Founder Profiles

Gaurav Saxena, CEO

MCA (Masters in computer application) from Pune University.

Have 7+ years of IT experience.
Companies:
1.
Zensar Technologies.
2.
Siemens PLM.
3.
Accenture Services.
4.
Capgemini Softwares.
Role Played:
1.
Individual Contributor.
2.
Senior Developer
3.
Software Lead.

Gyanendar Singh, COO

MCA (Masters in computer application) from MANIT Bhopal.

Have 8+ years of IT experience.

Companies:
1.
Capgemini Softwares.
2.
Wipro Technologies.
3.
Atos Origin.
Role Played:
1.
Individual Contributor.
2.
Senior Developer
3.
Lead Developer.

Money Invested
Promoters contribution 12 Lakhs
Expense Heads
1.

Operational costs: 373552

2.

Salaries: 387000

3.

Petrol: 135102

4.

Misc.: 46000

5.

Assets: 705218

8.

Other Expenses: 247207

9.

Websites: 1.5 Lakhs

Most of the funds is utilized in gaining expertise in domain and business

execution. As a result of which Non-veggies currently has an efficient supply
chain and inventory management system and a very well equipped distribution
system.
The entire growth of NonVeggies till now was based on word of mouth and
quality products & services offered by them.

Current funding round: Pre-Series A round

Fund to be raised: 85 Lakh
Minimum participation amount: 20 Lakhs
Offer in return:
8% Equity in the form of convertible preferred stock
No previous rounds of funding was raised hence the Founders have
complete ownership.
Usage of funds
Primarily the proceeds of this round will be used in gaining the majority
market share in Pune, where the existing competitors are small and where
we already have a considerable market share.
For gaining this majority market share the proceeds will mainly be used in:
1)
2)
3)
4)

Technology and innovation

Marketing
Upgrading existing operational facilities
Minor CAPEX expenses

Traction
Revenue till date (15 months)= 22,80,000+
Revenue in last 6 months = 11,40,000+
Registered customers = 1100+
Customer reorder%= 56.7% with 30.9% ordering 5+ times
Customer lifetime value= = 2175.31
Orders completed=5000+
Projection for next three years
2016

2017

2018

Revenue

6,21,71,250

8,08,22,625

10,10,28,281

Unique
Customers

35,000

49,000

63,700

593

770

963

60%

65%

62%

1,35,07,500

1,75,59,750

2,19,49,687

213585

277660.5

347075.625

19086937.5

24813018.75

31016273.44

Daily orders

%reorder

Execution
Cost
Annual order
count
Net Profit

All projected finances have been projected with appropriate risk considerations. These numbers
serve more than the purpose of projection, they are actually targets which NonVeggies can and
will achieve in the next five years, with this round of funding. All financial projections are
estimates and further detailed information are outlined in additional documentation.
These projections have been made considering NonVeggies does not raise more funding in the
next three years. If it does then the projections shall be different.

Competitive analysis

Competitive Analysis (local)

Competitive advantage
Our advantages over our competitors are three fold:
1) First Mover: We are the first movers in this market and hence our
understanding of the market and its need is a lot better than our
competitors.
2) Customer retention: We believe for any company to gain a major market
share he needs to have a high customer retention because every customer
retained brings in five new customers hence we follow a strict customer
retention policy which is shown by our high 56.7% customer reorder %.
3) Marketing: In the 11/2 in the market we not only know the market we
understand it. Hence our team has come up with a super-effective marketing
plan which is hybrid in nature and combines online and offline to full effect.
Demand generation is a very essential part of any business and must be
done right.
The reception of seed funding for startups like Licious (Bangalore), Zappfresh
(Gurgaon) who are our national competitors, validates our point about the
existence of a huge untapped market.
1) Licious
Mayfeild India Invests $3Million In Licious - April, 2016
Raised $1M Seed at an Unknown Valuation - September, 2015
i. Kanwaljit Singh,Mohandas Pai
2) Zappfresh
Gurgaon-based DSM Fresh Foods Pvt Ltd, which runs an online start-up
Zappfresh for raw meat and associated ready-to-eat food products, has
raised Rs 2 crore ($300K) in angel round of funding from a couple of
unnamed investors October, 2015