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Tourism in the Philippines September 2015
Tourism in the Philippines September 2015

Tourism in the Philippines

September 2015

Tourism in the Philippines Department of Tourism September 2015 2
Tourism in the Philippines Department of Tourism September 2015 2

Tourism in the Philippines

Department of Tourism

September 2015

Outline

Outline I. Vision, mandate, and strategies II. Economic impact of tourism i. Tourists in the Philippines

I. Vision, mandate, and strategies

II. Economic impact of tourism

i. Tourists in the Philippines

ii. Tourism receipts

iii. Employment

iv. Contribution to GDP

III. Accomplishments in 2014

IV. Risks and challenges

V. Major programs for 2016

Vision, mandate, and strategies

Vision, mandate, and strategies Pursuant to Tourism Act of 2009 (RA 9593) and the National Tourism

Pursuant to Tourism Act of 2009 (RA 9593) and the National Tourism Development Plan 2011-2016

9593) and the National Tourism Development Plan 2011-2016 Mandate Plan, develop, regulate, and promote the tourism
Mandate Plan, develop, regulate, and promote the tourism industry as a major socio-economic activity and
Mandate
Plan, develop, regulate,
and promote the
tourism industry as a
major socio-economic
activity and spread the
benefits of tourism to a
wider segment of the
population
Strategies
Develop and market
competitive destinations
and products
Improve connectivity,
access, and infrastructure
Enhance human resources
capability
destinations and products Improve connectivity, access, and infrastructure Enhance human resources capability 4
destinations and products Improve connectivity, access, and infrastructure Enhance human resources capability 4

4

Tourists in the Philippines

Tourists in the Philippines International Tourist Arrivals (in millions) 4.83mn Inbound arrivals in 2014 4.83 1.80

International Tourist Arrivals (in millions)

the Philippines International Tourist Arrivals (in millions) 4.83mn Inbound arrivals in 2014 4.83 1.80 1.93 1.91

4.83mn

Inbound arrivals in 2014

4.83

1.80 1.93 1.91 2.29 2.62 2.84 3.09 3.14 3.02 3.52 3.92 4.27 4.68
1.80
1.93 1.91
2.29
2.62
2.84
3.09
3.14
3.02
3.52
3.92
4.27
4.68

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Domestic Travelers (in millions)

2010 2011 2012 2013 2014 Domestic Travelers (in millions) 54.6mn Domestic travelers in 2014 Target 54.6

54.6mn

Domestic travelers in 2014

Target

54.6 29.1 37.5 41.3 45.6 51.7 56.1 2010 2011 2012 2013 2014 2015 2016
54.6
29.1
37.5
41.3
45.6
51.7
56.1
2010
2011
2012
2013
2014
2015
2016

International tourist arrivals (January to July 2015)

International tourist arrivals (January to July 2015) Monthly Inbound Arrivals for 2015 (in thousands) 490 479

Monthly Inbound Arrivals for 2015 (in thousands)

490 479 457 456 423 414 390 Jan Feb Mar Apr May Jun Jul
490
479
457
456
423
414
390
Jan
Feb
Mar
Apr
May
Jun
Jul
3.11mn arrivals, up by 8.7% from the same period in 2014
3.11mn arrivals,
up by 8.7% from the same
period in 2014

Top Inbound Markets (in thousands)

For the period of Jan – Jul 2015

Korea 762 USA 481 Japan 279 China 257 Australia 137 Singapore 107 Taiwan 104 Canada
Korea
762
USA
481
Japan
279
China
257
Australia
137
Singapore
107
Taiwan
104
Canada
93
UK
91
Malaysia
91
Hong Kong
73
Germany
43

Tourism receipts

Tourism receipts International Tourism Receipts (PHP billion) PHP274.6bn Expenditures of international visitors to the

International Tourism Receipts (PHP billion)

PHP274.6bnTourism receipts International Tourism Receipts (PHP billion) Expenditures of international visitors to the Philippines

Expenditures of international visitors to the Philippines

Target

 
  21.9% Increase from 2013    

21.9% Increase from 2013

   
7.6%   274.6  

7.6%

 

274.6

 
   
 

Out of Total Exports of Goods and Services

   
   

162.0

149.6

125.6

123.7

135.5

158.5

195.2

225.3

350.4

455.0

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Top Export Items for the Philippines in 2014 (PHP billion)

Miscellaneous services*

Semiconductors

INBOUND TOURISM

Electronic data processing

Principal agricultural products

Ignition wiring sets

Articles of apparel

911

 

695

   

275

Inbound tourism ranked

164

3 rd among the biggest

148

exports in 2014

85

 

83

Domestic Tourism Receipts (PHP billion)

PHP1.469tn85   83 Domestic Tourism Receipts (PHP billion) Most Tourism Expenditures Come from Accommodation Services

Most Tourism Expenditures Come from Accommodation Services and Shopping of Tourism Goods in 2014

Expenditures of domestic visitors

Target

 
  24.0%     1,469.0    

24.0%

   

1,469.0

   

Increase from 2013

 
16.0%

16.0%

   
     
 

Out of Total Household Final Consumption Expenditure

   
 

441.1

550.7

490.3

531.4

713.8

922.8

1,040.4

1,184.7

1,607.1

1,852.1

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

Source: Philippine Statistics Authority

Food & beverage

5% 32% Miscellaneous 15%
5%
32%
Miscellaneous
15%

Transport

13%

Accommodation

Travel agencies

9%

Entertainment & recreation

11%

Shopping of tourism goods

15%

Employment

Employment Direct Employment in Tourism (million) 4.8mn Number of people directly employed in the tourism industry
Employment Direct Employment in Tourism (million) 4.8mn Number of people directly employed in the tourism industry

