r hard work
for all you
u
o
y
k
n
a
Th
ing the
year in rais
st
a
p
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th
r
ove
lingerie
e world of
profile of th
ndrews
Kat and A
r.
a
e
w
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and sw
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ergy has g
d helped
endless en
revamp an
sh
e
fr
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tury
industry
e 21st Cen
th
to
in
ll
a
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pleasure w
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It has be
ngratulati
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it
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g
in
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Sophia x
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t
Press Agen
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35 480
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.com
phiapizzey
E:hello@so
www.lingerieinsight.com
www
lingerieinsight com / NOVEMBER 2011 / LINGERIE IN
INSIGHT
21
1
Ann Summers pop
up in Selfridges
2
Mannequin at
the retailer's new
Westfield, Stratford,
store
22
3
Ann Summers MD
Vanessa Gold and
swimwear designer
Lizzie Cundy
4
Mannequin
wearing Ann
Summers prouct
at the Westfield,
Stratford, store
5
Ann Summers'
bunny centrepiece
at the new outlet
23
24
really lucky.
Both my father and my sister
Jacqueline are brilliant... I think they
are both in their own way fantastic
ambassadors for this business. I have
never had any interest in being in the
spotlight... We all have very different
6
Ann Summers
chief executive
Jacqueline Gold
and The Apprentice
2008 finalist Claire
Young
7
Former Hollyoaks
actress and Strictly
Come Dancing
contestant Ali
Bastian at the
Westfield, Stratford,
store launch
8
TOWIE twins Dino
and Georgio at the
It looks great and we are so different to anything else on the third floor.
It feels like Ann Summers should absolutely be there.
Westfield, Stratford,
25
store launch
Catwalk Solutions
NEARLY ALL WOMEN HAVE A STRAPLESS BRA HIDDEN AWAY IN
THEIR WARDROBE, BUT AS OUTERWEAR CONTINUES TO BECOME
INCREASINGLY CHALLENGING, SURELY INTIMATE APPAREL MUST
FOLLOW SUIT? WE PRESENT YOU WITH SOLUTIONS TO A FEW OF
THE STYLES THAT GRACED LONDON FASHION WEEK FOR SS12.
n WIDE-SET STRAPS
o HALTER-NECK
26
p NARROW PLUNGE
q BACKLESS
r COLLAR
CROSS-OVER FRONT
LA SENZA PR AND
MARKETING DIRECTOR
SARAH HAWKINS DESCRIBES
WHY SOLUTION PRODUCTS
ARE SO IMPORTANT IN
TODAYS MARKET.
Bra solutions are a necessity throughout the
year but even more so in the coming months to
Christmas. La Senza has the most extensive bra
solutions range on the high street, catering for all
dress dilemmas, whether our customers want to
wear a backless, strapless or even a one shoulder
dress. The collection offers a bra solution for
every outfit, whether our customer wants support,
comfort, the most unimaginable bra or the ultimate
cleavage and, now we have a range of shapewear,
we are a one stop shop for any party or occasion.
Bra solutions are becoming increasingly popular across
the current market due to the ever changing fashion
trends. Customers are buying into more structured and
fitted dresses and in doing so need to buy the correct
bra solution to wear with these dresses. It might be
fashionable to wear a one shoulder backless dress, but if
you havent got the correct bra to wear with it you could
have a bra dilemma on your hands. Celebrity and TV
influences are key in the market growth of bra solutions.
With programmes like BBC1s Strictly Come Dancing,
both celebrity and professional dancers need not only
the ultimate support to complete the dance routines
but they need the correct bra solution to wear with the
gorgeous dresses. La Senza is focused on catering to our
customers every needs. Ss the fashion trends change,
we change with them to adapt and create bra solutions
that the market needs.
