A PROJECT REPORT ON CONSUMER BUYING

BEHAVIOUR FOR MOTORBIKES

HERO MOTOCORP LIMITED

Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Dr. Renu Sharma

Submitted by: Vinoob. G

Roll No.: 044-24401712

Institute of Innovation in Technology & Management,

New Delhi 110058
Batch (2012-2015)

Certificate

I, Mr./Ms._______________________________, Roll No. ________________ certify that

the Project Report/Dissertation BBA-311) entitled ________________________________
is done by me and it is an authentic work carried out by me at
___________________________.The matter embodied in this project work has not been
submitted earlier for the award of any degree or diploma to the best of my knowledge and
belief.

Signature of the Student

Date:

Certified that the Project Report/Dissertation (BBA-311)

entitled__________________ done by Mr./Ms._______________________________,
Roll No. ________________, is completed under my guidance.

Signature of the Guide

Name of the Guide:
Designation:
Date:

Countersigned
(Director / Project Coordinator)

Acknowledgement

The present work is an effort to throw some light on Consumer Buying Behaviour for
Hero Motobikes. The work would not have been possible to come to the present shape
without able guidance, supervision and help to me by number of people.

With deep sense of gratitude I acknowledged the encouragement and guidance received by
my research guide Dr. Renu Sharma. She assisted me in completion of this research project.
I thank sincerely for devoting her valuable time. She has contributed substantially towards
completion of the report.

I convey my heartfelt affection to all those people who helped and supported me during the
course, for completion of my Project Report.

EXECUTIVE SUMMARY

The Indian two-wheeler industry is dominated by three players, Bajaj, Hero Motor Corp and
TVS Suzuki, who account for 80 percent of the total two-wheeler market. The other players
including Kinetic Engineering, LML and others account for the remaining 20 percent of the
market. The industry can be divided into three broad segments: Scooters, motorcycles and
mopeds. In the scooters segment Bajaj is the market leader, Hero Motor Corp is the market
leader in the motorcycles segment and in the segment of mopeds, TVS controls the major
chunk of the market.
In this project there are four chapters:
Chapter-I consist of introduction, profile of the organisation, objectives and scope of study.
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer
of two wheelers, based in India.
In 2001, the Company achieved the coveted position of being the largest two-wheeler
manufacturing Company in India and also, the World No.1 two-wheeler Company in terms
of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this
position till date.

Chapter-II consists of Research methodology. It contains the method used and sample
design selected in order to conduct consumer survey.
Chapter-III consists of Data presentation and analysis. It consist of tables and graphical
presentation of data (their satisfaction level regarding Hero MotoCorp Ltd.) received by the
customers.
Chapter-IV consists of summary and conclusion. It consists of a brief summary of the
project and limitation of the study and suggestion to improve it.

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Topic
Certificate (s)
Acknowledgements
Contents
Chapter-1: Introduction
Chapter-2: Research Methodology
Chapter-3: Data Presentation & Analysis
Chapter-4: Summary and Conclusions
References/Bibliography
Appendices

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