About US

1. Mobile internet is the largest platform for everything- work-playentertainment-shopping etc

2. It is broken
3. Why is it broken- statements from TCIF ppt/ mary meeker 2016
4. We take this responsibility to fix up- Ganesh quote (standards for MI and
how )
5. We are a New York area based, next generation mobile Internet pioneer
that is transforming business outcomes for the entire wireless Internet
value chain globally. We work with mobile network operators create new
operator-enabled premium services and applications, through
an IP based, non-intrusive and adaptive overlay software
technology.

6. We are working with leading OTT players, developing and deploying

solutions across the segments of advertising, commerce, media &

entertainment, as well as enterprise verticals such as banking, education,
M2M, etc.

7. Alef Mobitech was founded by Dr. Ganesh Sundaram a Bell Labs Fellow.
Ganesh significantly contributed to wireless and IP technologies, with more
than 52 patents. And Steven Spencer from Bell labs and a- successful
serial entrepreneur
Alef has offices in India at Mumbai and Pune, with early deployments and
business engagements across leading operators and application
ecosystem.

8. With investments from investors in USA and India, which includes Tata
Capital Innovations Fund, the private Equity Fund managed by Tata
Capital.
Alef Value Proposition
The fundamental idea of Alef Mobitechs approach to Apps and Cloud @ RAN,
involves creating a computing environment that co-exists with connectivity - leading to service optimizations and monetization opportunities through rich
media, responsive, and relevant content curation.
Alef Mobitechs patented and path breaking mobility-cloud interconnect platform
& solutions (Alef C3 MCIS) introduces mobility principles to applications, leading
to network and applications working in tandem all this as an overlay solution,
so that mobile networks and OTT players can leverage the Alef solutions
transformative benefits!
Geer wheel diagram
MNO
Latency in wireless networks is a major cause for poor customer experience and
varies significantly. Given the Middle Mile TM service delivery capabilities of

Alef (deliver content right from the Radio-edge), the latency is brought down and
this results in much superior customer experience Alef believes in extending
next-gen experience from the existing networks themselves with this unique
capability.
Alef c3 can be leveraged by MNO Business teams to launch differentiated
products and services which improves customer engagement thereby leading to
new revenue streams
OTT:
Data traffic growing significantly YoY (e.g., 120% in the US), but
overall revenue growth flat (2.27% in the US) for mobile operators.
(have to take from the latest Cisco VNI). I have enclosed another internet
trends file.
Mobile users and traffic per user increasing, but subscription, advertising, and
commerce, revenue per user not keeping up for app ecosystem. {For e.g In
US media consumption time on desktop internet is 22% but garners more
than 23% of the total ad spend, whereas Mobile media consumption time is
25% but is able to garner only 12 % of the total ad spends. The total
incremental opportunity for ads on mobile is USD 22 Billion on Mobile.
Internet Trends 2016, Mary Meeker ( brochure only)}
Alef C3 enables Mobile network to be App aware and App world to be Network
aware.
We offer a managed overlay service, of premium multimedia solutions using
existing over-the top consumer and enterprise apps
We enable Immersive, intelligent, and interactive experience based
marketplace that creates a smarter value-chain and revenue participation.
Alef edge:
Removing technology friction: Alef enables network to be application
aware and vice versa, thereby bringing the internet closer to the user and
enhancing
experience
Enhanced customer engagement: Alefs presence at the radio edge
transforms the user engagement by powering a personal internet experience.
Superlative Customer experience leading to reduced churn and subscriber
growth while enhancing brand image
Deep insight: Alefs network and application function enables intelligent
insights into consumer and network behaviour
Removing Business Friction Through New Revenue streams : Increased
revenue per subscriber through inclusive eco-system

Differentiated products consumer space; reduced churn, increase in loyalty

directly proportional to revenue. Incremental cost for revenue from
exisiting customers much less than new customers.
Unearth network and application capabilities in networks for enhanced
multitude of business benefits
Operational efficiency: Cost / Bit Reduction, Reduced Latency & enhanced
end-user throughput. Increased yield per subscriber

Products & Services:

Alefs mobility cloud .C3 solutions categorises network and application facing
products & services.
Network facing-

nPOWER :

Alefs nPower solution helps reduce technology and business

friction across MNO constituencies through focused solutions targeted at Network
and Business units. The solution helps improving the operating efficiency of
spectrum in an access agnostic manner.
-create service differentiation; bring partnerships and develop solutions to
extend Revenue Market Share (RMS)
-convert MNO as Smart network
- improve Service Delivery efficiency and reduce Cost/Bit

A) nCore : Alefs nCore is a Carrier-grade, Access agnostic & Vendor agnostic

solution targeted to network function in MNOs. It is non-intrusive and
operates in an access agnostic (2G, 3G, 4G, etc.) manner, extending benefits
across operator investments reducing the cost of data transfer.