www.lingerieinsight.com / NOVEMBER 2011 / LINGERIE INSIGHT
1
Alice Temperley
dress & Le soutiengorge corset et La
culotte by Maison
close
2
Osman trouser suit
& Ultimo halter
Plunge
3
Boux Avenue Sexy
Plunge U & Mark
Fast nude dress
4
Fashion Fringe
backless gown & La
Senza Adhesive bra
5
Alice Temperley
blouse and shorts
& le harness and le
string by Maison
Close
6
Peter Pilotto dress
& Wonderbra Multiplunge in black
27
EVEDEN / INTERVIEW
LOST IN
1
Veronique
underwired padded
half cup bra and
high waisted brief
28
INTERVIEW / EVEDENI
2
Lyla plunge
balcony bra and
thong
3
Coco Powder Pu
padded half cup bra
and thong
4
Claudine Meadow
bra nd brief
5
Deco moulded
plunge bra and brief
29
EVEDEN / INTERVIEW
6
Eveden chief
executive Tracy
Lewis
7
Caitlyn Peacock
side support bra
and brief
30
INTERVIEW / EVEDEN
8
Savanna Pink Haze
side support plunge
and brief
Eucalan
31
DECADE
OF
MAN
WHEN THE FIRST
T DEDICATED MENS UNDERWEAR
STORE, AWARE SOHO, OPENED ITS DOORS
A DECADE AGO, THE SECTOR WAS A VERY
DIFFERENT PLACE
E THAN IT IS TODAY. FOUNDER
OLIVIER GAZAY
Y GIVES US AN EXCLUSIVE
GLIMPSE INTO HOW
OW MENS UNDERWEAR HAS
CHANGED OVER THE PAST 10 YEARS.
1&2
Models wear Aware
Soho branded
briefs and trunks
32
When Aware
ware opened
the fi rst ever mens
ear shop
underwear
in London ten years ago, mens
mmodity that
underwear was a commodity
heir partners in
women would buy their
packs of five. All thatt was available
hite underwear
then was identical white
rts under
and baggy boxer shorts
es and the
different brand names
ted by three
market was dominated
major brands.
Ten years on and few guys will
now let anyone else buy their
hem. Mens
precious trunks for them.
me one of the
underwear has become
ors in the fashion
fastest growing sectors
industry; new brandss are springing
up everywhere from Australia to
pain and Brazil.
Columbia, the UK, Spain
Their creativity goes far beyond
that of giants such ass Calvin Klein,
aller brands can
M&S or Sloggi as smaller
w fabrics, new
experiment with new
colours, new shapes and even new
packaging without undermining
mer base.
their existing customer
ussiebum, Aware,
Brands such as Aussiebum,
w Christian, XTG,
James Tudor, Andrew
etc. were all born in the 21st century
ner brands whose
and unlike big designer
n collection and
focus is on their main
33
3&4
Models wear Aware
Soho branded
briefs and trunks
34
/ ISSUE 01
MARCH 2010
.com
ionalje weller
www.p rofess
BUSIN E S S
PROFE S SIONA
& SWIMW E AR
FOR LINGE RIE
INTELL IGENC E
LS
E RY
L ERY
FOR JEW ELL
S AND TRE NDS
NEW S , ANA LYSI
01
VOLUME 02 / ISSUE
JANUARY 2011 /
ight.com
www.lin gerieins
D IS
TH E WO RLGH
NO T EN OU
E
EXCLUS IVW
IE
INTE RV
reveals hes
CH OC OL AT E
TO RYpandering
FAC
S
er by
W SES
THE SHORO
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Lola Rose founde
MU ST GO ON
esses took
admitting weakn
Gbrand to new heights
her
CUT TIN
EDG E
RK Ser
TO P MA
linger ie design
M&S head
to stay on top
descr ibes how
Fine
DISC OVE R
THE
BUG S PEO
PLE
CAT CHI NG ARE
THI S
SEA SON
SPRING
BOARD
TH EO
PA PH IT IS
with our
into your stock
Breat he new life
at Sprin g Fair
to all thats fresh
ultim ate guide
INT EL LIG
EN CE
Officially
suppo
British Floris rted by the
t Association
NEWS
REVI EW
IN DU ST
ANALYSRY
IS
LATE ST
PRODUC
TS
OPIN IO
N
BU SI NE
SS
DE BATE
STAR
POWE R
Laurence
Llewel
Bowe n jo
in s ifloryn
ist
NE WS
RE VIE W
Y
IND USTRIS
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AL
AN
LATE ST
TS
PROD UCID
P S
NE WS
BU
WEC
OW
RET
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RKBY
STEP
MA
EP
ST
CEN
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INT EL LIG DESIG
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ness now
Boos t your busi apps
e
with sma rt phon
TOP DRAGON
ON