Direct Employment in Tourism (million)

4.8mn

Number of people directly employed in the tourism industry

4.1
4.1

4.3

2010

2011

4.6

2012

4.7
4.7

2013

4.8
4.8

2014

Target

6.3
6.3

7.4

2015

2016

Share of Tourism Industries Employment to Total Employment (%)

12.5% 12.5 About 125 of every 1,000 employment is in the tourism industry Percentage share
12.5%
12.5
About 125 of
every 1,000
employment
is in the
tourism
industry
Percentage share of
employment in tourism
industries to total
employment
10.5
10.6
10.7
11.2
11.4
11.5
12.1
12.4
2006
2007
2008
2009
2010
2011
2012
2013
2014

Distribution of Employment in Tourism Industries for 2014 (%)

Entertainment and recreation

Travel agencies 0.6% 35.6% 34.8%
Travel agencies
0.6%
35.6%
34.8%

7.4%

Retail trade on tourism

6.6%

Passenger transport

Miscellaneous

15.0%

Accomodation and food & beverage

Contribution to GDP

Tourism Share to GDP (%) 7.8% Target Percent share of the tourism industry to the
Tourism Share to GDP (%)
7.8%
Target
Percent share of the tourism
industry to the Philippine
economy
7.8
Tourism Direct Gross Value Added (PHP billion)
PHP982.4billion
Target
6.5
6.5
5.8
5.9
6.4
7.0
7.2
7.5
7.8
8.7
Value of the size of tourism in
the Philippines by 2014
982.4
14% Increase from 2013
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
404.8
451.3
444.7
477.3
573.0
678.4
764.9
861.7
974.0
1,147.9
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016

Accomplishments in 2014

Accomplishments in 2014 International Competitiveness Implemented new National Standards for Accommodation Organized
International Competitiveness Implemented new National Standards for Accommodation Organized forum on the ASEAN
International
Competitiveness
Implemented new National
Standards for Accommodation
Organized forum on the
ASEAN Economic Community
(AEC) and the Mutual
Recognition Arrangement
(MRA) on Tourism
Professionals
Participated in United Nations-
World Tourism Organization
(UNWTO), Organisation of
Economic Co-operation and
Development (OECD), World
Travel and Tourism Council
(WTTC), Asia Pacific Economic
Cooperation (APEC), and
Association of Southeast
Asian Nations (ASEAN)
projects and policy
discussions
Market Development Implemented a comprehensive market development program focus on travel trade support and consumer
Market Development
Implemented a
comprehensive market
development program
focus on travel trade
support and consumer
activation
Initiated strategic
programs for niche
markets, e.g. (English as a
second language, dive,
medical and route
development)
Forged agreements to host
major international events,
such as Madrid Fusion
Manila, Dive Resort
Fair, Routes Asia
Accessibility and Connectivity Pursued air services negotiations resulting in opening of 75 international flights
Accessibility and
Connectivity
Pursued air services
negotiations resulting in
opening of 75
international flights with
579,192 air seats
Implemented aggressive
campaign on cruise
tourism generating 30%
increase in port of calls
by international cruise
lines
Worked with DPWH,
DOTC, and other
agencies for
convergence programs
Governance and Human Resources Development Conducted trainings on planning, product development, and statistics
Governance and
Human Resources
Development
Conducted trainings
on planning, product
development, and
statistics
Organized skills
enhancement for
industry workers
Spearheaded the
development of tourism
products
Updated the National
Ecotourism Strategy
and Action Plan

Risks and challenges

Risks and challenges Sustain tourism growth and momentum beyond 2016 Continue convergence program with DPWH to

Sustain tourism growth and momentum beyond 2016

Continue convergence program with DPWH to further enhance access to local destinations

Timely Public-Private Partnership Projects for airports and seaports to support growth in air services and provide greater connectivity to key source markets

Major programs for 2016

Major programs for 2016 Star Rating System/ Mandatory Accreditation National Tourism Development Plan 2016-2022 Medium

Star Rating System/ Mandatory Accreditation

National Tourism Development Plan

2016-2022

Medium Term Tourism Infrastructure Program Medium Term Investment Program

Market Development

Niche and Opportunity Markets/ Segments

International Cooperation

UNWTO, APEC, OECD, ASEAN, BIMP-EAGA

Branding Program

Niche and Opportunity Markets/ Segments International Cooperation UNWTO, APEC, OECD, ASEAN, BIMP-EAGA Branding Program 12
Niche and Opportunity Markets/ Segments International Cooperation UNWTO, APEC, OECD, ASEAN, BIMP-EAGA Branding Program 12

Major programs for 2016

Major programs for 2016 Retail-based campaign Special packages for repeat visitors Line-up of events include: 13
Major programs for 2016 Retail-based campaign Special packages for repeat visitors Line-up of events include: 13

Retail-based campaign Special packages for repeat visitors Line-up of events include:

Major programs for 2016 Retail-based campaign Special packages for repeat visitors Line-up of events include: 13
Major programs for 2016 Retail-based campaign Special packages for repeat visitors Line-up of events include: 13
Major programs for 2016 Retail-based campaign Special packages for repeat visitors Line-up of events include: 13
Major programs for 2016 Retail-based campaign Special packages for repeat visitors Line-up of events include: 13
Major programs for 2016 Retail-based campaign Special packages for repeat visitors Line-up of events include: 13

13

Tourism in the Philippines September 2015
Tourism in the Philippines September 2015

Tourism in the Philippines

September 2015