Policy Based Caching for provisioned http traffic @ RAN 3G

Web Optimization Features @RAN (ex: Frontend optimization)
Video Optimization Features @ RAN (ex: adaptive bit rate optimization,
etc.)
Hybrid solutions (Cellular & Wi-Fi)

nXLR8 Alefs nXLR8 solution ensures that once content is cached in a

given network node, the cached content is available across all /
relevant network nodes- Cache Once, Cache Everywhere (COCE),
resulting in operational efficiency and improved user experience
nRICH- Alefs nRICH solutions enables content to be hosted at the
radio edge thereby providing a rich, immersive user experience and
newer revenue streams apart from operational efficiency.

B.
nBiz : Alefs nBiz solutions suite target to consumer and enterprise
businesses in MNO, offers an integrated approach of improving customer
experience and building new product and services that lead to new revenue
streams as well for existing MNO based apps. Alefs nBiz has as well as
vertical solutions around entertainment, m commerce and productivity.

Application facing:

cPOWER:

Alefs cPower is an Immersive, intelligent interactive solution

enable premium OTT (consumer and enterprise) services to unlock the revenue
potential through superior app performance, reduce churn, improve engagement
and enable intelligent insights thereby increasing Long term value per user..
Alefs solution also helps reduce the customer acquisition costs by creating a
win-win partnership environment with MNOs
Alefs Managed overlay service that operates at the radio edge deploys a
managed network of software on standard servers inside operator networks,
brings OTT ecosystem to use our platform and creates revenue participation and
cost amortization across boundaries

Alef M&E solutions:

With the explosion of video over mobilewireless M&E and plateauing revenue
opportunities applications are challenged by inconsistent user experience and
limited product differentiation. M&E digital service providers are also facing a big
challenge of getting more app downloads and get users to consume more
content.

Alef pioneers an opportunity to enhance responsiveness for the existing mobile

applications,applications; enabling consistent and intelligent rich media based
consumer engagement. The solution also enables new premium services leading
to enhanced revenue streams.
The offering encompasses Content hosting and real time conetent delivery servicesCDN functionality
Deliver seamless relevant and curated HD images and videos for the
end users
Enable premium Desktop experience over mobiles
Extreme Relevance and targeted content delivery
Locational targeting
Language based personalisation and communication
Socially sharable features creating & connecting user groups, ratings
sharing, trending
Rich content notifications
Upload services for users to upload locally created news/content and
share it with the media entity

Alef Enterprise solutions:

Most applications are tethered to office environment. In an era of mobile
workforce Alef pioneers next generation mobile enterprise by enabling office
applications work seamlessly in the field thereby enhancing productivity and
collaboration for companies as well as their customers.
Our offering encompasses
field force applications
Mobile Education and L&D
Mobile Collaboration &
Unified Communication Help improve mobile collaboration amongst employees
and improve worker efficiency
BFSI document management and low-latency banking and insurance
applicationsservices

Alef mCommerce solutions:

In a market situation characterised by low life time value, high customer
acquisition and undifferentiated products, Alef pioneers a contextual rich media
environment leading to higher mobile commerce revenue and customer loyalty
and reduced shopping cart abandonment. The offerings includeAlefs M-Commerce portfolio of products and services are categorised and
listed below

Customer Experience Management

-

Increase richness of the app and deliver, improved and consistent

responsiveness of the app/m-site commerce search content with HD
quality
Increase richness of the app and deliver, improved and consistent
responsiveness of the app/m-site commerce search content with HD
quality
Video Enabled commerce services this product helps deliver rich
media video based commerce content
Contextualisation & Personalisation APIs to deliver highly relevant
search results
Network APIs for optimised app delivery

Product and Services Innovation

-

Micro services that help deliver specific user features from the Alef
platform like Gross Cab availability for taxi aggregators etc.
Social sharing, uploads and feedback from users through Alef
Notification services
Virtual Reality / 3D content delivery for viewing through Alef Hosting
services

Customer Acquisition Management

-

Operator enabled offers and promotions to

downloads/Installs
Digital advertising
Customised Notifications with user state awareness

Drive

app