WHY RET
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SHO ULD EMB RS
RAC E
TWI TTE R
SSI
S SIO
ON
NA
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AN D MA
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FO R TH
E BRITI
SH WA
TC H IND
US TRY
Ma ste rmi
nd the per
dir ect ma
fec t
il cam pai
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Forget the
want
out why new mums
se
gifts with a purpo
W IN TE R
VI RA L
Y PR
P R OF
OFE
TR EN DS
be gone but
Cou tts may
t go on
the show mus
BO OM
flower s, find
AN D TR
EN DS FO
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LONDON
RYGO PO STAL
JEWELLE
WEE K
N
OPI NIOBA
BY
T OU R
DE PARIS
NE W TR
Cou rse s
you can
tak e at
hom e and
abr oad
in 201 1
NEW S
BE D OF
Discover
fortie s linger ie
PRO DUC TS OW TH
GR
LIN GER IE OR Y
ST
M Max leaves the
BIR MIN GHAGuy&
nd
CIT Y GUI DE
recession behi
HEA RT
GAL LERY
PRE TTY
WO MA N
JANU
NE WS , AN
ALY SIS
JANU ARY
2011
VOLU ME
02
ISSUE 01
profe ssiona
l orist.c
o.uk
NE WS ,
HAUT E
RL OG ER IE
Alex Monroe
stores
opening his own
NEW
Boost turnov
to your sweet tooth
REV IEW
FE SSIO NAL
& WAT CH PRO
SSIONALS
GIFTWARE PROFE
BRITAINS LEADING
CE AND TRENDS FOR
BUSINESS INTELLIGEN
RK ET
RE MA
MATU
world of over
the expan ding
Watch
Pro
ISSUE 01
Y 2011/ VOL. 01,
SPRING FAIR, FEBRUAR
LAUNCH ING AT
.com
www.gif twarepro
LD
BAS E LWOR
2010
N E WS
TRE N
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PEOPL
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WAT E
R E SI ST
AN R
U P DATC E
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E L E CTTH E N E W
IN K WR O N IC
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FRE SH
PRO D
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IN T ECRLU S IV E
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MACH F THE
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Pro fit at the
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wat ch & jew
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FIT IN FOU
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Gwyneth:
IN
Issue:3-3 DHS15
Sometimes you
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01
LILY P O C A LY
A
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LIFE
Middle
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Edition
AED15 ISSUE
THE :
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2011S
R
AR
GE
GE A
HEALTH
4)
LOCAL (p2
RY 2011
EXERCIS
Dhs15
ON
NUTRITI
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DOWN YO
JANUARY
ISSUE VOL
FEB RUA
JANUARY 2011
A LEGEND
BECOME
JANUARY 2011
GYM AND
9 771817 142009
E
AD: HIT TH
MUST RE
PUBLICATION
Wright
THE
WAY
1
TOWIE
actress
and With
Love
Jessica
founder
Jessica
Wright
2
TOWIE
actor and
brother
of Jessica
36
DESIGNER
ALEXIS SMITH
SPEAKS ABOUT
WORKING WITH
JESSICA WRIGHT
"It's a pleasure to work with Jessica
and be involved in her new lingerie
boutique. Since becoming the face
and body of our brand and designing
a limited edition lace set for us,
Jessica developed a real passion and
interest in lingerie. It has been lovely
to watch Jessica's idea come to life
and I am sure 'With Love Jessica'
will be a very successful boutique.
It's all about Essex at the minute and
it's fantastic to be a part of it! I look
forward to working with Jessica as
her business grows in the future."
4
TOWIE sisters Sam
and Billie Faiers
at the With Love
Jessica launch
event
5
6
5
TOWIE actress
Lauren Goodger
at the With Love
Jessica launch
event
6
The new With Love
Jerssica store
7
With Love Jessica
founder Jessica
Wright with her
7
family
37
NewVista
INVISTA APPAREL PRESIDENT DAVE TREROTOLA TALKS EXCLUSIVELY
TO LINGERIE INSIGHT AT THE COMPANYS LYCRA FIBRE MOVES
CONFERENCE, HOSTED IN BARCELONA, SPAIN, ON SEPTEMBER 29-30.
