TASK 1

Problem: - To do a complete sale assessment, for each type of store, starting with their respective
mean, and std deviation. If the respective detergent companies wanted a December '08
benchmark sale of 135 packs for Surf and 155 packs for Ariel, how have each of the 3 different
categories of stores, fared? Is there any correlation of between brands, in each of the types of
stores? What does this mean?
Objective: To find co-relation between products within each type of stores and to find which store has
highest number of sales of surf and Ariel detergents.
Data Analysis: From the simple linear regression model it is clear that there is a very high correlation (0.9442Store A, 0.9337-Store B, 0.9573-Store C,) between surf and ariel for store C It means they have
high positive relationship also, results from Anova table also conclude that the model is statically
significant.
Ariel detergent: Box plot results tells us that Skewness is (negative) -0.52077, means it is left skewed and the tail
on the left side is longer than the right side. Also, box plot shows that the median lies more
towards the highest value means the distance between the median and the lowest value is greater
than the distance between the highest value and the median.

Boxplot

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Surf Detergent: Skewness is positive (0.5019) indicating that the interquartile range lies more towards the left of
the box plot. Also, it is right skewed as the distance between the median and the highest value is
greater than the distance between the lowest value and the median, median lies more towards the
left side of the box-plot then to the right.

Boxplot

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T-test Statistics for A, B and C stores: Performed T-test to check if the mean is significantly different from 135(Surf) and 155(Ariel)
by assuming variables are normally distributed for surf and ariel. Following is the analysis of
A, B & C stores: Store A: For Surf, P-value is less than level of significance we can say that Store A has surpassed the
benchmark
of 135.
For Ariel, Since P-value is less than level of significance we can say that Store A has surpassed
the benchmark.
Store B: For Surf, Since P-value is more than level of significance, so Store B has not surpassed the
benchmark
of 135.
For Ariel, Since P-value is more than level of significance, so store B has not surpassed the
benchmark of 155.
Store C: -

For Surf, Since P-value is more than level of significance, so Store B has not surpassed the
benchmark
of 135.
For Ariel, Since P-value is more than level of significance, so store B has not surpassed the
benchmark
of 155.
From the above it is clear that more sales are happening of surf and ariel from store A
compared to store B & store C.
Recommendation: Surf and detergent should try and come with a new strategy of their products for traditional
and housing society grocery stores as their sales are less compared to the modern retail outlets.
Promotion through advertisements, free samples to be given in B & C types of stores to attract
customers attention to buy more of surf and ariel brand.

Task-2
Problem: Deliverers are taking different timings to deliver the items, use of coupons is it useful or not
for the business.
Objective: To increase the sales of Eastpea restaurant by encouraging their customers using coupons
which will add more value to customers, reduction in total delivery times and creating a
goodwill among their existing customers and that will help in attracting new customers which
will give a boom to the business, to find the co-relation among variables.
Data Analysis: One way Anova test:
Null Hypothesis There is no significant difference between total time taken and distance travelled by deliverers
for deliveries of items to customers.

Alternate Hypothesis
There is no significant difference between total time taken and distance travelled by deliverers
for deliveries of items to customers.
From the analysis it can be conclude that there is a significant difference between Deliverer 1
and Deliverer 4 and also among all four deliverers no.4 is the slowest one who is taking more
time for delivery items to customers than others.
After running the Multiple regression analysis (Dependent variable Total time taken)
The model obtained is: - Total time taken = 3.8693 + 2.0137*distance + 2.7080*Deliverer,
And the model is approved to an extent of 89.6 %. Lesser the distance to travel and who is
delivering the item to customer will help in reduction of total time taken by deliverers.
Linear regression model of Coupons and value gives the following equation: Coupons = 5.04 + 1.3036* Value, which has a very significant relationship the value.
T-test (Upper Tail): Null Hypothesis: Delivery time taken is not more than 30 minutes
Alternate Hypothesis: Delivery time is more than 30 minutes
Based on the p-value (0.9839), suggests null hypothesis is true.
Recommendation: Eastpea restaurant to advertise about its items and encourage the use coupons by customers
which will add more value among their customers as well as attract new customers, order
should be taken such as to make it profitable to the Eastpea restaurant, put condition on the
orders such as orders with 10 AED or more within 5 kms range will be delivered free and if it
is more than 5km and additional charge of 5 AED should be charged to them, that will make it
more feasible and profitable for the restaurant.
Training should be given to the deliverers in realizing them the importance of delivery of
orders in due time, incorporation of feedback mechanism can also be used to get an
understanding of the areas of improvement and creating a brand value in terms that customers
views matter to them.