COMMUNICATIONS OFFICER JOB DESCRIPTION

JOB PROFILE

The office of a Communications officer drives an organizations communications

strategy. It involves the coordination and implementation of its internal
and external communication, proactive media outreach and a range of
public affairs activities. It plans, organizes and executes communication
proposals identified in the communication strategy in support of Institutions
Management Strategic plan. Thus a Communication officer is primarily
responsible for managing the communications risks and opportunities of
an institution, both internally and externally. This Officer is typically
responsible for communications to a wide range of stakeholders, including but
not limited to employees, shareholders, media, bloggers, and influential
members of the business community, the press, and the public in general.
Typically, the Officer may partner with others in the organization to communicate
with investors, analysts, customers and company Board members. Most
organizations will rely on the Communication Officer to advise and participate in
STRATEGIC OBJECTIVES

Increase the Universitys influence in providing high quality education,

training, research and complimentary services to meet the technological,
social and economic needs of individuals and communities in Malawi.
Increase the visibility, credibility, and accurate understanding of the
UniversityInternal communication will require us to achieve enough
budgetary
communication
our stakeholders.
In the
short
term,
Strengthen
theexcellent
Universitys
communication
capacity
To achieve
internal
andtoexternal
communication
; The
aim
is to
locally;
in
the
medium
term,
the
Sub-Saharan
Africa;
and
in
the
build and establish the picture
of the
quality of education that Mzuzu
KEY RESULT
AREAS
long
term,
globally.
University is offering and its plans for the future. This will have a direct
effect Enhance
on the value
of the
institution
to its
strategic through
partners identifying
(Education
Mzunis
Clientele
Value
proposition
and Corporate)
and hence play a role in contributing towards the
key stakeholders.
realization
of
much
funds for the
development
the institution.
Allocation of needed
scarce resources
in achieving
the of
institutional
goals
To develop
Accelerated
Communication
Growth
Strategy
(AGS)
that
i.e. it will address the question as to why our strategic partners
will help
drive
institutional
goals.
Thisinstitutions
will bring
should
fund the
Mzuniexisting
other than
other higher
learning
e.g.a
fundamental
change
on
Mzuzu
University
because
strategic
University of Pretoria. Furthermore it will address the question as
communication
themes
(thematic
statements)
will
be developed
that
will
to why the
government
should
grant our
request
over the
same
appealrequest
to Council,
Management,
Staff,
Students,
and the
by other
high learning
institution
i.e.Government,
Kamuzu College
of
General
stakeholders
(including
the
international
community).
Nursing (KCN).
To foster
partnerships
with
accredited
institutions
likecompeting
Chartered
It will
help position
ourselves
better
than other
Institute
of Marketing
(CIM) and University
allow theirininput
in the
related
syllabi at
Universities
i.e. Makhelele
the sub
Saharan
region.
the Institution.
If CIM has a say in tourism and hospitality faculty, our degree in
To have
presence
in of
thegreater
International
Recruitment
Seminar
i.e. The
thisa field
will be
value than
the same degree
offered
by
Globalother
Recruitment
Seminars,
where
there
are
top
international
institutions.
organisation
pitching
forfield,
brightwho
students
from
different
Students
in this
wouldaround
want the
to world
become
Chartered
Universities.
Marketers, will be exempted of most subjects and thereby cutting
To deliver
INFRASTRUCTURE
GROWTH programs
through a
strategic
cost for
post graduate development
and consequently
making
it
communication
for substitute
funding in order to under burden the
easier for them
to grow professionally.
Government
of Malawi
subvention
funds.
Increase
our brand
awareness
both locally and internationally
DELIVERBLES
To develop
staff
and
juniors
in
order
to enhance sustainability,
through such partnerships.
Students and
will work
extra hard
ordermedium,
to take and
part long
in global
consistency,
coordination
of inshort,
term
recruitment
seminars,
hence improving
their competitiveness.
strategic
institutional
and communication
goals.
If the students are successful, the recruiting firm will help to
market Mzuni through referrals
Institutions build infrastructure for their research work i.e.
Liverpool Trust and the College of Medicine