1
INVISTA Apparel
president Dave
Trerotola
38
LINGERIE INSIG
INSIGHT
GHT
H / NOV
NOVEMBER
OVEMB
VEMB
MBER 2011
M
20 1 / www
201
w
www.lingerieinsight.com
w .lilinge
erie
rieins
insig
ins
iigh
gh
ghtt..
INTERVIEW
ASK THE EXPERT
/ LYCRA
/ FRANCHISING
FIBRE MOVES
3
4
2
INVISTA catwalk by
the pool at the Hotel
Rey Juan Carlos
3
Conference guests
congregate at the
evening event
4
Inside the
conference hall at
the World Trade
Centre in Barcelona
5
View from inside
the conference
venue
6
Hotel Rey Juan
Carlos
39
Real
KEEPING IT
40
he importance of keeping
it real is more relevant
now than ever before.
Provocative imagery,
massively airbrushed,
has become the norm, but are brands
considering what their customer really
wants?
A recent government introductory
exercise is now showing primary schooll
d
pupils airbrushed images of a bikini clad
Britney Spears, as part of an attempt too
dard
show them the impossible standard
ion
set by advertising, media and fashion
industries.
n
When your customer buys into an
image, they buy into an expectation of
hem
m
how a particular product will make them
look. When they inevitably fail to look
like the supermodel depicted, they
lose faith in the product, which affects
their decision to buy from the retailer in
the future. This is particularly true in thee
case of online retail, where the customerr is
unable to try a product and the picture is
all they have to go on.
MyaBlueBeach sets itself aside from
other resort and holiday cover-ups
brands by making a conscious decision
not to airbrush. All the images in our
promotional material, our websites
and glossy magazine features are not
rather
tthan
th
an dress sizes
for 20
2013.
In keepi
ping
ng
keeping
w this ethos
with
too d
esign for the
design
rea
eaal wo
w
man, we
ma
real
woman,
exte
tensivel
elyy research
r se
re
sear
arch
extensively
all ou
ur new collections
colleccti
tion
o s
on
our
to find
find out what it is
1
MyaBlueBoutique
Amelie dress
2,3 & 4
Kaftans and
dress from the
MyaBlueLuxe and
MyaBlueBoutique
collections
5
Mustique Kaftan
style from the
MyaBlueLuxe SS12
range
6
MyBlueBeach
founder Lindsey
Brown
41
SPORT
advantage
www.berlei.com
GLOBAL RETAIL / B
BUSINESS
U SINESS
around the
world in retail
FIND OUT WHAT HAS BEEN HAPPENING AROUND THE GLOBE IN THE WORLD OF
INTIMATE APPAREL, THIS MONTH, FROM M&S NEW FRENCH WEBSITE TO BRAZILS
AD BAN REFUSAL AND CHINAS PREDICTED HOSIERY GROWTH.
FRANCE
Marks & Spencer returned to France, last month, with the launch of its fi rst
international transactional website, marksandspencer.fr. The new online
capability is part of the retailers bricks
& clicks strategy, as it returns to the
French market with a combined store and
e-commerce offer. Later this autumn, M&S
will open its new store in the heart of Paris
on the Champs-Elyses, offering a selection
of lingerie, womenswear and food.
Following on from this, the high street giant
has revealed plans to open further stores at
strategic locations in the French capital.
NORTH E R
BRAZI L
vertising
Brazils Nationa l Ad
a plea
d
te
jec
re
Council has
on ad ,
isi
ev
tel
pe
Ho
to ba n a
Gisele
el
featu ring supermod
est
qu
re
n
Bu ndchen. The ba
ber
em
pt
Se
in
ed
was subm itt
istry
in
M
ts
en
m
rn
ve
by the go
elled the
for Women, who lab
t.
commercia l sexis
series of
chen is show n in a
In the TV ads, B nd
that she has
t her tel ling a lover
scenar ios that depic
and that her
out his cred it ca rd
ed
ax
m
r,
ca
s
hi
d
crashe
them.
g to move in with
mother is pla nn in
IRE LAND
New lu xu ry
li ngerie label
Sioda L inge
official lau n
rie mad
ch du ri ng B
de it s
el fa st Fa sh io
Com ing Des
n Week s U
ig ners n ig ht
p and
on October
L ingerie Bri
15 . The Siod
dal and Bla ck
a
label s went
end of the m
on sa le at th
onth th rou gh
e
th
siodal ingeri
e brand s web
e.co.u k, P ro
site , w w w.
of , off Ormea
L ingerie, on
u Rd and Orc
L isbu rn Rd .
h id
Sioda L inge
rie is the on
ly
Ir ish hand m
li ngerie label
ade si lk
designed an
d manu fa ct
Nor ther n Ir
u red in
eland . The n
ame Sioda L
pronou nced
ingerie,
she da, mea
ns si lk in Ir is
the essence
h and reflec
of the brand
ts
, wh ich spec
u nst ruct u re
ia li zes in
d and elega
nt pieces .
CH INA
d to
siery market is ex pecte
The sca le of Chinas ho
to
ng
rdi
r period, acco
double within a five yea
Yu Ze.
ger
na
ma
RI ME genera l
Huaziyi, a brand
en
zh
en
Sh
of
rt
RI ME is pa
ry
ati
dic ng itself to hosie
bu ild ing company de
.
in mainland China
marketing activ ities
wth
cted to be driven by gro
pe
ex
is
The ex pansion
on
y
lic
po
t
en
nm
my, gover
of the Chinese econo
overa ll
consumption and an
c
sti
me
do
ing
stimu lat
ome.
increase in peoples inc
cts
ble future, more produ
ea
ese
Ze said: In the for
t.
rke
ma
c
sti
me
o the do
than ever will flood int
44
double
LINGERIE INSIGHT
INSIGH
H T / NOVEMBER 2011 / www.lingerieinsight.co.uk
SAUDI ARABIA
The Saudi Arabian government has
warned lingerie stores across the country
that they could be shut down should they
fail to comply with a new policy to replace
male staff members with women. The
step is reportedly part of an ongoing drive
to fi nd employment for Saudi citizens.
Lingerie stores have until June 4, 2012, to
initiate the switch.
Object of
45
SHOWCASE / LINGERIE
OLIVIA BY LEPEL
SOLARIS BY ROZA
lepel.co.uk
alterego-lingerie.com
HARMONY BY CHARNOS
Harmony seeks to mix classic design with contemporary styling. Delicately corded embroidery is combined
with a fusion of lavender tones, finished with a grosgrain chocolate box style bow and highlighted with a
touch of diamante sparkle. A full cup bra, balcony bra,
short and brief are available in the range.
RRP: full cup bra, 36, brief, 17
Contact: Charnos, 0115 983 6000
charnos.co.uk
EDEN BY SUPERBRA
The Dirty Pretty Things SS12 campaign shot by portrait photographer Amelia Troubridge
- takes inspiration from
to an H cup.
46
panache-superbra.com
SWIMWEAR / SHOWCASE
EL DIABLO BY TAVIK
TAVIK Swimwear designer Nicole Hanriot aims
to mix California cool with high-octane Charlies
Angel glamour for SS12. Cut-out swimsuits with
shoulder fringe detail feature safari snakeskin,
whilst girlish bandeau bikinis incorporate watercolour prints and rouched piping. This green
swimsuit, El Diablo, will be available from Tavik for
SS12. It is also available in black and pink.
RRP: 92
Contact: Tavik, 0207 183 0007
tavikswimwear.com
BANDEAU BY SEAFOLLY
For SS12, Seafolly has introduced
a new leopard print bandeau style
bikini. The product picks up on the
animal print trend and features a
delicate lace trim.
RRP: top, 47, bottoms, 38.50
Contact: Seafolly, 0845 408 0095
seafolly.com
ELOUISE BY ROSA FAIA
For 2012, Rosa Faia swimwear is introducing the Elouise zip up swimsuit. This style
is available up to an H cup, has adjustable
straps and a specially designed Anita bust
lining for support and comfort. It comes in
two colours, black and olive.
RRP: 62
Contact: Anita UK, 0208 446 7478
anita.com
LOTUS BY LEPEL
RRP: 100
7478
anita.com
and is offered up to a 38 G.
RRP: bikini top, 28, short, 19
Contact: Lepel, 0115 983 6000
lepel.co.uk
47
1, 2 & 3
LYCRA Fibre
MOVES
conference in
Barcelona
4, 5, 6 & 7
Ann Summers
store launch
at Wetfield,
Stratford
8
With Love
Jessica launch
event
48
www.chantelle.com